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Think this video is a good introduction Segmentation and I chose it because it explains everything nice and clear for someone just starting to learn about the topic. It shows and explains how a business precisely reach a consumers specific need and want.

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The video is a good introduction of segmentation for beginners as the explanations are nice and clear and can be easily understood. The students will learn how businesses reach the consumer’s specific needs and wants.

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The video discusses the four pillars of segmentation – geographic, demographic, psychographic and behavioral in detail. The students will learn how to use the four pillars in choosing a target market that has the most impact.

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How To Use Market Segmentation | Explained & Examples  👩🏼🧓🏼🧔🏽🧒🏿

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I chose this video because it has lots of real life examples that are easy to understand. The student will learn the different variables for each pillar.

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I chose this video because it answers the most common questions about target market, optimal product strategy, positioning and messaging, and advertising strategies. Students can learn the ways on how to segment the market

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Intro to Market Segmentation (Segmentation answers 4 basic questions.)

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I chose this video because aside from the detailed explanations, the examples given are applicable and relatable. The students will learn effective ways of finding target markets.

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How To Identify Target Market | Target Market Examples

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I chose this video because it is a good introduction for target marketing as the explanation is clear and concise. The students will learn the definition of target marketing.

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I chose this video because the steps discussed are simple and brief but easy to understand. the student will learn the steps in finding the target market.

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How To Find Your Target Market In 6 Steps

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I chose this video because the speaker gives personal experiences that are relatable to the topic. The students will learn how to choose a target market using segmentation.

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How To Define Your Target Market | Target Audience Marketing Tips

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I chose this video because it is short but simple and understandable. The student will learn how to build an effective go to market plan.

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I chose this video because the example given to explain positioning is timely. It is also easy to understand even for beginners. Students will learn the importance of making a new position

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I chose this video because it discusses the five key positioning principles thoroughly with easy to understand examples. The students will learn how to develop a good brand name for a business.

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I chose this video because it uses large companies – Nike and Starbucks to explain the importance of positioning. The students will learn how to create a brand positioning statement by just answering three questions.

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I chose this video because aside from the speaker is the president of one of the most marketing firms, he gives real and applicable advice and gives statements or statistics on how the business world runs. The student will learn the importance of positioning to overcome competition.

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I chose this video because by using one example, which is the piano teacher, the idea of positioning is easy to understand. The students will learn the importance of consistency and keeping a promise for the market.

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Seth Godin’s Approach to Market Positioning Is Genius

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The image demonstrates segmentation. The statistics of the purchases of McDonald’s in different countries can be seen. Hence, it uses geographic segmentation.

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The image demonstrates the target market. The products are divided in which gender is the product suitable more. Hence, it uses gender segmentation to classify its target market.

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The image demonstrates segmentation. It uses the population density to segment its market; hence, it is under the geographic segmentation.

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The image also demonstrates segmentation. It uses the demographic strategy for segmenting focusing on the market’s age.

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The image demonstrates positioning. The car brands are positioned based on their price and quality.

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Who’s the Amazon Alexa Target Market, Anyway? 

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Who’s the Amazon Alexa Target Market, Anyway? 

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https://www.forbes.com/sites/ilkerkoksal/2018/10/10/whos-the-amazon-alexa-target-market-anyway/amp/

The article demonstrates the target market as it talks about the ideal target market of Amazon Alexa. By using demographic segmentation focusing on gender, it suggests that the ideal target market is males.

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Who’s the Amazon Alexa Target Market, Anyway?

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Alexa has had plenty of room and time to grow, so what are the Amazon Echo
demographics today? If you’re developing a skill, consider these emerging Amazon Alexa target markets.

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https://thesocialgrabber.com/market-segmentation-of-apple/

The article demonstrates segmentation strategies of the company Apple. It can be inferred that the company mainly uses psychological segmentation as it talks about the lifestyle, values and attitude of the buyers

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The industry for technology is extremely popular and fast-growing. Apple is a multinational technology company that is among the strongest and most influential representatives of the industry. The company was founded in 1976 in the US. Apple offers a wide range of services and products. The company develops, designs, and sells computer software, online services, and consumer electronics. Apple is an experienced company that is also an innovator and trendsetter in the industry. The success and popularity of the company are closely related to the effective and carefully chosen segmentation and positioning strategies. So, let's dive into Apple's profile and reveal the strategies behind its success.

Let's begin with the segmentation strategy of Apple.
The discussion and analysis of the following commercial will help to easily understand the target segment of the company.

