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http://www.snap2objects.com/2009/07/semiotics-a-powerful-communication-tool-for-designers/

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http://visual-memory.co.uk/daniel/Documents/S4B/sem01.html

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https://www.utwente.nl/en/bms/communication-theories/sorted-by-cluster/Public%20Relations,%20Advertising,%20Marketing%20and%20Consumer%20Behavior/Semiotic_Theories/

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Post your research/thoughts/images below the topic/question :)

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Do fonts have emotion?
Do colour have emotion?
Is this innate?
Is this socially constructed?

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What are visual codes?

How might they effect our designs?

Who might be excluded from your design as a result of your choices?

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What is semiotics?

Which theorists developed the theory?

What are the components?

How might it affect our designs?