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I liked that laptops design , because of its powerpacked performance its designed in such a way that it can have any advanced hardware in it..and the most aww factor is that its a 13 inch laptop...i always liked 13 inch laptops..and specifically why i like it is i can get the latest hardware in the 13 inch ..
V.Mukundan amenp2wna20007

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The watch is beautifully designed which is appealing, has options for different write sizes and sit comfortable in the wrist as it is quite light in weight. (Krishna Nandanan)

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It is a very good design because babies can have bath without any irritations on eyes( Irfana.N)

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Table mate can be used for eating, using as a laptop stand, study desk, reading, writing, drawing, arts and craft, board games, as an outdoor tray table, trade shows, gardening, patio tray table, serving tray table etc. Table mate is an advantageous advent that can be used for both indoor and outdoor activities. It is an ultimate adjustable and portable folding table that slides right up to your body and provide optimum support for doing your work.

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JIO has changed the telecommunication sector completely. This JIOFI is cheap, portable, convenient and fast. (Tom ,WNA )

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The design of a pen is so pleasing as never ever in our career have we thought of changing it. It is handy , practical, easy to use .

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Oneplus nord 5g mobile.It is the 5g  mobile available in india under 25000,it has good looking,design.it has many good features.so i think it is a good design.(Sanjeevi.G)

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ATUL KUMAR.                  Philips multicolor led bulb. this is well design because it spread a Lights up all and its has controller though mobile phone.  

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ATUL KUMAR.                  Philips multicolor led bulb. this is well design because it spread a Lights up all and its has controller though mobile phone.  

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Bed is really a good design which humans invented..because people can relax and sleep in it so comfortably ..nothing can do a better job that this(preethi)

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My favourite thing was wheel. When wheel was invented the works are going as a clap. The invention of wheel was a revolution. Everyone knows how wheel is useful.

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It looks more pretty and can be adjusted to any size. This ring could be used by anyone irrespective of their age and function. Also looks simple and give royal look.

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this bed comes handy as it has a storage space, which helps to store things and saves space in your house.

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it is a portable device and used for charging

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the best range of wallets for women from chumbak. it is light weight and has many pouches within to arrange all the things.

Madhavi Lakshmi

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A Ball point pen is a perfect design as even now we tend to rely on it for our writing needs .It is easy to use and quick to work with. Even when we hold it upright the ink wouldn't flow out but as soon as the nib touches a surface ink flows. Its therefore designed to perfection.
- Rahul Sreedhar

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chithranjali m     KickstarterThe Ollie Chair: Shape-Shifting Seating by RockPaperRobot -

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chithranjali m     KickstarterThe Ollie Chair: Shape-Shifting Seating by RockPaperRobot -

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A great vechicle with good design and high end comfort for travel.A strong vehicle providing safety for the people who use. (Yogesh)

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This particular one only takes up the corner space of any room which is convenient and tidy.

Ann Catherin Thomas

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Best use of waste and saving money.A new product for free gas energy from food waste-An all new biogas 2.0-Sreenidhi S

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Can be used as a table and also to store your used clothes and all(Multipurpose)(Parvathy S S)

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Its very convenient. Can engage in multitasking when our hands are free, hence they are called handsfree headset. It adds to your productivity.

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Washing Silicon Hand Gloves with Scrubber

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Washing Silicon Hand Gloves with Scrubber

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For Kitchen Cleaning, Utensils, Bath and pet Hair Care - Reusable Heat Resistance and Water Proof Gloves.

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IT was a hit at one point of time but failed as it didn't meet the requirements of newer generation (Krishna Nandanan)

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renault kwid. that company had designed family car which is very small and homely. but when we come across the crash test it was totally failed and the model also failed.

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The sink can be because of the unplanned expansion ,poor supply chain , inconsistent product quality (copied).