This commercial is energetic, colorful, and simple. Usually, commercials are short and focus on transferring information briefly. Unlike many commercials of different types of companies, this commercial is noticeably long and informative. After watching the video, it seems like there is nothing more the viewer can find out about the product. You get all the information about the product, its new features, how it differs from other similar products in the market, etc.

With this commercial, Apple simply presents a new product and transfers all the information that a potential customer would need when making u purchase decision. The voiceover presents all the attributes of the product, while the video shows his words in action. The scenes of the video are changing dynamically and smoothly. The viewer can see where and how the product can be used. At the same time, the commercial features several characters. These people are depicted as users of the product. The majority of them are young. They differ from each other by their race, gender, etc.

All of them seem quite outgoing, knowledgeable, and friendly. They look put together and nit. It seems like these people are interested and curious about innovative products and like new experiences. The characters seem very aware of technologies and use the devices freely and confidently. All these people collectively represent the target segment chosen by Apple. All the discussed details of the commercial and in particular of the characters clearly show that Apple focuses on the segment called Conscious Progressives.

Target Audience: Conscious Progressives
Lifestyle and Values:
Representatives of the Conscious Progressives' target segment are usually intellectuals who understand the value of education and give huge importance to it. These people base all their decisions on what they know. Thus, they want to learn something new and obtain new information constantly. Conscious Progressives put much focus on growth and self-improvement and want to make life better with their actions and decisions.

People from this segment are down-to-earth, have quite a practical outlook, and are open-minded towards every aspect of life. They do everything, to be honest to the ones around them as honesty has a special place in their minds. Conscious Progressives stay true to their principles and won't ever break them. These people won't choose sacrifices for a successful career or success in any other aspect. Instead, they are always ready to compromise.

Along with this, friends have a very special place in the lives of Conscious Progressives. These people are quite successful when it comes to entertaining others. They are adventurous and curious about new things and experiences. Those belonging to this segment often organize fun and warm gatherings. Even though Conscious Progressives don't give much importance to their appearance, they always look good and nit. This is the reason why they judge people based on personality, not appearance.

Attitude to Shopping:

Conscious Progressives won't rush to spend their money without a need for doing so. When shopping, these people base their purchase decisions on emotions and feelings. They can be easily attracted to funny and entertaining advertisements and make associations with them. However, all the discussed attributes don't make Conscious Progressives demand less from the products.

They pay much attention to the overall packaging of the product and view it as a way to obtain information about the product. These people seek functionality in the products that will correspond to the image. Besides, representatives of this segment prioritize the quality of the products when making a purchase decision. They give preference to casual items, especially in clothing. At the same time, they give big importance to the comfort of the products.
Interesting facts about Conscious Progressives

They actively use the Internet all the time. It is the best way for them to communicate with friends, learn something new and in general obtain information. Internet helps them to keep their minds open, informed, and stay up to date.

Conscious Progressives love and enjoy taking part in different debates. They prefer debates on various widely discussed and popular topics such as the one connected with environmental, political, and social issues.

These people are remarkably dedicated and loyal in every type of relationship. They tend to value and focus on relationships that are deep, long-term, and strong.

Positioning Plan of Apple

The positioning strategy has a crucial role in creating a brand image in the minds of customers. Effective and carefully chosen positioning strategy can have a big influence on the success of any company. When it comes to deciding on the positioning strategy, different companies focus on highlighting and emphasizing different aspects. This varies based on the industry, the type of the company, its size, products, etc.

The industry for technologies is fast-growing and constantly changing. Companies of this industry constantly introduce new products with innovative features and technical resolutions. Apple is a leading company in this sphere and all the players in the technology industry very often look up to Apple, its products, new technologies, etc. Taking into consideration the industry, the strengths of the company, Apple created an effective and strong positioning strategy. The company based its positioning strategy on several aspects.

Apple focuses on the experience provided to the customer when choosing any type of strategy. This especially refers to the positioning strategy of the company. The company positions itself as a high-quality premium brand desired by everyone. The products of the company aren't cheap, but even those who can't afford them when possible do everything to put their hands on an Apple product. This is a result of effective positioning. Apple creates an emotional connection with its customer by providing an exceptional experience.

At the same time, Apple uses positioning based on competition. In the technology industry where the competition is remarkably severe, this type of positioning is quite a good choice. Apple continuously invests in R&D and introduces innovative features and products all the time. They keep on creating technologies that are hard to copy easily and thus obtain a competitive advantage over the other players on the market.

