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How did Kanye West go from celebrated artist to a megaphone for hate and division?

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'The emergence of streetwear can be seen as a lifestyle, not a mere trend.' The streetwear industry is one of the most flourishing industries in the world. Many people believe that streetwear is the next revolution in the fashion arena and is here to evolve.

According to the fashion experts, streetwear originated and is still in demand due to the followers of popular culture. People like to wear comfortable clothes and be fashionable at the same time. This definition includes the factors that contribute to the success of the streetwear industry. Fashion combined with comfort is the trend followed by this industry.

The scope of the streetwear industry is quite widespread. Over the years, streetwear fashion has been inspired by:

The follower base of the streetwear industry ranges from rural to urban, spanning all cultures, subcultures, income status, socioeconomic factors, and around the globe. This diversity is one of the significant reasons for the vast popularity of the streetwear industry.

People who love street fashion mainly belong to the age group of 22-30. They also belong to a sub-culture group, which provides them with a sense of identity and belonging to society.

Emergence of Streetwear

Streetwear fashion is said to have emerged from Southern California. A surfer started selling t-shirts with the same printed design on the surfboards to promote his business in the 1980s. Gradually, it became an inspiration to others. Thus, streetwear fashion came into existence.

The skateboarding shops in New York also jumped to the trend and started printing their merchandise in the 1990s, following the same surfers style.

The next giant leap in the streetwear industry was the sneaker culture. Influencers, celebrities, and fashion models were all seen promoting expensive sneakers in the early 2000s.

In the 2000s, a new trend of luxury streetwear started catching eyeballs. The younger generation promoted streetwear and hyped the market. This prompted the fashion industry and luxury brands like Nike, Gucci etc. to rapidly engage in streetwear fashion.

Self-Expression Through Clothing

Designer t-shirts, sneakers, oversized hoodies, baggy jeans, etc. all these and more are a part of the streetwear industry. Customers spend a large part of their time purchasing these types of clothing. They are ready to wait in long queues outside stores and even buy these at higher prices.

The noteworthy factor behind the success of the streetwear industry is the amalgamation of casual clothing and community building. Major brands in the industry focus on community building apart from sales statistics. Streetwear fashion is majorly about self-expression through the latest trends.

The streetwear industry model also operates on exclusivity. When expensive luxury brands dominated the market, streetwear emerged as an opposite trend to already followed norms.

Earlier, only a few people followed streetwear and were the only ones to know what to buy, and even fewer knew where to buy it. This exclusivity served as a crucial turning point for the industry that competed with the luxurious brands.

This type of casual clothing also encouraged breaking the gender bias that was primarily involved with the fashion industry. With the spread of streetwear fashion, men started following fashion and clothing more seriously, and thus, we see the change today.

Streetwear as a Cultural Phenomena

The humble beginning of street fashion from an underground movement, rising to become a cultural phenomenon, impacted the fashion world. All facets encountered a remarkable change from designing to creative development to marketing and distribution. It brought a fresh take and involved many people barring all socio-economic fundamentals.

Streetwear is majorly resting on the four pillars of comfort, scarcity, pop-culture, and status symbol. Streetwear fashion comprises sweatshirts, joggers, sneakers, hoodies, etc. The industry focuses on Hypebeast culture.

The scarcity of the product makes the brand exclusive and thus, remains in demand for an extended period. Streetwear is more commonly linked to menswear like jackets and formal clothing, though it has become the latest choice for everyone. A wide range of popular t-shirts and accessories are drawn from innovative works and designs or drawn from classic pieces.

Global Demand of Streetwear Clothing

The brand of streetwear continues to innovate. Today, streetwear fashion targets a much wider audience. Some of the key components that regulate streetwear have shifted in international markets like China and Korea.

Including streetwear has now become a major practice for big brands like legacy luxury houses and mall retail brands. The understanding of the style is spread wide and is diverse. Still, the original codes of streetwear remain intact.

The recent trend of luxury streetwear emphasizes fashion's unique role in our purchasing behavior. A logo or symbol on our clothes or our priced sneakers represents more than the brand behind them.

A designer label on an article of clothing is a reflection of status and exclusivity. These overpriced labels denote a social status that reflects your income level and personal values.

Streetwear also serves as the mirror image of the current cultural landscape. Street fashion tends to change, as the customers who wear it change too. A significant part of the industry's success is its inclusivity. Streetwear is always considered size-inclusive, gender-neutral, and made or worn by people of color.

One can note that hip-hop primarily influences streetwear. The 1980's and 1990's rap scene brought gold chains, tracksuits, bucket hats, and white Nikes into the scene, and it became a global phenomenon. Currently, the worldwide popularity of K-pop bands like BTS and Blackpink is proving crucial, as streetwear is expanding its musical genre.

Some of the popular streetwear clothes and brands are:

1. Hoodies and Sweatshirts: Louis Vuitton, Versace, and Balenciaga

2. T-Shirts: Dior, Palm Angels, and Pyer Moss

3. Sweatpants: Burberry, Vetements, and Moschino

4. Sneakers: Off-White, Gucci, and Prada

The streetwear industry's direct-to-consumer (D2C) model has become easier for consumers to dictate the trends, unlike the traditional fashion model. It has become crucial that street style influences what we find fashionable in the digital era. Social media influencers, celebrities, actors, and philanthropists form a major part of the streetwear industry.

According to a recent survey by Hypebeast, a majority of 62% of people responded that streetwear will always be in fashion. Another interesting outcome of the survey was that footwear was the most in-demand streetwear product, followed by 30% who selected tops, including T-shirts and hoodies. At least 6% of consumer respondents selected accessories to be in-demand.

Hoodies, T-shirts, and shoes remain the most demanded streetwear goods, with no limit to their wearability. However, industry respondents overall reported all these three items to be their best-selling products at an equal rate. Also, companies that introduce sneakers to their product offering can meet the consumer's demand and enter this market. These data and figures suggest that streetwear is more than a trend; it's a lifestyle.

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The consulting firm who carry out some of the biggest and most extensive survey services worldwide, in cooperation with Hypebeast, has just released the data from a survey that dives deep into the heart of what is a seemingly simple, yet complicated, idea: defining streetwear. Going about this by conducting a global survey through various platforms, social groups, and interviews with industry figures such as Fragment design founder Hiroshi Fujiwara, Contemporary artist Daniel Arsham, and StockX founder Josh Luber. The data is divided into 4 parts:

001 - Defining Streetwear details streetwear's origin, key cultural components and considers the evolution of the face of streetwear.

002 - Measuring Streetwear reports consumer spending habits, including how much they spend, best selling products and regional insights.

003 - How Streetwear Communicates traces streetwear's relationship with social media and the communication loop between consumer and brand.

004 - How Streetwear Sells dissects streetwear's tight-knit direct-to-consumer relationship, painting a picture of its innovative "drops" model and the burgeoning secondhand market.

Data

Starting by looking at how the data was collected, the research methods for the report built on a consumer and industry survey. The consumer survey collected a total of 40,960 respondents across the globe while the industry survey collected a total of 763 respondents from a range of industry figures. The consumer survey was distributed in English, French, Korean, Japanese, and Chinese across Hypebeast's global websites and social media channels.

The industry survey was in turn distributed directly to key industry figure, companies, and brands within the fashion industry. When looking at the distribution we can quickly summarise that Asia had the greatest number of interactions, followed by Europe and North America. Mainly done by 16-25 year olds and 80% males, so bare that in mind when reading the results from here on out.

Defining streetwear

In the study of anything, defining exactly what you aim to study is key in the understanding of its results. Streetwear as the word defines itself is simple enough, it's clothing not worn for special occasions or activities - i.e. formal or sportswear. It's casual and comfortable clothing for everyday use that's still underpinned by some sort of fashion aligned choice. Though that definition underplays a today multi-billion-dollar retail phenomenon, with roots in the subcultures of the 1980s and 1990s, including graffiti, skate, surf, hip-hop, and rave. In essence defined in the reports as:

"streetwear involves the production, promotion, sale and resale of casual fashion, principally of footwear, such as sneakers, but also T-shirts and other items - in ways that bypass traditional retail channels, often subverting the way the fashion industry has long defined and dictated how "cool" is made profitable. The audience, and therefore the target market, is very young: mostly under 25."

Strategy&

An aspect that can be seen as being a red thread running through these subcultures and into the weave of streetwear is that of authenticity.

"This level of authenticity is unmatched elsewhere in the fashion industry, which has typically operated through a top-down effect. Insiders act as the gatekeepers to the newest styles and trends. Streetwear has subverted this formula with a more democratic model. With streetwear, the tastemakers are not only taking direction from style that comes from the streets, they are taking direction directly from the audience. It's the consumer who has the power to determine what's cool as much as the industry insider."

Strategy&

Characteristics

When looking at the results for what key attributes define streetwear, long time aspects such as coolness, exclusivity, and status symbol have been integral to fashion, but streetwear introduces new key factors that have previously had far less importance - Comfort, as odd as it sounds has long had a secondary position to look and design for many, but in particular community. Especially now with its digital explosion has become paired with social media, it's meant the importance of community in defining streetwear has become pivotal to its definition. The exclusivity aspects, that's also long been a part of fashion, within streetwear is based more on a knowledge, or nerding-out aspect of the brand, than by any financial means to purchase it. For brands, tapping into this "in the know" mindset poses the highest obstacle of entry as it lays beyond their control and only genuinely achieved via the consumers and communities themselves.

Brands

The brands that the survey resulted in defining streetwear as were:

At first glance, none of these seem too surprising, with brands such as Supreme and Off-White being perhaps the most named brands when asking anyone about streetwear. What's more interesting to note is the road that often led to them being there and how it often veered rather far off from the 'street'.

Supreme's explosion into wider popular culture was in many ways facilitated by the 2017 collab together with Louis Vuitton which was designed by Kim Jones. The success of which one could argue was an instrumental stepping stone in Virgil Abloh's appointment to creative director of menswear at LV in 2018. Virgil whos own rise, in turn, was greatly helped along by riding the tailwinds of prowess on the biggest hip-hop artist on the planet, Kanye West. Large-scale investment in streetwear has become increasingly common, most notably by Supreme itself, whose sale to The Carlyle Group in 2017 went for an estimated $500 million USD. Also, Japan's A Bathing Ape (BAPE), received investment as early as 2011. Other listed names such as Nike and adidas are both huge companies that are among the biggest in the world. In other words, what many consider to be streetwear is on a corporate level anything but, and a huge business machine has made sure you think that way.

"What began as a niche culture - literally starting with the printing of logos on T-shirts - is now a primary driver in the fashion industry, adopted by all genders and stretching from luxury to mall brands."

Strategy&

Measuring Streetwear

The next part of the survey concerned spending habits within streetwear. Streetwear again has an interesting dualistic nature in that it often on a retail level remains very affordable, but due to hype and incredible demand prices on second-hand markets can skyrocket. Supreme is a case study in this, in how a box logo shirt will retail at around €100 but will easily collect anything from 5-10 times that number when resold. In fact, actually being able to acquire a supreme box logo at retail when it drops has become next to impossible and today resembles much more a luxury goods market.

The average streetwear consumer spends around 100-300 euros on a given product, but a problem facing the most hyped street brands is that they are unable to retain that defining streetwear pricepoint with the most hyped brands such as Off-White now retailing for luxury brand prices.

Coupled to this we see the next data graph which shows how the ever faster pace of fashion sees no signs of slowing down. The data here seems a bit contradicting, if 62.4% really believe the streetwear t-shirt they just bought, for example, will be in style 'always' when most streetwear fans know you'll be lucky if it lasts a season, and probably also why 44.7% are buying new products every month. Here questions such as quality and sustainability are getting an ever more important role and consumers are reaching the insight that it really does make more sense to get something of higher quality, lifespan, and sustainability in order cut consumptions but also raise standards of productions.

When looking at which individual products rule the streetwear market the age-old signifiers of street fashion, the hoodie, the t-shirt, and sneakers all reign supreme above the rest of the categories such as accessories, bags, and pants. With sneakers taking up a whole 61.6% of which product we're most likely to buy next, let's keep in mind that 80% male survey taker figure right about now.

Influence

The factor of influence is greatly discussed in these modern times. In Italy in particular, where the influencer trend is bigger than in most countries, we're seeing a constant focus as to the value some of these personas actually add. Looking at the survey results we see that the influence of others is a fairly large part in what guides our retail decisions, however the majority (80%) of consumer respondents indicated that hip-hop/rap music was the major influence and almost half pointed to contemporary art (42%) and sports (40%). Only 32% selected social media influencers as a source and perhaps why a lot of the influencer economy is being reevaluated.

When looking at which factors were most important for brands, the majority (63%) of consumers indicated brand legacy, coming in second to product quality and design (81%). These results again return to streetwear's biggest defining attribute: authenticity. Human interaction and community are of a higher value than a say nameless digital source. Consumers do value a product's quality and design, but they want interactions with the brand, friends, influencers and creative directors who exhibit a deep-rooted knowledge of a community to again make a brand feel more authentic.

Communication

It should come as no surprise that the success of any brand, and in particular streetwear, is intrinsically linked to their prowess of utilizing social media nowadays. As streetwear was from its inception a counterculture, it has always been used to communicating outside the realms of mainstream news and has fluidly adapted to internet communication in a way that higher fashion brands are now looking to emulate. Where the importance of Facebook and forums were of greater just a few years ago, the current climate very clearly points to one source being the king above all others, Instagram. A whopping (96%) of consumer respondents cited Instagram, followed by YouTube (42%) with just 16% of consumers reporting that they still use forums.

Interestingly social media is even more important than the proverbial street. When industry respondents were asked where their customers find inspiration 88% reported social media as the top source, followed by the street (74%) and then friends or word of mouth (52%). Outweighing the amount reported from digital (47%) and printed (16%) fashion publications as sources of inspiration for customers.

Streetwear sales

Looking at how streetwear then sales, we again see this thread of authenticity is a key factor:

Streetwear companies often build their brand awareness by interacting directly with customers, communicating on social media and meeting consumers in-store. This relationship flies in the face of traditional fashion brands that rely purely on creative directors to provide a vision for each season. Each streetwear brand's value is derived from a range of sources, including celebrity followers and desirable items, but arguably no factor supersedes authenticity, garnered by relating directly to the customers buying the products and building a tight-knit relationship with the community.

Strategy&

Consumers are increasingly interested in an as close to the source experience as possible, opting when possible to shop directly from a flagship outlet or, failing that, from the brands own site. Especially with hard to get releases, the brand's direct sources also offer up a greater level of security in that you actually copped those hard to get items and at the best possible price.

The increasing adaptation of the drop model of releases has also meant consumers are driven more directly to brand outlets and is sometimes also the only source to acquire the said item. This has meant that traditional customer services, such as returns and refunds are taking a second place to the principally most important factors of accessibility and availability.

Resale markets

In a time of booming second-hand markets we see:

A majority (70%) of respondents said they bought no more than a quarter of their items through resale, meaning a third of consumers are buying at least a third of their items exclusively through the resale market. While it is almost entirely driven by unofficial channels, the resale market is significant enough that 69% of industry respondents find the resale business model attractive to tap into.

Strategy&

It's all boiling down to two main factors. Those who are willing to wait in line or those who'd rather pay a premium to get the desired item, which is also what we see differentiates streetwear from fashion at large.

There you have it, how the streetwear world works when broken down into facts and figures, the complete report is available for you to read here.

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A look at the numbers defining streetwear's characteristics, brands, products, trends, influences and sales

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Five ways fashion brands can win in a growing market

Streetwear is one of the most striking retail and fashion trends to have emerged in recent years, involving the production, promotion, sale and resale of casual fashion in ways that bypass traditional retail channels.

Customers are often rallied via social media to be the first to buy products that are only available directly from the brand, either in-store or online. The anticipation of a time-limited chance to buy helps create a tight-knit and almost cult-like relationship between streetwear brands and their consumers.

This has helped propel streetwear from being an eye-catching fashion phenomenon that drew its inspiration from the counter-cultures of the 1980s and 1990s into a multi-billion dollar retail market. We estimate the size of the global streetwear market at $185 billion by sales*, making it by some estimates about 10% of the entire global apparel and footwear market.
Streetwear's impact - both on retail culture and the numbers involved - has caught the attention of some of the most iconic, established brands in the retail and luxury goods sectors and fashion industry generally. Streetwear players come from various parts of the fashion industry. There are pure streetwear brands, while sportswear names are developing their traditional portfolio of sports equipment into a growing streetwear portfolio with the concept of cool, hip sneakers and hoodies. In addition, luxury brands are also working to gain a significant stake in the streetwear market.

That is in large part because it is opening up a whole new target market of younger consumers. Streetwear's audience is very young: mostly under 25.

A second reason for the interest from established brands is that Streetwear has subverted the way fashion trends have taken off. The fashion industry has typically operated a top-down model, with insiders acting as gatekeepers to the newest styles and trends. Streetwear has turned this on its head. Customers have the power to determine what is cool as much as industry insiders. Exclusivity and desirability are conferred by scarcity and insider knowledge rather than high prices. In short, streetwear has redefined how "cool" is made profitable.

Third, streetwear fans' democratic approach to buying clothes are increasingly shared by all consumers, for whom the opinion of peers is an ever-more influential part of decision-making: 32% of respondents to PwC's recent Global Consumer Insights Survey (GCIS) said positive reviews on social media influence what products they buy.

