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Mahima,

Brand: AMPM Fashions, Region: Gulf,

Rationale: The Indian brand has an existing ecom presence in 3 regions in the gulf along with frequent pop-ups. They have created Gulf centric attires for the women and are retailing through ecom. An activation in one of these regions within the Gulf (currently targeting Dubai) can help establish a more personal touchpoint with the clients as they currently they do not have any store.

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Brand : Celine

Region : France

Rationale : Celine is a French luxury fashion brand known for its minimalist aesthetic, sophisticated designs, and high-quality craftsmanship. Founded in 1945 by Céline Vipiana, the brand originally specialized in made-to-measure children’s shoes, before evolving into a leading women's fashion house. Under the creative direction of Hedi Slimane since 2018, Celine has reinforced its reputation for contemporary elegance, combining modern simplicity with timeless luxury. The brand's focus on clean lines, refined tailoring, and understated designs appeals to those seeking both modernity and tradition in their wardrobe, making it a symbol of chic, Parisian style.

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Student name : Lucy Larby

Brand : Coperni

Region : UAE - Dubai

Rationale :

Coperni currently does not have any flagship stores in Dubai and primarily operates through collaborations with retailers

Dubai is an innovation hub with a strong focus on AI, advanced architecture, and modern luxury - all of which perfectly align with Coperni’s futuristic aesthetic

Dubai ranks among the top global luxury retail markets, with one of the highest per capita luxury spending rates in the world - It attracts affluent tourists therefore allowing Coperni to reach their target demographic

A Dubai flagship store would solidify its presence in the Middle East sending direct access to top tier consumers

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Brand: Rolex

Region for Extension: Bengaluru, India

Rationale:

1. Rising Wealth & HNWIs – Bengaluru has 13,200 millionaires and saw a 120% increase in centi-millionaires over the last decade, making it a prime luxury market.

2. Thriving Luxury Retail Market – The city has 3 major luxury malls (UB City, Phoenix Marketcity, Orion Mall) hosting top brands, but Rolex lacks an exclusive boutique or main Flagship store.

3. Tech Hub with High Disposable Income – Bengaluru contributes $110 billion to India’s GDP, with over 1 million high-earning IT professionals driving luxury spending.

4. High Demand, Low Supply – Indian buyers face waiting lists of 6–12 months for Rolex watches, pushing them to purchase from Dubai and Singapore instead.

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Pawara Srichanngam

Brand: PIPATCHARA

Region: United Kingdom

Rationale: Due to the United Kingdom luxury fashion market’s strong consumer base for sustainable, artisanal, and customizable luxury products, it presents strategic opportunities for PIPATCHARA. Moreover, the demand for slow fashion, ethical production, and unique heritage craftsmanship aligns with the brand’s core values, which makes the United Kingdom a high-potential market for the expansion.

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Brand: LOEWE

Region: South Korea

Rationale:

South Korea, one of the largest fashion hub in Asia, has emerged as one of the most influential luxury markets globally, with one of the highest per capita luxury spending rates and a rising consumer base that adores luxury products.

In recent years, Korean consumers have shown a growing interest in LOEWE, drawn to its understated luxury, and unique design philosophy. However, despite this rising demand and the opening of the first CASA LOEWE flagship store in Seoul in 2024, LOEWE has yet to establish a deep cultural connection with the Korean market through a dedicated campaign.

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Brand: Guerlain

Region: Morocco

Rationale: Guerlain, a heritage luxury brand known for its excellence in fragrance, skincare, and beauty, has strong potential for expansion in Morocco. The country's growing luxury market, increasing consumer interest in high-end beauty products, and thriving tourism sector create an ideal environment for Guerlain’s development. Morocco’s deep cultural appreciation for perfumes and natural ingredients, such as argan oil and amber, aligns with Guerlain’s commitment to craftsmanship and sustainability. Expanding in Morocco strengthens the brand’s presence in North Africa, tapping into a market with rising purchasing power and an affinity for luxury.

