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Since 1925, Le Creuset has been renowned as the colorful French companion in kitchens across the globe. Defined by three essential truths, Les Trois Vérités, we’re more than just cookware. As the first, finest and favorite, we’re honored to share in the meals, memories and traditions made by food lovers around the world.

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Le Creuset Website and Shop Page

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Le Creuset Home | Cookware, Bakeware, Pots, Pans, Skillet, Kitchen & Bar Tools | Le Creuset® Official Site

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Visit Now to Browse Over 1,400 Cast Iron, Stainless Steel & Non-Stick Pots, Pans & More. Shop By Color, Material or Collection and Design the Perfect Ensemble for Your kitchen.

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With more focus on e-commerce and digital presence and less on brick and mortar storefronts, the strategy will be to use a combination of paid, earned, owned, and shared media components to increase brand awareness of Le Creuset to new, relevant target audiences online.

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1. Increase brand awareness of Le Creuset to new, relevant audiences by driving social media growth (with Instagram being the most used by customers) by 15%.
2. Increase brand awareness by creating incentives for new audiences to drive traffic to Le Creuset website.
3. Utilize existing, owned content to connect with the existing customer base and highlight the values of the brand as they relate back to the needs of the customers (first, finest, and favorite cookware); create new original content that will connect with new, relevant target audiences to obtain new interest in Le Creuset brand and products.
4. Utilize, collaborate and promote Le Creuset products through clever brand collaborations and sponsorships via digital influencers, partnerships, and other PESO outlets.

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1. Women and Men
2. Ages 30 - 65
3. Cooking enthusiasts
4. Persons who are dedicated to quality meals and not quick-fix solutions
5. Higher income households
6. Urban + Close Proximity Suburban households in major U.S.  markets (NYC, LA, Boston, Chicago, etc.)
7. Persons who value luxury products and luxury lifestyles from various sectors (fashion, homeware/cookware, sports, etc.). Often want to display to others that they own these products.

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- Instagram (721K followers)
- Facebook (406K likes & 426K followers)
- Twitter (45K followers)
- Pinterest (31K followers)
- YouTube (26.6K subscribers)
- Website storefront shop page
- Partnerships with other e-commerce stores (Williams Sonoma, Crate and Barrel, etc.)
- Influencers (celebrities, bloggers, chefs, Instagram and YouTube stars).
- Display Ads
- Search Ads
- Email Marketing to existing customers

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1. Utilize relevant calendar holidays or awareness moments to create campaigns centered around Le Creuset products and their relationship to them (example: Mother's Day, Father's Day, Thanksgiving share your favorite meal campaign, Valentines Day collection launch, etc.).
2. Partner with noted celebrity and influencers (any relevant celebrity as it relates to the target audience - sports, music, entertainment, etc.) to do a series of cooking classes highlighting the products used and where to purchase, giveaways and limited edition models by the celebrities that include using promo codes that only work directly on Le Creuset website.
- Celebrities can share content on their social channels and either drive traffic to Le Creuset social channels or website shop page.
3. A series of how-to videos (that promote general Le Creuset products or a specific launch) that show existing customer base how to use the product and a variety of recipes for it and where to shop it on their website or partner stores. This helps to maintain brand loyalty and provide an outlet for customers to both use their products and to continue to buy them.
4. Social media carousel ads with popular Le Creuset products.
5. Banner/Display ads that increase brand awareness and introduce Le Creuset products to new audiences.
6. Earned Media exposure through existing partnerships with brands like Food & Wine Magazine, Bon Appetit, etc. as well as other non-traditional magazines that help to increase the brand awareness of Le Creuset to different audiences (like Men's Health).

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Article on the new color launch for Le Creuset products

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Whether you're taking stock of your kitchen staples during a New Year's refresh or simply searching for thoughtful additions to inspire at-home cooking, Le Creuset's latest release is sure to catch your eye. Today, the beloved French brand has unveiled a gorgeous color that's perfect for new beginnings: Agave.

"This engaging hue, inspired by the blues and greens of the plant agave azul, represents how expression can be at once multifaceted and harmonious, and demonstrates Le Creuset's expertise in crafting a hue that captures the nuances of personal expression," the brand writes on its site. "The multi-layered beauty of Agave is that it complements other colors, think of it as a chameleon of sorts, adapting and elevating the colors around it."

For nearly a century, Le Creuset has been an industry leader in ultra high-quality cast iron, impressing home cooks with its gorgeous palette of timeless and trend-setting colors. To achieve Agave's shimming blend, the brand uses its celebrated enameling process to first apply a lush green base and then a deep blue gradient layer, marking the first time Le Creuset has combined two completely different colors to craft a signature hue. What's more, the Agave line features bright champagne-gold knobs to offset its dark color.

Agave launched today exclusively at Williams Sonoma and at lecreuset.com -and we've already found several pieces on sale. Scroll down to check out 10 of our favorites and add them to your cart before they fly off virtual shelves.

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Le Creuset Just Dropped Its Newest Color-and It's the First of Its Kind

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Whether you're taking stock of your kitchen staples during a New Year's refresh or simply searching for thoughtful additions to inspire at-home cooking, Le Creuset's latest release is sure to catch your eye. Today, the beloved French brand has unveiled a gorgeous color that's perfect for new beginnings: Agave.

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1. Awareness/See Stage: The important KPIs to measure here are Cost per impression (CPM), Reach, and Frequency because the goal is to make new, relevant markets and consumers aware of Le Creuset’s products and getting their views on the content. Developing a strong brand message and utilizing social media advertising and organic content from Le Creuset that’s been refreshed to the new, relevant markets as well as creating display advertising are some initial ideas to focus on to generate this awareness and the impressions on the content.

2. Consideration/Think Stage: The important KPIs to measure here are Cost per Engagement (CPE), Cost Per Lead (CPL), Cost Per Click (CPC) because this will help move the new, relevant markets into learning more about the benefits of buying Le Creuset products through targeted digital marketing. Building a campaign with these KPIs in mind will help bring further engagement, get many relevant persons from the new markets to visit the Le Creuset website or social media channels, engage with that content and hopefully lead to the purchase/do/conversion stage.

3. Social media analytics: tracking for continued customer engagement and loyalty by measuring, likes, comments, shares/reposts, saves, follows, tags, hashtags, etc.).

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Le Creuset Pinterest Shop Page

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Pride Month Dutch Oven Launch & Collaboration Product Shop Post on Instagram

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Kalen Allen and Justin Chapple's L'OVEn Crispy Treats, in the Signature Round Dutch L’OVEn Cooking Video for Pride Month Product Launch

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Kalen Allen and Justin Chapple's L'OVEn Crispy Treats, in the Signature Round Dutch L’OVEn