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The Production and editing process has transposed my view of the way in which I watch films and my appreciation for moving pictures. Coordinating for a small crew- of 6 people was very rigorous, increasing my approbation for the director and producers. I also have a much greater appreciation for Editors and Cinematographers for how they mesh clips together so discreetly, and inconspicuously. I also have to give props to My teacher Ms. Marquis for her critical evaluations of our cuts. For instance  Ms. Marquis aforementioned that my group was missing a third shot in an attempted triple take. The groups talented editor; Alex, was able to add an essential animation to make the take look more polished.

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Independent Distribution and Marketing Plan

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Independent Distribution and Marketing Plan

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The most feasible way to distribute our film would be through Self-distribution specifically on the platform YouTube. YouTube would allow our movie to reach a target audience for no cost. This is because YouTube has a recommended page that will place our film in those who have often viewed a similar genre. This would allow our movie to spend more money on marketing the film. My crew personally would not approach a sales agent as it would be out of our budget. The sales agent would bring our group expertise in an area that we are not very experienced in. Sales agents also have a prowess in world wide distribution. However, my group already shows adroitness in social media marketing(where we will mainly advertise) so a sales agent seems unnecessary. A Festival our group would target is the Artis-Naples Film Festival. This is because it is local- which is cost effective. I happen to work at Artis-Naples so my connections there would help the chances of our film being featured. Other advantages would be the connections that would be made at the festival with other more experienced film-makers.

The Title of my groups film is called faces. This film works because it is catchy and memorable. Not only this, the title correlates to the story and has an underlying meaning to it that goes with the emotion of our film.

A tag line that I came up with for my movie was "Familiar to everyone else but yourself". This tag line contributes to the movie how many of the characters never actually see themselves or really unlock their personalities and thoughts as they are held victim to the mask.

The Target audience of our film is  teenagers to Young adults mainly targeting the male audience. We can expect viewers who are engrossed in our films to have some insecurities about themselves and have a fear of a dystopian environment. These people are likely to be middle classed teens who attend Highschool or college. We will be able to market our film to this audience through Instagram, Tiktok, and Facebook. An example for this marketing would be clips of our film appearing on the for-you page repetitively following the AIDA model. We can find our target audience through people who follow motivational accounts assuming they have insecurities of there own and  are hoping to better themselves. What you can do on those social media accounts that is a free way of advertising is have an account of the film and following people who follow motivational accounts, The Rock, etc and then they will receive a notification on their phone and click on the profile to see what it is. That process can spark an interest in the film.

Our group could market the film by posting a video of the mask  by a lake/pond (and not specify the location) we used in the film and reward the person who finds the mask a certain amount of money. This will actively engage  the audience and get a group of people trying to find the mask and ultimately eager to see the film.

We could do this online by rewarding viewers who post the link to their stories on platforms like Facebook, Instagram, etc.  The incentive for this could be shipping the user a mask like the one that starred in our film.

The cover of our film will  feature a mask with a black background. This cover idea seems simple but sometimes less is more. The desolate mask on the cover will evoke the emotion of loneliness that appeared in our film. It will attract an audience because it will spark curiosity.  The audience may ask the question "what does this mean" when they see the film the central idea will be so apparent. The Font will be skinny and passionless  screaming dystopian signifying the  pusillanimous aspect of this film.

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Overall lighting to be used:
Lowkey Lighting.
Dramatic Lighting
High key Lighting
Backlighting
Sunlight

KEY LIGHTING
Our film "Faces" will feature lots of natural sunlight, as part of the film will be established outside. To get the shot to create sentiment in the audience our group will put a black and white filter over the initial sunlight. However, many of the group members work so finding a day to correlate with the weather may be tricky. Along with this when the character takes off his mask the film will exhibit natural lowkey lighting. These colored scenes in comparison to the outside scenes will look to create a more in-depth emotional shot and dive into the background of the character.

Equipment:
Boom Pole
Mic
Tripod
iPhone

Shot By Shot Breakdown
The Film will begin with an establishing shot of the park giving the audience an inside of where the film is taking place.
Then The film will cut to wide shots, extreme wide shots, and close-ups of the people of the park. These wide shots will give the reader lots of information based on the mise en scene.  These close-ups will be able to convey emotion to the audience even through the mask.
When the main character takes his mask off there will be extreme close-ups depicting the emotion through shots of tears on the characters face.

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The First two minutes of the Series Severance depicts a young perplexed  woman lying on a table in a unknown controlled room. Once the woman wakes up she is asked to answer a survey which she refuses.

This Series transpired as a mystery, or a thriller.