Small wonder, therefore, that fashion brands have been buying into the streetwear trend in recent years. Among the highest profile examples are Louis Vuitton's collaboration with leading streetwear brand Supreme, and the luxury giant's decision to hire Virgil Abloh, founder of streetwear brand Off-White, as artistic director of Louis Vuitton menswear last year.

*Streetwear market size estimate based on US Streetwear Market Report (2015) data and applying same growth rate for subsequent years as for global fashion market in data from Euromonitor, 2019.

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How fashion brands can win in the streetwear market.

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https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear/streetwear-the-new-exclusivity.pdf

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Pune, India - ( NewMediaWire) - March 9, 2023 - Streetwear Market information for each competitor includes (CARHARTT WIP, WTAPS, Palace, NOAH, Bape, HERON PRESTON, HUF, Supreme, Vetements, Undefeated, Nike, Off-White (Pyrex), Adidas, Stussy) Company Profile, Main Business Information, SWOT Analysis, Price and Gross Margin, Market Share, Retailing, IIII industry and has 114 pages in it.

Short Description About Streetwear Market:

The global Streetwear market size was valued at USD 187582.9 million in 2022 and is expected to expand at a CAGR of 3.52% during the forecast period, reaching USD 230877.25 million by 2028.

Streetwear is a style of casual clothing that became popular worldwide in the 1990s. It grew out of hip hop fashion in New York and the surf-and-skateboard culture in California, incorporating elements of sportswear, punk, and Japanese street fashion. It typically centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers," and achieves exclusivity through intentional product scarcity, with enthusiasts following specific brands and trying to acquire limited-edition products.

The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment markets by type, application and region, and, as a result, provides a holistic view of, as well as a deep insight into the Streetwear market covering all its essential aspects.

For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers & acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.

In a nutshell, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the market in any manner.

Streetwear Market 2023 research is a key process that helps businesses gather and analyze information about their target Streetwear market, customers, competitors, and industry trends. Ask for Sample Report

Here are some important aspects of the Streetwear market 2023 to 2028:

Define the Research Objectives: The first step in Streetwear market is to define the research objectives. This involves determining the specific questions that need to be answered and the information that needs to be gathered.

Identify the Target Market: Businesses must identify their target Streetwear market and understand their needs, preferences, and behaviors. This can involve segmenting the market based on factors such as demographics, psychographics, and geographic location.

Select the Research Methodology: There are many different Streetwear market methodologies that can be used, such as surveys, focus groups, and observational research. The methodology selected will depend on the research objectives and the type of data that needs to be collected.

Collect Data: Once the Streetwear market methodology has been selected, data can be collected using various techniques such as online surveys, phone interviews, or in-person focus groups. It is important to ensure that the data collected is reliable, valid, and representative of the target market.

Analyze the Data: Once the data has been collected, it needs to be analyzed to identify trends, patterns, and insights. This can involve statistical analysis or qualitative analysis of open-ended responses.

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Draw Conclusions and Make Recommendations: Based on the analysis of the data, businesses can draw conclusions and make recommendations for future actions. This could include changes to product offerings, marketing strategies, or business operations.

Continuously Monitor and Adapt: Markets are constantly changing, so it is important for businesses to continuously monitor their performance and adapt their strategies as needed to stay competitive.

Overall, the Streetwear market is an important process that can provide businesses with valuable insights and inform important business decisions.

Topmost manufacturers/ Key player/ Economy by Business Leaders Leading Players of Streetwear Market Are:
Get a Sample Copy of the Streetwear Report 2023
Complete Streetwear Market Report

The global Complete Streetwear Market report examines various tendencies, obstructions, and challenges faced by the key competitors of the Complete Streetwear market. The report has been constructed considering the major outcomes and consequences of the market.

Applications covered in the report are:

This is based on the existing Streetwear market conditions and past data. Researchers have analysed every type of data and the participants, as well as, principals apart from geological areas and product type.

Why Companies Worldwide Rely on us to Grow and Put up with Revenues: -

Streetwear market Expertise: Companies may partner with other companies that have specific expertise or knowledge in an area that the first company lacks. Streetwear market Cost savings: Collaborating with another company can help to reduce costs for both parties.

Streetwear market Access to new: Partnering with a company that has a strong presence in a new market can help a company expand its reach and customer base.

Streetwear market Innovation: Collaborating with other companies can lead to the development of new products, services, or technologies that can help to drive growth and revenue. Streetwear market Resources: By partnering with another company, a company can gain access to additional resources, such as funding or talent that can help them achieve their growth and revenue goals.

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How are the COVID-19 pandemic and the Russia-Ukraine conflict?

Supply chain disruptions: The COVID-19 pandemic and the ongoing conflict between Russia and Ukraine could disrupt supply chains, leading to shortages of goods and materials. This could impact the ability of B2B companies to produce and deliver products to their customers.

Changes in consumer behavior: The pandemic has led to significant changes in consumer behavior, with more people shopping online and prioritizing health and safety. This could lead to shifts in demand for certain types of products and services, which could impact B2B companies that supply those products and services.

Economic uncertainty: The pandemic and the conflict between Russia and Ukraine could lead to economic uncertainty, which could impact the willingness of businesses to invest in new projects and purchases. This could lead to a slowdown in B2B sales and revenue growth.

Political instability: The conflict between Russia and Ukraine could lead to political instability in the region, which could have wider impacts on global trade and economic activity. This could create challenges for B2B companies that rely on international markets and supply chains.
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Here are the important points covered in the Streetwear market:

Please find out the industry will change till 2028 according to our predictions

Understand the historical, current, and future prospects of the Streetwear Market

Understand how sales volumes, Global share and growth of the Streetwear Market will occur in the next five years.

Read product descriptions of Streetwear products, along with report scopes and upcoming trends in the industry.

Learn about key growth factors of the Streetwear industry

Get a comprehensive analysis of the drivers, risks, opportunities and restrains to growth of the Streetwear

Get to know about the leading Market players, both current and emerging in the Global Streetwear

Report Answers Following Questions:

What are the important R&D (Research and Development) factors and data identifications to responsible for rising market share?

What are future investment opportunities in the in Streetwear landscape analysing price trends?

Which are most dynamic companies with ranges and recent development within Streetwear Market till 2024?

In what way is the market expected to develop in the forthcoming years?

What are the principal issues that will impact development, including future income projections?

What are the market opportunities and potential risks associated with Streetwear by analyzing trends?

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Key Reasons to Purchase

To gain insightful analyses of the market and have a comprehensive understanding of the global Streetwear Market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the Streetwear Market and its impact in the global market.

Learn about the Streetwear Market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the Streetwear Market.

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Streetwear Market Size 2023, Share | Growing Report [2028]

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Pune, India - (NewMediaWire) - March 9, 2023 - Streetwear Market information for each competitor includes (CARHARTT WIP, WTAPS, Palace, NOAH, Bape, HERON PRESTON, HUF, Supreme, Vetements, Undefeated, Nike, Off-White (Pyrex), Adidas, Stussy) Company Profile, Main Business Information, SWOT Analysis, Price and Gross Margin, Market Share, Retailing, IIII industry and has 114 pages in it.

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In a category that continues to disrupt and dictate mass market aesthetics, EDITED explores what the biggest streetwear brands are backing and six trends to keep top of mind in 2023.

Want to know how your business can monitor the performance of successful streetwear trends? Get in touch here.

Key Takeaways

As the cargos trend shows no sign of slowing down, retailers should top up existing best-sellers, including parachute shapes and earthy tones. For updates, use satin in womenswear as a nod to Y2K and, for menswear, opt for technical fabrics and new sportier 3/4 shapes.

Y2K's influence on streetwear has forced moto jackets and maxi skirts into the top investment areas for 2023. Denim emerges as a key fabric across styles, also feeding into the Grunge aesthetic.

Thanks to the varsity bomber, collegiate graphics have seeped into ranges. Tap into the trend in 2023 by updating sweats and T-shirts with varsity lettering and numbers.

The football jersey entered fashion assortments in 2022 amid World Cup hysteria. Oversized shapes, retro styling and logo-heavy styles have seen the biggest success this year.

Cargos

The Gorpcore and Y2K-approved trend shows no sign of slowing down going into 2023. The trend caught up on womenswear in 2022, with viral products like Motel's chute parachute trousers, which replenished five times since their initial drop in February, and Jaded London's tech cargo, which landed at number five on the Q2 LYST Index.

The mass market took note, seeing arrivals over the past three months alone increase by 198% in womenswear and 98% in menswear YoY. Gen Z's penchant for all things Y2K instigated the parachute shape as a key item, accounting for 20% of first majority sell outs over the period in womenswear. Male customers bought into more classic outdoor utility styles, with 75% of sales made up of black, green, brown and grey.

On the Spring 2023 runway, silk fabrications seen at Versace and Fendi are the perfect addition to nostalgic stories. In the mass market, although only 7% of cargo intake in womenswear featured satin with little traction, the luxury space saw first majority sell-outs on three colorways of Off-White's wide-leg style.

For male consumers, dad-style 3/4 lengths emerged, still in technical fabrications but with a sportier feel, spotted at Givenchy and Robyn Lynch. Across genders, Grunge themes will cause cargo options to spill over into denim, an area already seeing significant growth across menswear and womenswear in the mass market, with options climbing 257% and 971% YoY in Fall 2022, respectively.

Maxi Skirts

There is no denying Y2K's influence in the streetwear space, with long-length skirts being one of the biggest new shapes in 2022. First, the Bella Hadid ACG vintage cargo style that caused a frenzy online and, more recently, Ganni's collaboration with Levi's, which became a front-row favorite at fashion week and saw the £245 denim skirt sell out.

Long skirts made up 29% of skirt arrivals in the mass market, with EDITED tracking cargo and parachute, denim and low-rise styles as best-sellers. In the luxury sector, Rick Owens and ACNE Studios led the top moving styles, seeing first majority sell outs of jersey, split hem and metallic iterations of the trend.

Denim is the runway-approved fabric underpinning this trend in 2023. With Grunge hysteria dominating collections, fraying and acid-washing were details from key designers, Diesel and Givenchy.

Go one step further and update denim silhouettes with cargo styling - seen at Blumarine - as a welcome addition to Y2K assortments. The return of Gorpcore next year will see an emphasis on womenswear as it plays catch up, so include techy fabrics in earthy tones to assist in building out the theme.

Moto Jackets

One of 2022's hot-ticket items, the Bikercore subculture, has caused the moto jacket to rival the varsity bomber's cult status. The trend has been propelled by the release of Rosalia's Motomami album and the resurgence of noughties nostalgia citing Christina Aguilera's Dirty period and Diesel's comeback.

Even in the mass market, moto jacket arrivals climbed 74% YoY in Fall 2022. The newly released PALACE x Gucci leather jacket trouser that has dominated social feeds has only fortified the trend's return next year.

Those tapping into the 2000s appeal of this trend have had proven success with sell outs on washed styles at Diesel and even biker pants, selling out in just seven days of landing at Bottega Veneta. More directional, denim versions of the style will refresh and support any noughties trend stories already spotted at Diesel and Supreme this year.

For female consumers, the runway was a treasure trove of inspiration, noting biker details such as padding, color-blocking and zips at Dion Lee and Dior, while menswear designers, including RHUDE, opted for a stripped-back, cleaner look.

Varsity

While the varsity jacket remains a key ingredient to the Preppy aesthetic, the trend has transpired beyond the classic bomber, with collegiate graphics migrating across to sweats, accessories and knitwear. Streetwear labels have done well to shrug off the elitist Ivy League sentiment tied to the trend and, now more inclusive, the Prep Boy encompasses a new kind of self-expression.

Aimé Leon Dore and Kith have the aesthetic built into their DNA and bring a new smarter aesthetic to streetwear, mixing much-loved classics like chinos and Oxford shirts with New Balance 550s, beanies and chains or fleeces and shearling jackets. The news of Kith founder Ronnie Fieg becoming Creative Director of the New York Knicks will only propel the trend even further into 2023.

Kenzo's Class of 2023 on the Spring 2023 runway hailed a new era for the brand and added a playful side to Preppy. Landing online in September, its Varsity collection has seen knitwear outperform other categories with best-sellers, including V-neck, striped and numbered graphic jumpers in bright hues.

Elsewhere on the runway, neon pink hoodies at MSGM and slouchy striped jumpers at Paul Smith breathed new life into the trend, mixing sweats with tailoring and adding a younger feel to the classic trend. Don't just take cues from the runway, PALACE, Kith and Supreme have all tapped into the style with updated collegiate logos on sweatshirts and tees, offering a simple update to core offerings.

Fuzzy Fleece

Outdoor brands and streetwear labels have had a long-standing relationship and their continued influence has brought Gorpcore to the masses. A bi-product of this has been the fleece jacket, noting Patagonia's Better Sweater fleece in the LYST Index for Q3 as one of the year's most coveted items.

Continued partnerships with The North Face have seen collaborations with Supreme, KAWS and Gucci this year, all of which have continued to champion the fleece. In the mass market, while arrivals are steady, standout trends have seen neutral colorways climb 11pp in menswear and, in womenswear, browns have increased by 9pp in the assortment mix.

Technical detailing remains at the heart of this trend. Case in point, Aimé Leon Dore's reversible style has seen the majority of SKUs sell out in both colorways. Color-blocking used in The North Face x Gucci collab and main range can be an easy update to achieve a technical look.

A sprinkling of fleece was spotted on the Spring 2023 runway, as we anticipate updates from the Fall 2023 runway. Dior's contrast taped styles and 1/2 zips, also spotted at Kiko Kostadinov, were a welcome update to shape for next year. For womenswear, the SKIMS effect is likely to have an influence, with the brand having recently released its fleece loungewear that includes corseted tops and bottoms for luxe lounge looks.

Football Jerseys

The Blokecore subculture reared its head this year, paving the way for an endless stream of football jersey releases. Amid World Cup hysteria this month, streetwear labels feel like the trailblazers in the space. Partnerships with sportswear brands have been a regular occurrence, recently noting ARIES' partnership with New Balance and the PALACE collab with Umbro.

Not to mention the luxury market taking a piece of the action, spotting jerseys in some of the biggest collaborations to drop this year: PALACE x Gucci and Balenciaga x adidas. Interestingly, Balenciaga's red soccer T-shirt has seen better SKU movement in bigger sizes after the campaign featured Bella Hadid sporting an oversized jersey.

With a Martine Rose seal of approval on the Spring 2023 runway, this trend has legs heading into the new year. While the mass and luxury markets have only dipped a toe in for Fall 2022, sales have proven consumer appetite has grown. Sell outs in the market include streetwear interpretations like ARIES x New Balance x AS Roma to mass market boohooMAN's Homme jersey.

Remember, this is a logo-heavy trend, so sought-after brands have a particular accolade when selling shirts. For success, look to Balenciaga's adidas soccer jersey for inspiration, boasting unisex appeal, retro sports themes and an oversized trend-driven block.
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The Hottest Streetwear Trends For 2023 | EDITED

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Want to know how your business can monitor the performance of successful streetwear trends? Get in touch here. As the cargos trend shows no sign of slowing down, retailers should top up existing best-sellers, including parachute shapes and earthy tones.

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Global Streetwear Market [2023-2030] research report is a deep analysis of the historical and current status of the market/industries for the Global Streetwear industry. Also, the research report categorizes the global Streetwear market by Segment by Player, Type, Application, Marketing Channel, and Region. Streetwear Market report also tracks the latest market dynamics, such as driving factors, restraining factors, and industry news like mergers, acquisitions, and investments. Streetwear Market Research Report provides market size (value and volume), market share, growth rate by types, and applications, and combines both qualitative and quantitative methods to make micro and macro forecasts.
Get a Sample PDF of the Report at - The Global Streetwear Market Outlook [2023-2030] -

The size of the worldwide Streetwear market achieved USD 187582.9 Million in the year 2022.

Anticipated expansion at a Compound Annual Growth Rate (CAGR) of 3.52%.

The global Streetwear market is projected to attain the valuation of USD 230877.25 Million throughout the forecast period.

Predominant regions encompassed in this analysis: North America, Europe, Asia-Pacific, South America, Middle East and Africa, along with the Rest of the World.

Comprehensive report spanning 114 Pages.

https://www.researchreportsworld.com/enquiry/request-sample/22378893 Get a Sample Copy of the Streetwear Market Report 2023-2030
Who are the largest manufacturers in the Streetwear Market worldwide?

Type and Category of the Product: The market's categorization into different types and categories of products plays a significant role in driving its growth. Certain product types or categories may experience higher demand, leading to market expansion.

Market Growth: The overall growth of the market, both in terms of value and volume, is a key driving factor. A growing market typically indicates increasing demand and opportunities for businesses.

Compound Annual Growth Rate (CAGR): The calculation and assessment of CAGR are essential driving factors. CAGR helps in understanding the pace at which the market is expected to grow during the projection period, influencing investment decisions.

Projection Period (2023 to 2030): The chosen time frame for projections (2023 to 2030) is a driving factor as it provides a roadmap for market analysis and strategic planning during this specific period.

What are the driving factors for the growth of the Streetwear Market?

Which product types held the largest market share in the Streetwear market?
Streetwear Market Overview:
What are the primary applications within the Streetwear market?

The global Streetwear market size was valued at USD 187582.9 million in 2022 and is expected to expand at a CAGR of 3.52% during the forecast period, reaching USD 230877.25 million by 2028.

