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ELAN SKINCARE

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The Dream Couple Wins 2020 Beauty Bible Gold Awards

"10/10 for this duo products" "It was a real game changer for my sensitive combination skin." "My skin looks so much better and younger." "I absolutely love it."
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"Dream Eye Serum is, without a doubt, one of the most beautiful products I have ever used. To me, it is literally silk in a bottle. So hydrating and nourishing without being heavy in the slightest. A tiny amount goes a long way. Just love this." Sinead R.

"Dream Couple - I love the duo so much. When I mix the two products, magic happens! It turns into the most fragrant smelling gel-like texture that glides over my skin smoother than silk, and I am blown away by a beautiful burst of fresh vitamin C that hits me when I apply. My skin looks and feels brighter, and so much more dewy and youthful." Nicola M.

"A quick note to say thank you for this beautiful oil (Whisper Serum)! I absolutely love it! Combined with the Dream Hyaluronic Acid, it is incredible, and I've never used anything like it." Emily K.

"As a 52 year old with rosacea I have dry, sensitive skin that does not enjoy most commercial products. I use Wonder Serum combined with Hyaluronic Acid morning and night. My face, neck, décolletage and hands are smooth, less lined and soothed. My skin has benefited immensely from these amazing products. Perfect under make up or on a freshly washed face moisturised and ready for bed." Audra

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Elan Skincare - For the Beauty of Mind, Body, and Soul

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"10/10 for this duo products" "It was a real game changer for my sensitive combination skin." "My skin looks so much better and younger." "I absolutely love it." SHOP NOW Discover the Holy Grail of skincare Read more Body Care Get a restful sleep and wake up to beautiful and rejuvenated skin.

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SKINCARE MARKET IS WORTH $22 BILLION

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For the Skin Care market, our analysts create reports with detailed comparisons and important background information. Get an overview of trends and key players and consult comparisons of the focus regions USA, China, and Europe.

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Skin Care - China | Statista Market Forecast

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For the Skin Care market, our analysts create reports with detailed comparisons and important background information. Get an overview of trends and key players and consult comparisons of the focus regions USA, China, and Europe.

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HOW TO PENETRATE THE SKINCARE MARKET IN CHINA

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HOW TO PENETRATE THE SKINCARE MARKET IN CHINA

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Because the flower rises from the mud and blooms in exquisite beauty it symbolizes perfection and purity of both the heart and mind. It also represents long life and honor.

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Kantar Worldpanel China today reports strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total FMCG.

Kantar Worldpanel China also publishes a China Beauty Market Brand Footprint report which ranks the best performing beauty brands based on two metrics: the most-chosen brand for Chinese consumers, and the fastest-growing brands in the Chinese market. The rankings were generated by using the CRP (Consumer Reach Point) index from Kantar Worldpanel which is an index that combines the number of buyers for a certain brand in one year (penetration) and the number of times (frequency) that the brand is chosen. This China Beauty Market Brand Ranking not only reflects the real purchase behaviours of Chinese consumers, but also presents a clear picture of consumers' choice to help decode potential growth opportunities in the market.
1. Most-Chosen Brands
Pechoin (百雀羚), which is the only local brand that is chosen more than 100 million times, maintained its leadership position in the Chinese skincare market for the third consecutive year. Maybelline New York also remained the number one brand in the makeup market. Many well-known classic brands have maintained their appeal to consumers through constant innovation in their products and new technologies. Examples of these innovations included L'Oréal Paris's Ampoule Mask and Maybelline New York's Lemonade Craze Eye Shadow. Upgrading the product and brand image have also helped many local brands like Pechoin and Inoherb (相宜本草) to find further growth opportunities. Another way which brands have grown is to leverage online and offline channels to build product popularity and extend their reach. Olay for example gained wide popularity among young consumers via their White Radiance Essence product.

Kantar Worldpanel China summarizes three key factors amongst the most-chosen brands which has enabled them to achieve strong growth while maintaining their current market dominance:

- Innovation: Continuously innovating new products with new concepts and technologies to improve the product efficacy

- Upgrading: Consistently upgrading the products and brand image in response to the market trend

- Young-Oriented: Leveraging online and offline channels to create hugely popular items and help brands appeal more to younger consumers
2019 China Beauty Brand Footprint: Top 10 Most-Chosen Brands in Skincare and Makeup Skincare Makeup Source: Kantar Worldpanel Beauty, 2019 Skin Care definition: facial care and eye care, exclude hand & body, lip balm; Make up definition: face, eye, lip exclude lip balm, nail 2. Fastest-growing Brands
The disruptive growth of emerging beauty brands has become one of the most remarkable phenomena in 2018. Many of these brands have been investing heavily to demonstrate their product efficacy through ingredient-level communications, building a beauty expert image and generate trust from consumers. Legend Age (传奇今生), JM Solution (肌思研), Ray (妆蕾) and Anne Bella (安娜贝拉) are among such brands who achieved significant growth with their expertise in one field (Legend Age in Lipstick, JM Solution, Ray and Anne Bella in mask). Leveraging social media to reach more consumers can also be a way to achieve growth. Sealuxe (希诺思) and iLife (绿叶爱) are great examples where they have successfully utilised the WeChat channel, and the awareness of Chioture (稚优泉) was boosted by the promotion from social media's key opinion leader (KOL). Fast reaction to hot trends through launching various new products can effectively enhance brands' attractiveness as well, evident by the popularity of local makeup brands such as Perfect Diary (完美日记) and Meiking (美康粉黛).