The Start of the episode begins with the Apple Tv logo and text in a similar plain white font that states that a new episode will be released every week. Then subsequently there is a dip to black as the Show begins with J- cut over the black screen with a unfamiliar man asking who are you over the speaker.

This episode starts up with a high angle-long shop that establishes the main character and the setting of the room in the opening scene. Then it cuts to a close up of the speaker that some anonymous person is speaking to the woman then   we see a  Pov shot from the view from the cameras that assuming an unknown person is looking at. Simultaneously the camera starts to track the woman and the two minutes are up before the scene finishes.

There was a white noise  that was present in the film creating an eerie almost ominous tone.

At the end of the 2 mins the audience is left with an eagerness wanting more. So many questions arise as the audience is trying to solve where this woman is.

There was an abundance of lowkey lighting that attributed to the mysterious nature of this series.

The first two minutes of Severance adhered to the conventions of a mystery/thriller genre  as it left the audience with a lot that was unknown that engrossed the audience with a idiosyncratic location.

The first two minutes of this series break conventions as we are not introduced to the characters yet.. we see a woman in this scene but are not aware of who she is.

These first 2 minutes represent the ongoing fear of a controlled society.

This series was distributed on Apple tv and it was an Apple original film. This means that it was the cheapest distribution option for apple and are hoping this series will draw viewers to buy a subscription of apple Tv.

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In this unit my Aice Media Studies class learned inthe months November and December 2022 about editing, the sophisticated use of sound, and screenwriting/screenplay format.  We also studied film editing concepts and created documents featuring 20 plus kinds of editing techniques.  Our class also watched a documentary on Youtube about film editing ("The Cutting Edge") and a video on use of color.  We also studied  sound basics and watched a documentary on cinema sound ("Making Waves"). Additionally our class read the original screenplay for  the famous film "The Incredibles," and learned how to format screenplays using a special software called Arc studio. With this our class was assigned and wrote a two minute horror film opening about someone having a nightmare as the basis for our midterm film project.

This project was gonna be tricky as it special requirements, it had to be one to two minutes; horror or horror hybrid; an "opening" rather than a finished film product; minimal dialogue (mostly music, sound effects/ambience); no wall-to-wall music; no long takes; start in black with company ident and/or logo and title and (optional) credits before straight cut or dissolve to first image. There also had to be a minimum of three crosscuts between actor and nightmare; edited/shot/uploaded by each student; accompanying blog post.

The film must've  also included one  close up; one dutch angle; one high or low angle; one low key light set up or one silhouette; one pan or tilt or track/push or spinaround; one zoom or dolly zoom;  one subliminal cut or multitake or smash cut; one match cut; one  J cut or L cut; one use of slow or fast motion; one intentional use of color for story/emotion; one instance of intentional use of costume/hair/makeup; one instance of visual complexity in setting choice (color, texture, depth, lines, shapes, etc.); three sound effects; one piece of incidental music or one sound motif repeated three times.  There was an Extra credit opportunity if you  to included: quick cuts; montage; wide establishing shot; split screen; POV shot; reflection shot; intentional break of the fourth wall; intentional break of the rule of thirds; rack focus or pull focus shot; intentional use of handheld camera work; use of color filters to create a dream like quality; fisheye lens or fisheye effect; company logo with high quality graphic.

My film adhered to conventions by using lowkey lighting in the bedroom to simulate a normal night asleep. Along with this my film adhered to conventions with the use of green screen and sound effects as when you hear dinosaurs you expect to see them on screen.

My film broke Audience expectations as when introducing the first dinosaur I went straight into a close up instead of introducing  it with a wide shot. It also broke audience expectations when our character wakes up to the sound of a YouTube video playing on his phone.

My film represented those with Ornithoscelidaphobia or the fear of dinosaurs or those general with traumatic phobias. This opening to a film can represent how people with certain phobias can suffer from many different  repercussions such as bad sleep.

What made my film successful was definitely the use of sound effects and the appearance of the First dinosaur. The way that the Roaring sound effect matched the first dinosaur perfectly was really nice to see come together. I also concluded that the use of Dutch angles worked very well as it gave the audience a distressed feeling as something wasn't right.

The Parts of my film "Dreaming Dinos" that was unsuccessful was definitely the second and third green screen effects. Unfortunately many of the very good green screens cost money and as this was a low-budget film I couldn't afford to get anything that would work better. Another thing that I would really like to touch up on next film is the variety of shots and angles, I truly wish after starting the editing process that I could have gotten more clips but unfortunately my actor was busy other days in the week.

