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-Kahoot

-Badgeville

-Bunchbait

-Spinify

-Salesforce Gamification

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Principles that govern the conduct of individuals or organizations, particularly regarding what is right and wrong.

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Why are ethics important in gamification?

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Why are ethics important in gamification?

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In marketing, ethics govern how we influence consumer behaviour, protect user privacy, and ensure fairness.

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-Manipulation and Exploitation

-Data Privacy and Security

-Inclusivity and fairness

-Psychological impact

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-Transparency and consent

-User centered design

-inclusivity

-balancing engagement and ethics

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-Prodct range

-Pricing Strategy

-Brand positioning (luxury vs mass market)

-Marketing Strategies

-Customer engagement and loyalty programs

-Distribution channels

-Sustainability practices

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Brands often send out mystery shoppers to visit competitorrs' stores. These shoppers act like regular customers, allowing brands to gather valuable insights such as:

-Pricing structures: What are competitors charging for similar items?

-In store experience: How is customer service? How do the staff promote sales or new collections?

-Store layout: How do competitors display their products? Are they promoting certain items more than others?

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-Market Insight: It provides a deeper understanding of your industry and
market conditions.
-Spotting Opportunities and Threats: Helps identify growth opportunities
and potential challenges.

-Strategic Decision Support: Guides strategic planning and competitive
positioning.
-Customer Understanding: Offers insights into customer preferences and
feedback.
-Driving Innovation: Encourages innovation and continuous improvement
by learning from competitors

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Social Media Scraping: Using software to track competitors’ posts across
platforms like Instagram, TikTok, and Twitter. This helps brands identify
new campaigns, influencer collaborations, or changes in brand
positioning.
Monitoring Influencers: Fashion brands track which influencers are
wearing their competitors' products and what campaigns they're being
featured in. Influencers often provide early hints about new
collaborations or launches.
Campaign Analysis: Brands keep a close eye on competitors' ad
campaigns, looking at the messaging, themes, and models used to
gauge any shift in target demographics or brand positioning.
Email Subscriptions: Signing up for competitors' newsletters is a simple
but effective way to stay informed about sales, product launches,
collaborations, and marketing initiatives.

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What is the average spend per shopper?

What is in their typical shopping bag?

What's your bestseller or current bestseller?

How often do you get new stock/rotate stock

Who is your typical shopper - age/gender/interests?

What trends have you seen with online shopping vs in-store? Are you seeing less footfall in your shops?

What trends are you seeing amongst shoppers/competitors?

What's working well for you right now?

What's the biggest challenge right now?

Do you have a loyalty scheme? Do you think it's good? Do customers engage with it?

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To gather Primary Research i posted a poll on my Instagram story asking my followers if they would use a styling app when they were unsure about what to wear. The question luckily sparked a lot of interest, and I was happy to see that I received 48 responses! Some were excited about the idea of getting outfit inspiration easily, whilst others preferred to stick to their own intuition. This research not only engaged my audience but also gave me insight into how people approach their style choices.

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Brand Loyalty refers to a consumer's consistent preference for one brand over competitors, often leading to repeat purchases and advocacy.

Loyal customers are more likely to engage with the brand, recomment it to others, and exhibit higher lifetime value.

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Higher Customer Lifetime Value

Lower Marketing Costs

Positive Word-of-Mouth

Customer Resillience

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-Awareness and Attraction (Customers become aware of the brand)

-Nurture (Customers enter a relationship with the brand)

-Reward (How does the brand engage with the customer post purchase, e.g. customer service, product quality

-Repeat Purchase (Satisfied customers continue to buy creating a loop of long-term loyalty)

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Behavioral Loyalty- Consumers repeaedly buy a product, bu t this may be driven by habit or convenience rather than emotional connection (e.g. buying a product, due to ease of access)

Attitudinal Loyalty- This is based on a deeper emotional connection and trust in the brand, making customers, less likely to switch even when competitors offer cheaper alternatives.

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1. User Engagement

2. Retention rate

3. Conversion rate

4. Progression Metrics

5. User Motivation

6. Social Interaction

7. Feedback and Satisfaction

8. ROI (Return on Investment)