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Hello! My name is Trisha Jeanna O. Aleria, a 2nd year BS Psychology student from Mapúa Malayan Colleges in Mindanao. As someone who spends all of her time scrolling through social media and exploring the wonders of the internet, I’ve developed quite a few interests in Philippine Pop Culture because of the rising trends that keep popping up online. To start with, I am a huge fan of actress and actor Kathryn Bernardo and Daniel Padilla. Ever since I was young, I have been watching their shows and movies, as well as their music. Although nowadays they don’t make that many projects anymore, I still watch their vlogs online. They have been one of my role models growing up, and because of that, they have influenced me a lot to become who I am today. Since I’ve already mentioned vlogs, I also watch this group of vloggers called OfflineTV. They were famous during the year 2020 because of the online game Among Us. Ever since then, I have been watching their videos during my leisure time because of their funny humor and unique content. While I spend most of my time watching movies and vlogs online, I also listen to some music, from global artists down to national artists. To name a few, I often listen to NewJeans and TWICE, which are famous Korean pop girl groups in our time today because of their unique genres of music, which are Pop (TWICE) and R&B (NewJeans). I also listen to some of the famous international artists like Ariana Grande, Taylor Swift, and Niki, as well as some famous national artists like Lola Amour and Ben&Ben. I have also been exploring the world of TikTok lately, which is a huge social media platform nowadays, and because of its fame, even international artists have been using it to promote their songs. Although I only use it for entertainment purposes to pass the time. Lastly, because of the rising trends I have been seeing online, they have also influenced my fashion sense. I have taken an interest in wearing Korean-inspired fashion, which includes oversized outfits as well as cute floral dresses.

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As we look at it from a bigger perspective, South Korean Culture really did leave a mark on Filipino Culture quite a lot. We've already integrated a bit of their culture into ours, and we haven’t even noticed it. Or maybe that’s just me. But nevertheless, we still added some of our own versions to it. Having said this, it only means that one theory that may explain this phenomenon, and that is the Uses and Gratifications Theory. As I’ve seen online, South Korean mass media really do have a huge impact on their viewers. They have this charisma that really hooks their viewers as well as their listeners (if they listen to their music). It’s unique in a way that you cannot explain, but is pleasing enough for us to be entertained.

To further explain why I chose Uses and Gratifications Theory, this is because, from what I observed, Filipinos have this ideal image of South Korean Culture that, when we involve ourselves in their culture, we have this sense of fulfillment. Because it is "new" to us and out of the ordinary, it sort of fulfill our wants and needs. Another one would be that because it’s really entertaining, it became our source of distraction, which is why we find pleasure in involving ourselves to their culture. To sum it up, the Uses and Gratifications Theory explains why South Korean culture’s influence on Filipinos has made massive changes to different aspects of our own culture. From there, it shows that South Korean culture plays a significant part in our culture as well.

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South Korean Culture has been one of the most rising trends in Philippine Popular Culture today. I have mentioned culture since we, Filipinos, have actually integrated a lot of their culture into our everyday routine. May it be their music (KPOP), fashion and clothing (oversized and comfortable wear), as well as their TV shows and movies, that some of us already master the Korean language just by watching them. It not only provided entertainment for Filipinos, but it became so mainstream that it already influenced us as well. Especially with the rise of KPOP and Korean TV shows, this gave an impact to the Philippines’ entertainment industry. We started to produce Filipino boy groups trained by Korean choreographers, which is called SB19, as well as releasing our own version of Running Man, which was a famous variety show in Korea. Indeed, South Korean Culture has taken a toll on Philippine Culture. It left a mark on Filipinos’ culture and entertainment.