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Quality of High End Touch screen mobiles were not good.
In 1998, Nokia became the best-selling mobile phone brand in the world. By the end of 2007, half of all smartphones sold in the world were Nokias. In just six years, the market value of Nokia declined by about 90%

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(Preethi)

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this failed miserably in the 2000s. caffeine content was so high and tasted horrible.
Madhavi Lakshmi

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Atul Kumar                      Foldable Smartphones  It simply did not capture the user’s imagination. People simply had no use for a foldable screen. People drop their phones all the time

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Atul Kumar                      Foldable Smartphones  It simply did not capture the user’s imagination. People simply had no use for a foldable screen. People drop their phones all the time

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Windows 8 expected to be a hit after one of the most stable windows OS windows 7 ultimate....unfortunately windows 8 failed...even Microsoft phones failed too since the OS in the phones are also similar to the PC windows os windows 8
Mukundan V

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Foldable phone with huge sound while closing. Price 1.25 Lakhs (Tom)

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In 2011 Google launched its new social network Google+. However, it never lived up to their expectations of becoming a Facebook competitor. It was a huge disappointment

Ann Catherin Thomas

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It was found in the market in the early 1990's, people thought it would taste like some citrusy drinks but tasted like cola.(Parvathy)

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Cheeto’s Lip Balm

This one doesn’t even sound like a good idea on paper. Customer love Cheeto’s and they love lip balm, so Frito Lay decided to combine the two in 2005 when it introduced Cheeto’s Lip Balm.

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they tried to copy dairy milk and it was found to sticky and chocolate was not of good quality

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in 2011 google launched G+. It never lived up to their expectation.
Indhu R

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Hoverboards seemed like the next big thing, until they started exploding. Thousands of hoverboards from at least eight brands were recalled in 2017 because the lithium-ion batteries in the devices caught fire. But the problems were occurring well before that, as several airlines banned hoverboards altogether in 2015.

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Hoverboards seemed like the next big thing, until they started exploding. Thousands of hoverboards from at least eight brands were recalled in 2017 because the lithium-ion batteries in the devices caught fire. But the problems were occurring well before that, as several airlines banned hoverboards altogether in 2015.

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Lost its place in the market - Rahul Sreedhar

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Goodbye Walkman, thanks for the iPod -Sreenidhi

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Studies indicate that, all over the world, Public wi-fi systems are a failure in terms of sustenance.  There has not been a good revenue model which make the service profitable. The trend seen all over the world is - users will use the public wifi untill the free data quota is extinguished. After that, majority of them are not willing to pay for  the system- they simply change over to their own mobile service providers network.
This makes the system a loss of revenue.

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Madhavi Lakshmi
Colgate hired Altitude to restore their leadership position in electric toothbrushes. Altitude’s innovation strategy and research team determined that users wanted a better fitting, more effective, longer lasting, and easier to maintain toothbrush. By focusing on the user with a human centered design approach, Altitude developed the Motion, a high-powered, slim profile brush, with dual oppositional oscillating heads and a patented ergonomically correct arcing neck. Motion’s sophisticated color pallet and perfectly placed rubber grips got the customers’ attention, while the refined features and performance delivered on their needs. By putting the user first and showing empathy for what they need, Colgate was moved back into its leadership position within the electric toothbrush category.

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Portable music players are introduced in 1997 from that time manufacturers tried to include more and more functionalities to music players. This results in abandoning the user experience of these devices. Too much of functionalities and complicated design. The control buttons are too close and accessibility was an issue. Most people use portable music players when they are outside(jogging, gym, gardening etc). And it was difficult to hold it during activities. Design a compact design with easily accessible control buttons. Add a clipper to the device so that people can easily use it while engaging in other activities

Ann Catherin Thomas

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'Gilfo'- customizable tool to help children with nervous system related disabilities to write

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'Gilfo'- customizable tool to help children with nervous system related disabilities to write

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using easily-accessible 3D printing technologies, a multi-person design team has created ‘glifo’, a series of customizable writing utensils that aid children with nervous system related impairments. Due to disabilities with the nervous system, affected children often have trouble with the minute movements necessary for writing or drawing. Each is made of several parts, all of which can be customized based on the age, personal needs and preferences of its user. The prototypes were improved with the feedback from the parents and children.