Streetwear is a style of casual clothing that became popular worldwide in the 1990s. It grew out of hip hop fashion in New York and the surf-and-skateboard culture in California, incorporating elements of sportswear, punk, and Japanese street fashion. It typically centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers," and achieves exclusivity through intentional product scarcity, with enthusiasts following specific brands and trying to acquire limited-edition products.

The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment markets by type, application and region, and, as a result, provides a holistic view of, as well as a deep insight into the Streetwear market covering all its essential aspects.

For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers & acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.

In a nutshell, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the market in any manner.

The report provides a basic overview of the industry including definitions, classifications, and industry chain structure. The Streetwear market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions' development status. Development policies and plans are discussed as well as manufacturing processes and cost structures are also analyzed. This report also states import/export consumption, supply and demand, price, revenue, and gross margins. The report focuses on major leading industry players providing information such as company profiles, product pictures and specifications, shipments, price, revenue, and contact information. The Streetwear industry development trends are analyzed.

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How have the COVID-19 pandemic and the Russia-Ukraine War affected the Streetwear Market?

The confluence of two significant global events, namely the COVID-19 pandemic and the Russia-Ukraine war, has left a lasting impact on the Streetwear market landscape. These unprecedented events have introduced a complex set of dynamics that have reshaped the trajectory of this market in unexpected ways.

The onset of the COVID-19 pandemic brought about seismic shifts in consumer behavior and business operations. Lockdowns, travel restrictions, and remote work became the new normal, prompting businesses to pivot their strategies towards digital platforms. This abrupt shift amplified the reliance on online presence and visibility, driving a surge in the demand for effective Streetwear utilization. As companies scrambled to enhance their online reach, the Streetwear market experienced a notable upswing, as businesses sought to optimize their content for greater online visibility and engagement.

Simultaneously, the Russia-Ukraine war injected an additional layer of uncertainty and volatility into the global economic landscape. Geopolitical tensions and economic sanctions generated ripple effects across various industries, influencing consumer sentiment and purchasing patterns. As businesses navigated through these geopolitical challenges, the Streetwear market responded to the evolving landscape, as brands reevaluated their marketing strategies to align with changing consumer sentiments.
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The combined impact of these events has underlined the indispensability of strategic Streetwear management for businesses across sectors. Adapting to the evolving consumer preferences and the fluctuating geopolitical landscape has highlighted the need for agile and responsive Streetwear strategies. As the world grapples with the aftermath of the pandemic and ongoing geopolitical tensions, the Streetwear market continues to evolve, serving as a barometer of the broader economic and societal changes that have come to define this era.

Which regions are leading the Streetwear Market?

Geographically, the report includes research on production, consumption, revenue, market share, and growth rate, and forecast (2017-2030) of the following regions:

Regional analysis is another highly comprehensive part of the research and analysis of the global Streetwear market presented in the report. This section sheds light on the sales growth of different regional and country-level Streetwear markets. The research report provides a detailed and accurate country-wise volume analysis and region-wise market size analysis of the global Streetwear market.

Holistic Market Understanding: This comprehensive report offers an in-depth analysis of the Streetwear market, providing a panoramic view of its current state, historical trends, and future projections. Gain a profound understanding of market dynamics and developments.

Impact of Key Trends: Stay ahead of the curve by accessing insights into the latest market trends and emerging patterns. This report delves into the potential impacts of evolving consumer behavior, technological advancements, and regulatory changes on the Streetwear market.

Strategic Decision-Making: Armed with accurate and reliable data, make informed decisions that steer your business towards success. Uncover valuable insights that can drive strategic marketing, product development, and expansion initiatives.

Competitive Intelligence: Understand the competitive landscape like never before. Identify key players, their market share, and strategies. This knowledge empowers you to refine your market positioning and devise effective strategies to gain a competitive edge.

Regional Analysis: Navigate through diverse market landscapes across North America, Europe, Asia-Pacific, South America, Middle East and Africa, and the Rest of the World. Tailor your strategies to regional nuances and capitalize on local opportunities.

Future Outlook: Anticipate market trends and opportunities on the horizon. Benefit from expert forecasts that can guide your long-term business planning and positioning, ensuring you stay adaptable in a rapidly evolving market.

Risk Mitigation: Understand potential risks and challenges that could impact your Streetwear market endeavors. With comprehensive insights, develop contingency plans and risk management strategies to navigate uncertainties effectively.

Investment Insights: If you're considering investments or partnerships in the Streetwear sector, this report offers a robust foundation. Make well-informed decisions by assessing the market's growth potential, risk factors, and investment opportunities.

Market Entry Strategies: Planning to enter the Streetwear market? This report provides a roadmap. Identify the most suitable entry points, understand the regulatory landscape, and align your market penetration strategies with success.

Data-backed Research: Rest assured that your decisions are backed by reliable data and expert analysis. This report is meticulously researched and validated, offering you a credible source of information to drive your business forward.

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What are the reasons for purchasing this Streetwear Market Research Report?

1 Streetwear Market Overview

1.1 Product Overview and Scope of Streetwear Market

1.2 Streetwear Market Segment by Type

1.2.1 Global Streetwear Market Sales Volume and CAGR (%) Comparison by Type (2018-2028)

1.3 Global Streetwear Market Segment by Application

1.3.1 Streetwear Market Consumption (Sales Volume) Comparison by Application (2018-2028)

1.4 Global Streetwear Market, Region Wise (2018-2028)

1.4.1 Global Streetwear Market Size (Revenue) and CAGR (%) Comparison by Region (2018-2028)

1.4.2 United States Streetwear Market Status and Prospect (2018-2028)

1.4.3 Europe Streetwear Market Status and Prospect (2018-2028)

1.4.4 China Streetwear Market Status and Prospect (2018-2028)

1.4.5 Japan Streetwear Market Status and Prospect (2018-2028)

1.4.6 India Streetwear Market Status and Prospect (2018-2028)

1.4.7 Southeast Asia Streetwear Market Status and Prospect (2018-2028)

1.4.8 Latin America Streetwear Market Status and Prospect (2018-2028)

1.4.9 Middle East and Africa Streetwear Market Status and Prospect (2018-2028)

1.5 Global Market Size of Streetwear (2018-2028)

1.5.1 Global Streetwear Market Revenue Status and Outlook (2018-2028)

1.5.2 Global Streetwear Market Sales Volume Status and Outlook (2018-2028)

1.6 Global Macroeconomic Analysis

1.7 The impact of the Russia-Ukraine war on the Streetwear Market

2 Industry Outlook

2.1 Streetwear Industry Technology Status and Trends

2.2 Industry Entry Barriers

2.2.1 Analysis of Financial Barriers

2.2.2 Analysis of Technical Barriers

2.2.3 Analysis of Talent Barriers

2.2.4 Analysis of Brand Barrier

2.3 Streetwear Market Drivers Analysis

2.4 Streetwear Market Challenges Analysis

2.5 Emerging Market Trends

2.6 Consumer Preference Analysis

2.7 Streetwear Industry Development Trends under COVID-19 Outbreak

2.7.1 Global COVID-19 Status Overview

2.7.2 Influence of COVID-19 Outbreak on Streetwear Industry Development

3 Global Streetwear Market Landscape by Player

3.1 Global Streetwear Sales Volume and Share by Player (2018-2023)

3.2 Global Streetwear Revenue and Market Share by Player (2018-2023)

3.3 Global Streetwear Average Price by Player (2018-2023)

3.4 Global Streetwear Gross Margin by Player (2018-2023)

3.5 Streetwear Market Competitive Situation and Trends

3.5.1 Streetwear Market Concentration Rate

3.5.2 Streetwear Market Share of Top 3 and Top 6 Players

3.5.3 Mergers & Acquisitions, Expansion

4 Global Streetwear Sales Volume and Revenue Region Wise (2018-2023)

4.1 Global Streetwear Sales Volume and Market Share, Region Wise (2018-2023)

4.2 Global Streetwear Revenue and Market Share, Region Wise (2018-2023)

4.3 Global Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.4 United States Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.4.1 United States Streetwear Market Under COVID-19

4.5 Europe Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.5.1 Europe Streetwear Market Under COVID-19

4.6 China Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.6.1 China Streetwear Market Under COVID-19

4.7 Japan Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.7.1 Japan Streetwear Market Under COVID-19

4.8 India Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.8.1 India Streetwear Market Under COVID-19

4.9 Southeast Asia Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.9.1 Southeast Asia Streetwear Market Under COVID-19

4.10 Latin America Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.10.1 Latin America Streetwear Market Under COVID-19

4.11 Middle East and Africa Streetwear Sales Volume, Revenue, Price and Gross Margin (2018-2023)

4.11.1 Middle East and Africa Streetwear Market Under COVID-19

5 Global Streetwear Sales Volume, Revenue, Price Trend by Type

5.1 Global Streetwear Sales Volume and Market Share by Type (2018-2023)

5.2 Global Streetwear Revenue and Market Share by Type (2018-2023)

5.3 Global Streetwear Price by Type (2018-2023)

5.4 Global Streetwear Sales Volume, Revenue and Growth Rate by Type (2018-2023)

5.4.1 Global Streetwear Sales Volume, Revenue and Growth Rate of Clothing (2018-2023)

5.4.2 Global Streetwear Sales Volume, Revenue and Growth Rate of Sneakers (2018-2023)

5.4.3 Global Streetwear Sales Volume, Revenue and Growth Rate of Accessories (2018-2023)

5.4.4 Global Streetwear Sales Volume, Revenue and Growth Rate of Others (2018-2023)

6 Global Streetwear Market Analysis by Application

6.1 Global Streetwear Consumption and Market Share by Application (2018-2023)

6.2 Global Streetwear Consumption Revenue and Market Share by Application (2018-2023)

6.3 Global Streetwear Consumption and Growth Rate by Application (2018-2023)

6.3.1 Global Streetwear Consumption and Growth Rate of Online (2018-2023)

6.3.2 Global Streetwear Consumption and Growth Rate of Offline (2018-2023)

7 Global Streetwear Market Forecast (2023-2028)

7.1 Global Streetwear Sales Volume, Revenue Forecast (2023-2028)

7.1.1 Global Streetwear Sales Volume and Growth Rate Forecast (2023-2028)

7.1.2 Global Streetwear Revenue and Growth Rate Forecast (2023-2028)

7.1.3 Global Streetwear Price and Trend Forecast (2023-2028)

7.2 Global Streetwear Sales Volume and Revenue Forecast, Region Wise (2023-2028)

7.2.1 United States Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.2.2 Europe Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.2.3 China Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.2.4 Japan Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.2.5 India Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.2.6 Southeast Asia Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.2.7 Latin America Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.2.8 Middle East and Africa Streetwear Sales Volume and Revenue Forecast (2023-2028)

7.3 Global Streetwear Sales Volume, Revenue and Price Forecast by Type (2023-2028)

7.3.1 Global Streetwear Revenue and Growth Rate of Clothing (2023-2028)

7.3.2 Global Streetwear Revenue and Growth Rate of Sneakers (2023-2028)

7.3.3 Global Streetwear Revenue and Growth Rate of Accessories (2023-2028)

7.3.4 Global Streetwear Revenue and Growth Rate of Others (2023-2028)

7.4 Global Streetwear Consumption Forecast by Application (2023-2028)

7.4.1 Global Streetwear Consumption Value and Growth Rate of Online(2023-2028)

7.4.2 Global Streetwear Consumption Value and Growth Rate of Offline(2023-2028)

7.5 Streetwear Market Forecast Under COVID-19

8 Streetwear Market Upstream and Downstream Analysis
Continued. . . About Us:
8.1 Streetwear Industrial Chain Analysis
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8.2 Key Raw Materials Suppliers and Price Analysis

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1 - What was the size of the worldwide Streetwear market in 2022?
Website: https://www.researchreportsworld.com
2 - What is the anticipated growth rate for the Streetwear market?
FAQs - Worldwide Streetwear Market
3 - What is the projected valuation for the global Streetwear market during the forecast period?
Answer - The size of the worldwide Streetwear market reached USD 187582.9 Million in the year 2022.
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Answer - The Streetwear market is expected to experience an expansion at a Compound Annual Growth Rate (CAGR) of 3.52%.

Answer - The Global Streetwear market is projected to achieve the valuation of USD 230877.25 Million throughout the forecast period.

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Streetwear Market 2023 Global Industry Size, Demand, Growth Analysis, Share, Revenue and Forecast 2030

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Global Streetwear Market [2023-2030] research report is a deep analysis of the historical and current status of the market/industries for the Global Streetwear industry. Also, the research report categorizes the global Streetwear market by Segment by Player, Type, Application, Marketing Channel, and

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Five ways fashion brands can win in a growing market

Streetwear is one of the most striking retail and fashion trends to have emerged in recent years, involving the production, promotion, sale and resale of casual fashion in ways that bypass traditional retail channels.

Customers are often rallied via social media to be the first to buy products that are only available directly from the brand, either in-store or online. The anticipation of a time-limited chance to buy helps create a tight-knit and almost cult-like relationship between streetwear brands and their consumers.

This has helped propel streetwear from being an eye-catching fashion phenomenon that drew its inspiration from the counter-cultures of the 1980s and 1990s into a multi-billion dollar retail market. We estimate the size of the global streetwear market at $185 billion by sales*, making it by some estimates about 10% of the entire global apparel and footwear market.
Streetwear's impact - both on retail culture and the numbers involved - has caught the attention of some of the most iconic, established brands in the retail and luxury goods sectors and fashion industry generally. Streetwear players come from various parts of the fashion industry. There are pure streetwear brands, while sportswear names are developing their traditional portfolio of sports equipment into a growing streetwear portfolio with the concept of cool, hip sneakers and hoodies. In addition, luxury brands are also working to gain a significant stake in the streetwear market.

That is in large part because it is opening up a whole new target market of younger consumers. Streetwear's audience is very young: mostly under 25.

A second reason for the interest from established brands is that Streetwear has subverted the way fashion trends have taken off. The fashion industry has typically operated a top-down model, with insiders acting as gatekeepers to the newest styles and trends. Streetwear has turned this on its head. Customers have the power to determine what is cool as much as industry insiders. Exclusivity and desirability are conferred by scarcity and insider knowledge rather than high prices. In short, streetwear has redefined how "cool" is made profitable.

Third, streetwear fans' democratic approach to buying clothes are increasingly shared by all consumers, for whom the opinion of peers is an ever-more influential part of decision-making: 32% of respondents to PwC's recent Global Consumer Insights Survey (GCIS) said positive reviews on social media influence what products they buy.

Small wonder, therefore, that fashion brands have been buying into the streetwear trend in recent years. Among the highest profile examples are Louis Vuitton's collaboration with leading streetwear brand Supreme, and the luxury giant's decision to hire Virgil Abloh, founder of streetwear brand Off-White, as artistic director of Louis Vuitton menswear last year.

*Streetwear market size estimate based on US Streetwear Market Report (2015) data and applying same growth rate for subsequent years as for global fashion market in data from Euromonitor, 2019.

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How fashion brands can win in the streetwear market.

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Streetwear is one of the most eye-catching fashion trends of recent years. It's about making, promoting, and selling casual wear in a new way that surpasses traditional retail channels.

In general, when it comes to beauty streetwear, customers usually turn to social media to buy the brand's products. The streetwear market is huge and continues to grow, attracting the attention of some of the big established brands in the fashion industry.

Streetwear is a fast-growing industry worth an estimated $309 billion that has exploded in popularity since 2017, with a 157% increase in searches for both proprietary and non-branded streetwear terms.

Despite the rise of streetwear, it is largely unclear what the target market for aesthetic streetwear is. This article will give you tips on the target market for street fashion and how to find your target market quickly.

Streetwear Market Analysis

Shoes are an important purchasing factor. More than half (62%) of consumer survey respondents chose shoes as the most likely product to buy, followed by about a third (30%) who chose tops, including T-shirts and hoodies when it comes to the different types of streetwear.

Only 6% of consumers polled selected accessories. The general fascination with sneakers and shoes helps explain the superior performance of shoes. This industry is largely fuelled by big companies (Nike, Adidas, Puma, etc.) and many smaller brands, reinforced by constant versatility (endless collaborations), extreme versatility (the shoes can be worn with all kinds of clothes), and relative affordability. Comparison with luxury clothing.

Contrary to reported consumer wants, industry respondents typically report blankets, T-shirts, and shoes as their best-selling products at similar rates. However, when looking specifically at luxury streetwear brands, a higher proportion (72%) reported sneakers as their best-selling product, compared to 58% for T-shirts and tops. I saw. Companies that agilely introduce sneakers into their product line can meet consumer demand and tap into this market.

Different Streetwear Brand Marketing Ideas

It's never easy for small businesses to get foot traffic, especially in light of current global events as well as the ongoing evolution of streetwear. Physical stores are the most effective way to promote your brand and attract customers during this time. It may seem that trying to compete with an online store that offers the cheapest products after time is unsuccessful, but 86% of customers are ready to pay more for a better experience.

To help upgrade this best experience, there are many things you may like:

Create a loyalty program

Store event (safely)

Includes social media in promotion

Create a YouTube channel

Support your local community

These simple, proven, and tested marketing methods are ideal to provide a great customer experience for small clothing stores, a way to compete with important international brands that can be the cheapest prices that can compete with important international brands.

