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This ad appeals to autonomy because it encourages people to take part in weight watchers because it works for individuals rather than a group of people that fit into a mold.

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Hour 4 , The Appeal to Autonomy
"You can have it the way you want it," focuses on independence and individuality.

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This ad is an appeal to autonomy because it states that you have the freedom to pick whatever color you choose.

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This ad states that the car can be "as wild as you want it to be," showing how it appeals to independence and individuality.

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This Insurance ad is an appeal to autonomy because it encourages people to choose their own style and makes them feel independent.

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This 1960s ad attracts people that are free spirits and tells people that if they buy a motorcycle that they will soar above the rest.

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This video ad was from the 1970s, and is an appeal to autonomy because it encourages people to "have it their way" and customize their burgers.

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Vintage Burger King Commercial - Have it Your Way - 1974

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This Spotify ad is urging customers to use their company so that they can soundtrack their own life and pick/choose their songs.