This company is known for its unique design solutions, that are simple, convenient, and aesthetic. Apple products very often become trendsetters in the market. The famous tagline of one of Apple's campaigns "Think Different" already tells much about the ambitions and goals of the company.

Now, let's get an insight into the marketing strategy of Apple through the Marketing Mix of the brand.

Marketing Mix consists of tactics that effectively help to promote a brand, its production and helps to attract new customers and enlarge the customer base. Let's discuss each of the 4 Ps of marketing one by one.

Product: Apple offers different types of products and services to its customers. As stated before, this company develops, designs, and sells computer software, online services, and consumer electronics. Among all the products of Apple, consumer electronics are the most demanded and desired ones.

These include iPod, iPad, iPhone, Mac, Apple Watch, etc. All these products are created in different colors, sizes, storage sizes, and so on. The company focuses on the simple and sophisticating design of its products to make sure that people with different preferences and tastes would like the products.

Apple products are popular for their high quality, user-friendly design, and features, and constantly added innovative features. Besides, all the products and services of the company are closely interconnected with each other which provides convenience and a great experience.

Price: When it comes to pricing products, Apple uses a premium pricing strategy. This means that Apple products are quite expensive and the prices for the products of the company are comparably high from those of competitors. Despite being positioned and perceived as an unaffordable brand, many people are still willing to pay a big amount of money to purchase an Apple product.

Due to continuous innovations, new features, and technologies, customers usually justify high prices set by the company. Apple doesn't do any type of sales on its products. Instead, the company uses another interesting way of lowering the prices for its products. Whenever introducing a new product, Apple alters and lowers the price for the previous models. This type of pricing helps the company stand out and be perceived as a premium brand.

Place: For distribution purposes, Apple puts its focus on Apple stores. The company opened its first store in 2001 and today it already has nearly 500 stores in more than 20 countries. These stores present all the products of the company. In Apple stores, the customer gets the opportunity to see, touch, use any desired product of the company before making a purchase.

Along with this, these stores have provided another great opportunity to customers. People owning Apple products can get technical support and repair for their devices without having to pay for it in these locations. At the same time, Apple distributes its products through authorized sellers. Such sellers have strategically convenient locations in various countries around the world. Just like authorized sellers, Apple also has agreements with different telecommunication companies around the world.

Both of these distribution channels allow the company to bring their products closer to the customers in different parts of the world. Lastly, Apple uses its website and online stores for distribution purposes like many other companies nowadays. Customers get the opportunity to directly buy from the company without having to visit the store.

Promotion: Apple uses various promotional tactics to effectively rich and attracts customers from its desired target segment. In all cases, the company highlights and puts emphasis on the premium quality of its products, premium brand image, and shows how it is different from other companies in the market. For promotional purposes, Apple uses personal selling, advertisements, public relations, etc.

The staff in Apple stores is highly qualified and trained to provide a great experience through product testing and introductions to attract customers and convince them to make a purchase. Along with this, Apple uses advertisements on different platforms. The company actively uses websites about news on technology as well as the digital advertising network of Google for promoting its products.

Apple presents various commercials from time to time with the launches of new products. These commercials are known for being simple and informative. Besides, the company is actively engaged in different initiatives which ensure a great brand image and positive perception by the public.
Summing up, Apple is undoubtedly a game-changer and trendsetter in the industry for technologies nowadays. Many various factors helped the company to reach such success and power. Apple continues to delight customers with excellence, high quality, and continuous innovations. The company keeps growing with deep passion and dedication for everything that it does. Much of Apple's success is dedicated to the carefully chosen segmentation and positioning strategies that have shown to be effective. That's all for the Segmentation Strategy of Apple. Check out the main page of our website for more posts like this.

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The industry for technology is extremely popular and fast-growing. Apple is a multinational technology company that is among the strongest and most influential representatives of the industry. The company was founded in 1976 in the US. Apple offers a wide range of services and products.