Streetwear Marketing Strategies

If you run a luxury brand, you might be wondering if the rules are different when it comes to marketing strategies for a fashion brand. And while there are subtle differences, recommendations for luxury brands and cheaper brands tend to come from the same region. Luxury fashion brands require customisation and a targeted marketing mindset, but so does any other type of fashion brand. Much of what we have to say about developing advertising strategies for luxury brands also applies to any other type of brand.

All that aside, here are our top 5 streetwear marketing strategies.

Personalise the customer experience

More than half of consumers want some level of personalisation before interacting with a website. That makes sense. No one found your website by accident. They found your online store through PPC ads, Instagram stories, influencer marketing, organic search results and more. They found your store with your efforts that matched their search query.

Make sure your customers understand how to use your product

Clothing is functional and visual. People see ads for pants, dresses, shirts, etc. But of course, the ad contains more than one item of clothing. Usually, this is a model or a selection of clothes, neatly arranged, attractively lit, and so on. Creating a style guide for your clothes will help your customers connect with how best to wear your clothes. Style guides are also useful for upselling, as clients want to complete the look.

Use influencers to social proof your fashion marketing

73% of millennial consumers say it's important to read other people's reviews before making a purchase. However, customers must purchase to write a review. How can you break this cycle and expand your brand with value-driven content? Invest in influencer marketing.

Create a blog that drives organic traffic to your brand

85% of millennial customers do research before buying, and 60% of this research is done on company websites. So, you need a blog. A blog that establishes professionalism as a fashion brand. Why should you encourage someone to buy your clothes or jewellery on one site and read the latest style trends on another?

What is the Target Market for Streetwear?

Knowing who to bet on when wearing streetwear isn't always easy. But after a lot of research, we have found the perfect target market for beauty streetwear. If you want to look good in streetwear, you need to target this group.

Our research shows that consumers of cosmetic clothing on the streets are mainly young people under the age of 25. The target market for streetwear aesthetics is also not the wealthiest group. These are people who make less than $40,000 a year. But that doesn't mean they don't have money to spend on top brands.

Social media primarily influences the target market for aesthetic streetwear. Therefore, you want to represent your product appropriately on the platform. However, you can connect with your consumers both online and offline. Most of them are likely to purchase products from this brand store. To find your street beauty target market, you need to look for people who think they are socially responsible. Therefore, to be successful, brand activism must be an integral part of your streetwear brand.

Some Popular Streetwear Brands

The perfect pair of shoes can only carry you. If you don't know about the best street fashion in 2022, your wardrobe will not improve. Traditionally, streetwear was reserved for those who are part of certain subcultures (i.e., skateboarders, ballers, etc.), but nowadays everyone can find a style of streetwear that they like. used to recognise and take his cutting game to the next level.

Describing classic streetwear styles, this list should open you up to new and emerging styles and expand the definition of what streetwear is. The hope is that from this list, you will find a new style to support, rock and love.

That being said, let's take a look at the best street brands:

Supreme

Supreme is a New York-based streetwear brand that was born out of the skateboarding and hip hop era. It seems these days, every piece Supreme releases sell out instantly. Supreme releases their streetwear in abundance in what they call "the drop". Along with its streetwear, Supreme is known for collaborating with some of the biggest brands in the world such as Bic, Oreo, Nike, etc.

Image Source: Supremenewyork.com

Stussy

Stussy was born in Southern California and originated as a fashion trend in the 1980s. Since then, it has been adopted by the skateboarding community as streetwear and skateboarding. Stussy grew in popularity and was blessed with streetwear collaborations with Nike, Supreme, Vans, and Casio.

Image Source: Stussy.com

Palace

Palace is a UK-based skateboard brand that over time has become a very popular fashion brand. Drawing inspiration from the 1990s, skateboarding and pop culture, Palace collaborated with Adidas, Salomon, and Ralph Lauren. Palace releases new kits every Friday online, many of which are limited. It seems that everything the Palace offers sells out - immediately. It's hard to argue with the numbers... Palace is easily one of the best street fashion trends for 2022.

Image Source: Palaceskateboards.com

New Balance

Now, when I say the name New Balance, your first thought might not be streetwear. But in the last 5 years or so, New Balance has entered the scene as a contender in the streetwear fashion category. Powered by collaborations with Stone Island, Kith, Aime Leon Dore and Joe Freshgoods, New Balance is making a name for itself in streetwear.

Image Source: Newbalance.co.za

Streetwear Marketing Plan

Small or independent fashion brands need a strong marketing plan and strategy to gain support in a crowded industry. A fashion brand's marketing plan should clearly define the target audience, timeline, and strategic goals. Ideally, a marketing strategy should include multiple media channels that work together to enable different brands to achieve their goals.

Digital media marketing strategy

A digital marketing strategy allows you to reach and interact with your audience online. Use social media to reach people and your audience. Advertising on Facebook, for example, allows you to choose the demographics and behaviours of the audience you want to reach, so it is important to know your audience in advance.

Think about the types of websites your audience will visit often and consider advertising on these sites or interacting with these sites. Start building an email list for your brand by adding an email signup form to your website, using a service like Mailchimp. Send regular emails to your audience to update them on your fashion, sales, and promotions.

Publish marketing plans

Create a print media strategy that combines social and marketing to gain exposure in magazines and other forms of publication, including blogs.

For example, if you sell children's clothing, offer a parenting magazine as a gift for readers. If you are also a parent who started your fashion business when your children were young, share stories about being an entrepreneur with young children. Also, consider in-book advertising for increased exposure.

Lifestyle marketing strategy

Develop a live event marketing strategy that allows you to showcase your brand to your target audience. Live events can include fashion shows, fashion shows or home shows. Consider presenting at trade shows, exhibitions, or other live events that reach your target audience.

For example, a clothing brand targeting teenagers might consider hosting a youth fashion show to benefit a charity and a local news agency or publication. This type of live event provides a fashion show and creates good publicity for the brand. By communicating with an interviewer, you can reach him.

Ambassador marketing strategy

Develop a marketing strategy focused on acquiring brand ambassadors to use as marketing assets. Brand Ambassadors are people who carry, promote, and distribute information about your fashion on your behalf. Brand ambassadors can be local celebrities, public figures, or outside members of your target market.

For example, if you sell popular t-shirts for 18-24-year-olds, create an ambassador program for a local college or university and have students refer others to your brand. If you sell your products online, create an automated affiliate program, using a service like Infusionsoft, where your agents get paid for each person they refer.

The Bottom Line

Streetwear is a fashion trend that is constantly disrupting the market. He is known for his brand opposition and is a platform for social causes. When entering this market, you need to understand your target market.

This article explains which customers can focus on. It also explains the factors that play a role in the success of stylish street fashion. With information on the top trends and what you need to be successful as a streetwear brand, it's easy to succeed with your streetwear line.

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Streetwear Marketing Strategy: From Market Analysis to Creating Effective Marketing Plan

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The streetwear market is huge and continues to grow, attracting the attention of some of the big established brands in the fashion industry.

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As viewer numbers surge for women's basketball and players become more prominent off court, beauty brands such as Glossier and Nyx are investing in WNBA partnerships and campaigns. It's a market ripe with opportunity.

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Women's basketball is enjoying a surge of interest in the US. This year's Women's National Basketball Association (WNBA) regular season, which ended on 10 September, attracted record TV and social media viewing figures. WNBA players with growing social media followings have started hiring stylists and investing in looks for their tunnel walk ahead of games.

That explains the surge in interest from beauty brands. On 6 October, L'Oréal-owned makeup brand Nyx announced a partnership with New York Liberty, a leading WNBA team. The deal - which includes in-game ads, player seeding and gifting and makeup giveaways at games - follows in the steps of similar WNBA tie-ins from Glossier and textured haircare brand Mielle.

Women's basketball remains much smaller than the men's game and is still in its infancy when it comes to brand deals. That leaves a major avenue for growth, agents agree. The NBA is the blueprint for brand marketing opportunities in sports; its influence extending from the birth of megabrands such as Nike-owned Jordan to the power of the players' tunnel walk. The hope is that WNBA can follow in its path.

WNBA viewership across its national television partners - ABC, CBS, ESPN and ESPN2 - this season was up 21 per cent on 2022, while social media views surged by 96 per cent to 373 million, according to the association. Beauty brands have an eye on players' hyper-engaged online communities and aim to benefit from the buzz around the sport. "The partnership allows us to reach more of our Gen Z community, in an area we now know our consumers are passionate about. Athletes are the kind of people they look up to," says Diana Valdez, head of consumer engagement for Nyx Professional Makeup US. "[New York] Liberty had a great season and we were present during those games. It's great to be in a category that's not so obvious and have such a positive reaction."

It took a while for beauty brands to respond to the opportunity. "When people think about women's sports, before, they didn't think about beauty. They didn't realise that they go hand in hand," says Taylor Burner, an agent for the Women's National Basketball Players Association (WNBPA), who works across its spectrum of talents. "[Former All-Star player] Sheryl Swoopes has been wearing red lipstick on the basketball court since the 1990s."

WNBA players are keen to find brand partners. The highest paid athletes in the WNBA earn a relatively modest $225,000 a year, Burner says, while one brand deal can bring in $300-500,000. (By contrast, the highest paid NBA player, Stephen Curry, made more than $51 million in the 2023 season.) "The good news is that women's brand deals are often more lucrative than men's because it's a story that people want to tell and they drive high engagement," Burner points out. "The men's story is kind of played out."

Players are building loyal followings

To help players secure more deals, the WNBA launched a Player Marketing Agreement programme this year, says Colie Edison, who joined the WNBA in January 2022 as its first chief growth officer. For on-court and off-court deals, brand partners can approach the WNBA directly, committing to pay a certain amount to each player involved. (This doesn't prevent players from signing their own individual off-court deals.)

Through this programme, Glossier secured Izzy Harrison, a player for WNBA's Chicago Sky with 200,000 followers across Instagram, X and TikTok. She curated a product set for Glossier and appeared on its social media. On court, alongside her kit and basketball shoes, she wears Glossier foundation, brow pencil and lash extensions. "In the WNBA we love beauty, we love to look our best," she says. "My followers care about the new sneakers I got from [the] Jordan brand that week, what beauty products I use for dry skin or what outfit am I going to be wearing to the game."

Glossier became the first beauty partner of the WNBA back in 2020, launching with a campaign to celebrate the extension of its Body Hero line. It featured WNBA players such as former All-Star Seattle Storm guard Sue Bird, New York Liberty centre Stefanie Dolson and Lynx guard Lexie Brown. After noting a positive response, the brand invested in a fully fledged WNBA partnership including a wave of initiatives: courtside signage, content partnerships with players and teams, seeding and gifting, a new zine starring players for its Stretch Complexion foundation launch, hosting of its influencer community at games, and a sponsored podcast episode with the Naked Beauty Podcast.

"With [the growth of the league], we see more public interest and attention on the players, which while long overdue, is also super-exciting," says Roya Shariat, Glossier's director of social impact and brand partnerships. "Glossier has always been dedicated to spotlighting people with stories to tell, and the women of the WNBA are no exception - that's what makes them great Glossier ambassadors," she says. "A lot of the players were already fans of the brand too, wearing products [like the Stretch Concealer] during games."

In July, textured haircare label Mielle signed a deal to become the WNBA's official haircare partner. It's created an experiential pop-up at the 2023 All-Star Game in Las Vegas in July, at which players could try products. A retail partnership with the WNBA is planned for March 2024, coinciding with Women's History Month. "As a brand that's really looking to serve the underserved, I found it very compelling for us to really partner with a league that quite frankly has been underserved," says Mielle president Omar Goff. "It's underserved by the tons of advertisers across the different sectors, but specifically by beauty. These women are really bringing their all to the game and leaving their hearts on the court."

Beauty brands can show up on court

Compared with men's basketball, there's more potential on the court with WNBA because of beauty, WNBPA's Burner says. "There are players that have full wigs on, a weave in their hair and/or a full face of makeup. And, they're still playing 35-40 minutes a game. This has opened up a new market of marketing and brand recognition that really didn't exist before."

Brands are looking for ambassadors who go beyond the photoshopped, perfect models used in historic beauty brand campaigns, WNBA's Edison says. Brands such as Mielle want to demonstrate the efficacy of their products under extreme conditions. "There's no better way for us to show our superiority as a textured hair care brand than being the brand that's keeping these players feeling good while they are pushing themselves to the top of their physical limits, running up and down the court sweating, which has been [in the past] the villain for textured hair," says Mielle's Goff.

Audiences are very receptive to WNBA sponsorships, says Marissa Beringer, executive vice president of major sporting talent agency CSM Sports. Some 44 per cent of fans polled say they visited a brand's website after seeing a WNBA activation, versus 36 per cent for the NBA, while 28 per cent have bought something after seeing a WNBA brand activation (versus 24 per cent for the NBA), according to a report by Nielsen cited by Beringer. "We have generally found that women athletes also drive twice the amount of engagement on social media compared to men. When they share branded content from their channels, it outperforms the brand channels by four times as much."

Bringing unique perspectives

Despite the acknowledged spending power of women in fashion and beauty, there's been a long-term disconnect in viewing women athletes with that same kind of power - mostly because it's been argued that the fan base isn't big enough, says Rheann Engelke, a WNBA marketing agent who specialises in off-court deals. "With the awakening of the investment in women's sports, partners are starting to see what dynamic investments these players are - because there genuinely is not an audience demographic they can't speak to," she says. "From masculine to feminine skewing, single women and mothers, stylish but athletic, young bucks to veterans, big personalities to low key, powerful women but relatable to all - WNBA players genuinely are all of it, making them the superwomen of endorsers."

This diversity of perspective makes the players excellent storytellers for brands, WNBA's Edison says. Some 80 per cent of the 144 athletes in the WNBA are women of colour and many of the players identify as LGBTQIA+, she says. "When they're out there in the marketplace, they're really representing their authentic selves. Being able to amplify those voices is why the WNBA athletes make such good brand representatives."

For player Harrison, it's important that beauty brands don't treat all athletes the same. "I think the main thing to avoid when it comes to partnering with athletes is putting us in one category. We are so multidimensional as far as our background, upbringing, sport, appearance and personality, but audiences will always be able to connect when you allow athletes to express who they are."

However, in these early days of marketing development, a small number of the biggest talents are securing the deals. "What I've noticed is the brands are really only working with maybe 10 players in the league that are getting all of the brand deals," says WNBPA's Burner. "It could be spread more evenly."

Beauty brands could make a broader impact by looking at players that connect more potentially regionally, says Beringer of CSM Sports. "We sometimes see higher performance levels of engagement with those individuals versus the top names just because they are so connected to their audience."

Comments, questions or feedback? Email us at feedback@voguebusiness.com.

More on this topic:
The NFL is having a moment. Should fashion play too? Sports stars are flocking to fashion shows. How big is the opportunity for brands? The Vogue Business Beauty Trend Tracker

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Superwomen endorsers? Beauty brands tap WNBA players

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As viewer numbers surge for women's basketball and players become more prominent off court, beauty brands such as Glossier and Nyx are investing in WNBA partnerships and campaigns. It's a market ripe with opportunity.

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H&M Group is betting on Weekday, the Swedish streetwear-inspired brand, to become fashion's "new youth destination."

The company announced last week that it is merging Scandi-cool women's brand, Monki, into the Weekday unit. As part of this change the Monki head office in Gothenburg, Sweden will close, affecting 150 employees. The company said workers "will be supported to apply for a role within the new organization, or to a continued career elsewhere within or outside the wider H&M Group."

The head office will be based in Weekday's current premises in Stockholm and the organizational changes will come into effect during the coming months.

The company said the move will leverage customer synergies, reduce administration and operational costs, and free up resources to develop a stronger offer.

Weekday and Monki will continue to operate as their own "brand experiences" online and in their physical retail stores. As of February, there were 74 Monki stores and 53 Weekday stores worldwide.

Additionally, Cheap Monday will return next year with a small assortment of jeans.

Known for skinny denim and its skull logo, the brand was shut down by H&M Group in 2019 when sales sagged. At the time of its closure, Cheap Monday distributed to around 2,000 stores and sourced from factories in Bangladesh, China, India, Indonesia, Pakistan and Vietnam. It also had a flagship store on London's Carnaby Street.

All three brands will be under the Weekday umbrella.

"We see great potential with this new youth destination, with the brands Weekday, Monki and Cheap Monday," said Anna Attemark, H&M Group head of portfolio brands. "Over time we will also explore how to further develop it by including more partners. While looking forward to having the new organization up and running, we remain humble for the changes this entails for some of our employees."

Jeans are a large part of Weekday's product offering. The brand uses only organic or recycled cotton in jeans and its washes are measured using Jeanologia's EIM tool. It has transitioned to recycled polyester zipper tapes and threads. Approximately half of its Spring/Summer 2023 denim assortment is designed for circularity following the Ellen MacArthur's Jeans Redesign criteria.

Weekday's genderless Astro Loose Baggy jean was recently named the eighth hottest product in Q1 2023 by The Lyst Index.

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Weekday to Become H&M Group's 'Youth Destination'

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H&M Group announced it is incorporating its Monki and Cheap Monday fast fashion brands into the Weekday unit.

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https://www.businessoffashion.com/tags/tag/streetwear/

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https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear.html

https://www.wgsn.com/insight/article/65251313dd2ce724c6dd22f1#page1

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This article is part of the Streetwear Impact Report . The report includes data collected through two main research methods: our consumer survey and industry survey. Full description of methodology can be found in the Introduction.

