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Website Copy – Author Brand “About” Page

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Website Copy – Author Brand “About” Page

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Wrote and optimized website copy for an author brand “about” page, focusing on audience connection, brand voice, and clear positioning. Content was written to engage adult romance readers, establish credibility, and support long-term content and marketing strategy.

Focused on reader-centric messaging, emotional connection, and clear genre/trope positioning to support discoverability and audience trust.

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Promotional Campaign – Book Signing Event for "Stoked"

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Promotional Campaign – Book Signing Event for "Stoked"

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Objective:
Drive attendance and on-site book purchases for a book signing event.

What I Did:
Created and promoted an incentive-based campaign offering attendees branded merchandise (bookmark and pen), a café-provided cake pop, and entry into a raffle for a gift card with book purchase. Developed campaign messaging, coordinated with a local café partner, and managed on-site execution.

Tools & Skills:
Campaign planning, promotional writing, brand alignment, partnership coordination, customer engagement.

Outcome:
Campaign successfully increased event engagement and book sales, generating strong turnout and positive customer response. Profits increased by 43% with this campaign.

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Campaign Caption – Social Media Giveaway

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Campaign Caption – Social Media Giveaway

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Objective:
Increase brand awareness and audience engagement through a social media giveaway campaign.

Campaign Caption:
I’m giving away one of each of my books FOR FREE 📚🎉
If you’ve been curious about my books, want to get one for a friend, or maybe just want to support a local author—this is your opportunity!
To enter the raffle, viewers were directed to a TikTok video and asked to follow, like, and comment to participate.

Platforms:
TikTok (but shared through Facebook and Instagram, too)

Skills Demonstrated:
Campaign writing, audience engagement strategy, call-to-action optimization, platform-specific content creation.

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Designed cohesive branded materials to support book promotions and live events, including bookmarks and merchandise. Focused on visual consistency, audience appeal, and brand recognition across physical and digital touchpoints.

Tools: Canva

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Created engagement-driven visual assets to support social media campaigns, using bold typography, interactive prompts, and visual storytelling to encourage audience participation and increase reach.

Tools: Canva

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Designed typographic and image-based quote graphics to highlight narrative themes and emotional moments, supporting brand voice and audience connection.

Tools: Canva

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Planned and executed social media campaigns designed to increase engagement, promote events, and strengthen audience connection through interactive and incentive-based strategies.

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Planned and executed social media campaigns designed to increase engagement, promote events, and strengthen audience connection through interactive and incentive-based strategies.

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Objective: Increase visibility and audience engagement through a limited-time giveaway.
Strategy: Created a call-to-action–driven campaign encouraging users to follow, like, comment, and view a promotional TikTok video to enter a raffle.
Platforms: TikTok
Outcome: Generated strong engagement and increased interaction through platform-native participation mechanics. Engagement increased by 500%, following increased by 5%

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FREE GIVEAWAY 🎉  Comment which book👇 and stay tuned for raffle updates 🤗 #booktok #booktokerfyp #freebooks #bookgiveaway #giveaway #tkmartin #romancebooktok #free 

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@t.k..martin
FREE GIVEAWAY 🎉 Comment which book👇 and stay tuned for raffle updates 🤗 #booktok #booktokerfyp #freebooks #bookgiveaway #giveaway #tkmartin #romancebooktok #free
♬ Roxanne - Instrumental - Califa Azul

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Objective: Drive attendance and book purchases at an in-person signing event.
Strategy: Promoted an incentive-based campaign offering branded merchandise, a café partnership reward, and a raffle entry with book purchase. Coordinated messaging and visuals across social platforms.
Platforms: Instagram, Facebook
Outcome: Campaign successfully increased event engagement and on-site sales. Profits increased by 43%

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Interactive "Pick a Side" – Audience Engagement

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Interactive "Pick a Side" – Audience Engagement

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Objective: Increase audience participation and post engagement.
Strategy: Designed interactive graphics and prompts encouraging followers to choose sides and comment, fostering discussion and repeat interaction.
Platforms: Instagram
Outcome: Drove consistent audience interaction and engagement through interactive content.

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Used SEO principles and performance analytics to optimize content, refine campaigns, and improve discoverability across digital platforms.

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Used SEO principles and performance analytics to optimize content, refine campaigns, and improve discoverability across digital platforms.

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Applied SEO best practices to website and product content, incorporating keyword research and audience search intent to improve discoverability and relevance.
Tools & Skills: SEO principles, keyword research, content optimization

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Conducted keyword research to inform content topics, page structure, and promotional messaging, ensuring alignment with audience interests and search behavior.
Tools & Skills: Keyword analysis, content strategy, SEO planning

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Reviewed engagement and performance metrics to refine content and campaign strategy, adjusting messaging and visuals based on data insights.
Tools & Skills: Analytics interpretation, optimization strategy

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Monitored performance metrics across platforms, including social media insights and e-commerce data, to evaluate campaign effectiveness and guide future marketing decisions.
Tools & Skills: Analytics dashboards, performance tracking

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Supported e-commerce marketing and PPC initiatives through optimized product listings, performance monitoring, and content-driven strategies designed to increase visibility and conversions.

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Supported e-commerce marketing and PPC initiatives through optimized product listings, performance monitoring, and content-driven strategies designed to increase visibility and conversions.

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Created and optimized product listings within Amazon Seller Central, focusing on clear messaging, keyword alignment, and conversion-oriented content to improve product visibility.
Tools & Skills: Amazon Seller Central, product content optimization, SEO principles

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Supported PPC initiatives by aligning ad messaging with product listings and promotional content, monitoring performance trends, and assisting with optimization decisions.
Tools & Skills: PPC fundamentals, campaign support, performance analysis

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Reviewed e-commerce and campaign performance metrics to evaluate effectiveness and guide adjustments to content and promotional strategies.
Tools & Skills: Analytics interpretation, conversion tracking

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Although it is not a "logo," this is the profile image that I captured, edited, and designed to represent their company on social media sites.

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This graphic was created to generate more traffic on social media, increasing attendance at these events, as well as informing the audience about these upcoming events.

Content writing skills (keyword phrases, hashtags, specific SEO) were used to increase reach on networks and website traffic.

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This video was captured and created to engage audience members and inform them about AR Healing Arts. It welcomed customers (new and returning) and helped them become familiar with the setting and services of AR Healing Arts. This video was successful, with increased shares and comments compared to previous videos.

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This was a short, promotional video taken for a local business. This was meant to increase their awareness and encourage community members to support their business. This promotional video was also focused on brand voice and style.

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This is an additional video/pictures taken and edited to engage audience members.

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This video was created to spark audience interest in this service by providing a step-by-step "how-to" for candle-making. This welcomed new customers by informing them of the class.

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These analytics were pulled from both of my internships, showing increases in each metric: engagement, views, and following. Overall, each objective for both companies was successful.

This data was taken from the first month of both internships.