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Positioning strategies of Toyota and Tesla 

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Positioning strategies of Toyota and Tesla 

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https://thesocialgrabber.com/positioning-strategies-of-toyota-tesla/

The article demonstrates positioning. It talks about the positioning strategies of the two renowned car brands – Toyota and Tesla. Both companies implement sustainable management that gives benefits to the environment and its customers

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Toyota and Tesla are two powerful and renowned names from the automobile manufacturing industry. Both are successful, experienced companies whose production is popular around the world. Despite being in the same industry, these two giants are different in many ways. Tesla is a comparably new company focused on electric cars, while Toyota is a traditional automobile manufacturer that improves its production by implementing different innovations. Both Toyota and Tesla chose their positioning and strategies carefully, which made it possible to become as successful as they are now. So, let's go through these two companies to understand the reasons for choosing their exact positioning strategies.

Let's begin with Toyota and first discuss the target audience of the company.
To easily identify Toyota's target audience, let's watch and discuss the following presented by the company. Target Market: Actualizers Lifestyle and Values:
The commercial is very entertaining and interesting. A boy and his mom are the focus of the commercial. The viewer can feel the strong bond that mother and son have. They are doing everything together. The boy gets extraordinary powers to upgrade old automobiles. He transforms everything into innovative Toyota automobiles and brings change to the environment. The commercial shows that Toyota fits everywhere and is suitable for different people. It seems like the boy is perfecting everything. After discussing the commercial it becomes clear that Toyota focuses on the Actualizers segment.

People belonging to the Actualizers's target segment are usually goal-oriented, prosperous, and successful in everything they do. These people are very often considered perfectionists. They know what they want, and throughout their lives, they do everything to get what they want. Despite being overly ambitious, Actualizers don't always take risks to get what they want. They value safety above everything and always choose it over risking.
Attitude to Shopping:
The family always has vital importance for Actualizers and is in the first place among their priorities. These people tend to pay much attention to their children and always do everything to create a healthy lifestyle and environment for their families. They are usually educated and intelligent and like to keep up with time.

The representatives of the Actualizer target segment are people with quite practical views on life. They know how to spend their money thoughtfully. First of all, they value the quality of the product they are buying. Thus, despite being careful with their money Actualizers can easily spend it on high-quality items. These people tend to choose comfortable clothing items over the stylish ones. They like to plan their purchases and buy everything from the same shop.

Marketing Strategy of Toyota

Nowadays, companies tend to put much effort and attention into marketing strategies. Carefully chosen marketing strategies can be the clue to success. Toyota uses different strategies to market and promotes its products. The company uses personal selling, public relations as well as both traditional and unconventional marketing. Toyota actively uses personal selling with the help of dealerships. The sales personnel of dealerships promote the products of the company while trying to sell them to the potential buyers.

Toyota has a strong presence in traditional media. You can probably recall seeing ads from Toyota on different TV channels, magazines, etc. At the same time, Toyota is very active on different social media platforms as well as the webpage of the company. These channels are used to promote products, stay in touch with the customers, and be able to inform the news and updates related to the company.

Besides, Toyota successfully uses public relations to promote its products. The company is actively engaged in different social and environmental initiatives. The support and that Toyota provides for such activities help to create a positive brand image in the minds of people. As a result, this becomes an indirect way for the company to promote its products to the market.

Problem Removal

From the very beginning to this day the main goal of Toyota has been the manufacturing of reliable, high-quality vehicles and providing brilliant service to its customers. Also, the company wants to make continuous innovation to improve the sustainable development of society. The company stays true to its initial believes and principles and focuses on its customers. Customers can be considered a priority for Toyota, and it does everything to bring safety, quality, and satisfaction to the customers both through its production and service. The company is indeed passionate and driven in ensuring the best for its customers. It continuously improves its products and works on bringing innovations to keep up with time and always stay on track.

Social Approval

Toyota uses different strategies to obtain social approval. The company is successfully implementing sustainable management which is quite popular nowadays. Toyota seeks to bring various benefits to the society and environment through its production and other activities. The company continuously improves its products to ensure the best offering that would also benefit the environment and society. For example, Toyota presents innovative products like hybrid electric vehicles to cut on the fuel quantity and as a result decreasing pollution of the surrounding world. Besides all the ways mentioned above, Toyota also takes part in various environmental and social initiatives.
Now, let's analyze the following Instagram post by Toyota to reveal the message strategy of the company.
Message Strategy

We can see quite a typical post for an automobile manufacturing company. The photo is remarkably inclusive and can speak to everyone. In the post description, we can see that Toyota doesn't specify for whom is this car, but instead it shows that their cars are made for everyone. With this post, the company tries to build an emotional connection and a sense of belonging for the customers.