Tom Toby, WNA

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Earlier people had no idea about how much calories they have burned in a day, how much time they have slept, their weight, exercise and all.This handy fitness tracker,Fitbit was founded in early 2007 by James Park and Eric  Friedman as they saw the potential of using sensors in small wearable devices and how much it can be useful.They recognised people’s challenges with tracking and the maintaining fitness goals and this product thus provided a useful long-term solution. Because of its size ,tracking and it’s easy to carry features, the product has gained a lot popularity. Such a handy fitness tracker makes us stay motivated and also  to stay fit mentally and physically.This has created a huge impact in the public, and in the past 10 years the company has brought lots of other features making it more user friendly.(Parvathy S S, WNA)

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In 1894, Kellogg cereal was invented as a more digestible breakfast alternative for hospital patients. In seeing how they struggled to eat toast, Kellogg boiled wheat and rolled the dried flakes to make cereal the patients could eat more easily. He then tried this technique with corn and observed how the patients ate the corn. This became what we know today as Kellogg’s Corn Flakes.

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Remember the days of paying $1.99 for one song,

One of the most impressive displays of human-centered design,

Spotify succeeded by empathizing with their users’ struggle to pay for music from disparate sources, and created a solution we could all embrace. It was founded in 2006 in stockholm ,sweden .users are able to get all their music in one place, for one monthly fee.
-Gopika k v,wna

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Using Human-Centered Design to Create Better Products (with Examples)-2

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Kid-Friendly MRI                    (GE Healthcare)

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Kid-Friendly MRI                    (GE Healthcare)

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Doug Dietz, a lead designer of high-tech medical imaging systems for GE Healthcare, observed that getting an MRI scan was a scary and traumatic experience for young children. He found this during his visit to hospital for installation of an MRI machine. A little girl came very scared holding her parents hands tight for taking an MRI scan. The hospitals routinely sedate pediatric patients for their scans because they are so scared that they can’t lie still long enough. As many as 80 percent of pediatric patients have to be sedated. And if an anesthesiologist isn’t available, the scan has to be postponed, causing families to go through their cycle of worry all over again. When Doug witnessed the anxiety and fear his machine caused among the most vulnerable patients, the experience triggered a personal crisis for him that forever changed his perspective. Pride in his design was replaced with feelings of failure for letting down the very patients he was trying to help. Doug could have quit his job, or simply resigned himself to the situation and moved on. But he didn’t. He returned home and told his wife that he had to make a change. So Doug sought advice on this deep personal and professional challenge from friends and colleagues. Utilizing concepts from design thinking and human-centered design, GE Healthcare set out to change this experience for kids. He observed and talked to users of existing products and services to better understand consumer needs. He collaborated with managers from other companies and industries on crude prototypes of designs to meet those needs. He started by observing and gaining empathy for young children at a daycare center. He talked to child life specialists to understand what pediatric patients went through. He reached out for help from people around him, including a small volunteer team from GE, experts from a local children’s museum, and doctors and staff from two hospitals. After ideation and observation, Doug created a prototype and tested it at the University of Pittsburgh Medical Center children’s hospital. This prototype transformed the MRI suite into a kid’s adventure story – with colorful decals attached to the outside of the machine and every surface in the room. Machine operators were also given a script to follow to lead their young patients through the adventure.

The result? An experience that was no longer scary for kids – but actually kind of fun! The number of pediatric patients needing to be sedated dropped dramatically, and patient satisfaction climbed over 90%.

(YOGESH KUMAR K R)

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Apple Watch’s electrocardiogram (ECG) feature has saved life of a 61-year-old, according to a report by IANS. - This is a news from India.  R Rajhans, a retired pharma professional felt unwell in March 2020 and decided to check his ECG on the Apple Watch. He was getting arrhythmia signals or irregular heartbeats in the middle of the night. After the results persisted, he shared the same with the doctor and it was found that Rajhans required immediate heart surgery to replace his Mitral Valve.
Here, the Apple Watch helped detect the irregular heart rhythm prior to the Valve failure.

Wearable technology offers many opportunities which trigger the thoughts and imaginations of people of all fields. In this age of technology, the dependence on computers and other interfaces required them to be omnipresent. This requirement paved way for the development of wearable  computers which can assist  professionals in personal activities by aiding and augmenting everyday life.
Factors such as battery life, processor power, display brightness, network coverage and form factor have led to the delay in the widespread introduction of wearable computers. However in the past 10 yrs many successful implementations and the continuous relentless effort to miniaturize computers promise the emergence of viable applications.

