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"This Padlet presents strategies to introduce NotCo's innovative products into the Bhutanese market. Bhutan, with its culture deeply influenced by Buddhism and a focus on sustainability, is a fertile ground for NotCo's plant-based and sustainable products, a Chilean food technology company."

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"The Bhutanese market is characterized by a predominantly Buddhist population, emotionally motivated by sustainable and healthy living values. Additionally, there is a limited availability of processed vegetarian options, making NotCo's products an attractive and novel choice."

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"To ensure NotCo's success in Bhutan, the following strategies are proposed:

1. Cultural Customization: Adapting flavors to local tastes.

2. Small, Accessible Packaging: Affordable and convenient product sizes.

3. Educational Marketing: Campaigns focusing on health and sustainability.

4. Partnership with Local Distributors: Leveraging local market knowledge.

5. Environmental Branding: Aligning with Bhutan’s Gross National Happiness (GNH) values."

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"The main recommendation for NotCo’s entry into the Bhutanese market is through a Joint Venture, partnering with a local company to ensure effective cultural and market alignment."

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"To strengthen the market entry strategy, support from international organizations such as the International Trade Centre, the World Bank, and the Asian Development Bank will be leveraged, providing the necessary legal and financial framework."

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"NotCo has great potential to penetrate the Bhutanese market due to its alignment with the country's cultural and sustainable values. Through adapted strategies and international support, the company can become a reference in healthy and ethical food in Bhutan."