# data[].attributes.body
The first P in the marketing mix. A product can be a tangible good or an intangible service that fulfills the wants or needs of a customer.

# data[].attributes.body
Once a concrete understanding of the product offering is established we can start making some pricing decisions. Price determinations will impact profit margins, supply, demand and marketing strategy

# data[].attributes.body
Marketing is about putting the right product, at the right price, at the right place, at the right time. It’s critical to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in situations where the actual transaction doesn’t happen on the web, the initial place potential clients are engaged and converted is online.

# data[].attributes.body
Once you have a good product and a price now is time to promote it. Promotion includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.

# data[].attributes.headline
Creating value for your target customers

# data[].attributes.subject
Creating value for your target customers

# data[].attributes.attachment_link.title
Class 9 - Customer Value-Driven Marketing Strategy -  Creating Value for Target Customers - Ch 7