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Hermes was the messenger of the gods and the god of trade. This name connects to the brand because the brand specializes in leather apparel and lifestyle accessories, which they trade in for their customers. He was the patron of shepherds, invented the lyre and was the guide between the realms of the Gods and humanity. Seen as a mischievous character who constantly searched for amusement, Hermes at one point had stolen Poseidon’s Trident, Artemis’ Arrows and Aphrodite’s Girdle.

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The Olympus Camera Company got their name from Mt. Olympus the home of the Greek
Gods. They chose this name because the original owners were Japanese and their
company was named for the mountain where their gods lived- Mt. Takachiho. They liked
the idea that their name would “reflect its strong aspiration to create high-quality,
world-famous products, products so good, that they seemed for gods.” Powerful Gods = Powerful Cameras. They also believed in the saying that they're cameras were so good that they could zoom in to mount Olympus on top of them!

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The shoe in the logo is the shoe of Hermes, who was the mess god. He was extremely fast. The idea of a winged shoe was, therefore, appropriate as the company wanted to give the message of speed and reliability.

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Maserati is an Italian company that makes luxury vehicles. Its brand message for the consumers is that it builds ultra-luxury automobiles with classic Italian style. To reflect this message, the company created its trident logo after a mythical Fountain of Neptune. The company thought it fit to have the trident logo because Neptune is the symbol of vigor and strength, something that they want their customers to feel when they use their luxurious cars. Also, the statue of Neptune is located in the city of Piazza Maggiore, which was the company’s home city.

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Pandora was a woman from Greek mythology. Her name means ‘’all gifted’’. Therefore, the Pandora Box is called after her name. It is said that when she opened the box that all the evils of the world, all those evils were released into the world. The only thing remaining in the box was hope. Since hope is the message behind this name, the companies want to send this message of positivity in life to target customers.

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Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th century Nordic woodcut.In Greek mythology, the Sirens were dangerous creatures, who lured nearby sailors with their enchanting music and singing voices to shipwreck on the rocky coast of their island.

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The Greek God of the Sea, Poseidon, is known for carrying around
his three pointed trident. The American Gum company
developed the first sugar free gum that had three enzymes in it
that supposedly fought off cavities. So, they chose the trident because it had three points and it was used for battle.

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In Greek mythology, Nike is the Winged Goddess of Victory. The logo is derived from goddess' wing,'swoosh', which symbolizes the sound of speed, movement, power and motivation. The brand believes that if you wear the shoe brand you could be victorious.

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The fashion brand has medusa as its logo after founder Gianna Versace likened his clothing to the mythical creator that it had “fatal attraction”. Medusa was one of the three monstrous gorgons, those who gazetted into her eyes, would turn into stone.

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"Days went by when you and I Bathed in internal summer's glow as far away and distant, our mutual child did grow Oh the sweet refrain, soothes the soul and calms the pain"
These lines reference the Greek tale of Achilles, who was “bathed” in the river Styx as a child, making him nearly immortalized.
The “summer’s glow” is likely Plant’s way of showing imagery, as the river is fiery and planted deep in the depths of the underworld.

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The dove was a symbol of Aphrodite, the goddess of beauty. The company believes that everyone is beautiful and deserves to use things that represent their beauty.