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Chau Bui

Real name: Bui Thai Bao Chau

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Age: 26.

Followers age: Primarily Gen Z and Millennials.

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Her Vietnamese heritage often influences her promotion of local brands and products that highlight Vietnamese culture and fashion.

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6. In what ways might their popularity be supported by their ethnicity?

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6. In what ways might their popularity be supported by their ethnicity?

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Being Vietnamese allows Chau Bui to represent and bring international attention to Vietnamese fashion and culture, which supports her popularity both locally and internationally. However, it might limit her influence in regions less familiar with Vietnamese culture.

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Instagram: Approximately 3 million followers

YouTube: Over 707k subscribers

TikTok: Around 1 million followers

No. of views per platform

Instagram Posts: Average of 100k-500k likes per post.

YouTube Videos: Range from 50k to over 1 million views per video.

TikTok Videos: Typically garnering between 100k to over 1 million views per video.

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3. Are they independent influencers or are they part of a group of companies?

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3. Are they independent influencers or are they part of a group of companies?

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Chau Bui is an independent influencer but collaborates with many high-profile brands like Dior and Louis Vuitton.

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Vietnamese

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7. Some of the products/services Chau Bui promotes

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7. Some of the products/services Chau Bui promotes

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High-end fashion brands like Dior, Louis Vuitton and many local Vietnamese brands, beauty products, and her own fashion and cosmetics businesses.

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Regularly posts on Instagram, collaborates with other influencers and brands, participates in International Fashion Weeks, uses Instagram stories and live sessions to engage with followers, and maintains a strong online presence across various social media platforms.

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9. Which ‘qualities’ do you admire about this influencer? 

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9. Which ‘qualities’ do you admire about this influencer? 

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Creativity, authenticity, entrepreneurial spirit, and dedication to promoting Vietnamese culture.

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Yes, because her recommendations are credible, and she represents both high-end and local brands effectively, reflecting her broad understanding of fashion.