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Valuation is using context to determine the value of an item to make purchasing decisions.  Context requires two similar items to compare.  For example, a company improved sales of one item when they offered a similar item at a higher price.  The second item gave context to help consumers determine whether the price of the first item was a good value.

Emotions are an important consideration for marketing because many decision-making factors are emotional not rational.  For example, people often give one answer on a survey but then act differently when making decisions.  This is because the survey questions were about reason and didn’t consider emotions.

The opinions of others are important to people.  Relationships are based on trust, integrity and reputation.  Relationships with companies are the same as those between people.  For example, if a company does something bad, people will not trust them, and it is difficult for overcome loss of trust.  However, if companies develop good relations with customers, they can build brand loyalty.

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Homework for Lesson 2: The 4.5.3 and 4.5.4 video Files were shared in the Class Wechat groups.

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Homework for Lesson 2: The 4.5.3 and 4.5.4 video Files were shared in the Class Wechat groups.

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4.5.1 Interactive lecture listening teacher cues

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4.4.5.  SLOW  Listening for lecture organization and definitions

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4.4.5 Listening for lecture organization

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4.4.1 Lecture on needs, wants demands and expectation

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4.4.1 Notetaking definitions and examples

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4.2 Audio  Listening for Sentence Stress

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4.2 Audio  Listening for Sentence Stress