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The history of how Urban Decay broke into the beauty industry

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The history of how Urban Decay broke into the beauty industry

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How Urban Decay Broke The Beauty Industry

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9 Things You Didn't Know About Urban Decay

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9 Things You Didn't Know About Urban Decay

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1. Urban Decay was created to rebel against the abundance of pink makeup products on the market.

2. The grassroots effort paid off.

3. In the '90s, an Urban Decay super-fan painted her car in the same shade as one of their nail polishes.

4. The original Eyeshadow Primer Potion inspired some dangerous missions.

5. Proof that palettes are a literal investment.

6. For a brand founded on the principles of color, their most successful venture has been nudes.

7. They support causes they're passionate about.

8. Urban Decay is the number-one-selling eye-shadow brand in the United States.

9. Urban Decay has a name library for naming new shades and palettes.

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Urban Decay X Jean-Michel Basquiat collaboration

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Urban Decay X Jean-Michel Basquiat collaboration

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Jean-Michel Basquiat's art and aesthetic reigned supreme in the '80s - his vibrant graffiti sprawled across lower Manhattan and changed the way we began to view street art and black artists' contribution. His style was unique and bold, so it's not especially surprising that Urban Decay has released a Basquiat-inpsired collection full of colorful palettes that honor his legacy.

The 12-piece Urban Decay x Jean-Michele Basquiat Collection will be available on April 20th.

The collection will pay homage to Basquiat by having his art represented on the packaging, product names based on his life and work, and his aesthetic reflected in the shades of the makeup itself.

We must admit that we are disappointed to see that there are no models of color being used in this campaign, as of yet. The central themes of Basquiat's work had to do with race and the role of black people in society, so it feels like a glaring omission to not include black women as models in this campaign. We are hoping that as the release date for the collection nears that Urban Decay will release more campaign photos featuring women of color. We know that's what Jean-Michele would want.

Now, let's take a look at the collection!

Palettes

Cosmetics' Bags

The packaging is unsurprisingly stunning!

Jean-Michel Basquiat's aesthetic is perfect for a makeup collection, we're actually surprised it took this long for one to happen! We're so glad to see that it respects his memory and remains true to his style, and we can only hope that this means that even more people become familiar with Basquiat's life and work!

Be ready come April 20th for a chance to pick up the Urban Decay x Jean-Michel Basquiat collection for yourself!

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The Urban Decay and Jean-Michel Basquiat collaboration proves makeup really is art

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Jean-Michel Basquiat's art and aesthetic reigned supreme in the '80s - his vibrant graffiti sprawled across lower Manhattan and changed the way we began to view street art and black artists' contribution. His style was unique and bold, so it's not especially surprising that Urban Decay has released a Basquiat-inpsired collection full of colorful palettes that honor his legacy.

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Scandal- Urban Decay used swatches across arm of model and it is told they are glorifying self harm

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Scandal- Urban Decay used swatches across arm of model and it is told they are glorifying self harm

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Make-up firm Urban Decay is accused of glorifying self-harm after advertising eyeliner's Razor Sharp Swatches across a model's WRIST

Urban Decay accused of mocking those who self-harm in new campaign

The tweet posted today has sparked debate with some dubbing it 'gross'

But Urban Decay say it 'in no way intended to reference self-harm'

A popular make-up brand already known for its controversial product names has again come under fire after social media users accuse it of mocking or even glorifying self-harm.

Earlier this morning, around 2am UK time, Urban Decay, asked its Twitter followers if they liked their new eyeliner range, however it was phrased are you 'Ready for some Razor Sharp Swatches' alongside a picture of a woman's wrist covered in the different coloured lines and clenching her fist.

Despite make-up artists showing colours on areas of skin such as arms and hands, it has sparked a debate with some of the brand's Twitter followers who are accusing it of mocking those who self-harm.

But despite some upset, others have argued this is a normal way to show colours and even those who had previously self-harmed said they weren't offended.

The firm is already known for the controversial names of some of its make up products, including a lipstick called Gash.

A spokesman from Urban Decay said: 'Like many beauty brands, we swatch all of our products on the skin to show the texture, vibrancy of colour, and range of shades-usually on the inside of the arm.

'We in no way intended to reference self-harm as the name of the product is Razor Sharp Liquid Eyeliner'.

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Make-up firm Urban Decay is accused of glorifying self-harm on Twitter

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Urban Decay accused of mocking those who self-harm in new campaign The tweet posted today has sparked debate with some dubbing it 'gross' But Urban Decay say it 'in no way intended to reference self-harm' A popular make-up brand already known for its controversial product names has again come under fire after social media users accuse it of mocking or even glorifying self-harm.

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No, No, No: Urban Decay Is Discontinuing Its Iconic Naked Palette!

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The silver lining: They’re now 50% off at Sephora until they’re sold out.