# data[].attributes.headline
Contacts with manufacturers and retailers

# data[].attributes.subject
Contacts with manufacturers and retailers

# data[].attributes.headline
Longstanding expertise in reselling IT equipment  

# data[].attributes.subject
Longstanding expertise in reselling IT equipment  

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Distributes most of profit as dividend: low reinvestment for growth

# data[].attributes.subject
Distributes most of profit as dividend: low reinvestment for growth

# data[].attributes.headline
PC Manufacturer enters the reseller market themselves

# data[].attributes.subject
PC Manufacturer enters the reseller market themselves

# data[].attributes.headline
Easy to replicate is small competitors increase size

# data[].attributes.subject
Easy to replicate is small competitors increase size

# data[].attributes.body
Reputation for grading and quality, expertise in

# data[].attributes.headline
Highly dependent on sourcing PC's and sourcing high quality PC's

# data[].attributes.subject
Highly dependent on sourcing PC's and sourcing high quality PC's

# data[].attributes.headline
No manufacturing capability or unique selling points

# data[].attributes.subject
No manufacturing capability or unique selling points

# data[].attributes.headline
Potential to diversify product range again

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Potential to diversify product range again

# data[].attributes.headline
Not in case study, but could branch out into gaming industry - resell consoles etc.

# data[].attributes.subject
Not in case study, but could branch out into gaming industry - resell consoles etc.

# data[].attributes.headline
New product development into different tech (Phones, Smart watches, tablets etc.)

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New product development into different tech (Phones, Smart watches, tablets etc.)

# data[].attributes.body
Dependent upon supplies

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New tech = new products, i.e. 3D printers, alexa devices, etc. (looks like selling traditional printers)

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New tech = new products, i.e. 3D printers, alexa devices, etc. (looks like selling traditional printers)

# data[].attributes.headline
Loss of expertise if high staff turnover

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Loss of expertise if high staff turnover

# data[].attributes.headline
update product range with changes in technology

# data[].attributes.subject
update product range with changes in technology

# data[].attributes.headline
Very reliant on the quality of their staff. Should staff lead this could endanger future business.

# data[].attributes.subject
Very reliant on the quality of their staff. Should staff lead this could endanger future business.

# data[].attributes.body
Expanasion into another country, sell different it equipment, playstations etc, extended warrenties

# data[].attributes.headline
Digital skills are critical, ie data analytics for the website, but It belongs placed together with inventory (low focus on digital)

# data[].attributes.subject
Digital skills are critical, ie data analytics for the website, but It belongs placed together with inventory (low focus on digital)

# data[].attributes.body
Control Risk failure