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Lifestyle: Tech-savvy individuals, status-conscious consumers, early adopters of technology.

Behaviors:

Brand Loyalty: High brand loyalty with frequent upgrades to the latest model.

Usage: Heavy smartphone users who use their devices for work, entertainment, and social connectivity.

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Demographics:

Age: 16-45 years old (broad age range from students to working professionals).

Income: Middle to upper-middle income; price-sensitive consumers.

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Demographics:

Age: 30-55 years old.

Income: Upper-middle class to affluent individuals.

Occupation: Business owners, professionals, and families.

Psychographics:

Values: Patriotism (supporting local brands), innovation, and sustainability (for electric vehicles).

Lifestyle: Families and individuals looking for reliable, stylish, and eco-friendly vehicles.

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Group 2: TikTok

Demographics:

Age: 16-30 years old (Gen Z and Millennials).

Gender: Male and female users, with a slight skew toward female users in some regions.

Psychographics:

Interests: Entertainment, creativity, short-form video content, social interaction.

Lifestyle: Highly social, trend-conscious, and tech-savvy.

Content Creation and Consumption: Heavy users of social media who enjoy creating or engaging with viral content.

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Behaviors:

Buying Behavior: Consumers interested in electric vehicles, environmentally conscious buyers, and individuals looking for domestic brand loyalty.

Decision Factors: Performance, design, brand reliability, and national pride.

Geographics:

Vietnam Focus: Primarily targeted at urban and suburban areas of Vietnam, especially in major cities like Hanoi and Ho Chi Minh City.

Global Ambitions: Expanding into North America and Europe, appealing to eco-conscious consumers

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Psychographics:

Values: Convenience, variety, affordability.

Lifestyle: Online shoppers who value the convenience of home delivery and are frequent users of e-commerce platforms.

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Group 1: be (Vietnamese Ride-hailing App)

Demographics:

Age: 18-35 years old (mainly university students and young professionals).

Income: Low to middle-income individuals seeking affordable transportation.

Psychographics:

Values: Convenience, affordability, eco-consciousness.

Lifestyle: Busy urban dwellers who value time-saving services.

Behaviors:

Usage: Frequent users of ride-hailing for commuting, especially in congested cities.

Loyalty: Likely to be influenced by promotions, discounts, and loyalty programs.

Geographics:

Urban Areas: Major cities like Ho Chi Minh City and Hanoi where public transportation is less reliable.

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Behaviors:

Buying Habits: Frequent online purchases, price-sensitive, often attracted by sales events and promotions like “Shopee Flash Sales”.

Technology Usage: Comfortable with digital payments and in-app shopping features.

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Geographics:

Southeast Asia: Focus on countries like Vietnam, Indonesia, Thailand, and the Philippines, with an emphasis on urban and suburban regions where internet