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Textbooks, encyclopedias, news articles, review articles, and meta analyses.

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Quantitative Questions are the opposite because they restrict the answers that can be given. (Closed Questions)

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| PROS   | CONS
PRIMARY RESEARCH
| Current data.   | Can be time-consuming.
| The data is unique- only you have access unless you publish.  | Can have high-cost constraints.
| Can get specific answers, related to its purpose.   | May does not receive the accurate results that you want.
SECONDARY RESEARCH
| Easy access, through online sources.   | Might not have all the necessary information needed.
| Quick to find.   | Information may be out of date.
| Reliable for its original purpose.   | Some information may be misleading or incorrect.

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Influences when deciding what Market Research to do 

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Influences when deciding what Market Research to do 

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Reasons for market research
Availability of resources
Reporting requirements

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Qualitative Questions enable the respondent to inform you of their opinion. (Open Ended Questions)

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The non-probability method of sampling can be split into two sections:
QUOTA SAMPLING (is when a target number of respondents is required to meet the research needs) and CONVENIENCE SAMPLING (uses consumers who happen to be available at the time to complete the research).
additionally, JUDGEMENT SAMPLING is a method of sampling that is non-random and is based purely on the opinions of a expect.

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The four main methods are: RANDOM SAMPLING (uses no single group of people), STRATISFIED SAMPLING (divides the population into groups), CLUSTER SAMPLING (divides people into sections know as clusters) and SYSTEMATIC SAMPLING (is when people from a large population are chosen using the random sampling method over a fixed period of time).

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SAMPLING - Sampling is the way which a business decides who they are going to ask to complete the research, and in what form.
PROBABILITY SAMPLING - this is when it is likely that something will happen.
NON-PROBABILITY SAMPLING - this method of sampling does not just use any random method.

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Focus groups, interviews, surveys/ questionnaires.

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Data that already exists and has been collected for a different purpose.

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Researched data that is collected for a specific purpose. Or any research collected by yourself individually.

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Market research is finding out specific information about a current market.

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Adverts appearing at the start of any downloaded media ​

Adverts as text messages ​

Email adverts

Pop up adds

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Language, religion, tradition and local customs  need to be considered so you do not offend anyone.

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This is when an organisation considers the values and beliefs relating to its products and/ or services.

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These are when a person or organisation choses to put these constraints on themselves.

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Financial constraints ​

Having a specified budget makes a business investigate the most suitable marketing methods for the money available. This can restrict its options but can also be an advantage because it can force a team to think creatively about how best to utilise the finance it does have to achieve what is best for the target market.

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Consumer Rights Act 2015​

Trade Description Act 1968​

Consumer Protection Act 1987​

Weights and Measures Act 2006​

Consumer Credit Act 2006​

Food Safety Act 1990

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Constraints are restrictions that are imposed on individuals or business.

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Targets should be made by using the acronym to establish whether the target is SPECIFIC, MEASURABLE, ACHEIVEABLE, REALISTIC and TIMEBOUND.

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Up to three marketing objectives may be set to reach one marketing aim.
These marketing objectives should link with the wider business objectives.

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Primary and secondary research is used to inform marketing decisions.

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Splitting customers into different categories (segments) to enable the targeting of specific products or services to that particular group or category. ​

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Using the most suitable form of promotion to reach customers.

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Setting the right price in each market.

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Where and how the product is sold.

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The specific features and benefits of the product.

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The 4p's are used to meet the needs of customers.
The 4p's stand for product, place, price and promotion.

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The marketing function makes sure a business sells the right products, at the right price, in the right place, using the most suitable promotion methods. Successful marketing is essential if a business is to survive in a very competitive business world. (The 4p's)

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The Marketing Function is key to how a business can promote itself to its customer base.

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Helps a company to identify and source potentially successful products for the marketplace they operate in.