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Purpose: To advertise cigarettes.
Audience: people who smoke, or want to smoke cigarettes but are hesitant to because of health reasons or want to be validated smoking them.
Powerful because on the visuals. The doctor stands out and it is contradicting with what is being advertised. The way the quote almost looks like a statistics is also eye catching
Why I choose it: interesting to look at almost propaganda. And it’s interesting to see retro advertisements.

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Purpose: to sell a product
Audience: Men or women wanting to buy cologne or people walking by the mall
What makes it a powerful image: I feel that by adding Henry Cavill, this makes the image more appealing and he is also the new superman and that makes it more eye-catching. The use of bold colors is also striking. The image presents this cologne kind of like a symbol of "masculinity" in a way.
I chose this image not only because Henry Cavill is here, but also because if I were walking around the mall I would stop to see it and even maybe want to smell the cologne.

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Purpose: to sell a product.

Audience: People watching TV, teenagers or young adults

What makes it a powerful image: the use of color red makes people feel hungry, the image is appetizing, a famous person (Katy Perry) is involved. The image presents chips as healthy products (not causing you to put on weight.) We can see the “contrast” and “focus” as the main visual strategies in this image. It uses strong visual contrasts, lights and darks; red, black and white. The celebrity is the focus of the image.

I chose this image because many ads are using very similar strategies and they know how to manipulate their audience with the help of images/visuals.