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Owned communcation channels&message:
- Official website: Introduce the basic business and operation mode, and show the organizational positioning
https://www.catering.asrc.org.au/

Show position, attitude and humanistic care
https://asrc.org.au/

-Social media accounts:
Facebook, Twitter
Put forward specific attitude statements on specific events - through words and images in most cases

Youtube - videos
Linkedin

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ASRC Catering creates fresh, healthy vegetarian food that's bursting with flavours from around the world.

As an award-winning social enterprise of the Asylum Seeker Resource Centre, we exist to create pathways to employment for people seeking asylum. We offer training, mentoring and paid work through our catering and event services.

Food is not just at the heart of our business, it's at the heart of our community. Our food is influenced by the flavours and traditions of the diverse cultures of our staff who have come to Australia from across the globe to seek safety and start a new life.

Bring a taste of the world to your event and help create positive change for people seeking asylum.

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ASRC Catering creates fresh, healthy vegetarian food that's bursting with flavours from around the world. As an award-winning social enterprise of the Asylum Seeker Resource Centre, we exist to create pathways to employment for people seeking asylum. We offer training, mentoring and paid work through our catering and event services.

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Nine ways to support our refugee friends through food

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Welcoming and assisting our new friends can often be as simple as organising your next meal.

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"My dream is to open a small restaurant and start over again. In my home country, I was running a catering business mostly for weddings and other events. We would cook in huge pots and make enough to feed 800 guests," says Jenny.

She is one of the asylum seekers working for the ASRC Catering branch, which has recently launched a new home-delivered meal service.

Not everybody working there has a background in hospitality, but their various skills make for a strong team. Patrick is a trained psychologist who hopes to be practising again one day in Australia. "I love working at ASRC Catering, I feel at home here.

"Working with other people seeking asylum is great because I feel like we are in the same boat. We share the same problems, so when I talk about an issue with someone they can understand because they're probably going through the same thing," he says.

The social enterprise has been running since 2005, employing asylum seekers to cook and serve food at functions. When orders dried off at the beginning of the pandemic, they started working on a new meal service.

"It creates a continuous work path, stability and a stable income during these times," explains ASRC Catering head chef and mentor Brett Kuhne. "We have key people in the kitchen, who have a natural fair with spices and ingredients. They are the one coming up with the dishes and we facilitate the day-to-day and sourcing of ingredients."

Currently, you can choose from a selection of seven dishes, including Moroccan root vegetable tagine with mohgrabieh couscous, Persian pomegranate and eggplant fessenjun and a South Indian curry with pumpkin and lentils.

Kuhne says, "We have multiple nationalities who have different ethos, backgrounds and beliefs. It's a very complex place at times, and a very happy and simple place at the same time.

"The food we do represents the homeland of these people who seek asylum and refugee status. We try to replicate the food as best as we can by involving them as much as possible."

"The food we do represents the homeland of these people who seek asylum and refugee status. We try to replicate the food as best as we can by involving them as much as possible."

Dishes are healthy and vibrant, made with locally sourced ingredients. They are all vegan and most are nut-free and gluten-friendly.

Once you've ordered online, meals can be picked up from the ASRC Catering kitchen in Fitzroy North or delivered straight to your door (in a 20km radius and with a $50 minimum order). They are packaged to be kept in the fridge for up to three days, or frozen to eat later.

The cost of each meal you order through ASRC Catering also covers another meal that will be provided to a person seeking asylum.

And while the pandemic was the trigger for the launch of this new meal service, it looks like it could be here to stay permanently. "There's no reason it wouldn't or shouldn't stay," says Kuhne. "It offers more opportunities for people to have employment, and we have already received very positive feedback from the public."

The cooks of the Fitzroy North ASRC Catering kitchen are also keeping busy by preparing meals for the ASRC Foodbank in Footscray, which you can support by donating here.

If you have an event later in the year, the catering part of the initiative is on hold for the moment, but they are still taking orders and should be back operating by the end of July.

Order your take-home meals for pick-up or delivery.
Donate to the ASRC Foodbank.
Enquire about event catering.
Love the story? Follow the author here: Instagram @audreybourget and Twitter @audreybourget

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Buy a meal from ASRC Catering, and another goes to an asylum seeker

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"My dream is to open a small restaurant and start over again. In my home country, I was running a catering business mostly for weddings and other events. We would cook in huge pots and make enough to feed 800 guests," says Jenny.

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ASCR media channels
Social media: Instagram, Facebook (create hashtags & links to the website)
OOH: Posters, Ads, Co-branding
Idea: food diversity for demographic diversity in AUS

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The ASRC pop up store in Fitzroy shut its door today.