All the discussed details of the photo and the post indicate that Toyota has adopted the Everyman brand archetype. This archetype stands for connection, belonging, equality, and group identity. The motto of Everyman is "All men and women are created equal." and the main idea of this archetype is commonality.
To identify the target market that Tesla focuses on, let's discuss the following by the company. Target Market: Balancers Lifestyle and Values:
Continue with the positioning tactics of Tesla, let's understand the target audience of the company.

In the commercial Tesla has collected different people already owning a Tesla car. They are talking about and sharing their experience and feelings related to their cars. The fact they own Tesla car tells about their successful career and financial stability. All the participants of the video seem enthusiastic and curious about new experiences. They value safety and comfort. Some of them are with their family members which speak about the importance that family has in their lives. The description of all the characters of the commercial makes it easy to identify the target segment of Tesla. Tesla focuses on the segment called Balancers.

People belonging to the Balancers' target segment are usually struggling to balance their career and family. Both family and career have a very big importance for Balancers. They understand very well the whole importance of a successful and stable career and a load of work needed to achieve it.
Attitude to Shopping:
Also, representatives of this segment know how important the family in every individual's life is and do everything to dedicate as much time to family as possible. Balancers are progressive, ambitious, positive, and open-minded people in any aspect of life.

They are enthusiastic about new experiences and challenges. People from this segment like to control everything for security and stability reasons. Balancers highly value knowledge and try to learn new things all the time.

Balancers are known for their loyalty to the brands they initially tried and liked. These people above all value the quality of products thanks the big amount of disposable income that they usually own. They will always readily spend their money on high-quality items and the ones they desire. Interestingly, Balancers are also deal-hunters and will never pay for the brand of a product. These people know what they want. They will try new products only if they need them.

Marketing Strategy of Tesla

Unlike other names in the industry, the expenditures of Tesla on marketing are minimal. Marketing strategies used by Tesla are widely discussed as the company doesn't spend much money on marketing. Instead, they chose other ways to promote and market their products.

Of all car Brands, Tesla has the highest customer loyalty thanks to great customer experience and service. As a result, the customers of the company share their experiences and feelings related to Tesla to their friends and family. Tesla heavily relies on the mouth to mouth marketing. The company considers this way of marketing one of the most successful and reliable ones. It has also created a referral program to encourage people to share their thoughts and experiences related to the company.

At the same time, Tesla uses unconventional marketing to promote its products. The company is active on social media, specifically on Twitter and the company blog. These platforms are used to stay in touch with the customers and share all the news related to the company. Also, Tesla actively engages its CEOs in the marketing of the company. This is specifically done on their social media platforms. For example, the social media pages of Elon Musk are quite popular for the charismatic, funny, and informative posts very often related to Tesla.

Problem Removal

Tesla was always standing for the transition to sustainable energy. The well-being of the environment and people is the priority of Tesla. It wanted to take care of its priorities through its products and bring big change into the world. Initially, The company wanted to show the world that electric cars can be equally amazing or even better than gasoline cars in their performance, comfort, and safety. Tesla was able to produce all-electric vehicles that were quick and fun to drive. They indeed transformed the world and made a big step in moving the world towards a zero-emission future. The company continuously works to improve and perfect its technologies to make its offering even better.

Social Approval

Now, let's go through the following Instagram post of Tesla to understand their message strategy.
When it comes to gaining social approval, in the line with different strategies, Tesla gives big importance to sustainable management. All the actions of the company are directed to bring as much benefit to the environment and society as possible. The products of the company are all about sustainability and the care of people and the environment. Tesla produces vehicles that only need the energy to function, which makes cars durable, safer, and excludes fuel burning and pollution. Also, the company stands behind many initiatives aiming to benefit society and the world around us.

Message Strategy

Summing up, we could successfully analyze two strong representatives of the automobile manufacturing industry and were able to identify their positioning tactics. Both Toyota and Tesla are experienced, innovative, and successful companies with dedication and passion in what they do. Check out the main page of our website for more posts like this.
We can see an incredibly unique and innovative car in the photo. The car is not like the ones that we see every day. It stands out and has something futuristic in it. It presents a completely new concept to the market. The car is revolutionary, and it seems like the brand tries to differentiate itself from the others.

All the discussed details indicate that Tesla has adopted the Outlaw brand archetype. This archetype stands for going against general standards, being different, and revolutionary. The motto of Caregivers is "Rules are meant to be broken." and the main idea of this archetype is the rebel.

