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Since I got the addvise from my tutor Jamie, when I using the video from Youtube, I change the shape of the traced object into my own character.

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weekly task: write a short paragraph that communicates my concept

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weekly task: write a short paragraph that communicates my concept

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This animation explores the transformation and growth of college students' identities, with a focus on the societal and personal challenges they face in shaping their individuality. The theme of personal growth strongly aligns with SubTV's brand concept: SubTV provides a platform for college study to freely choose their music preferences, encouraging them to define themselves and pursue unique paths.

The animation opens with a massive box encasing the city, symbolizing societal norms and restrictions.

The spirit animals, which are completely different from traditional forms, represent people's consciousness. Their consciousness can escape from the box ——social norms——uncontrollably, and their unique appearance symbolizes the distinctiveness of people's identities. Breaking away from societal norms means facing numerous challenges along the way. In their adventure, the characters face lots of obstacles and take different actions. Through these challenges, identities evolve; some characters reinforce their inner selves, while others develop new traits from their experiences.

This animation shows the young people's struggle to develop their identity in the society and the way they face difficulties. Ultimately, the animals enter a portal, symbolizing SubTV as a gateway to limitless self-expression and choice. This animation seeks to engage the general public, inviting them to explore and celebrate individuality.

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In today's session, I got the feedback from Erin about how much he liked my animation. For our SubTV's group, we also talked our experence and the challenge we face when we making the animation. It 's very interesting and it is a useful way for us to communicate each others work and the process.And we also share out process and sketchbook in the table for people to look at. We showed our different art style and though in this session, it make me thinking about how can I develop my own style and how can I use my own style in the commision work.

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I also built the 3d model in Magicposer as the rotoscope reference. It helps me to draw the right perspective of my character movement.

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Wed: live brief presentation

Introduce the new term information and Minor Studio Project.

Fri: Client Briefings

Introduce the request and details about each brief.

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Review the client briefings and choose the Subtv Brief as my assignment brief.

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During the group tutorial, we discussed our favorite works and the reasons why we liked them the most. We also talked about how we could apply technical skills and which aspects we could further develop in our new brief. Additionally, we shared our thoughts on why we chose our particular briefs.

In this tutorial, my tutor Jamie pointed out the importance of creating a storyboard, suggesting that it would be very helpful for me in developing my animation. He explained that storyboarding not only helps visualize the flow of the animation but also ensures that each scene is well-structured and connected to the overall concept. I think his advice was really valuable and inspired me to take the process of storyboarding more seriously, encouraging me to refine and polish my ideas before moving on to the actual animation.

This feedback motivated me to invest more effort into crafting a detailed and thoughtful storyboard. I think a well-developed storyboard will not only help me organize my thoughts but also enhance the quality of my final idents animation by allowing me to carefully plan each scene in advance.

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During the time I was not in group tutorial

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During the time I was not in group tutorial

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I read a book named "Animation and Advertising"

https://libsearch.arts.ac.uk/cgi-bin/koha/opac-detail.pl?biblionumber=1387157&query_desc=kw%2Cwrdl%3A%20advertising%20and%20animation

I learned the history of Mtv, but I didn't get any information to help my research.

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Details for: Animation and advertising › UAL homepage catalogue

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Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney, MTV, Lotte Reiniger, Pixar and George Pal, and highlights American, Indian, Japanese, and European examples. This collection reviews the history of famous animation studios and artists, and rediscovers overlooked ones. It situates animated advertising within the context of a diverse intermedial and multi-platform media environment, influenced by print, radio and digital practices, and expanding beyond cinema and television screens into the workplace, theme park, trade expo and urban environment. It reveals the part that animation has played in shaping our consumption of particular brands and commodities, and assesses the ways in which animated advertising has both changed and been changed by the technologies and media that supported it, including digital production and distribution in the present day. Challenging the traditional privileging of art or entertainment over commercial animation, Animation and Advertising establishes a new and rich field of research, and raises many new questions concerning particular animation and media histories, and our methods for researching them.

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Mind map for creating an Idents Animation 

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Mind map for creating an Idents Animation 

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After reading the customer's presentation and searching the materials on the Internet, I integrated the information I have learned about idents video into a mind map

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I researched the ident video of POP in three time periods and summarized their characteristics and changes. Among them, I got inspiration for designing a logo, story board, and video concept.

The video from Youtube of POP idents review is really help me to analyze the POP idents.https://youtu.be/WMJ71qjBZZ0?si=tPSV6UWNt5q5RxzE

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I was researching the bbc's ident video and I learned about the balloons used in the bbc1 advert. It uses bright colors to stand out and catch the eye in the video. Second, BBC3's ident video is a 3D animation that uses contrasting colors to make characters stand out in the picture. Both ident videos are related to the concept the channel is trying to convey.

Secondly, the concept of channel is closely related to the advertising style. The cute style of POP and the serious style of BBC show the audience of both channels, namely children and adults.

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Before starting the research, I wrote myself what I needed to focus on when doing the idents research to instruct me to think about and extract the key information that would benefit my creation in the enquiry.