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Brand: Chloé

Region: Mumbai, India

Rationale: Chloé’s launch in Mumbai, India, aligns with the city’s growing luxury market, evolving consumer preferences, and demand for conscious fashion. Indian luxury consumers are shifting from ostentatious branding to subtle, personalized luxury, valuing heritage, craftsmanship, and sustainability (Wiedmann et al., 2009, 2015). Mumbai, as the fashion and financial hub, attracts HNWIs, aspirational millennials, and Gen Z consumers who seek fashion as a form of self-expression rather than conformity (Kim, Park & Kim, 2021).

With the rise of trend forecasting, digital influence, and sustainability awareness (McNeill & Moore, 2015), Chloé’s Parisian heritage blended with modern values offers a perfect fit for India’s evolving fashion landscape. Unlike fast fashion or logo-driven luxury, Chloé’s effortless elegance and ethical luxury cater to Mumbai’s globally aware, culturally attuned consumers, positioning the brand as a leader in refined, conscious luxury for India’s next generation.

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Brand : Hermes

Region : GCC (Kuwait, Saudi, Dubai focus)

Rationale : While Hermès has a well-established retail presence and e-commerce accessibility in the region, it has yet to develop collections or products that authentically reflect Arab culture and heritage. Unlike other luxury brands that have introduced region-specific designs or campaigns, Hermès has not taken meaningful steps to embed itself into the cultural fabric of the GCC. This presents an opportunity to create a strategic activation that bridges this gap, fostering deeper connections with the region’s clientele through thoughtful, culturally resonant design and storytelling.

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Brand of choice: Jacquemus

Region: Mykonos, Santorini, Greece

Rationale:

Growing tourism for Greek Islands, as a result of post Covid travelling. Both islands are already established locations for luxury shoppers in the Balkans. Greece confirms the resilience of brick and mortar luxury retailing

Jacquemus already has successful boutiques/ pop-ups throughout Europe, a great example would be its takeover of beach clubs in Capri and Saint-Tropez

Jacquemus fits within the seaside, beach, island aesthetic, its products are very wearable in Greece

Jacquemus is planning on expanding its flagships across Europe, Greek Islands can be easily aestheticized by the brand, whose Instagram bio currently translates to 'I like blue and white', the colours of Greece

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Karolina Durda

Brand: JW Anderson

Region: Copenhagen

Rationale:

The Danish Luxury Goods market is expected to grow annually by 2.18%, showing an opportunity for a slightly more expensive brand such as JW Anderson to enter the market in comparison to the Scandinavian born rivals Ganni and Acne Studios.

The reason for Copenhagen being chosen instead of Stockholm or Olso is because Copenhagen has a more recognised Fashion Week, with almost 10x the amount of Instagram followers as Stockholm Fashion Week. Over the past couple years there has been more light on Stockholm due to the increased popularity of Swedish influencers such as Matilda Djerf and Desiré Inglander, as well as brands such as Djerf Avenue. Focusing on Copenhagen which is a smaller city will also hopefully help build more of a community through JW Anderson's activations and feel a bit more personal.

https://www.statista.com/outlook/cmo/luxury-goods/denmark

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Luxury Goods - Denmark | Statista Market Forecast

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Denmark: Revenue in the Luxury Goods market amounts to US$2.46bn in 2025. The market is expected to grow annually by 2.18% (CAGR 2025-2029). Definition:
The conceptual key to understanding luxury in marketing is exclusivity.

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Edison Wu

Brand: Rimowa

Region: China

China is one of the most influential luxury markets globally, with strong demand for high-end travel accessories. The outbound travel market continues to grow, and affluent consumers are eager to invest in premium luggage for elevated travel experiences. Additionally, China leads in digital consumption, with social media and e-commerce platforms (such as WeChat, Xiaohongshu, and Douyin) playing a crucial role for luxury brands. Chinese consumers value heritage, craftsmanship, and personalized products, which align perfectly with Rimowa’s brand DNA. Through localized digital marketing and strategic collaborations, Rimowa can strengthen its market presence and enhance brand influence.