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Good to have a few videos on the website. Encourages interaction from visitors 

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Good to have a few videos on the website. Encourages interaction from visitors 

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After some deep diving: Save/protect historic parks, gardens and landscapes. Encourage public appreciation 

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After some deep diving: Save/protect historic parks, gardens and landscapes. Encourage public appreciation 

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You values (not the first impression though; the results of the investigation) 

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You values (not the first impression though; the results of the investigation) 

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Preserving the parks and gardens we already have, fighting for them being left in the modern industrial world by emphasising their history and heritage.

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Dedication to the conservation of natural places (awareness too) + Increasing the access to nature for the public 

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Dedication to the conservation of natural places (awareness too) + Increasing the access to nature for the public 

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Stand for: Protecting green spaces through education and research -> helping people understand their importance.

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The Garden Trust stands for preservation of green space (maybe only in London I think??) and programming for seniors

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Protecting green spaces

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The news section could also contain news sourced from different places and maybe a separate jobs section on the website

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has a common pitfall of older websites, this nesting doll style of lost links. links/pages could be mainstreamed and reduced.

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Could put the question and answers of the three questions asked in the presentation on your home page in a form of a sliding presentation. News shouldnt be the first sub section, especially if I dont know much about the organisation yet

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Could put the question and answers of the three questions asked in the presentation on your home page in a form of a sliding presentation. News shouldnt be the first sub section, especially if I dont know much about the organisation yet

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It would probably help to add an excerpt from the About Us page apart from just the "Join us today" as this is the first page someone would see if they are being redirected from a social media or Google page.

Also could benefit from using a "Call To Action" button on all the slides on the first page that takes users directly to the membership page.

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I would like to make the following recommendations:
1. Placing social media tabs at the top of the website
2. making the about us section more visible
3. Using Youtube Shorts and reels on Instagram
4. Having a section showcasing major achievements would be great

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Too much info in courses section that can confuse people , a pdf could be added

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Too much info in courses section that can confuse people , a pdf could be added

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classy and well presented in terms of mission, vision and activities. Like the pictures

sometimes too wordy - would be helpful to summarise in bullet points the important information :)

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The pictures on the home page could do with a small summary of what is being shown in the pictures, instead of just a title. This would assist with summarising what you do as a charity.

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a little hard to find your value, mission, and the pain point of the garden at the first glance. So I would be a little confused about why you need us, and what you are exactly doing if I am not going to explore further in the website

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Regarding the social media, I'd say that a pattern should be set out for the posts, because personally, I wouldn't wan to investigate through the account to find the information I need. If you have catchy and clear titles, stories, saved stories, etc, that would be wonderful 

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Regarding the social media, I'd say that a pattern should be set out for the posts, because personally, I wouldn't wan to investigate through the account to find the information I need. If you have catchy and clear titles, stories, saved stories, etc, that would be wonderful 

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Research section is under-realised, could be a funnel to get young people/academics more involved. Essay competition kinda does this

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Too much text which can deter the layman from looking at your website for too long 

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Too much text which can deter the layman from looking at your website for too long 

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I get understand the general idea of promoting parks. But hard to find specifically what it is you do

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I get understand the general idea of promoting parks. But hard to find specifically what it is you do

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the website is a bit plain for, almost nothing could attract me to browse further

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Great website , concise , can have some more info about campaigns on homepage

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Great website , concise , can have some more info about campaigns on homepage

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If a mission/vision statement exists, it is buried. Mission is inferred through visuals currently.

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At first, it feels like you are just a general environmental charity. However, as you investigate through the whole website, you can see that you also deal with some legal issues regarding the preservation of the parks in the reconstruction of the landscape. I feel like this is one of the biggest roles of yours, however, it is not readable from the starts

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At first, it feels like you are just a general environmental charity. However, as you investigate through the whole website, you can see that you also deal with some legal issues regarding the preservation of the parks in the reconstruction of the landscape. I feel like this is one of the biggest roles of yours, however, it is not readable from the starts

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Understandability:

Too many big blocks of text.

Condense and break it down into a structure you can easily skim with bullet points, more headings, and images.

Check whether the actual textual content is succint i.e can you say the same thing with less words? Sometimes it feels a bit waffley.

Confusing navigation.

Navbar has too many headings so it feels overwhelming. On mobile / tablets this is a bigger issue. The order isn’t necessarily logical either - usually websites have “About us” at the very beginning of the navigation menu and not the end.

Links that are either dead or are not logically placed. For example, the carousel on the mainpage - it says “Join us”, but if you click it, it takes you to the news page.

Impressions as organization:

Prestigious, formal, traditional, (to some) maybe even conservative.

Typography: serif, “formal”.

Textual content: repeats the ideas of “heritage” and “history”.

Images on website and social media: elderly / middle-aged caucasians everywhere. Does not seem welcoming to people from other demographics.

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It is easy to understand what you do from the 'About Us' page on the website, but the main page could use a summary so that people can instantly understand without having to navigate there.

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Membership and events are geared towards seniors, very little (if anything) towards families/children, youth, or fostering intergenerational connections

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Website makes me feel like this is a legitimate organization, very organised.

o   Also feels like it will be impactful because clearly the blog is up-to-date

o   Who we are is clear – seems like a policy and event/campaign charity

o   Values are mostly around dedication to the conservation of parks, and access for the public, connection to nature

o   I would join as a volunteer.

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Branding overall is mature, elegant