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Recommendation on how The Body Shop could further improve their online sales promotion to attract customers.

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Recommendation on how The Body Shop could further improve their online sales promotion to attract customers.

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3. Provide a no-questions-asked money-back guarantee.

Risk aversion - the desire to avoid a potential loss – is often one of the most significant reasons in a consumer's choice not to buy anything. This perceived danger is almost always a financial one. Even modest purchases can lead to "buyer's regret," so address this concern right away by providing a risk-free money-back guarantee. The less risk you take away from a prospect's choice, the more likely they are to buy from you, therefore eliminate everything that could deter them from doing so.

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Recommendation on how The Body Shop could further improve their online sales promotion to attract customers.

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Recommendation on how The Body Shop could further improve their online sales promotion to attract customers.

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2. Ad Extensions might help  get more clicks on ads.

This tool allows to make the ad larger and include additional clickable areas. This saves the potential consumer a step and makes finding exactly what they want easier and faster.

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Recommendation on how The Body Shop could further improve their online sales promotion to attract customers.

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Recommendation on how The Body Shop could further improve their online sales promotion to attract customers.

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1. Try giving new consumers free trials.

Instill the value of your product in this possible consumer, and make it apparent that the product or service is genuinely exceptional. If they do this and provide excellent service, they'll most likely be able to convert them into a loyal client.

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The Body Shop's current online sales promotion

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The Body Shop's current online sales promotion

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They also provide a discount on many of their products

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The Body Shop’s current online sales promotion

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The Body Shop’s current online sales promotion

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"Love Your Body" exclusive deals promotes their customers to accept and love their body by using their products.