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This advertisement is selling Tums to appeal to societies' want to dominate what they eat rather then get punished by eating with a stomach ache.

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This advertisement is selling Old Spice hygiene products and appealing to the want to dominate by telling men to "smell like a man, man."

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This is a poster is a piece of war propaganda from the beginning of World War I selling the idea that young men should join the fight for freedom and dominate their enemies.

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Hour 6
Contemporary Communications

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This is an advertisement for the Playstation 2 by Target; the appeal to dominate is being used by influencing the viewer to "get into the game."

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Beats World Cup Advertisement (June 2014)

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Beats World Cup Advertisement (June 2014)

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This advertisement is selling Beats By Dr. Dre headphones and influencing customers to take their goals into their own hands and play to the best of their abilities, in this case the Men's World Cup.

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This advertisement is selling the Porsche 911 and appealing to customers' want to dominate by implying that the car is so fast that they can dominate the roads.

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In many advertisements, companies have attacked the human desire to dominate/take power from others.

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This advertisement is selling Nike footwear and is appealing to customers' want to dominate in sports in general.