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When Steve Jobs introduced the iPhone  to the world in the 2007 launch, the selling point was that it combined three different products into a single one - the iPod, the Phone, and the Internet browsing. (Makarand Prabhu)

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It was marketed as the worlds cheapest phone. However, due to many complaints and FIRs, the project never took off. (Makarand Prabhu)

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We can only imagine that the world before the remote was invented must have been a real dark place. Peeling ourselves off the couch every time we wanted to turn up the volume or change channels? It’s downright barbaric.

Needless to say, the introduction of the first remote for TV was a game changer for entertainment lovers everywhere.

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The invention of products like Fitbit is undeniably human-centered. The inventors of fitness trackers recognized people’s challenges with tracking and maintaining fitness goals, and provided a useful long-term solution. The product works with the user in mind, by telling the user how many calories she burned, and urging to get more exercise.

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Heinz upside-down bottle   : by Adithya.k    WNA

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Heinz upside-down bottle   : by Adithya.k    WNA

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this innovative packaging design of the upside-down bottle didn’t appear on the market until 2001; and, since then, customers have loved the convenience and easy storage that this particular packaging design offers.

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Bottle cap with a ring pull functionality -(By Sreenidhi S,GEO)

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Bottle cap with a ring pull functionality -(By Sreenidhi S,GEO)

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This cap can be removed easily by just pulling the ring attached to the cap, no need of an external bottle opener to open the bottle caps in   case of concealed bottles.
Ring pull cap designed was by Finn-Korkki a bottle cap manufacturer from Finland. And they have been producing many different kinds of bottle caps around the world over the past 35 years.

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Baby Bowls-from Plum Organics(Parvathy S S,WNA)

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Baby Bowls-from Plum Organics(Parvathy S S,WNA)

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For most parents, their child’s proper nourishment is a top priority.But because of their busy life ,that’s not always easy.So plum Organics came up with pureed fruits and veggies in pouches so they can easily feed their babies.Plum then approached IDEO to design a container which showcases the contents.

By conducting research and in-person interviews with families, Plum  ensured that the  product was both desirable and functional for parents and their babies. By joining families in their homes, IDEO was able to gather essential insights that helped them to come up with the prototypes and the final design.They realised that the best way to connect with babies to feed was always by a spoon and the baby food get wasted most of the times because parents don’t remember how long the product has been in the fridge and also the Parents and retailers were concerned that baby food jars don’t stack securely on shelves.

With these insights they developed a transparent bowl to see natural colour and a resealable lid to store the food between feedings.The container also included a feature that allows to track the day they opened.The new package is safely and easily stackable and includes a divot in the lid for parents to rest a spoon on.

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 Uber: A Perfect Storm for Disruptive Success R.NANDITHA(GEO)

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 Uber: A Perfect Storm for Disruptive Success R.NANDITHA(GEO)

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Travis Kalanick and Garrett Camp came up with the idea for Uber in 2008. The pair were in Paris on a cold, snowy December night struggling to catch a cab. The experience made them realize that the taxi industry as it existed was outdated, inconvenient, and overly-complicated. They set out to change the existing status  by leveraging technology to simplify the process of hailing a cab. By 2009, UberCab launched in San Francisco. Just under 10 years after its initial launch, Uber is available worldwide and is now the most valuable venture-backed company in the world, boasting 7.4 billion dollars in net revenue last year.

Multiple factors amalgamated into the perfect storm that enabled Uber’s massive success. But most significantly, the founders discovered a problem that was truly worth fixing and solved the problem in a way that made it more accessible, affordable, safer, and efficient. By streamlining and simplifying the process of ordering and taking a cab, Uber was able to disrupt an entire industry.

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There was a time when mobile data was very expensive in India. The high cost of mobile data was a major deterrent to internet consumption in the country. Reliance Jio utilized this to become one of the top players in telecom industry.
JIO gave unlimited 4G Data to its customers for 1-2 year, understood the potential and observed the trends. Even after that period they continued to provide data at a very cheap rate which resulted in people becoming dependent on Internet. Jio was designed in such a way that it considered the human wants and issues and exploited on that.This Human Centered Service Design took Jio to heights ,reaching a top position in Telecom sector and overshadowing even the senior players.

