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The name of my business is the self-care society.

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We provide services on the south coast of Massachusetts.

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Community-based OT practice

Teaching ADLs

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The population served is middle aged kids and adolescents.

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My business is designed to work with middle aged kids and adolescents with mental health issues, specifically depression. We address the hygiene issues that can come from having this condition. Some of the services that we provide include education on hygiene and explaining the importance of it, exploration of different hygiene products so they can figure out what kind of products they would like to use, we also help the child create a self-care routine that they can decorate and make their own, and we also provide the caregivers and parents with strategies and tools that they can use to help encourage and support their child at home during this process.

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The Mission of the Self-care society is to help children and adolescents overcome hygiene challenges that can come with having depression and we help build up their self-esteem. By creating a safe and non-judgmental space we strive to better the child's physical and emotional well-being.

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Some of the strengths of my business include personalized services that will meet the needs for each child, we provide a safe and nonjudgmental space which will help the child learn and develop healthy hygiene habits that will promote long term success, and we do our interventions at the school so transportation won’t be a barrier to getting access to our services. Some of the weaknesses include the rate at which my business will grow because some people may not understand the importance of it. Schools may not want to pay for my services and getting insurance to pay for it could be a challenge as well. A threat that I will encounter is competition from other businesses that can offer more in-depth services than me. Opportunities that I will encounter include making connections with schools, counselors, and community organizations

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My services will be held at the schools I will be working with and all I require is the space I’m in to have enough room for me to hold my interventions.

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In my market analysis it will be important for me to consider the needs of my target audience, identify businesses that may be similar to mine, and assess the market size and potential growth for my business.

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To market my business, I will promote my business on social media, promote it through word of mouth, reach out to schools, and network with other professionals that can help spread the word and give me referrals to schools that may benefit from using my services.

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My budget and financial plan will include tracking expenses such as travel, the materials I use for my interventions, the amount of money I spend on marketing my business and liability insurance. To make a profit I will charge the school a flat fee for a set number of sessions I will provide each month, and I will require mileage reimbursement. I will track money that is coming in and out and start off my business with a smaller number of caseloads and gradually increase it as the business grows both finically and capacity.

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When it comes to human resources, things I will consider will be the skills and qualifications of potential hires, as well as their previous experiences. I’ll have to think about their roles and responsibilities, their compensation and benefits, and the hours they would work.

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-Some of the key metrics I would keep track of include finances, human resources, and the P&L.

-The P&L statement is important for assessing the business finical stability over time and by providing a true depiction of how the business is doing.

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The things I will continue to monitor include the progress that the clients are making, retention rates, and feedback from both parents and child. I will monitor how many schools are requesting services and check on the engagement of my social media pages. Financially I will monitor what's going in and out and monitor if I’m making a profit.