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"HOLD TIGHT TO YOUR PASSION. NO SERIOUSLY, HOLD TIGHT."

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If you buy their brand, you will have better performance.

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The crowd in the back shows support. The struggle of the bull rider fighting to hold on gives us a sense of inspiration and hope.

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They use Chris Shivers, the two time rodeo champ, to promote their brand on a bull ride.

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findings revealed that a closer geographic proximity of the sustainability initiative and an increased perceived impact (donation amount and number of beneficiaries affected) triggered higher perceptions of trust, organizational authenticity, and fandom toward the sponsoring sports league.

we wish to further unpack the ways that sport organizations sustainability efforts in particular resonate with fans.

Harrison, V. S., Vafeiadis, M., & Bober, J. (2022). Greening professional sport: How communicating the fit, proximity, and impact of sustainability efforts affects fan perceptions and supportive intentions. Sustainability, 14(6), 3139. doi:https://doi.org/10.3390/su14063139

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To inspire people to chase their dreams through buying Ariat products.

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Rodeo and working-class people. Bull riders, construction workers, mechanics, welders, bronch riders, etc. They've also made big influence in western fashion in general. They make heavy duty, steel toe boots, thick, protective jeans, and breathable shirts for rough bull riders. They also make glittery, sparkly, and flowy dresses for western fashion

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"No matter the mount of the moment, some principles of a successful rodeo ride remain the same."

RODEO IS RIDING HIGH AGAIN. (1981, Sep 20). New York Times Retrieved from https://login.lscsproxy.lonestar.edu/login?url=https://www.proquest.com/newspapers/rodeo-is-riding-high-again/docview/424188857/se-2

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Dark arena, dusty, big crowd, "Hold on tight to your passion. No seriously, hold tight." description. Mostly black and white/ not very vibrant, Tones of yellow in the arena wall and red in bull rider's helmet, ARIAT in big bold letters in the bottom right corner, represents the tough/durableness of the brand

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Ariat Footwear & Apparel

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The CEO, Beth Cross. Ariat's goals in marketing- inspire, sell product, create reliable, long lasting, comfortable merchandise. Cited sources.

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how they use ethos and pathos in the ad, and how they use logos in their brand

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desired audience, how they reach the audience, the importance of Chris Shivers in the ad

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Rodeo crowd
Man on bull
heavy crowd in background
Bold white letters
The bull in the air- showing how hardcore the bull riding is
The bull riders hand being thrown around in the air
Popular two time champ. bull rider

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Hard working
Rough and tough men
competing/sports
victory/winning
being the best in what you do
being passionate
holding on to and chasing your dreams

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Ariat as a brand, what they value, background info., founders, describe picture

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Although wearing cowboy boots and flashy belt buckles may not be everyone's cup of tea, ARIAT Footwear & Apparel has made their way to the top when it comes to rodeo.

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Reminder: Don't forget to add Introduction!

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Reminder: Don't forget to add Introduction!

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Conclusion - Evaluation of Author's Decisions

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Conclusion - Evaluation of Author's Decisions

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Describe the overall effectiveness of the creator's decisions? Do they effectively represent the American Dream?

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Which one is the most prevalent? Or are they all equally represented?
1) Ethos
2) Pathos
3) Logos

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1)Which audience are they trying to reach?
2) What is the desired effect?

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1) Background info
2) Original place of publication
3) Describe image

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After a careful analysis of ARIAT's brand, its audience/purpose, and rhetorical appeals, this advertisement can be seen as a relevant illustration of American values.

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Address:
1) Context
2) Purpose/Audience
3) Rhetorical Appeals - Ethos, Pathos, Logos
How does the ad reflect the American Dream and is it effective?