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https://www.goodfood.com.au/eat-out/news/eat-up-and-do-some-good-while-youre-at-it-20210810-h1xu7u

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Choosing food from any locked down restaurant or cafe is doing good at the moment. It keeps people employed, helps farmers roll through the seasons and ensures neighbourhoods and city streets will be vibrant in the After Times.

That said, there are some businesses putting extra emphasis on helping out as they cook up so if you want your dinner to also be a good deed, here are some places to consider.

ASRC Catering is a social enterprise that offers employment pathways for people seeking asylum. Function and event bookings have evaporated but you can still enjoy their global menus at home. Purchasing not only keeps refugees and asylum seekers working, each meal also funds dinner for someone in the ASRC community. You can even top up your order with "pay it forward" meals to help more people. I love the Afghani sweet potato and pumpkin parcels and the fragrant biryani rice dish from the Sundram family's treasured recipe. meals.asrc.org.au

The Local Drop started as a wine store but pandemic refashioning has seen founder Jagdev Singh add seafood and produce boxes to the offering. The veg boxes and native flower arrangements are from farmers who normally sell to restaurants. You can buy (or even subscribe) for yourself and also purchase community produce boxes for those doing it extra tough around Victoria. thelocaldrop.com.au

The Little Social keeps the Rosanna community caffeinated while employing young people facing disadvantage in the Banyule area. As well as skilling up the next generation of baristas, they're donating profits from every coffee sold during this lockdown towards homeless services.

Little Social is also part of the amazing SmartMeals program that sources funding to pay partner cafes (17 across five states) to cook meals, which are then donated to charities. The program will soon clock up 200,000 meals and is always looking for funding.

75 Turnham Avenue, Rosanna, 0459 779 002, facebook.com/thelittlesocialcafe
Also try
Sikh Volunteers Australia
Sikh Volunteers Australia are truly the best of us, stepping up in every crisis with free vegetarian meals, delivered throughout the city. If you need a feed, text 0452 401 734. If you'd like to help these beautiful people with their heart-filled service, head to sikhvolunteersaustralia.org to donate.
Maria's Pasta
Maria's Pasta usually provides fresh and filled pasta for restaurants but cancelled orders have seen them cook up the excess and give it away. Support their community endeavours by buying pasta, groceries and ready meals, plus salads, deli goods and ice cream.
706 Nicholson Street, Fitzroy North, 03 9380 5800, marias.com.au

Shamiat
Shamiat is a refugee-powered Syrian restaurant and takeaway. Order direct (preferably) or via delivery platforms. Specialties include kibbeh labanieh (fried lamb dumplings in yoghurt sauce) and mujaddara, a hearty vegetarian dish of lentils, rice and caramelised onions.
64 Victoria Road, Northcote, 03 9486 4458, shamiat.com.au

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Feel-good lockdown food: Six ways to eat up, and do some good for others, Melbourne

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Choosing food from any locked down restaurant or cafe is doing good at the moment. It keeps people employed, helps farmers roll through the seasons and ensures neighbourhoods and city streets will be vibrant in the After Times.

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https://www.yelp.com/biz/asrc-catering-north-fitzroy

1. The business information about ASRC catering: address, phone number, open and close time
2. customer reviews

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1 review of ASRC Catering "ASRC catering is amazing! We had food from them for one of our events at uni and it was just delightful! All of the food was vegetarian and I'm still dreaming about it. The flavours were rich and way better than any other vegetarian catering I've had.

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The links of such media on their official website

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Similar to Yelp, Liven has published ASRC Catering, promoting its location, opening hours, and contact details, while opening it to public commentary and review. This form of earned media also digitises word of mouth review from its patrons through a star rating system.

https://eat.liven.love/restaurant/asrc-catering-321-st-georges-rd-fitzroy-north-vic-3068-australia/

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https://www.catering.asrc.org.au/awards-media

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Contents it shows on facebook:
1. basic information about the company(address/tel)
2.Promotional dishes（food pictures and its introduction）
3.Communicate with customers(or potential customers). For example,Express gratitude to customers

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We are a non-for-profit social enterprise of the Asylum Seeker Resource Centre, who offer global... St Georges Road,, Fitzroy North, VIC, Australia 3068

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https://www.instagram.com/asrc_catering/?hl=en

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Catering With A Cause (@asrc_catering) on Instagram

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Bringing global food experiences to the table. We offer training & jobs for people seeking asylum. An @asrc1 social enterprise.
Order today ⤵️

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https://www.facebook.com/ASRCCatering/

https://www.linkedin.com/company/asrc-catering/about/

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Login to LinkedIn to keep in touch with people you know, share ideas, and build your career.