My Film was edited on Adobe Premier Pro. Many of the green screen effects I used came from a website called Pixabay and free videos on YouTube. What was a Learning curve for me was I took a class learning about Premier pro and failed the certification 3 times. So this unfamiliarity lead me to watch YouTube videos and really mess around with the software and see what worked for me.

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For the Last week of October, My Aice media class was assigned various genres and was instructed to forge a PowerPoint and  discuss cinematic elements including camera work, lighting, editing, iconography, and special effects, and audience expectations. some of the genres distributed to the class were mystery, crime, sports, bio-pics, Sci-Fi, Romance, Comedy, War, History, Thriller, Young Adult, Musicals, Fantasy, Horror and Adventure. Personally, my group was assigned Superheroes and documentaries. To  these various genres, and that for each genre we watched three movie clips from three different time periods that highlighted the genre. For an example my group played the Superman from 1951 and really analyzed camera angles but specifically how this film cut to animation when superman started to fly as it was the most realistic choice at their time. This Movie could also be an example of a hybrid film. Over the passed weeks my Aice Media class  has learned that many directors may chose to make a film that combines 2 genres. Some of which may include Historical fantasy, and Rom-coms. This can help enhance emotion along with excitement. In this specific superman film from 1951 along with being a superhero movie it could also be paired with action and thriller. In My groups PowerPoint (superhero and documentaries)  the iconography that we noticed in superhero movies was capes, handguns, and fast cars. This helps to  build onto the audience expectations. In superhero movies the audience expects to feel thrill and excitement as many of these superheroes seem like normal people inspiring the average audience member to almost feel compassion and watch their dreams live on screen.

For our first two films in Aice Media studies both fell under the Thriller genre. Our first film engrosses the audience as the use of music builds tension and suspense as the audience is trying to find out what 'the stalkers" intensions are. I feel as if we did not conform to conventions very well as the special effects were a little "cheesy" as toward the end a text narration with a dead forest pops up. and we could have used more lowkey lighting and put more into creating character development. There was really not much consistent iconography in this film that we could of did a much better job conveying. For our second film it was executed much better. It was also a thriller as a student gains magical powers and goes on a killing streak. The use of different shots and angles made the film to flow much smoother. The use of music and special effects conformed to conventions building suspense as the music would get louder as something was about to happen and the use of special effects almost acted as a jump scare. We also added Fly's in one scene which was unusual with raised questions to the audience before the big moment. These together fulfilled audience expectations as it was an emotional roller coaster. For the future however we could focus on using more lowkey lighting.

Personally, I have found the genre that most interests me to be Superhero movies. An idea I have had for a while was a Superhero who is actually the kid who is always bullied and out of shape. The story consists of him saving those who are so disrespectful towards him

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For our second film assignment, my group was assigned to make another groups movie. Their movie consisted of a story about an group of friends talking and two friends branch out into an argument where the one kid has special powers and goes on a killing rampage. eventually, another person with magical powers saves the others in the group and justice is served. We changed the script by giving the audience an understanding how the antagonist got these powers then we proceeded to have only one person find the body instead of a group finding it at once. With the use of special effects and costumes we were also able to have Jesus save the group instead of the magic wand. My role was one of the group members that discover the body and is revived by Jesus. In our last movie i was the editor but i passed the baton to class mate Wade who did a stellar job with special effects

Some feedback we received was that the editing flowed nicely along with the acting. Although this was good, one inevitable downplay was the sound. Being in the courtyard without a boom mike limits the potential of what the sound could be. One shot I thought worked very well was the close-up of the hand shake giving our main character powers. This emphasized how important it was. Another shot that flowed very nicely was at the end when Jesus revives the group there is 2 medium-wide shots that cut very nicely that make it all look like one take. One shot However that could have been improved is when Gianna says "oh no only Jesus can save us" the scene then cuts to a different shot with Gianna not in the background. Although thanks to where Jesus was standing in correlation to Gianna it could have seemed like he was just blocking her in the next shot.

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As assigned for our first project in Aice Media studies, my group was to make a 3-5 min movie. This groups consisted of 9 different bodies. Overall the group was collaborative and got along very smoothly. There was many things that we liked about our film and also things that we disliked.

First off, Since our group was on a time budget we could not get all the clips that we had wished. As the editor of the group i would have loved to been able to fade out into over the shoulder and into POV shots. This is something I will have to focus on in the future.

Another thing  my class and I disliked about the film was the long pausing in the title scene. I as the editor admit that was on purpose. My goal was not only to add time to our project but to also add anticipation to the short film. This failed to reach my expectations as it was too much of an exaggerated  pause.

On the other hand however, I did think that the music/editing revived a lot of the muffled sound of the courtyard. This music almost distracted the audience from the sound.