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See all the wonderful things ab52882 has made

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Our use of layering

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Example of use of a base track

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I believe that the digipack and website and created are both fully conventional. Throughout the process of making the two ancillary products I ensured that i stuck to the same colour scheme which consisted of black, white and grey. I also used photos from the same photoshoot throughout my ancillary products to create synergy. It is a common convention that the artist name is larger than the artist name on the digipack, therefore i followed this convention. It is also conventional that a shot ranging from a mid shot to a close up is used on the cover of the digipack, I also followed this convention. It is also conventions of the Digipack to have the small print on the front cover, the tracklist on the back, to include the serial number on the spine and by the small print as well as including the label logo. The website had conventions of being similar colours to the artist's recent work as well as having similar photographs. The websites also consisted of having home, information, photo, store and tour pages. I ensured that I followed all of these conventions.

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At the end of our own music video where the overlapping began, we broke the consistent use of black and white and used colour. We felt this was appropriate as the colours demonstrated the emotions conveyed in the song at that time.

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An aspect that we really liked in James Arthur's 'Say you won't let go' video we specifically liked was the editing. In particular we liked the use of laying footage of different transparencies. This is something that we felt like we had to try in our own video.

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We were also inspired by Sam Smith's 'Stay with me' video. For a lot of the video, he is breaking the fourth wall and performing to the camera. We particularly liked this aspect of the video and decided to include this in our own.

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The video "Hello' by Adele was also a big inspiration to us during production. She also used a filter throughout the video as well as using many close up shots of her face to show emotion. We found this as a main convention in our chosen genre and therefore also did this in our video.

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Our music video was inspired by a number of previous acoustic pop videos. Firstly we were inspired by James Arthur's video for the song 'Say you won't let go'. We liked particularly the balance between narrative and performance including the many stories occurring in the video. However we developed this and produced one main story in our own video. We also liked the use of black and white.

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We also followed some of Goodwins theories as he said that music videos are built around song lyrics in which we included, for example when the lyrics mentioned coffee and kids, we showed footage of them. He also said the singer is used as a narrator and a character and that the singer breaks the fourth wall. Our video also follows his theory of amplification. This means that the music video may use both, performance and narrative; connotations of the meanings.

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The music video that my group created was partly inspired by and followed theories created by Vernallis and Goodwin. It follows Vernallis' theories as she said that music videos aren't always balanced between narrative and performance. Our video has an uneven mix between the two. She also says that jump cuts are often used as well as base tracks to give the music video structure, we used both of these.