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I got a glimpse of the style and genre of MTV indent videos from the '80s and' 90s. There are stop-motion animation, frame-by-frame animation, 3d animation, and photography video. There are conceptual videos and narrative videos, and each artist presents his or her particular style.

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I analyzed the painting mediums and styles that I liked and disliked based on my previous works, which gave me a foundation for the animation style that I imagined to be made in the end.

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I researched my favorite Disney cartoons and analyzed the success points of these animations and the creative techniques used to inspire my animation.

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These keywords help me develop concepts and relate to the characteristics of the target audience

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In order to make my ads memorable, I searched for some knowledge that helped me understand the psychology behind advertising.

Quote: "Implicit memories have been shown to lead to a response bias in which there is a greater likelihood of using the previously seen information to complete a task without the awareness of doing so. One explanation for this effect is perceptual fluency, in which a previously seen stimulus appears familiar...the familiarity is attributed to a preference for the stimulus"​

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The circle objects sketch and reflection of my concept development

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The circle objects sketch and reflection of my concept development

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I chose some keyword (bar,circle) to try out some paintings to try to find some inspiration. But after this step, I realized that a problem with the ident I was making was that the introduction of the channel function should not be the most important focus, too much like advertising to ignore the specificity of the brand. I needed to develop a ident that would represent the concept of the brand, not just the function, in order to achieve a more emotional and impressive publicity effect. So I began to look for concepts from brand research that could empathize with the target audience.

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From this “what's new” module, I learned about the scenes of SUBTV broadcast and use, most of which are the activity places and learning places that young people like to participate in. Through the cover, I can learn that the style of SubTv is energetic, colorful, pop, and neon.

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Color palette inspiration from SubTv's app

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Color palette inspiration from SubTv's app

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I thought the neon color palette was a good choice because it would appeal to college students and fit with subtv's brand image of youth and energy.

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I used some keywords to describe the interests and characteristics of students aged 19-24. This will help me develop ident concepts and narrative styles in the next step

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Through the official website of Subtv, I learned about the control function provided by Subtv and how it provides a free platform for students to choose their favorite music in SU bar or cafe.

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I printed and cut the initial ideas and research pictures to make some collages. In this session, we need to create many postcard in a short time. I think in this steps We don't have a lot of time to carefully choose and think about what kind of material to choose and design and collage.This gives us new ways to explore our subconscious and create unexpected but creative outcome.

To be honest, this step didn't give me any idea about my outcome but it made me realized that something was lacked in my research. I think I needed to get more information from researching the SubTV and the concept related to it.

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I found this book through "Advertising" and "Animation". I hope this book can give me some creative inspiration to make my advertising animation innovative and weird. I think The methods of finding creativity in Part03 The Visual Lab in this book are very interesting, and I think its content may help me in the process of creation in the future. Although most of the advertising ideas in this book are from graph posters, I can learn creative thinking.

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notes for concept development and theory

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notes for concept development and theory

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Using identity as a key word, I searched for a concept closely related to college students, that is, fluid identity. This article introduces the concept of fluid identity and shows the challenges young people face when it comes to identity development.

https://dr.library.brocku.ca/handle/10464/10400

Both cultural identity and cultural experiences affect how individuals perceive their world, and their beliefs and values (Berry, 2005).

Throughout a youth’s life, there are several ways in society that they can explore their identity.

This concept is so timely, Bauman’s concept of fluid modernity suggests that individuals, including youth, are no longer remaining in one bounded location, or even part of a single invariable identity ( Castanheira, Dixon, Green & Yeagerb, 2006).

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Fluid Identity And Cultural Sensitivity in Youth

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This is a study on fluid identity and cultural sensitivity in youth. It is important to demonstrate how an individual’s fluid identity can help the individual understand who they are. The need for individuals today to develop cross-cultural competencies and sensitivities is becoming more necessary, especially for youth who are developing their identity. Fluid identity can be described as an identity that is constantly changing or is constantly evolving. Both cultural identity and cultural experiences effect how individuals perceive their world, their beliefs and values. Within this study, the participants will be Canadian students, International students, and youth who have attended international summer camps in Switzerland. I am hypothesizing Canadian students will have a strong identity and fewer international experiences and will therefore score lower on cultural sensitivity. Similarly, I am hypothesizing that youth with international experiences, the International students and Camp youth, will report more fluid identities, and will therefore score higher on cultural sensitivity. In this study identity commitment and cultural sensitivity will be measured through the online survey that involves participant endorsing responses associated with higher sensitivity towards youth of multiple nationalities, race, ethnicities, religions, and beliefs. This study will allow exploration of whether or not international/exposure to multiple cultures experiences enhances cultural sensitivity by allowing a comparison between students with many international/exposure to multiple cultures and students with limited experiences.

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the data from Fluid Identity And Cultural Sensitivity in Youth highlights contrasting experiences in identity development, with some facing multifaceted challenges and others experiencing a more defined sense of self.