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Positioning Strategies of Toyota and Tesla

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Toyota and Tesla are two powerful and renowned names from the automobile manufacturing industry. Both are successful, experienced companies whose production is popular around the world. Despite being in the same industry, these two giants are different in many ways.

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Nike’s Target Market: Everything You Need to Know 

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Nike’s Target Market: Everything You Need to Know 

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https://marketrealist.com/2019/10/nikes-target-markets-everything-you-need-to-know/

The article demonstrates segmentation and target market of Nike. The company mainly uses demographic and geographic segmentation to identify its target market. Hence, the target market of Nike is from ages 15 to 45 and North America is its largest key target market.

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Nike is the leading sports footwear and apparel company in the world. In this article, we'll look at Nike's target markets. We'll also look at how these key target markets have performed over the last couple of years. We'll also look at the risks and opportunities that Nike faces in its target markets.

Nike's target markets

Nike ( NKE) is the world's leading sports footwear and apparel company. Nike's high-performance athletic gear is mostly targeted at professional athletes. Nike's innovations, products, and services seek to develop athletic potential, according to the company.

The company's operations are spread around the world. In this article, we'll look at Nike's key target markets.

Nike's key target markets

Women are an important part of Nike's target market. In fiscal 2019, the Women's Training segment grew faster than the Men's Training segment. However, in fiscal 2018, the Men's Training segment grew at a faster rate. Nike's fiscal year ends on May 31.

With an eye toward ensuring future growth, young athletes are also a big part of Nike's sales strategies, especially in categories such as soccer, basketball, and running. Young athletes also form part of Nike's target market. We'll look at these opportunities and their potential later in this article.

Converse, Hurley, and Jordan

Nike purchased Converse in 2003. The brand's product line focuses on the premium target market. It includes casual apparel and footwear products, which are sporty but not necessarily high performance. Notably, Converse has been losing ground in North America to brands like Vans. Hurley's target market is action sports such as surfing and skateboarding.

Nike's Jordan collection, named after basketball superstar Michael Jordan, is also a premium-label brand targeted at athletes. Nike also developed various product lines endorsed by athletes such as LeBron James. These high-performance lines are targeted at athletes.

Nike targeting the digital space

Nike's target market is largely consumers ages 15-45. Nike has focused its marketing efforts on the digital space in recent years. The company went high-tech with its push into digital sports and e-commerce.

The company introduced the Nike+ running sensor in collaboration with Apple ( AAPL). It also launched the Nike+ FuelBand. However, the company discontinued support for wearable devices last year, including Nike+ SportWatch GPS and Nike+ FuelBand.

Nike's operations

Nike's operations consist of the design, development, marketing, and sales of athletic footwear, apparel, and equipment. Its sales are seasonal and dependent on geography. Historically, its first and fourth quarters have been relatively stronger in terms of sales. Nike categorizes its revenues by geography, with the exception of its separate unit, Converse.

Nike's reporting structure

In 2017, Nike changed its reportable operating segments. Nike has four geographical reporting segments:

North America

Europe, Middle East, and Africa (or EMEA)

Greater China

Asia Pacific and Latin America (or APLA)

Apart from these geographical segments, Nike also reports two other operating segments-Global Brands Division and Converse. As a key target market for Nike, Greater China's sales have been growing at a brisk pace.

North America is a key target market

North America is Nike's largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. In comparison, Nike's major competitor in the US market, Under Armour (UA), derives around 70% of its revenues from North America. Nike's revenue share from North America has fallen over the last five years as its international sales have increased. Among Nike's other competitors, VFC Corporation (VF) and Lululemon Athletica (LULU) have a much greater dependence on North American sales.

NKE, UA, and VFC are part of the Vanguard Total Stock Market ETF (VTI), the SPDR Consumer Discretionary Select Sector ETF (XLY), and the SPDR S&P 500 ETF (SPY).

Growth rates have moderated

Nike's North American segment grew at a compound average growth rate (or CAGR) of 1.5% from fiscal 2017 to fiscal 2019. The segment's revenue growth has stalled over the last few years. However, it is one of the company's more profitable segments, with an EBIT (earnings before interest and taxes) margin of 25.6% in the first quarter of fiscal 2020. A higher revenue share makes North America one of Nike's key target markets.

How Nike plans to penetrate target markets

Nike is already the category leader in most markets it operates in. The company is currently strategizing on how to widen the gap with its nearest competitors or increase the degree of separation. How?

innovation

providing the customer with premium, must-have products as well as a premium experience

transforming the marketplace and expanding its direct-to-consumer footprint

investing in the digital channel

Nike acknowledged the evolution of the North American retail market as consumers shift toward online sales. However, it also sees some stabilization in that domain now.