The report is split into four articles. 001 Defining Streetwear details streetwear's origin and key cultural components. 002 Measuring Streetwear reports consumer spending habits and preferences. 003 How Streetwear Talks traces the communication loop between consumer and brand. 004 How Streetwear Sells dissects streetwear's tight-knit direct-to-consumer relationship and retail model. Visit the Executive Summary for a full overview.

How (much) the consumer spends

The streetwear consumer demands a hybrid of affordability and exclusivity. New York-based skate brand Supreme, viewed by many as the most influential streetwear brand in the world, has perfected this model, with prices that remain accessible to budget-conscious shoppers despite the ultra-high demand for the brand. Most Supreme graphic T-shirts, depicting visuals or text, range from $38 to $48, while the most coveted items - such as the box logo crewneck, a plain T-shirt depicting only the Supreme logo - cost as much as $158.

Relatively low retail prices give consumers of varying financial means an opportunity to buy, while high demand for the product feeds into the resale market, as product hits the secondary market at inflated prices. For example, Supreme box logo crewnecks that originally sold for $158 resell for a minimum of $500.

About 70% of respondents in our global consumer survey reported an annual income of $40,000 or less. Still, these consumers are eager to shop. Just over half (54%) of consumers reported spending $100-$500 on streetwear each month, while another 18% indicated they spend over $500.

A high percentage - 56%, according to our survey - reported spending an average of $100-$300 on a single item of streetwear. Another 16% reported an average spend of $300-$500. Only 8% of consumers said they would buy items priced at $500 or more, meaning high-priced luxury items are out of reach for many of the streetwear consumers who participated in the survey.

Notably, lower-income respondents were willing to spend up to five times as much on streetwear per month as they were on non-streetwear products. Male respondents reported a slightly higher spend than female respondents while non gender-binary respondents reported spending significantly more.

Almost half (49%) of industry respondents said their customer's average monthly spend was $100 to $500, which was in line with what consumers reported. These results point to the the ideal margin for targeting the streetwear audience. Many Supreme goods sit inside this sweet spot.

A high proportion (62%) of consumer survey respondents indicated they believe streetwear products are always in style, while another 22% believe streetwear stays in style for at least one year, marking a product lifespan that's much longer than traditional fashion items. With the season-less styling of streetwear, brands are able to sell similar items year round, with new styles occasionally introduced seasonally.

This timelessness affects the frequency at which shoppers purchase new streetwear goods. Close to half (45%) of consumer respondents indicated they purchase streetwear items once a month, while a third (35%) reported buying products only once every three months. Streetwear consumers are seeking affordable clothing to whet their appetites each month, selecting items for their versatility and scarcity.

Streetwear's biggest products

Footwear is the key driver of purchases. More than half (62%) of consumer survey respondents selected footwear as the product they were most likely to buy, followed by roughly a third (30%) who selected tops, including both T-shirts and hoodies. Only 6% of consumer respondents selected accessories.

The general appeal of sneakers and shoes helps to explain footwear's strong showing. This sector is powered primarily by big players ( Nike, adidas, Puma etc) and plenty of smaller labels, bolstered by constant variety (endless collaborations), extreme versatility (shoes can be worn with all manner of clothing) and relatively affordable price points in comparison to luxury clothing.

In contrast to consumers' reported desires, industry respondents overall reported hoodies, T-shirts and footwear to be their best-selling products at an equal rate. However, when looking specifically at luxury streetwear brands, a higher rate (72%) reported sneakers as their best-selling products, compared with 58% for hoodies and T-shirts. Companies who tactfully introduce sneakers to their product offering can meet the consumer's demand and enter this market.

Hoodies, T-shirts and shoes remain the most desirable streetwear goods, with no limit to their wearability. These items can be worn year-round, in nearly all weathers and environments. Not only are they comfortable, they also function as blank canvases for the printed and embroidered graphics that inform streetwear clothing.

Despite the versatility of T-shirts and hoodies, the sheer variety of brands producing these goods ensures there's a constant glut in the market. Although one can fairly assume that these garments will never lose their universal appeal, it does make for a great deal of competition. Therefore, it's less surprising that consumers elect to purchase footwear over hoodies and T-shirts, as the latter lack the inherent collectability of shoes.

Outerwear often retails at too high a price to be a regular purchase, and may be limited to seasonal use, while accessories and perfume - generally regarded to be big money makers for brands due to low cost and premium pricing - were far less desirable to consumer respondents in our survey. Sneakers have stepped in to take on the role once held by accessories and perfume.

The appeal of sneaker comes down to its universality, combining elements of design and nostalgia. To some, a sneaker represents affiliation with a sports team or childhood memory, while to others it's a representation of their personality. Sneakers are accessible at a range of price points and as such serve as a common denominator across demographics and a bridge between cultures.

Streetwear's biggest influences

The majority (80%) of consumer respondents indicated that hip-hop/rap music was a major influence on streetwear, while almost half pointed to contemporary art (42%) and sports (40%) as influences.

And so when it comes to where streetwear followers get their style inspiration from, they want it straight from the source: musicians. A majority (65%) of consumer respondents said they regard musicians as the most credible figures in streetwear, ahead of just over half (52%) who elected industry insiders and only 32% who selected social media influencers.

When asked which factors are most important for brands, the majority (63%) of consumers indicated brand legacy, which was second only to product quality and design (81%). Another half (48%) of respondents indicated a brand's creative director was a top factor while only 31% of respondents said social media.

These results point to streetwear's biggest influence: authenticity. Human interaction and influence are of more value - provided the person giving the information has a clear cultural authority - than a nameless digital source. Though consumers value a product's quality and design, they crave interactions with brands, friends, influencers and creative directors who have deep roots and knowledge in the community.

The top five brands that consumers ranked as most emblematic of streetwear, such as Supreme, Nike and BAPE, have been serving the streetwear community for decades. The only outlier is Off-White™, which launched in 2012. However, its founder, Virgil Abloh, has a long history of working with the likes of musician Kanye West, giving him valued roots in the music and fashion worlds.

Brands that have not been in the streetwear sector for many years will struggle to connect with that customer base, no matter how stylish their product. Rather than intimate knowledge of clothing design and construction, streetwear consumers generally possess a deeper appreciation for the history of the market and brand positioning.

The concept of authenticity trickles down into consumers' desires for their shopping experiences as well. Availability of product was the most important factor for consumers choosing where to buy streetwear, both in store and online, above factors such as diversity of product. Access to hyped products conveys a retail outlet's knowledge and prestige within the sector and thus deems it an authentic streetwear retailer.

The streetwear consumer is ultimately extremely discerning and responds to authenticity and brand legacy. Brands are aware of this, with the vast majority (81%) of industry insiders saying authenticity is the most important factor for companies to succeed in the streetwear market - second only to strong design (89%).

Regional insights

Demographic and regional differences are key in measuring streetwear, determining how much and how consumers spend. Our survey findings reveal marked regional differences in terms of consumers' attraction to streetwear and spending patterns.

When measuring why consumers like streetwear, North American and European consumer respondents placed higher importance on streetwear's community aspect in comparison to newer markets, such as Asia. Among North American and European consumer respondents, close to half (40%) indicated community was a key factor, compared to only 12% of respondents in Asia. Meanwhile, almost half (41%) of Chinese and Japanese respondents indicated political statement as a key factor determining why they like streetwear, while only 11% of North American and European respondents reported political statement.

The differences reflect the changing face of streetwear. Among the demographic where streetwear originated, community still carries great weight. As the style has been adopted and exported to new markets, interests have shifted. In these new markets, the average spend on streetwear is also significantly higher.

Nine percent of North American and European respondents reported spending $500-$1,000 per month on streetwear, while 18% of respondents in Asia reported spending this amount. Meanwhile, 33% of North American and European consumers reported spending less than $100 a month, while only 21% of Asian respondents reported spending less than $100 a month.

In terms of average spend per streetwear product, more than half (61%) of respondents from North America and Europe reported an average spend of $100-$300, while 11% reported an average spend of $300-$500.

Average spend per product spend jumps significantly when looking at data from Asian respondents. Among Korean and Chinese respondents, 20% reported an average spend of $300-$500. By far, Japanese respondents reported the highest average spend, with 28% reporting an average spend of $300-$500 per product and another 32% reporting an average spend of $500 or more per product.

Meanwhile, although an overwhelming 74% of respondents in North America and Europe reported streetwear products are always in style, only 54% of respondents in Asia reported streetwear products are always in style. Across all regions, older consumer respondents reported the highest monthly spend on streetwear, with a third (32%) of respondents over 35 years old stating a monthly average spend of $500 or more.

These insights highlight streetwear's current market segmentation and more importantly, streetwear's ability to sell. The young, hungry consumer who is part of the on-the-ground community that drives streetwear's brand of cool is not necessarily the same consumer who spends big on streetwear-inspired products.

Instead, our survey results reveal that in newer markets to streetwear, the characteristics of the movement more closely mirror the traditional fashion market: product has a shorter lifestyle, community takes a back seat and spend is significantly higher.

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Streetwear Market Statistics & Global Trends

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This article is part of the Streetwear Impact Report . The report includes data collected through two main research methods: our consumer survey and industry survey. Full description of methodology can be found in the Introduction. The report is split into four articles. 001 Defining Streetwear details streetwear's origin and key cultural components.

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Leaders face two generational opportunities: getting to net zero emissions and reducing global poverty. "This year, a number of them expressed their belief that we should not have to choose between fighting for the planet and fighting poverty," says Anu Madgavkar, a McKinsey Global Institute partner. "A similar conviction has underpinned our research."

In McKinsey Global Institute's new report, From poverty to empowerment: raising the bar for sustainable and inclusive growth, the authors show how these urgent issues are interconnected, and detail how thoughtful growth can lead to both a better quality of life and a greener world.

The research was presented at the B20 Summit in India and at meetings during the UN General Assembly Week in New York City. We recently talked to Anu and Mekala Krishnan, a McKinsey partner, both of whom led the research.

What does it mean that growth, inclusion, and sustainability are interconnected as one 'system'?

Mekala Krishnan, McKinsey partner

Mekala: Simply put, it means that solving one of the problems in isolation risks hurting the others. Solving them together can help advance all three simultaneously, if managed well.

For example, if we talk about increasing incomes, it allows people to buy a whole range of goods. They may buy their first vehicle, say a motor bike; move to a bigger apartment or home; gain access to things like education and health care; and maybe have less of an emissions footprint. But many aspects of their consumption actually could, if not well-managed, raise their overall emissions footprint.

On the other hand, raising incomes also allows people to afford more expensive items, such as electric vehicles, that they may not be able to afford otherwise. If it is well-managed, we can actually reduce emissions, because we have the financial means to make some of the energy transition investments that we need to make.

What can private and public sector leaders do to encourage the growth needed to advance these twin agendas?

Anu Madgavkar, MGI partner

Anu: For the private sector, it is about increasing their investment in new technologies and reskilling workers to prepare them to move to new, higher paying jobs. For example, India and Indonesia upgraded their digital infrastructure, which gave rise to a whole range of industries: the telecom sector itself, a variety of financial services, and mobile retail and consumer services. As these industries grow, there are a host of upstream and downstream jobs that get created: people needed to sell and service these phones, the repair-and-reuse industry that spins off from people having these devices. These are all mid-skill jobs that represent a big lift for people who are otherwise in informal work and not plugged into a fast-growing sector.

In the public sector, policymakers need to think about how to stimulate job creation and remove barriers to investments in new technologies. Sometimes there are procedural and regulatory bottlenecks with the way workers can get certified, trained, or skilled, or move from one occupation to another.

We have been on the net zero journey since 2020. How would you characterize progress to date?

Mekala: We are out of the first phase of the transition, which was about demonstration, showing that we could get there, that we had line-of-sight on technologies. Now it's about this next phase of what I would call "transformation."

We looked one-by-one at about 50 different technologies across twelve regions and compared net-zero technologies, like solar, wind, electric vehicles, with more traditional ones, like gas or coal power, and internal-combustion-engine-based vehicles.

We identified $10-trillion worth of spending on green technologies and low-emission alternatives that could be economically viable and cost competitive to traditional high-emissions technologies now. Many of these are in the power and mobility sectors. Things are starting to move: we are see financial incentives accelerating innovation and tech ecosystems and supply chains forming around these new alternative technologies.

Collectively, growth and innovation can bridge about 40 percent of the net-zero investment gaps out to 2030. And that's encouraging when you think about the scale of transformation we're talking about: in 30 years, rebuilding an entire energy and industrial infrastructure that took 200 years to create.

How does this research relate to McKinsey's work with organizations in the public and private sectors?

Mekala: It gives further evidence that leaders need to focus on accelerating growth that is both sustainable and inclusive, which is the core of the work our colleagues are doing with both the private and public sector.

What was your favorite insight from this work?

Anu: For years, the measure of living standards has been the extreme poverty line set at $2.15 a day. But in our research, we frame the concept of 'economic empowerment' and then developed it as a tool that can help with policy making.

We start with the consumption level of $12 per person, per day as a global floor and minimal acceptable standard covering the basics of food, education, water and sanitation. Then through an analysis of local wage, cost-of-living, and other data, we translated this at the country level. For example, it is about $3 per capita in Afghanistan and Sudan; $8 to $11 in China, South Africa, and Thailand; $15 to $45 in Australia, Denmark, Japan.

Economic empowerment still implies living in frugal circumstances. But it allows people to move from just surviving to feeling safe, secure, and motivated to participate in larger social goals like the climate transformation. This new measure brings on board more than half the world's population. This to me was one of the most powerful, interesting ideas in the research.

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Inside a new blueprint for accelerating sustainable and inclusive growth

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Two authors of our new MGI report discuss twin imperatives-alleviating poverty and reducing emissions to address climate change-and outline how growth can advance both.

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Pune, India - ( NewMediaWire) - March 9, 2023 - Streetwear Market information for each competitor includes (CARHARTT WIP, WTAPS, Palace, NOAH, Bape, HERON PRESTON, HUF, Supreme, Vetements, Undefeated, Nike, Off-White (Pyrex), Adidas, Stussy) Company Profile, Main Business Information, SWOT Analysis, Price and Gross Margin, Market Share, Retailing, IIII industry and has 114 pages in it.

Short Description About Streetwear Market:

The global Streetwear market size was valued at USD 187582.9 million in 2022 and is expected to expand at a CAGR of 3.52% during the forecast period, reaching USD 230877.25 million by 2028.

Streetwear is a style of casual clothing that became popular worldwide in the 1990s. It grew out of hip hop fashion in New York and the surf-and-skateboard culture in California, incorporating elements of sportswear, punk, and Japanese street fashion. It typically centers on "casual, comfortable pieces such as jeans, T-shirts, baseball caps, and sneakers," and achieves exclusivity through intentional product scarcity, with enthusiasts following specific brands and trying to acquire limited-edition products.

The report combines extensive quantitative analysis and exhaustive qualitative analysis, ranges from a macro overview of the total market size, industry chain, and market dynamics to micro details of segment markets by type, application and region, and, as a result, provides a holistic view of, as well as a deep insight into the Streetwear market covering all its essential aspects.

For the competitive landscape, the report also introduces players in the industry from the perspective of the market share, concentration ratio, etc., and describes the leading companies in detail, with which the readers can get a better idea of their competitors and acquire an in-depth understanding of the competitive situation. Further, mergers & acquisitions, emerging market trends, the impact of COVID-19, and regional conflicts will all be considered.

In a nutshell, this report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the market in any manner.

Streetwear Market 2023 research is a key process that helps businesses gather and analyze information about their target Streetwear market, customers, competitors, and industry trends. Ask for Sample Report

Here are some important aspects of the Streetwear market 2023 to 2028:

Define the Research Objectives: The first step in Streetwear market is to define the research objectives. This involves determining the specific questions that need to be answered and the information that needs to be gathered.

Identify the Target Market: Businesses must identify their target Streetwear market and understand their needs, preferences, and behaviors. This can involve segmenting the market based on factors such as demographics, psychographics, and geographic location.

Select the Research Methodology: There are many different Streetwear market methodologies that can be used, such as surveys, focus groups, and observational research. The methodology selected will depend on the research objectives and the type of data that needs to be collected.

Collect Data: Once the Streetwear market methodology has been selected, data can be collected using various techniques such as online surveys, phone interviews, or in-person focus groups. It is important to ensure that the data collected is reliable, valid, and representative of the target market.

Analyze the Data: Once the data has been collected, it needs to be analyzed to identify trends, patterns, and insights. This can involve statistical analysis or qualitative analysis of open-ended responses.

Get a Sample PDF of the report @ https://www.absolutereports.com/enquiry/request-sample/22378893

Draw Conclusions and Make Recommendations: Based on the analysis of the data, businesses can draw conclusions and make recommendations for future actions. This could include changes to product offerings, marketing strategies, or business operations.

Continuously Monitor and Adapt: Markets are constantly changing, so it is important for businesses to continuously monitor their performance and adapt their strategies as needed to stay competitive.

Overall, the Streetwear market is an important process that can provide businesses with valuable insights and inform important business decisions.

Topmost manufacturers/ Key player/ Economy by Business Leaders Leading Players of Streetwear Market Are:
Get a Sample Copy of the Streetwear Report 2023
Complete Streetwear Market Report

The global Complete Streetwear Market report examines various tendencies, obstructions, and challenges faced by the key competitors of the Complete Streetwear market. The report has been constructed considering the major outcomes and consequences of the market.

