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Our team did a good job with checking in with each other. We also assigned tasks to distribute the workload fairly. We learned how to effectively run a campaign and use google ads.

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Art in Your Backyard is a local group that supports and helps artists around Whitman County receive recognition. We understand that local artists have suffered during this pandemic. We want to make sure their work isn’t forgotten. Art in Your Backyard supports all forms of art. Our main focus is the community of Whitman County. We serve the art community by featuring the stories of artists varying in skills on social media, providing easy paths for community members to donate to local nonprofits, and bringing awareness about art in your own town/area.

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Beige Flower Superminimalism Curved Text Logo (4)

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There are community members and WSU students who post Instagram photos in front of murals. Also, younger audiences engage with digital art posted on social media, like online comics and illustrations. In the future, we hope our audience will post pictures of them with local art and then tag us so we can repost it to our social accounts.

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Art in Your Backyard is an initiative created by a group of online college students to enlighten the public about recognizing and supporting local artists in their area, wherever they may be. Art takes form in a plethora of ways, and it is important to empower those that contribute to our culture as a community and society. We recognize that small and local artists have been struggling due to the COVID-19 pandemic, so it is our goal to encourage different communities to explore out of their comfort zone, and take a look at the beautiful art that’s always been right in their backyard.

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Art in the Backyard’s focus was to give local artists a platform to promote their work. We found this was necessary because these artists have struggled during this national pandemic and haven't been able to show their work in art shows, markets, or concerts. In our campaign, we tried to help solve this problem by spreading awareness of artwork around the Palouse. One of our goals was to get locals involved with art around their area.

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Art in Your Backyard suited our organization the best because we wanted community members to appreciate the artists and artwork around them, hence the backyard part.

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Art in Your Backyard was created on the basis of providing a platform for local artists that have been largely affected by the pandemic. Our goal is to inspire the communities surrounding them to see how much of an impact artists have, as well as finding the outdoors again during the pandemic that has kept us inside. We aim to have a more informal tone to properly target our intended demographic, a younger audience. Because our goal was to bring the community together, there wasn't necessarily any competition to be worried about. But we wanted to be thorough in our campaigns and take advantage of strategies to spread our message. Our key terms included local art, community, art is everywhere, culture, and different mediums of art that can largely vary.

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We created an ideal customer behavior outline that demonstrated the stages of engagement through the following processes: first learning about our organization through social media, exploring more about our mission through reading our blog posts, connecting with us and local artists, and eventually supporting us and our mission through engaging with social media and blog posts, and utilizing the resources we offered by connecting with local artists. We established a plan for our website that was based on including content that was relevant and thought-provoking, and that would appeal to our focus target-audience. We used language and graphics that would draw attention to our website, such information relevant to the area, and content that would align with our main campaign goals.

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                                  Established an Online Presence

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                                  Established an Online Presence

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We chose Instagram for one of our social media sites because it is a good platform to show pictures and has a good art background and following base. Our other social media was twitter which we chose because twitter is a very popular social media right now and the impression rate is high if the right hashtags are used.

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                                          Developed Our Campaigns

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                                          Developed Our Campaigns

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                                  Managed Our Campaigns

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                                  Managed Our Campaigns

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We saw the most success on our Instagram. We racked up a little over 60 followers and averaged about 5 likes per post. Also, we used the Instagram story function to engage more with our followers.

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A group of WSU students who are passionate about advocating for local art in Pullman, Washington.