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Gutenberg's first printing press (Aparna Yadav, GEO)

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Gutenberg's first printing press (Aparna Yadav, GEO)

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Prior to the rise of the Internet, no innovation did more for the spread and democratization of knowledge than Johannes Gutenberg’s printing press. Developed around 1440 in Mainz, Germany, Gutenberg’s machine improved on already existing presses through the use of a mould that allowed for the rapid production of lead alloy type pieces. This assembly line method of copying books enabled a single printing press to create as many as 3,600 pages per day. By 1500 over 1,000 Gutenberg presses were operating in Europe, and by 1600 they had created over 200 million new books. The printing press not only made books affordable for the lower classes, but it helped spark the Age of Enlightenment and facilitated the spread of new and often controversial ideas.

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Paper currency               (Aparna Yadav, GEO) 

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Paper currency               (Aparna Yadav, GEO) 

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Throughout much of human history, money took the form of precious metals, coins and even raw materials like livestock or vegetables. Paper currency was widely used in China in the ninth century, but did not appear in Europe until the late 1600s. Spurred on by frequent shortages of coins, banks issued paper notes as a promise against future payments of precious metals. By the late 19th century many nations had begun issuing government-backed legal tender that could no longer be converted into gold or silver. The switch to paper money not only bailed out struggling governments during times of crisis—as it did for the United States during the Civil War—but it also ushered in a new era of international monetary regulation that changed the face of global economics.

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CHITHRANJALI M(BISP)-              Kids tooth brush by oral-B   The Gripper:                           Whether it is teaching kids to wash their hands before eating a meal or getting them to brush their teeth before bedtime, these chores can mean a lot of extra work and stress for parents. In 1996, many parents complained about their kids refusing to brush their teeth, Oral B saw this opportunity to help their increase their market. For so many years, all the toothbrushes sold for kids were as thin as the ones for adults but the only difference it was shorter in length. The challenge was to design a toothbrush that kids actually wanted to use. To accomplish this, they approached the design company, IDEO to design new toothbrushes for them. IDEO came on board and wanted to require some examination during this research process to execute the final product. They went into the homes of ORAL B customers and studied how kids brush their teeth. The whole idea behind this request was because even though most adults know how to brush their teeth, there still might be something that children do differently that might be neglected. Throughout the observation, the team learned that the way children hold the toothbrush were different from the way adults hold it. Since children tend to have less dexterity in their fingers as opposed to adults, kids hold the brush more so in their fist rather than in their fingers. Which is why adult toothbrushes are more so narrow and can be difficult to handle while in the closed fist of a child. Once the problem was defined, they needed to design something that fits comfortably in the contour of a child’s fist. Their solution was the squish gripper prototype. This new innovative style of toothbrush featured a wider handle and a soft, yet textured grip. It was the perfect size and shape for any child. The prototype was then tested in the same households that took part in the initial product research. The results showed improved brushing comfort and overall oral cleanliness. Additionally, bright colours and graphics were included to make the brush more aesthetically pleasing to children.  HCD toothbrush is designed by IDEO designers when Oral-B approached them to create a unique toothbrush for kids.  Guide to Human-Centered Design by IDEO talks about 3 different stages of design thinking: inspiration, ideation and implications.      INSPIRATION PHASE: Is about learning directly from your target you are designing and developing for as you immerse yourself in their lives and come to deeply understand their needs, hopes and desires. In this case, IDEO observe how kids hold the toothbrush and understand the patterns of behavior, pain points, and places where kids had a difficult time when brushing their teeth. All this, gave the design team some opportunities to brainstorm and generate ideas by putting themselves in their situation, to see what their experience is, and feel what they feel. which leads to the second phase…    IDEATION PHASE: In this phase, you will make sense of what you learned and experienced, you start brainstorming ideas, identify opportunities for design. IMPLEMENTATION PHASE: Is bringing your solution to life, to market. As you’ve validated the usefulness of your solution with the end-user and gotten your product just right, it’s time to get your idea out into the world. So the design team perfected the wider handle style of toothbrush that featured a soft, yet textured grip, overall shape and size for any child. The product was then tested in the same households that took part in the initial product research. The feedback was really positive and so the product was ready for release to a wider audience. By transitioning through the different stages of design thinking, IDEO was better able to tackle and solve a challenge in the oral hygiene industry. If the design team did not complete this process, then they might have missed out on the observation that led them to develop the innovative product. A small detail created a substantial change in the market.   