Applications covered in the report are:

This is based on the existing Streetwear market conditions and past data. Researchers have analysed every type of data and the participants, as well as, principals apart from geological areas and product type.

Why Companies Worldwide Rely on us to Grow and Put up with Revenues: -

Streetwear market Expertise: Companies may partner with other companies that have specific expertise or knowledge in an area that the first company lacks. Streetwear market Cost savings: Collaborating with another company can help to reduce costs for both parties.

Streetwear market Access to new: Partnering with a company that has a strong presence in a new market can help a company expand its reach and customer base.

Streetwear market Innovation: Collaborating with other companies can lead to the development of new products, services, or technologies that can help to drive growth and revenue. Streetwear market Resources: By partnering with another company, a company can gain access to additional resources, such as funding or talent that can help them achieve their growth and revenue goals.

Get a Sample PDF of the report @ https://www.absolutereports.com/enquiry/request-sample/22378893

How are the COVID-19 pandemic and the Russia-Ukraine conflict?

Supply chain disruptions: The COVID-19 pandemic and the ongoing conflict between Russia and Ukraine could disrupt supply chains, leading to shortages of goods and materials. This could impact the ability of B2B companies to produce and deliver products to their customers.

Changes in consumer behavior: The pandemic has led to significant changes in consumer behavior, with more people shopping online and prioritizing health and safety. This could lead to shifts in demand for certain types of products and services, which could impact B2B companies that supply those products and services.

Economic uncertainty: The pandemic and the conflict between Russia and Ukraine could lead to economic uncertainty, which could impact the willingness of businesses to invest in new projects and purchases. This could lead to a slowdown in B2B sales and revenue growth.

Political instability: The conflict between Russia and Ukraine could lead to political instability in the region, which could have wider impacts on global trade and economic activity. This could create challenges for B2B companies that rely on international markets and supply chains.
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Here are the important points covered in the Streetwear market:

Please find out the industry will change till 2028 according to our predictions

Understand the historical, current, and future prospects of the Streetwear Market

Understand how sales volumes, Global share and growth of the Streetwear Market will occur in the next five years.

Read product descriptions of Streetwear products, along with report scopes and upcoming trends in the industry.

Learn about key growth factors of the Streetwear industry

Get a comprehensive analysis of the drivers, risks, opportunities and restrains to growth of the Streetwear

Get to know about the leading Market players, both current and emerging in the Global Streetwear

Report Answers Following Questions:

What are the important R&D (Research and Development) factors and data identifications to responsible for rising market share?

What are future investment opportunities in the in Streetwear landscape analysing price trends?

Which are most dynamic companies with ranges and recent development within Streetwear Market till 2024?

In what way is the market expected to develop in the forthcoming years?

What are the principal issues that will impact development, including future income projections?

What are the market opportunities and potential risks associated with Streetwear by analyzing trends?

Get a Sample PDF of report @ https://www.absolutereports.com/enquiry/request-sample/22378893

Key Reasons to Purchase

To gain insightful analyses of the market and have a comprehensive understanding of the global Streetwear Market and its commercial landscape.

Assess the production processes, major issues, and solutions to mitigate the development risk.

To understand the most affecting driving and restraining forces in the Streetwear Market and its impact in the global market.

Learn about the Streetwear Market strategies that are being adopted by leading respective organizations.

To understand the future outlook and prospects for the Streetwear Market.

Besides the standard structure reports, we also provide custom research according to specific requirements

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Email: sales@absolutereports.com

Phone: US +1 424 253 0807 / UK +44 203 239 8187

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Streetwear Market Size 2023, Share | Growing Report [2028]

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Pune, India - (NewMediaWire) - March 9, 2023 - Streetwear Market information for each competitor includes (CARHARTT WIP, WTAPS, Palace, NOAH, Bape, HERON PRESTON, HUF, Supreme, Vetements, Undefeated, Nike, Off-White (Pyrex), Adidas, Stussy) Company Profile, Main Business Information, SWOT Analysis, Price and Gross Margin, Market Share, Retailing, IIII industry and has 114 pages in it.

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This article is part of the Streetwear Impact Report . The report includes data collected through two main research methods: our consumer survey and industry survey. Full description of methodology can be found in the Introduction.

The report is split into four articles. 001 Defining Streetwear details streetwear's origin and key cultural components. 002 Measuring Streetwear reports consumer spending habits and preferences. 003 How Streetwear Talks traces the communication loop between consumer and brand. 004 How Streetwear Sells dissects streetwear's tight-knit direct-to-consumer relationship and retail model. Visit the Executive Summary for a full overview.

How (much) the consumer spends

The streetwear consumer demands a hybrid of affordability and exclusivity. New York-based skate brand Supreme, viewed by many as the most influential streetwear brand in the world, has perfected this model, with prices that remain accessible to budget-conscious shoppers despite the ultra-high demand for the brand. Most Supreme graphic T-shirts, depicting visuals or text, range from $38 to $48, while the most coveted items - such as the box logo crewneck, a plain T-shirt depicting only the Supreme logo - cost as much as $158.

Relatively low retail prices give consumers of varying financial means an opportunity to buy, while high demand for the product feeds into the resale market, as product hits the secondary market at inflated prices. For example, Supreme box logo crewnecks that originally sold for $158 resell for a minimum of $500.

About 70% of respondents in our global consumer survey reported an annual income of $40,000 or less. Still, these consumers are eager to shop. Just over half (54%) of consumers reported spending $100-$500 on streetwear each month, while another 18% indicated they spend over $500.

A high percentage - 56%, according to our survey - reported spending an average of $100-$300 on a single item of streetwear. Another 16% reported an average spend of $300-$500. Only 8% of consumers said they would buy items priced at $500 or more, meaning high-priced luxury items are out of reach for many of the streetwear consumers who participated in the survey.

Notably, lower-income respondents were willing to spend up to five times as much on streetwear per month as they were on non-streetwear products. Male respondents reported a slightly higher spend than female respondents while non gender-binary respondents reported spending significantly more.

Almost half (49%) of industry respondents said their customer's average monthly spend was $100 to $500, which was in line with what consumers reported. These results point to the the ideal margin for targeting the streetwear audience. Many Supreme goods sit inside this sweet spot.

A high proportion (62%) of consumer survey respondents indicated they believe streetwear products are always in style, while another 22% believe streetwear stays in style for at least one year, marking a product lifespan that's much longer than traditional fashion items. With the season-less styling of streetwear, brands are able to sell similar items year round, with new styles occasionally introduced seasonally.

This timelessness affects the frequency at which shoppers purchase new streetwear goods. Close to half (45%) of consumer respondents indicated they purchase streetwear items once a month, while a third (35%) reported buying products only once every three months. Streetwear consumers are seeking affordable clothing to whet their appetites each month, selecting items for their versatility and scarcity.

Streetwear's biggest products

Footwear is the key driver of purchases. More than half (62%) of consumer survey respondents selected footwear as the product they were most likely to buy, followed by roughly a third (30%) who selected tops, including both T-shirts and hoodies. Only 6% of consumer respondents selected accessories.

The general appeal of sneakers and shoes helps to explain footwear's strong showing. This sector is powered primarily by big players ( Nike, adidas, Puma etc) and plenty of smaller labels, bolstered by constant variety (endless collaborations), extreme versatility (shoes can be worn with all manner of clothing) and relatively affordable price points in comparison to luxury clothing.

In contrast to consumers' reported desires, industry respondents overall reported hoodies, T-shirts and footwear to be their best-selling products at an equal rate. However, when looking specifically at luxury streetwear brands, a higher rate (72%) reported sneakers as their best-selling products, compared with 58% for hoodies and T-shirts. Companies who tactfully introduce sneakers to their product offering can meet the consumer's demand and enter this market.

Hoodies, T-shirts and shoes remain the most desirable streetwear goods, with no limit to their wearability. These items can be worn year-round, in nearly all weathers and environments. Not only are they comfortable, they also function as blank canvases for the printed and embroidered graphics that inform streetwear clothing.

Despite the versatility of T-shirts and hoodies, the sheer variety of brands producing these goods ensures there's a constant glut in the market. Although one can fairly assume that these garments will never lose their universal appeal, it does make for a great deal of competition. Therefore, it's less surprising that consumers elect to purchase footwear over hoodies and T-shirts, as the latter lack the inherent collectability of shoes.

Outerwear often retails at too high a price to be a regular purchase, and may be limited to seasonal use, while accessories and perfume - generally regarded to be big money makers for brands due to low cost and premium pricing - were far less desirable to consumer respondents in our survey. Sneakers have stepped in to take on the role once held by accessories and perfume.

The appeal of sneaker comes down to its universality, combining elements of design and nostalgia. To some, a sneaker represents affiliation with a sports team or childhood memory, while to others it's a representation of their personality. Sneakers are accessible at a range of price points and as such serve as a common denominator across demographics and a bridge between cultures.

Streetwear's biggest influences

The majority (80%) of consumer respondents indicated that hip-hop/rap music was a major influence on streetwear, while almost half pointed to contemporary art (42%) and sports (40%) as influences.

And so when it comes to where streetwear followers get their style inspiration from, they want it straight from the source: musicians. A majority (65%) of consumer respondents said they regard musicians as the most credible figures in streetwear, ahead of just over half (52%) who elected industry insiders and only 32% who selected social media influencers.

When asked which factors are most important for brands, the majority (63%) of consumers indicated brand legacy, which was second only to product quality and design (81%). Another half (48%) of respondents indicated a brand's creative director was a top factor while only 31% of respondents said social media.

These results point to streetwear's biggest influence: authenticity. Human interaction and influence are of more value - provided the person giving the information has a clear cultural authority - than a nameless digital source. Though consumers value a product's quality and design, they crave interactions with brands, friends, influencers and creative directors who have deep roots and knowledge in the community.

The top five brands that consumers ranked as most emblematic of streetwear, such as Supreme, Nike and BAPE, have been serving the streetwear community for decades. The only outlier is Off-White™, which launched in 2012. However, its founder, Virgil Abloh, has a long history of working with the likes of musician Kanye West, giving him valued roots in the music and fashion worlds.

Brands that have not been in the streetwear sector for many years will struggle to connect with that customer base, no matter how stylish their product. Rather than intimate knowledge of clothing design and construction, streetwear consumers generally possess a deeper appreciation for the history of the market and brand positioning.

The concept of authenticity trickles down into consumers' desires for their shopping experiences as well. Availability of product was the most important factor for consumers choosing where to buy streetwear, both in store and online, above factors such as diversity of product. Access to hyped products conveys a retail outlet's knowledge and prestige within the sector and thus deems it an authentic streetwear retailer.

The streetwear consumer is ultimately extremely discerning and responds to authenticity and brand legacy. Brands are aware of this, with the vast majority (81%) of industry insiders saying authenticity is the most important factor for companies to succeed in the streetwear market - second only to strong design (89%).

Regional insights

Demographic and regional differences are key in measuring streetwear, determining how much and how consumers spend. Our survey findings reveal marked regional differences in terms of consumers' attraction to streetwear and spending patterns.

When measuring why consumers like streetwear, North American and European consumer respondents placed higher importance on streetwear's community aspect in comparison to newer markets, such as Asia. Among North American and European consumer respondents, close to half (40%) indicated community was a key factor, compared to only 12% of respondents in Asia. Meanwhile, almost half (41%) of Chinese and Japanese respondents indicated political statement as a key factor determining why they like streetwear, while only 11% of North American and European respondents reported political statement.

The differences reflect the changing face of streetwear. Among the demographic where streetwear originated, community still carries great weight. As the style has been adopted and exported to new markets, interests have shifted. In these new markets, the average spend on streetwear is also significantly higher.

Nine percent of North American and European respondents reported spending $500-$1,000 per month on streetwear, while 18% of respondents in Asia reported spending this amount. Meanwhile, 33% of North American and European consumers reported spending less than $100 a month, while only 21% of Asian respondents reported spending less than $100 a month.

In terms of average spend per streetwear product, more than half (61%) of respondents from North America and Europe reported an average spend of $100-$300, while 11% reported an average spend of $300-$500.

Average spend per product spend jumps significantly when looking at data from Asian respondents. Among Korean and Chinese respondents, 20% reported an average spend of $300-$500. By far, Japanese respondents reported the highest average spend, with 28% reporting an average spend of $300-$500 per product and another 32% reporting an average spend of $500 or more per product.

Meanwhile, although an overwhelming 74% of respondents in North America and Europe reported streetwear products are always in style, only 54% of respondents in Asia reported streetwear products are always in style. Across all regions, older consumer respondents reported the highest monthly spend on streetwear, with a third (32%) of respondents over 35 years old stating a monthly average spend of $500 or more.

These insights highlight streetwear's current market segmentation and more importantly, streetwear's ability to sell. The young, hungry consumer who is part of the on-the-ground community that drives streetwear's brand of cool is not necessarily the same consumer who spends big on streetwear-inspired products.

Instead, our survey results reveal that in newer markets to streetwear, the characteristics of the movement more closely mirror the traditional fashion market: product has a shorter lifestyle, community takes a back seat and spend is significantly higher.

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Streetwear Market Statistics & Global Trends

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This article is part of the Streetwear Impact Report . The report includes data collected through two main research methods: our consumer survey and industry survey. Full description of methodology can be found in the Introduction. The report is split into four articles. 001 Defining Streetwear details streetwear's origin and key cultural components.

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https://www.valuemarketresearch.com/report/streetwear-market

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https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear.html

https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear/streetwear-the-new-exclusivity.pdf

https://www.benzinga.com/pressreleases/23/08/34143937/streetwear-market-growth-report-2023-2030-105-pages-report

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https://www.linkedin.com/pulse/global-streetwear-market-cagr-forecast#:~:text=The%20Global%20Streetwear%20market%20is,rise%20over%20the%20projected%20horizon.

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LONDON - On Monday, star designer Phoebe Philo released the first drop from her long-awaited namesake brand via phoebephilo.com The digital-first debut came just after 3pm in London, where Philo established her venture in July 2021 after a three-year hiatus from fashion, with a minority investment from French luxury giant LVMH, her former employer.

Since Philo's 2017 departure from the group's Celine business - where she delivered a highly successful relaunch, turning the label into the world's most influential fashion brand while more than tripling annual sales to over €700 million, according to estimates - hundreds of thousands of loyal "Philophiles" have eagerly awaited her return.

Philo's new project has plenty for fans of the minimalist chic that ruled her Celine, as well as a raunchier undercurrent. And because the designer's new label is a start-up, with investment levels far lower than Celine, her go-to-market strategy couldn't be more different.

What does the first drop include?

Monday's drop is the first delivery of what Philo is calling A1, the first instalment or "edit" from "a seasonless, continuous body of work." The collection contains 150 styles across ready-to-wear, bags, shoes and other accessories, all with little-to-no branding. Sunglasses start at $450, while shearling jackets top out above $20,000. Leather bags run from $3,500 to $8,500.

There is plenty for fans of the designer's minimalist Celine, from a strong-shouldered black cashmere coat to a suit with a high-waisted, floor-length skirt, as well as a harder, raunchier looks, like ripped and torn skirts and pants that unzip all the way up the backside, reports BoF editor-at-large Tim Blanks after a visit to Philo's studio to see the clothes up close. All-important accessories include large-scale leather totes.

What is the go-to-market strategy?

Phoebe Philo's new venture is a start-up. If Philo had wanted to helm a bigger business, she could surely have walked into a creative directorship at any number of major labels. Instead, she has chosen another path. "To be independent, to govern and experiment on my own terms is hugely significant to me," she said in the statement to BoF back in 2021.

This has implications for Philo's go-to-market strategy. While the venture will surely have a leg-up over other designer projects thanks to backing from luxury's biggest conglomerate, the label doesn't plan to follow the traditional luxury playbook: today's launch came with neither high-gloss stores nor a multi-million-dollar fashion show.

Instead, Philo, who famously snubbed social media at Celine and was a latecomer to e-commerce, is embracing digital distribution as her primary path to market.

Philo's first drop is available only via her own website. There is no physical retail, nor wholesale distribution, keeping costs low and margins high. Volumes have been sharply limited so the site offers "notably less than anticipated want." The focus on scarcity, in some ways reminiscent of the model perfected by streetwear giant Supreme, is designed to ensure demand always outstrips supply, creating a sense of urgency amongst would-be shoppers and eliminating the risk of unsold inventory. This makes the label more sustainable, both economically and environmentally.

How did the launch go down?

Though they had received email updates notifying them of Philo's 30th October launch, many registered "Philophiles" woke up Monday unsure exactly when phoebephilo.com would go live. The precision of Supreme drops - which happen at a fixed hour every Thursday - this was not.

And yet eager fans refreshed their browsers in anticipation until the launch came, soon after 3pm London time, with an email blast saying "phoebephilo.com is now open" and the unveiling of a minimalist website with a unconventional black background featuring a scrollable collage of mood shots and a grid of products available for shipping to Europe, the UK and the US. Currently, the site does not ship to the key China market.

The first item to sell out was a silver "Mum" necklace at $4500, though not all of the pieces were available to shop immediately. A luxe-looking coat in cream glossy viscose twill with all-over hand-combed embroidery came with the note: "Contact client services." Meanwhile, the label's quilted Drive bags, which appear in images on the site, were not included in the first delivery.

