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1. Chanamon Thaweechai. (2019, December 31). How Haidilao Hot Pot Integrating Traditional and Digital Marketing by Using Customer Experience Management. Www.linkedin.com. https://www.linkedin.com/pulse/how-haidilao-hot-pot-integrating-traditional-digital-using-chanamon/

2. GlobalData. (n.d.). Haidilao International Holding Ltd Company Profile - Haidilao International Holding Ltd Overview. Www.linkedin.com. https://www.globaldata.com/company-profile/haidilao-international-holding-ltd/#:~:text=Haidilao%20International%20Holding%20Ltd%20(Haidilao

3. Haidilao. (n.d.). 海底捞. Www.haidilao-Inc.com. https://www.haidilao-inc.com/sg/about/

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In order to co-create the ordering process between the consumer and the meal experience, Haidilao has employed innovation and customization. Customers utilised a tablet that is available at every table to select the type of broth.

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Additionally, buyers have a single choice of up to six soup bases. Additionally, customers can blend sources from the sources bar with their own styles. These services demonstrate how clients may design their ideal eating experience and incorporate it with the primary style to maximise enjoyment. Additionally, they will enhance consumer happiness and the relationship between the customer and the brand.

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Robots are employed to serve meals to individuals unexpectedly during mealtime. Cooking aid is available from the wait staff, along with helpful supplies like hair bands and tissue wipes for spectacles. Additionally, there are several services available in addition to the eating experience, such as dancing noodles, a Chinese face-changing performance, or event companion dolls that cater to some of the customers who arrived alone.

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In 1994, the company Haidilao was established. A network of Chinese hot pot restaurants is run by Haidilao International Holding Ltd (Haidilao International). Haidilao International Holding Ltd. has developed over 20 years and is now a well-known catering company.

The product line of the business consists of soup bases, foods, dipping sauces, snacks and drinks. Tomato soup foundation, spicy beef tallow soup base, pork and chicken soup base, black-tiger prawns, aromatic dipping, spicy dipping, seafood dipping, dipping for meatballs and sesame sauce dipping are all available from Haidilao International. Along with beer and lactobacillus beverages, it also offers deep-fried crispy pork, roti prata with scallion flavour, egg fried rice, fried and steamed Chinese mini buns and egg fried rice.

China, Hong Kong, Taiwan, the US, Singapore, South Korea, Vietnam, Canada, Japan, Malaysia, the UK, and Australia are among markets where the corporation conducts business. Beijing, China serves as the home base for Haidilao International.