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marketing framework that outlines the stages a customer goes through in the buying process

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the combination of different promotional tools a company uses to communicate with its target audience and achieve marketing goals

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a marketing strategy that aims to unify all marketing efforts to deliver a consistent message to the target audience across all channels

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a paid form of communication used by businesses to promote their products or services to potential customers

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a promotional method where a salesperson directly interacts with a potential customer, often face-to-face, to persuade them to make a purchase

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a structured plan for managing a brand's public image and building relationships with stakeholders through intentional communication efforts

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any unpaid communication about a company, product, or brand that appears in the media, aiming to create public awareness and influence perceptions

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a short-term, incentivized strategy used to boost sales, increase brand awareness, or encourage customer loyalty

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the strategic arrangement and presentation of products to enhance their appeal and desirability to customers, with the goal of driving sales and creating a positive brand experience