By Monday evening, many items had sold out, including kitten-heel club loafers, drop-shoulder knit turtlenecks, leather bombers and a $4,800 tote with rectangular hardware resembling Philo's best-selling "Classic" bag for Celine. But plenty of options including menswear-inspired overcoats, high-heeled ankle boots and ultra-oversized totes priced at $8,500 remained in stock.

Will it work?

Although building a direct e-commerce channel is more complex than simply wholesaling to third-parties, it offers better margins and far greater control over everything from customer data to pricing, making it much easier to rapidly test and optimise a strategy. In a noisy market, going direct-to-consumer also allows young labels to send a much clearer brand signal.

Marketing can be a challenge, however. DTC ventures often sink because they spend too much to reach customers, who don't always buy at full price. It certainly helps to have star power at the helm. Philo is no Kardashian. The designer still holds social media at arm's length. But she has her loyal Philophiles, whose email addresses have helped to quickly populate a valuable customer database, and the approach is so targeted that early drops are bound to perform brilliantly.

To be sure, LVMH has been burned by its digital-first misadventure with Rihanna's short-lived Fenty fashion label. But what ultimately sank that project was a misalignment between the pop star's fan base and Fenty's prices, as well as poorly executed product. Philo, with her affluent fanbase and exacting approach to design, isn't facing either of these challenges.

What comes next?

Two more deliveries of A1 are expected by year end, with A2 to follow in the Spring of 2024. The cadence of these drops remains undefined, and that may be on purpose: a web store that opens only at irregular intervals can create a sense of urgency and event.

Whether Philo can turn the online concept into a meaningful business remains to be seen. Longer term, her target customer may need to expand beyond wistful "Philophiles" to VICs on Mytheresa and Net-a-Porter: busy women in need of a reliable arbiter of taste.

As for LVMH, the group's 2022 investment in Aimé Leon Dore suggests they are keen to continue experimenting with ways in which streetwear dynamics like scarcity-driven drops and tribal consumerism can be brought to other aesthetics and price points. Stay tuned.

Disclosure: LVMH is part of a group of investors who, together, hold a minority interest in The Business of Fashion. All investors have signed shareholders' documentation guaranteeing BoF's complete editorial independence.

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On Monday, the star designer released her namesake label's first products, serving up 'Old Celine' chic spiked with a raunchier undercurrent. BoF breaks down the drop, as well as a go-to-market strategy that couldn't be further from the standard luxury playbook.

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The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

What resulted is a comprehensive data-driven overview of the streetwear market and consumer. The report invites the industry to take a closer look at how streetwear has disrupted all facets of fashion, ranging from creative development to marketing and distribution.
The report is split into four main articles:

001 - Defining Streetwear details streetwear's origin, key cultural components and considers the evolution of the face of streetwear.

002 - Measuring Streetwear reports consumer spending habits, including how much they spend, best selling products and regional insights.

003 - How Streetwear Communicates traces streetwear's relationship with social media and the communication loop between consumer and brand.

004 - How Streetwear Sells dissects streetwear's tight-knit direct-to-consumer relationship, painting a picture of its innovative "drops" model and the burgeoning secondhand market.

The report also includes in-depth conversations with leading players in the fashion industry:
The research methods for the report included our consumer survey and industry survey. The consumer survey collected a total of 40,960 respondents across the globe while the industry survey collected a total of 763 respondents from a range of industry players.

The consumer survey was distributed in English, French, Korean, Japanese, Simplified Chinese and Traditional Chinese across HYPEBEAST's global websites and social media channels. The industry survey was distributed directly to key players, companies and brands in the fashion industry. Both the consumer and industry surveys were incentivized with a series of giveaways. HYPEBEAST is committed to keeping user data safe and secure. For more information visit our Privacy Policy and general Terms & Conditions.

Authors: Enrique Menendez, Dr. Axel Nitschke

Contributors: Laura Neuper (lead), Philipp Hallegger, Katharina Schaper, Christina Laake, Sarah Nolte, Daniel Magar, Jeremy Grant, Emily Jensen, Jake Silbert

Report design: Jade Chung, Nirvana Garreffa, Jacky Liu

Illustrations: Alvaro Javier Cecchetti

Special thanks to the teams at Strategy& and HYPEBEAST who contributed to the creation of this report: Eddie Eng, Arby Li, Petar Kujundzic, Jason Dike, Felson Sajonas, Keith Estiler, Kavesh Subapanditha, Elton Yau, Irene Chung, Patrick Wong, Christopher Hui, Ka-Yue Yeung, Isha Lo, Jacky Liu, Emmanuel Maduakolam.

Strategy& is a global team of practical strategists committed to helping you seize essential advantage. As the only at-scale strategy business that's part of a global network with deep and broad capabilities expertise, our team combines own strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action.

HYPEBEAST is the leading online destination for men's contemporary fashion and streetwear. The media company has built a mass following on its know-how of what is relevant in youth culture. The high-traffic media platform is the premiere online destination for editorially driven commerce and news, covering: fashion, footwear, arts, design, music, entertainment and lifestyle.

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The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

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https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear.html

https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear/streetwear-the-new-exclusivity.pdf

# data[].attributes.attachment_link.readable_text
The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

What resulted is a comprehensive data-driven overview of the streetwear market and consumer. The report invites the industry to take a closer look at how streetwear has disrupted all facets of fashion, ranging from creative development to marketing and distribution.
The report is split into four main articles:

001 - Defining Streetwear details streetwear's origin, key cultural components and considers the evolution of the face of streetwear.

002 - Measuring Streetwear reports consumer spending habits, including how much they spend, best selling products and regional insights.

003 - How Streetwear Communicates traces streetwear's relationship with social media and the communication loop between consumer and brand.

004 - How Streetwear Sells dissects streetwear's tight-knit direct-to-consumer relationship, painting a picture of its innovative "drops" model and the burgeoning secondhand market.

The report also includes in-depth conversations with leading players in the fashion industry:
The research methods for the report included our consumer survey and industry survey. The consumer survey collected a total of 40,960 respondents across the globe while the industry survey collected a total of 763 respondents from a range of industry players.

The consumer survey was distributed in English, French, Korean, Japanese, Simplified Chinese and Traditional Chinese across HYPEBEAST's global websites and social media channels. The industry survey was distributed directly to key players, companies and brands in the fashion industry. Both the consumer and industry surveys were incentivized with a series of giveaways. HYPEBEAST is committed to keeping user data safe and secure. For more information visit our Privacy Policy and general Terms & Conditions.

Authors: Enrique Menendez, Dr. Axel Nitschke

Contributors: Laura Neuper (lead), Philipp Hallegger, Katharina Schaper, Christina Laake, Sarah Nolte, Daniel Magar, Jeremy Grant, Emily Jensen, Jake Silbert

Report design: Jade Chung, Nirvana Garreffa, Jacky Liu

Illustrations: Alvaro Javier Cecchetti

Special thanks to the teams at Strategy& and HYPEBEAST who contributed to the creation of this report: Eddie Eng, Arby Li, Petar Kujundzic, Jason Dike, Felson Sajonas, Keith Estiler, Kavesh Subapanditha, Elton Yau, Irene Chung, Patrick Wong, Christopher Hui, Ka-Yue Yeung, Isha Lo, Jacky Liu, Emmanuel Maduakolam.

Strategy& is a global team of practical strategists committed to helping you seize essential advantage. As the only at-scale strategy business that's part of a global network with deep and broad capabilities expertise, our team combines own strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action.

HYPEBEAST is the leading online destination for men's contemporary fashion and streetwear. The media company has built a mass following on its know-how of what is relevant in youth culture. The high-traffic media platform is the premiere online destination for editorially driven commerce and news, covering: fashion, footwear, arts, design, music, entertainment and lifestyle.

# data[].attributes.attachment_link.description
The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

# data[].attributes.body
https://i-d.vice.com/en/article/7xg4ya/streetwear-impact-report-hypebeast

https://www.highsnobiety.com/p/streetwear-sustainability-problem/

# data[].attributes.attachment_link.readable_text
The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

What resulted is a comprehensive data-driven overview of the streetwear market and consumer. The report invites the industry to take a closer look at how streetwear has disrupted all facets of fashion, ranging from creative development to marketing and distribution.
The report is split into four main articles:

001 - Defining Streetwear details streetwear's origin, key cultural components and considers the evolution of the face of streetwear.

002 - Measuring Streetwear reports consumer spending habits, including how much they spend, best selling products and regional insights.

003 - How Streetwear Communicates traces streetwear's relationship with social media and the communication loop between consumer and brand.

004 - How Streetwear Sells dissects streetwear's tight-knit direct-to-consumer relationship, painting a picture of its innovative "drops" model and the burgeoning secondhand market.

The report also includes in-depth conversations with leading players in the fashion industry:
The research methods for the report included our consumer survey and industry survey. The consumer survey collected a total of 40,960 respondents across the globe while the industry survey collected a total of 763 respondents from a range of industry players.

The consumer survey was distributed in English, French, Korean, Japanese, Simplified Chinese and Traditional Chinese across HYPEBEAST's global websites and social media channels. The industry survey was distributed directly to key players, companies and brands in the fashion industry. Both the consumer and industry surveys were incentivized with a series of giveaways. HYPEBEAST is committed to keeping user data safe and secure. For more information visit our Privacy Policy and general Terms & Conditions.

Authors: Enrique Menendez, Dr. Axel Nitschke

Contributors: Laura Neuper (lead), Philipp Hallegger, Katharina Schaper, Christina Laake, Sarah Nolte, Daniel Magar, Jeremy Grant, Emily Jensen, Jake Silbert

Report design: Jade Chung, Nirvana Garreffa, Jacky Liu

Illustrations: Alvaro Javier Cecchetti

Special thanks to the teams at Strategy& and HYPEBEAST who contributed to the creation of this report: Eddie Eng, Arby Li, Petar Kujundzic, Jason Dike, Felson Sajonas, Keith Estiler, Kavesh Subapanditha, Elton Yau, Irene Chung, Patrick Wong, Christopher Hui, Ka-Yue Yeung, Isha Lo, Jacky Liu, Emmanuel Maduakolam.

Strategy& is a global team of practical strategists committed to helping you seize essential advantage. As the only at-scale strategy business that's part of a global network with deep and broad capabilities expertise, our team combines own strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action.

HYPEBEAST is the leading online destination for men's contemporary fashion and streetwear. The media company has built a mass following on its know-how of what is relevant in youth culture. The high-traffic media platform is the premiere online destination for editorially driven commerce and news, covering: fashion, footwear, arts, design, music, entertainment and lifestyle.

# data[].attributes.attachment_link.description
The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

# data[].attributes.body
https://www.strategyand.pwc.com/de/en/industries/consumer-markets/streetwear.html#:~:text=Streetwear's%20audience%20is%20very%20young,fashion%20trends%20have%20taken%20off.

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The Irony of Streetwear: inequality, consumerism, and status

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https://www.nssmag.com/en/fashion/18643/global-streetwear-report - NSS magazine

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https://blog.gitnux.com/streetwear-industry-statistics/

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Consumer brands like Nike, Adidas, and Puma see major growth opportunities in the newfound elevation of streetwear. All of a sudden, they're more than just sports apparel brands -they're nods to high fashion, open doors to what's cool.

These brands also know "sneakerheads"-people who are addicted to the chase for an exclusive item-will wait hours in front of a store for a limited edition product.

The coinciding rise of athleisure (a hybrid of gymwear and leisure clothing), and the celebrity influence on that stream of fashion, has further encouraged these consumer brands to lean into the fashion-meets-casual streetwear look. It's contributing to a streetwear industry valued in excess of $187 billion.

This article defines streetwear and explores its place and influence in the retail world today. It also details how to market your streetwear company to Gen Z-the biggest buyers of streetwear-and also the most demanding.

Streetwear market definition and stats

Streetwear is a type of casual clothing heavily influenced by popular culture. It's an eclectic mix of apparel from New York's hip hop culture and California skateboarding fashion that became popular in the 1990s.

Today, streetwear dominates the social media scene. This has contributed to a global streetwear industry recently valued at $187.58 billion, accounting for about 10% of the global footwear and fashion industry.

Growth in the streetwear market shows no signs of slowing down. Experts predict the industry will hit a $193.21 billion valuation by 2027, with a compound annual growth rate (CAGR) of 3.52%.

Why? Because customers spend big bucks on streetwear:

44% of customers buy streetwear items at least once a month.

Consumers reported spending up to five times more per month on streetwear than non-streetwear.

Between $100 and $300 is the sweet spot for pricing streetwear items, with 56% of consumers spending that amount on a single item of streetwear.

Sneakers are the standout streetwear product with 62% of consumers selecting footwear as the item they were most likely to buy. Other popular streetwear pieces include oversized t-shirts, hoodies, and joggers.

What is the target market for streetwear?

Streetwear buyers tend to be Millennial or Gen Z and therefore have some disposable income. They're typically working professionals who don't have children or mortgages to worry about, and have lived most of their lives online.

A report by Hypebeast confirms this:

Three quarters of streetwear customers are aged 25 or under.

70% of streetwear customers report an annual income of $40,000 or less and spend between $100 and $500 per month on streetwear.

Almost a quarter of customers buy a streetwear item because it's a status symbol.

Kristen Classi-Zummo, apparel industry analyst at NPD, told Vogue Busines that "Gen Z wants a bike short that they can wear to both the airport or to brunch, but they are also looking for it to keep them cool and stay in place."
Customers spend big bucks on streetwear.
Thanks to the democratization of social media, everyone will know that a cool T-shirt is expensive or a pair of headphones costs $3,000. The rise of the tech sector and fewer traditional industries employing younger people has also meant smart, expressive and casual clothing is now more accepted in the workplace.

Social commerce platforms like TikTok and Instagram dominate the marketing strategies of many streetwear brands for this reason. The user base of either platform is a Gen Z consumer that's grown up in a hyper-connected digital world where likes are a normalized currency.

Consumers, of course, care about looking cool and mirroring what celebrities are doing. But it shows they are keen to remain authentic to their own personality, and above all else, stay comfortable-which feels like the antithesis of fashion.

10 streetwear marketing ideas and strategies

1. Crowdsource inventory ideas

2. Sell the lifestyle, not the product

3. Build a community

4. Partner with streetwear creators

5. Collaborate with other brands

6. Blend online and offline retail channels

7. Experiment with the metaverse

8. Induce scarcity with product drops

9. Prioritize sustainability

10. Play on nostalgia

1. Crowdsource inventory ideas

With a quarter of consumers buying streetwear for social status, people rely on social media to tell them what's hot and what's not. Consumers-not brands-are driving trends in the space.

Listen in on these conversations with social listening tools like Mention or Google Trends. Spot a streetwear trend on the rise and configure a product that capitalizes on it, using pre-orders as a way to validate product ideas before you invest manufacturing resources.

2 Chainz takes this approach with its streetwear label. It doesn't rely on its hip hop founder's face or likeness to sell products. Charlie Jabaley, co-founder Street Execs, the management and marketing firm that helped 2 Chainz's store coordinate inventory ideas, says, "You can't just take an artist's face, put it on a shirt, and expect people to buy it anymore."

2 Chainz reverse-engineers the traditional merchandising process. It gauges interest to discover popular designs, iterates based on fan feedback, and manufactures only the most popular products guaranteed to sell. Its ecommerce site automatically scales to handle traffic demands associated with these product drops.

Charlie Jabaley, co-founder of Street Execs, said: "It's just so simple and easy to work with Shopify Plus. We can quickly upload images of shirts we know are going to sell, easily process orders, and track inventory in real time."
2 Chainz' ecommerce store.
2. Sell the lifestyle, not the product

When you work inside a streetwear company, it's easy to get caught up in the nitty gritty details of your product. After all, you're proud of each item and they tend to sell out.

But streetwear customers don't always buy individual items because of their impressive specifications. People buy them to fit into streetwear culture-a lifestyle movement where dressed-down, comfortable clothing is a social status.

Maniere De Voir is one streetwear brand which took this approach with a marketing campaign. Slotted between Instagram posts that showcase its products, it publishes short-form videos that sell the lifestyle its target audience are looking to create.

This Instagram Reel, for example, showcases a cozy, minimalist interior design-two adjectives that customers would use to describe the brand's image.
Maniere De Voir sells the lifestyle its customers desire.
Incorporate this into your streetwear brand marketing strategy by creating a broader identity around your clothing brand.

What words would customers use to describe your streetwear items? What does their dream life look like? Angle your marketing campaigns around the answers to sell the lifestyle they want to create using your apparel.

3. Build a community

The COVID-19 pandemic accelerated the growth of online communities and this community still drives commerce today.

Take the online fitness community that largely overlaps streetwear culture. McKinsey reports that 85% of consumers expect to continue using an online fitness and wellness program, as well as digital exercises.

Capitalize on this-and strengthen brand loyalty-with an online community. Whether it's a Facebook group, a TikTok audience, or an in-store community, these consumer hubs build emotional attachment to your brand.

Tap into these communities when you're:

Sourcing new product ideas

Collecting user-generated content (UGC) for marketing campaigns

Give loyal fans exclusive priority access to product drops

Streetwear brand Charlie Hustle is one retailer using the local community approach to drive consumer loyalty. Its slogan is "do good, feel good, look good"-a motto the brand uses to help its audience achieve with its Communi-TEES program.