Europe, Middle East, and Africa segment

EMEA: Previously, Nike reported Western Europe and Central and Eastern Europe as separate segments. However, in 2017, the company realigned its reporting structure. Now, it reports Europe, Middle East, and Africa as a consolidated business segment. As with Nike's other target markets, its products are seen as a premium brand in this region also.

The EMEA segment accounted for 26.0% of Nike's revenues in the first quarter of fiscal 2020. It reported an EBIT margin of 21.9% in the quarter. The United Kingdom, France, Germany, Austria, and Switzerland are Nike's key target markets in Europe. Between fiscal 2017 and fiscal 2019, the region's revenues increased at a CAGR of 7.2%.

Greater China: Another key target market

Greater China: In terms of growth, Greater China is Nike's key target market. It accounted for 15.8% of Nike's total revenues in Q1 of fiscal 2020. Five years ago, Greater China's contribution to Nike's revenues was in the single digits.

The region's percentage contribution to Nike's top line has increased for two reasons. Firstly, Nike's sales in the region have increased sharply. For example, between fiscal 2017 and fiscal 2020, Nike's Greater China revenues increased at a CAGR of 13.6%. In comparison, its consolidated revenues increased at a CAGR of 4.4% over this period.

Notably, China is a key target market for several luxury brands. A growing middle class has made China an attractive target market for foreign brands.

What makes Greater China Nike's key target market?

The second aspect that we need to consider is that revenue growth in North America, which is Nike's biggest geographical market, has sagged. As a result, Greater China's percentage contribution to Nike's top line has increased significantly.

Furthermore, Greater China is a high-margin market for Nike. In Q1 of fiscal 2020, the segment's EBIT margin was almost 40%. This is higher than what the company achieves in its developed markets. Strong topline growth and high margins make Greater China Nike's key target market.

China's consumer spending

The Greater China segment should benefit from the Chinese government's efforts to increase consumer spending. With respect to the Chinese economy, the contribution of the consumer sector is much lower compared to India and South Korea.

The US economy is also largely driven by its consumer sector. From its status as an export- and investment-led economy, China has been trying to steer its economy toward a consumption-driven economy.

Consumer spending should be a crucial growth driver in China going forward. This would benefit consumer discretionary companies like Nike, especially considering the boom in sports and sports marketing in China.

Converse: An iconic brand presenting unique opportunities

Nike acquired Converse in 2003. The Converse brand comprised 5.2% of Nike's revenues in Q1 of fiscal 2020. The brand's percentage contribution to Nike's top line has come down over the last five years.

This segment reported an EBIT margin of 24.9% in Q1 of fiscal 2020. The brand's margins have come down over the last five years. Converse's target market focuses on consumers of casual sneakers, accessories, and apparel.

Last year, Converse incurred higher administrative expenses due to higher marketing expenses and investment in digital business. According to Nike, conversion from licensees to a direct distribution model had a minimal impact on Converse's fiscal 2019 revenues.

Asia Pacific and Latin America

Nike consolidates Asia (ex-China) Pacific and Latin America as one reporting segment. The segment is the smallest geographical region for Nike and accounted for 12.6% of its Q1 of fiscal 2020 revenues. The APLA segment's EBIT margin was 25.3% in Q1 of fiscal 2020.

The segment's revenues have increased at a CAGR of 3.5% between fiscal 2017 and fiscal 2019. Brazil, the largest economy in Latin America, is another of Nike's key target markets. Meanwhile, Latin America has reported subdued growth over the last five years. To add to that, some of the countries in the region, especially Argentina, have faced currency devaluations.

Nike faces challenges in its target markets

Meanwhile, Nike faces some challenges in its target markets. In the United States, economic growth rates have tapered down. North America is Nike's largest market.

Plus, Nike is facing strong competition from companies like Under Armour ( UA) and Lululemon Athletica ( LULU). In Greater China, economic growth has slowed down. Furthermore, if the US-China trade war worsens, US brands like Nike could face backlash in China. As we noted previously, China is one of Nike's key target markets due to its strong growth and high margins.

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Nike's Target Markets: Everything You Need to Know - Market Realist

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Nike is the leading sports footwear and apparel company in the world. In this article, we'll look at Nike's target markets. We'll also look at how these key target markets have performed over the last couple of years. We'll also look at the risks and opportunities that Nike faces in its target markets.