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CHITHRANJALI M(BISP)-              Kids tooth brush by oral-B   The Gripper:                           Whether it is teaching kids to wash their hands before eating a meal or getting them to brush their teeth before bedtime, these chores can mean a lot of extra work and stress for parents. In 1996, many parents complained about their kids refusing to brush their teeth, Oral B saw this opportunity to help their increase their market. For so many years, all the toothbrushes sold for kids were as thin as the ones for adults but the only difference it was shorter in length. The challenge was to design a toothbrush that kids actually wanted to use. To accomplish this, they approached the design company, IDEO to design new toothbrushes for them. IDEO came on board and wanted to require some examination during this research process to execute the final product. They went into the homes of ORAL B customers and studied how kids brush their teeth. The whole idea behind this request was because even though most adults know how to brush their teeth, there still might be something that children do differently that might be neglected. Throughout the observation, the team learned that the way children hold the toothbrush were different from the way adults hold it. Since children tend to have less dexterity in their fingers as opposed to adults, kids hold the brush more so in their fist rather than in their fingers. Which is why adult toothbrushes are more so narrow and can be difficult to handle while in the closed fist of a child. Once the problem was defined, they needed to design something that fits comfortably in the contour of a child’s fist. Their solution was the squish gripper prototype. This new innovative style of toothbrush featured a wider handle and a soft, yet textured grip. It was the perfect size and shape for any child. The prototype was then tested in the same households that took part in the initial product research. The results showed improved brushing comfort and overall oral cleanliness. Additionally, bright colours and graphics were included to make the brush more aesthetically pleasing to children.  HCD toothbrush is designed by IDEO designers when Oral-B approached them to create a unique toothbrush for kids.  Guide to Human-Centered Design by IDEO talks about 3 different stages of design thinking: inspiration, ideation and implications.      INSPIRATION PHASE: Is about learning directly from your target you are designing and developing for as you immerse yourself in their lives and come to deeply understand their needs, hopes and desires. In this case, IDEO observe how kids hold the toothbrush and understand the patterns of behavior, pain points, and places where kids had a difficult time when brushing their teeth. All this, gave the design team some opportunities to brainstorm and generate ideas by putting themselves in their situation, to see what their experience is, and feel what they feel. which leads to the second phase…    IDEATION PHASE: In this phase, you will make sense of what you learned and experienced, you start brainstorming ideas, identify opportunities for design. IMPLEMENTATION PHASE: Is bringing your solution to life, to market. As you’ve validated the usefulness of your solution with the end-user and gotten your product just right, it’s time to get your idea out into the world. So the design team perfected the wider handle style of toothbrush that featured a soft, yet textured grip, overall shape and size for any child. The product was then tested in the same households that took part in the initial product research. The feedback was really positive and so the product was ready for release to a wider audience. By transitioning through the different stages of design thinking, IDEO was better able to tackle and solve a challenge in the oral hygiene industry. If the design team did not complete this process, then they might have missed out on the observation that led them to develop the innovative product. A small detail created a substantial change in the market.   

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TATA NANO - The story of the world’s cheapest car - Rahul KP (P2WNA20012) 

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TATA NANO - The story of the world’s cheapest car - Rahul KP (P2WNA20012) 

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Ratan Tata was on his way to the airport.  As usual in India’s crazy traffic, the streets were full of dodging scooters,typically, none of them were wearing helmets.
Suddenly, a scooter turned in front of the Tata car and lost control, sending a family of four spilling onto the pavement. No one was hurt, but it shocked him.
He began to think: How could he make driving safer for Indian families?
Trained as an architect, he made notepad doodles of new designs – a scooter with two wheels at the back, a scooter with a protective cage, a tri-wheeler with protective bars instead of doors – none of them very practical.

Finally, he hit upon the simplest and most audacious idea of all. Why not simply build a tiny car – just big enough to carry a family like the one that crashed in front of him that day in Bangalore, but cheap enough for a scooter-driving family to afford.
Thus was born the one-lakh car.  No one had ever built a car for less than twice that much. Critics, including some within his own company, said he could never do it.

