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Providing information

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Use packaging to promote social issues

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Helps protect, provide information, and show the value of a product

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One or more brands working together on a product

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Company receives a fee from others using their service

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Promote a new and improved product

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No company identity for more value

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Owned by wholesalers

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Made by a larger manufacturer

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Symbol that shows a company

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Promotes a company

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Names that represent a product

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Name or design that distinguishes a product

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Draw customers attention

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Growing the product

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Fighting off competition

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How the product appeals to customers

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Discontinue the product or change it

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Changing a product

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How many products are in each line

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Amount of product lines

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A specific product in a product line

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Closely related products sold by a business

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Decisions related to product features and services