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    ✽ ✻ 𝐓𝐇𝐄 𝐄𝐂𝐎𝐍𝐎𝐌𝐈𝐂𝐒 𝐎𝐅 𝐁𝐑𝐈𝐓𝐍𝐄𝐘 𝐒𝐏𝐄𝐀𝐑𝐒 ✻ ✽

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    ✽ ✻ 𝐓𝐇𝐄 𝐄𝐂𝐎𝐍𝐎𝐌𝐈𝐂𝐒 𝐎𝐅 𝐁𝐑𝐈𝐓𝐍𝐄𝐘 𝐒𝐏𝐄𝐀𝐑𝐒 ✻ ✽

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✢    𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧
𝟏.    𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬
𝟐.    𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐂𝐨𝐬𝐭
𝟑.    𝐏𝐫𝐢𝐜𝐞𝐬
𝟒.    𝐅𝐚𝐜𝐭𝐨𝐫𝐬 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧
𝟓.    𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧

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                            ✻  𝘐 𝘯 𝘵 𝘳 𝘰 𝘥 𝘶 𝘤 𝘵 𝘪 𝘰 𝘯  ✻

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                            ✻  𝘐 𝘯 𝘵 𝘳 𝘰 𝘥 𝘶 𝘤 𝘵 𝘪 𝘰 𝘯  ✻

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American singer, dancer, and actress Britney Jean Spears is the 8th top selling female artist of the United States. She has won 310 awards since her debut in 1999, including, but not limited to, Grammys, Billboards, VMAs, and World Music Awards. Her songs have topped the charts and broken records. "...Baby One More Time", "Toxic", and "Oops!... I did it Again!" are some of her hits that established her iconic status.

http://www.capitalfm.com/artists/britney-spears/photos/30-facts/awards/

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                                   ✽ 𝘐𝘯𝘤𝘦𝘯𝘵𝘪𝘷𝘦𝘴 ✽

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                                   ✽ 𝘐𝘯𝘤𝘦𝘯𝘵𝘪𝘷𝘦𝘴 ✽

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A incentive that Britney Spears may use is the fact that her shows are rare and exclusive. She only performs in one location, Las Vegas, and it's only running for a limited time; five years to be exact. (Fun fact: her Las Vegas show contract ends on May 20, 2017). Another incentive that she doesn't directly acknowledge, but the public keeps in mind, is how much longer she will be able to perform. Britney Spears is (sadly) on the older side of current pop musicians. Soon enough, she won't have the willpower to perform her energetic Vegas show. That, for some people, is enough to make them buy a ticket before it's "too late".

https://en.wikipedia.org/wiki/Britney:_Piece_of_Me

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                              ✽ 𝘖𝘱𝘱𝘶𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘊𝘰𝘴𝘵 ✽

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                              ✽ 𝘖𝘱𝘱𝘶𝘳𝘵𝘶𝘯𝘪𝘵𝘺 𝘊𝘰𝘴𝘵 ✽

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Britney Spears is not only a singer and dancer, but also a mother. She is a single mom who has 2 sons. With her demanding job as a performer she can't always be there for her children as much as she wants to be. She dedicates a lot of time towards her career, but the time compromised could possibly have been used to spend time with family. On average, she does about 140 shows a year that are approximately 80 minutes long. That is 186.6 hours out of her year that she could've spent with her sons. But for Britney, the cost must outweigh the benefit for her to continue performing. She also says that she would liked to have been a teacher if she hadn't been so successful as an artist. The opportunity cost of her almost 2 decades as a singer was she had to give up the next best thing: being a teacher.

http://www.celebuzz.com/2014-10-22/youll-never-believe-how-much-britney-spears-makes-in-one-week-of-her-vegas-residency/

www.lasvegas.com/event/britney-piece-of-me/24224/

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                                       ✽ 𝘗𝘳𝘪𝘤𝘦𝘴 ✽

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                                       ✽ 𝘗𝘳𝘪𝘤𝘦𝘴 ✽

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Britney Spears earns money off of her Las Vegas show. She performs about every 2 days. Her award winning show and tickets are how she earns most of her money. She also does sponsorships with other companies. Her tickets range between $55-$230 dollars. She also earns money off of her digital streaming and CD sales. She is one of pop's highest selling Female artists of this generation. But if she were to increase the prices of her products (merch, tickets, CDs) the demand would decrease and supply would increase. Buyers want to get the lowest prices possible and sellers want to get the highest price.

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                          ✽ 𝘍𝘢𝘤𝘵𝘰𝘳𝘴 𝘰𝘧 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 ✽

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                          ✽ 𝘍𝘢𝘤𝘵𝘰𝘳𝘴 𝘰𝘧 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘰𝘯 ✽

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To keep her brand growing, she has to be thinking of new ideas and ways to do many things. Her and her songwriters have to come up with new songs. The faster they make their music, the more productive they are. But just because her and her team release songs fast isn't the only factor; the quality of the songs has to one that the public will enjoy. The human capital used is her entire crew that she performs with, the people she makes music with, and the people who help maintain her image (publicist, manager, personal assistant etc.). There is a lot of physical capital put into production. Such as, stage equipment, transportation, studios, the internet and so forth.

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                                  ✽ 𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 ✽

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                                  ✽ 𝘊𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘪𝘰𝘯 ✽

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Now-a-days, Britney Spear's biggest competition is the younger pop artists like Taylor Swift, Ariana Grande, Justin Bieber and so on. She has to compete with them to keep the listeners' interest. She also has to compete with them for radio plays, digital streaming, selling records, award nominations, winning awards, digital royalties, and sponsorships, just to name a few. Britney's reign was in the early 2000's and was one of the most recognized faces of pop music then. Since then, she hasn't quite made the comeback or attracted as much attention as she used to during her prime time. All singers have to compete to keep the public engaged on them and their music. Their livelihood and success depends on what the people like. But the competition is what pushes singers and artists to become better and improve.

https://bandzoogle.com/blog/18-ways-musicians-can-make-money