Consumers in the Kansas City area can donate to local charities through any purchase it makes on the brand's direct-to-consumer store.
Customers who buy its T-shirt can donate to the Art as Mentorship non-profit.
4. Partner with streetwear creators

The digital-native Gen Z relies heavily on social media influence when determining which products to buy.

For the majority of streetwear customers, social media is the top source of inspiration. It beats the street, word of mouth, and fashion publications.

This makes sense-Gen Z's purchasing habits are wildly different from older generations. Data compiled in the Future of Commerce report found almost 40% of Gen Z use TikTok and Instagram for search over Google, contributing to a social commerce industry set to reach $80 billion by 2025.

But a simple social media marketing strategy isn't enough. Although Hypebeast found most consumers use social media as a source of information, less than a third (31%) consider a brand's own social media presence as an important factor.

Plus, with the emergence of platforms like TikTok enabling everyone to be a creator (up to 40% of people under 35 consider themselves to be one), fashion brands can tap into the social nature of streetwear while publishing the user-generated content its audience trusts.

Sportswear-turned-streetwear label Puma takes this to the extreme with its Dua Lipa partnership. The singer, known for her casual fashion sense, launched a limited edition collection with the brand. Both parties went back and forth on Instagram to strengthen the partnership and get both customer bases excited.
The Dua Lipa x Puma collaboration.
Shopify Collabs helps brands discover creators, influencers, and affiliates in the streetwear industry. Partner with these creators-be that through gifted products, sponsored posts, or affiliate commissions-to generate UGC through influencer marketing. This will show how your streetwear items look on real people.

5. Collaborate with other brands

Streetwear brands are leaning into co-marketing opportunities as a way to stand out in a saturated market.

Shopify's Alex Danco says that "the biggest opportunity flying under the radar is collaboration. It's the best way to increase the number of buyers who know and care about you in a way that turns you into not competitors but cooperators, perhaps even allies and friends."

Identify brands that share your audience. The best collaborations are between two brands that share overlapping brand values and customer demographics withoutbeing direct competitors.

Alex adds: "Collaboration is truly the win-win way for brands to find new audiences in a way that doesn't dilute your brands."

Take Parks Project, for example. The streetwear retailer has a distinct unique selling proposition-streetwear items that draw inspiration from US national parks.

In a bid to tap into new audiences and create an element of exclusivity, Parks Project collaborated with different companies to produce limited edition products including:
One of Parks Project's many collaborations.
The sneakers element is a particularly interesting collaboration. Hypebeast reports that sneakers are the most popular streetwear product, but that this market is also one of the most saturated.

As Zofia Zwieglinska, international fashion reporter at Glossy, says, "Most brands dedicate a portion of their collection to streetwear, and sneakers in particular. Tie-ins to art and music have continued-from the Nike x RTFKT partnership with Takashi Murakami to Tiffany's tie-in with Basquiat and Beyonce.

"However, sneakers and streetwear have reached a saturation point-the differentiators now will be with brands that can evolve it to suit a new type of customer."

6. Blend online and offline retail channels

Gen Z might use social media to research brands more often than search engines, but social media is driving in-store foot traffic (and subsequent sales) for many streetwear retailers.

More than half of customers said they're most likely to buy streetwear items through a physical brand store, followed by 42% who head to the retailer's ecommerce website-hence why 60% of retailers say flagship locations are a key part of their brand strategy.

British streetwear brand Corteiz has mastered this online-to-offline marketing strategy. Its social media presence drives in-person commerce with time-sensitive product drops at key locations in London.

This Instagram post, for example, encouraged followers to visit its market stall with 99p in exact change to buy its blackout cargo trousers. The stall was only open for two hours and co-ordinates for the location dropped just a few hours before the event began.
Corteiz promoted the drop of its 99p cargo pants through Instagram..
The viral nature of Corteiz's in-person product drops helps build a base of die-hard fans who want in on the brand's community. So much so, people document their attempts to locate Corteiz's product drop locations on YouTube and TikTok -a streetwear brand marketing idea that gets customers to do the legwork of building hype around product drops.

Experiment with new markets and products quickly-without the overhead. Make sales wherever your customers are with Shopify POS and mobile card readers, so you can accept payments on the spot. Learn more.

7. Experiment with the metaverse

With customers craving experiences from the streetwear brands they interact with, the metaverse-a 3D virtual experience where customers can play, shop, and interact with other people-is quickly becoming a staple in many marketing strategies.

Data compiled in the Shopify Commerce Trends 2023 report found one in three shoppers already use virtual reality to shop, and by 2026, Gartner predicts that 25% of people will spend at least one hour per day in the metaverse.

This consumer habit is causing almost three-quarters of global business decision makers to conclude that interacting with customers in the metaverse will become commonplace.

German sneaker retailer Flowers For Society is one label centered heavily around metaverse experiences. Its first product drop, which was only available through pre-order, linked every item with a unique non-fungible token (NFT).

Customers gained access to the brand's own metaverse community, unlocking exclusive access to future product drops, limited edition apparel, and exclusive collaborations.
Flowers for Society heavily pushes its metaverse experience on Instagram.
Sell NFTs on your streetwear store with Shopify Plus. Give customers exclusive access to products, collections, and discounts, and sync your store with community engagement channels like Discord-all in one place.

Induce scarcity with product drops

Exclusivity is an important element for streetwear fans.

Zofia says "Digital-native brands need to focus on how streetwear customers interpret value differently to their other customers. Aspects like rarity, collectability, and wider cultural value matter more to these customers, as well as engagement with the brand community."

Two-thirds of streetwear brands surveyed by Hypebeast described the drop model as important to their business. It capitalizes on rarity, collectability, and cultural value by making streetwear products time- or quantity-limited.

Streetwear brand Live Fast Die Young uses the drops model to fuel its social media campaigns. On Instagram, the retailer regularly teases new product drops, such as its new 54-piece collection. Customers flock to its comment section to express their anticipation.

Maksim Telkov, ecommerce manager at Live Fast Die Young, added: "With our product drops, we always had problems with over ordering or that payments didn't go through. With Shopify Plus, these issues were resolved all at once."
Live Fast Die Young promotes its product drops on social media.
Use Shopify Plus' pre-ordering functionality to create product pages and capture leads before the product goes on sale. You'll be able to take full, partial, or no payment from customers and set expectations on when the item will be delivered.

If they don't buy this time, an automated email marketing series can convert subscribers into paying customers. Email your subscribers when the product drops-a surefire way to get their attention, rather than relying on a social media post which might get buried in a crowded feed.

8. Prioritize sustainability

Sustainability is more than a buzzword for modern consumers; McKinsey reports that two in three customers think sustainability is an important factor when buying apparel.

Customers have the same approach to sustainability when purchasing streetwear. The majority of consumers said social issues were important to them, with brand activism playing a role in the clothing brands consumers choose to connect with.

Co-founder Ryan Wood says that Coney Island Picnic prioritized sustainability in its mission to keep up with consumer preferences: "About a year ago, our brand made the conscious decision to shift the manufacturing of all tees and fleece to be sourced from organic cotton without raising the price for customers."

This commitment to sustainability is deeply rooted across every aspect of the brand's marketing strategy. Coney Island Picnic displays a "sustainable" category in its ecommerce navigation, produces short-form TikTok videos to explain its brand mission, and highlights how products are made using organic cotton within product descriptions.

Ryan Wood, co-founder and creative director of Coney Island Picnic, says: "As we know, the fast fashion industry's current trajectory will not sustain much longer, and many consumers want to avoid being a part of the wasteful cycle. Therefore, more consumers are taking note of sustainable retailers they can trust and becoming repeat customers."
Coney Island Picnic's TikTok strategy.
If you're not in a position to make your products more sustainable, don't try to pull the wool over your customers' eyes. Greenwashing-the term people use to describe clothing brands that exaggerate their role in making their business more sustainable-doesn't fly with Gen Z customers.

Studies have shown 88% of Gen Z consumers don't trust brands' environmental claims. However, you can make small changes to prove your streetwear brand is moving in the right direction without overhauling your entire logistics strategy or supply chain.

The Shopify Planet app, for example, makes a small contribution to the Shopify Sustainability Fund. This fund is used to pull carbon dioxide out of the atmosphere and make shipping carbon neutral.
Offer carbon-neutral shipping with Planet.
9. Play on nostalgia

Gen Z has had to thrive in difficult economic conditions. They report higher rates of anxiety, depression, and distress than any other demographic, often turning to nostalgia as a temporary escape from normal life.

Business Insider reports the nostalgia trend is being driven by this generation. In the article, Krystine Batcho, professor and psychologist at Le Moyne College, says, "For many people, particularly young adults or those without a financial safety net, poor economic conditions raise fears of being able to meet financial obligations like rent or student-debt payments."

As a result, Google searches for "Y2K outfits"-an abbreviation for the year 2000-have increased by 9600% over the last five years. Related hashtags like #nostalgia and #Y2K are both thriving on TikTok, having each amassed billions of views.

Streetwear brands are tapping into this nostalgia to connect with Gen Z consumers. Streetwear Society, for example, launched an apparel collection that reflected the Y2K aesthetic.
Streetwear Society's product descriptions reference the Y2K trend.
The collection page-and products that fall within it-are optimized for people searching for terms like "men's Y2K streetwear" and "Y2K aesthetic clothes".
Search appearance for Streetwear Society, optimized for "Y2K aesthetic clothes".
Streetwear marketing examples

Supreme

New York-based brand Supreme is highly regarded for its influence on streetwear culture. What started as a Manhattan skateboarding store turned into a business acquired for $2.1 billion by VF, the parent company of VANS.

For 78% of consumers, the brand represents streetwear more than any other. Its community is Supreme's biggest lever into acquiring and retaining customers.

Every new product is associated with a time-sensitive drop only available at one of its 11 retail stores. But you need an invite to get there, and a one purchase per person limit applies. Only customers on Supreme's mailing list get the "golden ticket"-an invitation to join the hundreds of people that queue around the block to get their hands on a Supreme drop. And if they want more than one piece, they'll need to bring a friend.
Queue of customers outside Supreme and Burberry's London stores after its collaborative product drop. Source: Vogue Business.
A Bathing Ape (BAPE)

The founder of iconic streetwear brand A Bathing Ape (BAPE), Japanese artist Nigo, intentionally made a limited amount of merchandise when he started out in the early 1990s because he knew the desire for exclusivity would help his brand grow.

HighSnobiety reports that "Nigo started out on a tight budget and could only afford to produce around 50 T-shirts a week-but he also disliked the idea of everyone wearing the same thing."

Alongside its drop model, BAPE got celebrities to wear its products to build hype and create the social symbol many streetwear customers aspire to. Hip hop stars like The Notorious B.I.G and Pharrell sported BAPE products, with Soulja Boy even rapping the words "I got me some Bathing Ape" in his 3x Platinum-hit Crank That.

Culture Kings

Australian streetwear retailer Culture Kings is known for its shopping experience. Instead of allowing shoppers to passively browse items, its stores are a true community experience.
Local landing pages for Culture Kings' stores detail the celebrities that have attended.
The non-shopping activities on offer include:

A DJ

A basketball court

An in-store barbershop

The "Vault"-a section selling its rare and most exclusive streetwear products

Celebrity appearances from athletes, musicians, and celebrities who vouch for the brand

Culture Kings turned to Shopify Plus with a goal to mimic these in-store experiences for global shoppers online. It customized its storefront to display tailored, dynamic product listings with a Shop the Look page. Anyone viewing the brand's social media content could easily shop the latest products through this landing page.

Simon Beard, co-founder of Culture Kings, said: "Shopify Plus-what it really did is allow us to more focus on our art side rather than being so bogged down in the science side, which was not our forte. It really enabled us to scale, knowing that we had this platform that delivered, that can grow with us."

Off-White

Off-White differentiates itself from other streetwear players by bridging the gap between luxury brands and pop culture. Its founder, the late Virgil Abloh and former artistic director of Louis Vuitton, started the company in 2012 under the original name Pyrex Vision.
Product listing for Off-White's windbreaker.
According to Front Office Sports, Off-White came to life as a result of Abloh's 3% approach-the idea that a new design could be created with just a 3% difference.

Part of this differentiation includes irony-a sense of humor Gen Z consumers can bond over. Many of Off-White's streetwear products obviously state the use case in quotation marks, like this windbreaker coat with the word "water" splashed across the back.

Princess Polly
Princess Polly's streetwear style.
Princess Polly, an established streetwear company located in Australia, took a unique approach with its marketing strategy. Alongside making itself a staple in their Gen Z customers' shopping routine, the streetwear brand wanted to deliver a seamless experience long after the first purchase.

Alexandria Collis, director of operations at Princess Polly, says, "We're always looking for ways to create less pressure points for customers. Making returns difficult shouldn't be the goal-there's actually a real opportunity to create loyalty through the return experience."

The first stage was Princess Polly's migration from Magento to Shopify Plus. It then enlisted the help of Shopify Plus Technology Partner Loop to access measurable returns insights and allow customers to exchange items, rather than request a refund.

The result? Princess Polly saw a 55% reduction in out-of-stock rates with its new instant exchange function.

Alexandria Collis, director of operations at Princess Polly, added: "Thanks to Shopify Plus and Loop, we've seen a huge improvement in our return experience, with customers telling us first-hand that they appreciate how easy it is. And not only is it improving our customer loyalty-it's also driving a significant uptick in revenue."

Capture the attention of streetwear customers with this marketing strategy

Streetwear is a competitive branch of the fashion industry. Brands who stand out don't just sell products-they create communities around their products, selling the complete lifestyle and status symbol.

Use these streetwear marketing strategies to meet customers where they are. From inducing scarcity with product drops to experimenting with the metaverse, do it all with Shopify Plus ' all-in-one ecommerce platform for scaling stores.

What does the future of commerce look like? Download our 2023 Trends report and stay ahead of the curve.

Streetwear marketing FAQ

# data[].attributes.attachment_link.title
Streetwear Marketing: Definition, Strategies + Examples (2023)

# data[].attributes.attachment_link.description
Consumer brands like Nike, Adidas, and Puma see major growth opportunities in the newfound elevation of streetwear. All of a sudden, they're more than just sports apparel brands -they're nods to high fashion, open doors to what's cool.

# data[].attributes.body
Elizabeth U

# data[].attributes.attachment_link.readable_text
The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

What resulted is a comprehensive data-driven overview of the streetwear market and consumer. The report invites the industry to take a closer look at how streetwear has disrupted all facets of fashion, ranging from creative development to marketing and distribution.
The report is split into four main articles:

001 - Defining Streetwear details streetwear's origin, key cultural components and considers the evolution of the face of streetwear.

002 - Measuring Streetwear reports consumer spending habits, including how much they spend, best selling products and regional insights.

003 - How Streetwear Communicates traces streetwear's relationship with social media and the communication loop between consumer and brand.

004 - How Streetwear Sells dissects streetwear's tight-knit direct-to-consumer relationship, painting a picture of its innovative "drops" model and the burgeoning secondhand market.

The report also includes in-depth conversations with leading players in the fashion industry:
The research methods for the report included our consumer survey and industry survey. The consumer survey collected a total of 40,960 respondents across the globe while the industry survey collected a total of 763 respondents from a range of industry players.

The consumer survey was distributed in English, French, Korean, Japanese, Simplified Chinese and Traditional Chinese across HYPEBEAST's global websites and social media channels. The industry survey was distributed directly to key players, companies and brands in the fashion industry. Both the consumer and industry surveys were incentivized with a series of giveaways. HYPEBEAST is committed to keeping user data safe and secure. For more information visit our Privacy Policy and general Terms & Conditions.

Authors: Enrique Menendez, Dr. Axel Nitschke

Contributors: Laura Neuper (lead), Philipp Hallegger, Katharina Schaper, Christina Laake, Sarah Nolte, Daniel Magar, Jeremy Grant, Emily Jensen, Jake Silbert

Report design: Jade Chung, Nirvana Garreffa, Jacky Liu

Illustrations: Alvaro Javier Cecchetti

Special thanks to the teams at Strategy& and HYPEBEAST who contributed to the creation of this report: Eddie Eng, Arby Li, Petar Kujundzic, Jason Dike, Felson Sajonas, Keith Estiler, Kavesh Subapanditha, Elton Yau, Irene Chung, Patrick Wong, Christopher Hui, Ka-Yue Yeung, Isha Lo, Jacky Liu, Emmanuel Maduakolam.

Strategy& is a global team of practical strategists committed to helping you seize essential advantage. As the only at-scale strategy business that's part of a global network with deep and broad capabilities expertise, our team combines own strategic foresight with the experience of frontline teams across PwC to transform perspective into pragmatism, and ambition into action.

HYPEBEAST is the leading online destination for men's contemporary fashion and streetwear. The media company has built a mass following on its know-how of what is relevant in youth culture. The high-traffic media platform is the premiere online destination for editorially driven commerce and news, covering: fashion, footwear, arts, design, music, entertainment and lifestyle.

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The Streetwear Impact Report began with a simple idea: defining streetwear. Still a relatively new market, in-depth reporting and analysis around streetwear were limited. Through a close collaboration between HYPEBEAST and Strategy&, PwC's consulting firm, we set out to bridge that gap in information.

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https://www.benzinga.com/pressreleases/23/08/34143937/streetwear-market-growth-report-2023-2030-105-pages-report

https://www.businessresearchinsights.com/market-reports/streetwear-market-105733