He took intense personal interest in the project, travelling at least once a month to the design centre in Pune near Mumbai to huddle with the 500-member Nano team.

Project leader Girish Wagh says Mr. Tata often grabbed a pencil and a notebook to sketch out ideas, encouraging everyone to speak up. “Even a junior engineer could talk to him,” Mr. Wagh says. He wanted to be sure the car came in at 100,000 rupees, but “when we tried to compromise on customer requirements, he would say no.”

To save on costs, the team gave the car a windshield wiper with one arm instead of the usual two and one side-view rear mirror, too. They even attached the wheels with three bolts instead of four.

For Tata, the prime users were the center of his design of the product.

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Saying Goodbye to Hospital Infections( Indhu Ravindran, WNA)

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Saying Goodbye to Hospital Infections( Indhu Ravindran, WNA)

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Over 2 million Americans contract hospital-acquired infections, a serious challenge that results in over 100,000 deaths and $30 billion in costs every year.
SwipeSense, a healthcare startup, aimed to solve this challenge with a wearable alcohol-based gel dispenser that clips easily onto scrubs and records every time the user disinfects their hands. The system wirelessly tracks hand-washing practices, allowing doctors and nurses to see and monitor their performance daily, weekly, and monthly. By adding accountability to the healthcare industry’s day-to-day operations, the startup hopes to address the alarming number of hospital infections and save 100,000 lives each year.

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TJ Parker, a second-generation pharmacist, spent most of his life watching people struggle with managing their medications — dozens of pill bottles, weekly trips to the pharmacy, and time-consuming DIY organization — while their pharmacists had limited resources to help. The entire system was complicated, confusing and did little to support health or wellness. TJ had one foot in the the stagnant world of pharmacy and one foot in the fast-paced realm of design and technology, and he always thought there was a better way.

We started from the ground up...

While finishing pharmacy school, TJ met Elliot Cohen through MIT’s Hacking Medicine. They started PillPack to prove that managing medications could actually be simple. They recognized that fixing pharmacy requires actually building a better pharmacy. Until customers had an alternative to traditional retail pharmacy, no app or smart pill box could truly affect the problem. After making it their mission to challenge traditional retail pharmacies, TJ and Elliot focused first on helping the people with the toughest problem — the 30 million US adults (that’s one in 10) who take more than five prescription medications a day.
PillPack is designed to serve people who manage multiple medications. Each month, customers receive a personalized roll of pre-sorted medications, along with a convenient dispenser and any other medications that cannot be placed into packets, like liquids and inhalers. Each shipment includes a medication label that has a picture of each pill and notes on how it should be taken. PillPack uses PharmacyOS, a software platform created entirely in-house, to help manage each customer’s medications, coordinate refills and renewals, and make sure each shipment is sent on time, every time. PharmacyOS also enables real-time notifications and and an online dashboard so customers can control their shipments, refills, and copays. Customers can also email, text, or call their PillPack pharmacist any time to ask questions or clarify instructions.

... and designed a solution around our customers’ needs.

From the beginning, PillPack’s mission has been to deliver a delightful customer experience. We believe that simple, convenient service empowers regular people to take medications correctly and achieve better overall wellness.

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Lay’s Stax packaging

The famous snack and beverage brand PepsiCo recently introduce a new type of packaging for Lays. Indra Nooyi, PepsiCo’s previous CEO introduced the Human-centered design approach in the company which had changed the future of PepsiCo.
Pepsico’s design team analyzed how people are using their products. And they find out most of the women prefer to eat neat and clean. They want to have the last chip in that packet but they are not ready to dump all that small cracked chip into their mouth.

They created a vertical and round bottom can with a tray, so the user can take out the tray whenever they need a snack and put it back in after use. The package also comes with a reusable cap. So the user can store it anywhere.

I believe that you have got a small idea about what human-centered design is and how it works well in our daily life. In short, the design that makes our lives easier are mostly human-centered designs. The main goal of this approach is to create a better user experience and reduce the gap between user and product.
(Vaishnavi menon mtech Geo)