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https://www.mvorganizing.org/who-is-gucci-target-audience/

The article demonstrates the entire STP concept. Gucci uses demographic segmentation focusing on income and age. Hence, the target markets of Gucci are the middle and high-income consumer’s ages from 20 to 50. The position of Gucci now is raw, quirky, geeky, progressive, romantic and sensual.

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Who is Gucci target audience?

Gucci's target market is middle and high-class consumers around the ages of 20-50. Who buy for their products for the Italian heritage, luxury and timeless pieces.

What market segment does Gucci?

As implied by Gucci's segmentation, its target market is the high-status, high-income, and middle-aged employed consumers. Their customers have prestigious lifestyles and belong in high social classes, including celebrities, politicians, and other representatives of high-paying professions.

What is Gucci brand positioning?

In 2015, with Gucci under new management, a subtler approach was initiated. The image of the brand was changed almost overnight from sleek, glossy and sexual to raw, quirky, progressive, sensual, romantic and geeky. Gucci's CEO describes the new brand's strategy as speaking to the "fashion dreamers."

What age group does Louis Vuitton target?

More specifically, their ages range from 22 to 65 years old - adults that have the ability to spend on Louis Vuitton's range of products.

Why people buy Louis Vuitton bags?

The canvas is so easy to maintain that an LV bag can be worn for decades. It's also relatively well priced for a designer bag, as it's not as expensive as Chanel or Dior. Oh and not to forget, Louis Vuitton bags maintain their value perfectly, so the resale value is pretty high.

What is LV target market?

Current Target Market More specifically, Louis Vuitton targets the following two segments: wealthy middle aged women from 35 to 54 years old and affluent young fashionable female adults aged 18 to 34 years old who have disposable income and are brand aspirants.

Who owns LV bag?

LVMH

Who are LV competitors?

The top 10 competitors in Louis Vuitton's competitive set are Hermes International S.A., Guccio Gucci S.p.A., Prada, Chanel, Coach, Burberry, Fendi, Versace, Michael Kors, Celine.

Is Hermes better than Chanel?

In general, Hermès is more expensive than Chanel when it comes to the price of their handbags. Some Chanel pieces cost more than some Hermès pieces but overall in terms of ultra-luxurious limited creations and more accessible pieces, Hermès is more expensive.

Is Hermes better than Louis Vuitton?

When comparing Hermès and Louis Vuitton, in general Hermès is the more expensive brand. Hermès also has a reputation for greater exclusivity than Louis Vuitton, though both are high fashion luxury brands. Louis Vuitton and Hermès both boast impressive reputations, enduring styles, and quality craftsmanship.

Which is better Chanel or Dior?

Chanel is my preferred brand over Dior. I only use Chanel's skincare products like the ones you see above. I've sampled Dior products too, but I like the formulations of Chanel products more. The price points are similar so the cost isn't a factor here.

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Gucci's target market is middle and high-class consumers around the ages of 20-50. Who buy for their products for the Italian heritage, luxury and timeless pieces. As implied by Gucci's segmentation, its target market is the high-status, high-income, and middle-aged employed consumers.

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The video demonstrates segmentation. It talks about McDonalds having segment managers like directors for young adults, for women, for Hispanic, etc. The company mainly uses demographic and geographic segmentation to create an appealing product to each segment as it offers different products based on their ethnicity and location.

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McDonald’s getting hip with Gen Z targeted marketing 

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McDonald’s getting hip with Gen Z targeted marketing 

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The video demonstrates the target market of McDonalds. It talks about how McDonald’s targets Generation Z by casting Travis Scott, which is said to be famous in Generation Z.

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McDonald's getting hip with Gen Z targeted marketing

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The video demonstrates positioning. The speaker gives an example of positioning by using different chocolate brands like Snickers, Twix, Mars, etc. Instead of positioning based on price and quality, it is positioned whether it is smooth or crunchy and is it filling or a treat.

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How to Find Your Target Market Customer 

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How to Find Your Target Market Customer 

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The video demonstrates the target market. The example given is McDonald’s target market which is the kids. That is why they have Happy Meal, PlayPlace and the clown to appeal to the kids

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The video demonstrates the target market of Adidas. The speaker mentioned that the target market of Adidas is the athletes. Hence, it produced sports related products such as shoes, shirts, bags, etc.