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http://apac-tc.hosted.exlibrisgroup.com/BOND:all_resources:BOND_ALMA5131999870002381

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Public relations writing and media techniques

Writing skills for public relations style and technique for mainstream andsocial media

The public relations writer's handbook : the digital age

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Watch short clip presentation on how to deliver a great presentation
https://www.lynda.com/Business-Skills-tutorials/How-deliver-effective-presentation/126132/196262-4.html

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http://ezproxy.bond.edu.au/login?url=https://ebookcentral-proquest-com.ezproxy.bond.edu.au/lib/bond/detail.action?docID=1016039

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http://bond.libguides.com/referencing-styles

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Referencing - get organised save your research and create instant reference lists!! 

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Referencing - get organised save your research and create instant reference lists!! 

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1.  Create Account
2. Use your Bond email  firstname.lastname@student.bond.edu.au
3. Password
https://refworks.proquest.com/

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https://library.bond.edu.au/

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Access the Bond Library newspaper subscriptions

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Access the Bond Library newspaper subscriptions

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https://library.bond.edu.au/

tip: search the title directly

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1.     Follow-up on the recommended resources - find and read/view materials referred to in your course information

2.     Go beyond your set readings - in your references, show your knowledge of the broader literature available on the topic, including awareness of a variety of viewpoints/interpretations

3.     Scan reference lists - if you find a useful publication, does the reference list or bibliography include further relevant material to locate?

4.     Searching takes time! Typically you will search, read, and then search again, with new ideas and terms to direct your searches

5.     Always evaluate what you find - is it relevant? Scholarly?

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Databases help you find publications  by a particular author from a specific publication or on a topic.

Try some of these databases to find relevant material:

Proquest
Ebsco

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Learning is enhanced by reading about a topic from more than one source.

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Learning is enhanced by reading about a topic from more than one source.

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Have a look at Harvard Business Review for information about PR companies, Big brands, articles often written by CEO's of major companies
Access here

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Profiling all major companies, industries and geographies :
http://ezproxy.bond.edu.au/login?url=http://advantage.marketline.com/

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Global Newspaper access to research about companies or people

http://www.pressreader.com/catalog/newspapers

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Public Relations Journals at Bond Uni, navigate to electronic resources and type in public relations journal

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Digital Workflow

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Use this resource to help you plan your assignment research ideas http://search.credoreference.com/search/visual?concepts=489581

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Assignment 1

Try some of these search terms

communication tactics and public relations campaign

tactics and "public relations" and campaign

traditional tactics and public relations

non-traditional tactics and public relations

new media and public relations

public relations and campaigns

Try different combinations of search terms

Assignment 2
media relations AND
strategic alliances AND
community engagement AND
social media AND
Sponsorship AND