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ASRC is a catering company with a strong focus on social responsibility.
ASRC is a social enterprise of the Asylum Seeker Resource Centre that exists to create pathways to employment for people seeking asylum.

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https://meals.asrc.org.au/pages/about-us

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ASRC Catering provides global food experiences with a social impact.

ASRC Catering is a social enterprise of the Asylum Seeker Resource Centre (ASRC), Australia's largest independent human rights organisation providing support to people seeking asylum.

Employing 16 people seeking asylum, ASRC Catering creates delicious vegetarian food inspired by the flavours, cuisines and cultures of the people we employ - people who come to Australia from around the globe seeking safety and freedom.

Our mission as a social enterprise is to create pathways to employment for people seeking asylum, offering training, mentoring and paid work through our catering and event services.

These meals are now also available for the public to purchase and enjoy at home.

Inspired by the community we serve, our convenient vegetarian heat-at-home meals are wholesome and delicious and available for pick-up or delivery on Tuesday - Saturday.

Your support keeps people seeking asylum in meaningful and stable employment and puts food on the table for others in need of support.

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ASRC Catering provides global food experiences with a social impact. ASRC Catering is a social enterprise of the Asylum Seeker Resource Centre (ASRC), Australia's largest independent human rights organisation providing support to people seeking asylum. Employing 16 people seeking asylum, ASRC Catering creates deliciou

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Heyyyy this is Veronica. I'm currently in Suzhou, China. I just finished my internship at Dr.Jart+ last week as a marketing assistant in doing some competitor pricing/mkt campaign watching/media channel & KOL work.
I am an ISFJ person and nice to meet you all :)

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Hi, everyone. I am Yi Shen. I am majoring in master of marketing communication and this is my last semester. I have a cat named Libai, and he is my family member.

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Group 3:

What is the referencing style for this subject?

What is the name of the short Yoga video on the LMS?

Name one pre-class task for Week 3

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Group 4:

List one thing that will help you to have a better semester?

Can you use headings in your first assignment?

Name one pre-class task for Week 4

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Group 2:

What are the 5 roles for the teamwork?

Name one compulsory reading for Week 2

Where can you ask questions about assignments?

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Group 1:
How many marks in the final assignment are about the work you do for the final pitch (a. 30% split between group work and analysing the final pitch).

Name one pre-class task for week 2

How long should you wait before contacting your tutor about your assignment feedback?

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Hi, I'm Yue Zhou and I go by Iris as well. This is my first semester of Marketing Communications. I used to study advertising in my bachelor degree ~~Hope a nice semester for all of us!

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Hi, I'm Yue Zhou and I go by Iris as well. This is my first semester of Marketing Communications. I used to study advertising in my bachelor degree ~~Hope a nice semester for all of us!

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Hi, I'm Rachel. I'm in Melbourne but have spent the last 10 years in the US and Europe. I currently work at a media agency and am in my second to last semester of Master of Marketing Communications.

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Hi, this is Yifan Yan (Yvonne).  I'm studying master of marketing communications and this is my last semester yeah! Best life lesson: don't make decisions when you are drunk.  ( I'm a K-pop fan and I love Adele.

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Hello, I'm Yiyan! I am in Chengdu, China right now.

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Hi guys! I am Can, you can call me Camilla. I am studying Marketing Comm and excited to see you all :)

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Hello, I'm Yibo Ran from Chongqing, China. Nice to see u class! 

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Hello, I'm Yibo Ran from Chongqing, China. Nice to see u class! 

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Hi everyone, I'm Alice. I'm currently in China and will arrive Melbourne in April. The best lesson I get maybe never regret for things that's done. I love dogs and I have a beagle at home.

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Hiiiiiiii my name is Xinyue Zhang and im currently in Melbourne. My life lesson is to stop before you lose more.

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Hello guys!
This is Xiran Zhang from China. You also can call me Sharan. I am in China now~ For my life lesson, I consider  teamwork is important for me both in my daily life and studying.

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Hi everyone, I’m Qinhan(Vicky). I’m currently in China and plan to get back to Melbourne on April. This is my second semester of studying for master of marketing and communication. Really happy to meet u guys all!

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Hi, I'm Danling. I'm currently in Changsha, China right now. The best lesson I've learned so far might be talk less, just do it.

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Hi, my name is Tianqi Mo, and also can call me Vicky ~
Something about me .....
1. I'm in China now~
2. I love dogs, and I have a west highland terrier and his name is Dali.
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This Ale, your tutor for this semester! A bit about me.... I love my cats, cooking and Taylor Swift!

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Welcome to IMC! Add a card with a short blurb about yourself and a gif.