From the above Brand Footprint coverage, we could see that Chinese born brands are on a strong rise with massive growth potential. Consumers have changed their perception towards Chinese beauty brands thanks to qualified products, strong word-of-mouth endorsement and real value. The joint report of Kantar and Tencent "2019 Chinese Beauty Born Whitepaper" showed that 42% of consumers are willing to choose Chinese beauty products and 60% consumers will consider buy again.

China beauty market is fast-emerging and holds multiple ways to achieve growth. Kantar Worldpanel China has identified three key factors for brands to win in such a promising but challenging market environment:

- Demonstrate Expertise: Leverage resources to build strong products and expert image, and adopting ingredient-level communication to gain trust

- Invest in social media: Form strong presence in multi-media channels, especially social media, to break the limitations of traditional channels and reach more consumers

- Disruptive speed: Reacting fast to latest trends through accelerating the speed of launching new products to meet consumers' constantly evolving needs
2019 China Beauty Brand Footprint: Top 20 Fast-Growing Brands in Skin Care and Makeup Source: Kantar Worldpanel Beauty, 2019 Skin Care definition: facial care and eye care, exclude hand & body, lip balm; Make up definition: face, eye, lip exclude lip balm, nail
Source: Kantar

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Kantar - Beauty Brands Lead FMCG Growth in China

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Kantar Worldpanel China today reports strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total FMCG. Kantar Worldpanel China also publishes a China Beauty Market Brand Footprint report which ranks the best performing beauty brands based on two metrics: the most-chosen brand for Chinese consumers, and the fastest-growing brands in the Chinese market.

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Top 10 Beauty Brands in China and their best-selling products

Few years ago, most of the top beauty brands in China were Western brands. They have been losing ground, however, to their Asia-Pacific competitors. China's local brands have been manufacturing high quality beauty products and marketed aggressively through media and Korean beauty brands has gained popularity with Hallyu(Korean Wave).

Here are the list comprises the top beauty brands by consolidated revenue of Taobao and Tmall, the biggest e-commerce platforms in China. The data is analyzed and offered by MeasureChina.

Korean beauty brand, Recipe gained its reputation and popularity with just one product, 'Crystal Sun Spray'. It's a sunscreen you can easily spray on the body just like a facial mist. According to MeasureChina, the revenue of Recipe on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥63,868,318.

Chinese females are big on masksheets. Masksheets are thin fabric sheets soaked in rich serums. They are affordable(about 2.00 USD per 1 masksheet) and effective. It's an easy way of getting skincare done at home. Yunifang's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥66,903,299.

Estee Lauder's Advanced Night Repair series are referred as the 'miracle brown bottle' in China. It is most demanded by the females over 30 years old and sold at department stores and Shanghai Duty free shop. Estee Lauder's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥70,805,136.

The 7th best-selling brand in China is 膜法世家. They marketed their product in a smart way, showing beautiful actresses using the products on Chinese soap opera as if showing is n0t intended. 膜法世家's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥72,515,033.

Innisfree is the most popular K-beauty brand in China, known for its affordable price and effective formula. The bestselling product, Green tea balancing skincare set(image shown above) is 34.00USD and it's popular among those with troubled and sensitive skin. Innisfree's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥77,260,352.

Wetcode is Chinese local brand. The brand focuses on moisturizing skincare sets and grew really fast by marketing its products with wanghongs(Chinese social media influencers). Wetcode's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥77,260,352.

CHANDO was CHCEDO until 2011. This Chinese local brand is popular among the cities in the middle of China and it's sold at supermarkets and department stores. CHANDO's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥86,615,131.

PECHOIN has a long history. Because the company was established in 1931, it was always associated with the older generation before they re-branded. The branding has changed significantly and now it's popular for all ages. PECHOIN's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥93,957,650.

While other western brands targeted HongKong, L'oreal advanced to China, directly to Shanghai in 1997 and successfully settled as a bestselling brand. It has products with a variety of price range both for men and women. The most sold product is Men Expert line, Pure&Matte facial foam cleanser. L'oreal's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥97,652,257.

One Leaf is established only 3 years ago and released masksheets one year later in 2015. In 2016, the masksheets ranked number 1 as a bestselling product at Watsons(the largest health care and beauty care chain store in Asia). The 35 percent of the customers re-bought the masksheets after their first use. One Leaf's revenue on Taobao and Tmall during 30 days (from June 14th, 2o17 to July 14th, 2017) is ¥105,992,574.

Want to find more meaningful data on Chinese market? Visit MeasureChina.

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Few years ago, most of the top beauty brands in China were Western brands. They have been losing ground, however, to their Asia-Pacific competitors. China's local brands have been manufacturing high quality beauty products and marketed aggressively through media and Korean beauty brands has gained popularity with Hallyu(Korean Wave).