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Serpentine Galleries-Holly Herndon & Mat Dryhurst: The Call

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Serpentine Galleries-Holly Herndon & Mat Dryhurst: The Call

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Holly Herndon and Mat Dryhurst's project The Call explores AI as a communication tool, likening it to the historical role of singing in fostering collective expression and social structures. By developing choral AI models, the artists collaborated with the Serpentine Arts Technologies team to record 15 UK community choirs, using a songbook and protocols they created. These choirs now participate in a Data Trust experiment, sharing control over the AI's training data. The immersive installation at Serpentine North uses the AI-generated choir models to activate a chapel-like space, presenting new rituals and materials for collective creation in the 21st century.

I really like the 3d surround effect of multiple sounds in a stereo installation. I stood in front of the piece and I felt as if the choir members were standing next to me singing. In addition, the design of the installation is very beautiful, very church style.

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The exhibition reflects Halsey's signature style of merging past, present, and future through her interest in iconography from the African diaspora, funk music, architecture, and Black and queer icons. The installation, described as a "funk garden," is inspired by South Central’s improvisational backyard culture. Halsey integrates CD-clad walls, figurines from swap meets, sand dunes, and a live water fountain, creating a prismatic and otherworldly effect within the gallery. I really like the bold and colorful installation, it gave me a very strong visual impact.

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My tutor suggested that I should find relevant artists for reference, and the visual effects I wanted to make would help me have a preliminary imagination and construction of the animation to be made.

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I got secondary research from Claudia's research that half of young people struggle with identity development and are challenged by a lot of different factors. The other half don't feel struggling, but are very firm in their identity. So I thought I needed to investigate how young people face challenges and how identity changes after facing challenges.

I collected a total of 16 anonymous questionnaire answers, which I found my classmates or friends in lcc and students in the library to help me complete. I made statistical and data analysis on the results of the questionnaire survey.

From this data, most students think that school time is a time for self-identity exploration. Many students face difficulties and resolve them in the face of challenges, while others choose to run away from them. After facing difficulties, some students think their identity has changed somewhat, some students think that their identity has not changed, and a small number of students think that their identity has changed a lot. The last part is a survey on the social environment's satisfaction with personal identity inclusion. Most students are not satisfied with the environment for identity development provided by society.

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I drew all three characters and designed a story based on them. I also drew the turnaround of the character, just to make sure that the appearance of the character in different angles would not be too different in the animation.

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I do some artist research to help me develop my concept.

I really like the work made by Anthony.

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Creating a mock-up video takes a lot of time. Throughout this process, I constantly consider the movement paths of the animals, the effects of the scene transitions, and the duration each scene needs to maintain, to ensure that I can effectively convey the message I want to express.

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However, I showed this frame to my friend. She thought there was nothing wrong with my style, but with the perspective of the city, and introduced me to the perspective guide in Procreate. So I decided to redraw this frame.

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I printed different kinds of animal elements, including land animals, marine animal, insects, mammals and non-mammals. In order to show as much diversity as possible, I also added fruit and vegetable varieties and increased the diversity of biological species to better convey my concept.

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I made many different characters by cutting and recombining different kinds of animals or insects's pictures. They do not fit into any of the animal species listed in the encyclopedia to convey and express the concept of "individuality." Each character is special and "there will never be another one like it". In this process, I asked myself to include three different kinds of creature elements for each character, and write them down under each character.

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I sketched and redrew the animals from the collage. In this process, it helps me to better explore the characteristics of the collaged characters that can be enlarged or modified.

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In order to get more feedback in the group tutorial, I made a rough storyboard version of my idea so that my tutor and peers could understand my idea and I could better explain the narrative content of the animation I was going to make.

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Since I want to make a frame-by-frame 2D animation that looks like 3D or real shooting and has a sense of space, I need to confirm whether I can use reference resources to complete the animation I imagined, and I have not done it before, so I use rotoscope technology to make a short animation to test my idea.

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Tutor's feedback: Make sure each character design is easily readable and not too detailed to the point where it's hard to animate.

think of what I need to understand about this project, and what information is so far missing. Need to be very clear on how I draw the busy section and plan the movement of every character in that space very carefully. Don't let it be random, but do some rotoscoping about floating animals.

Make sure to write the details of what's going to happen in the storyboard, don't make people guess. Also, need to make notes about is the animation is one shot or is cutting from the next shot to the next shot.

peer’s suggestion: Link it back to music. The city could be playing music and then when the box goes over, it kind of like stop it or mute it. So that's why the animals want to escape so they can get to the music again which is subTV.

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resources from: https://pixabay.com/music/beats-tell-me-k-pop-music-244611/

I listened to a lot of music on Pixabay and found this music with strong contrast through the keywords such as "Indie Pop""Adventure" "Background Music". I think it fits my story very well. I found that when I was choosing the keywords for my animation, it was a step to make me define my animation's style and theme, so I could find out what kind of music I wanted.

Additionally, I re-edited the music. I made the sound of the segment where the box covers the city more muffled to better match the animation and enhance the overall effect.

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screenshot in App MagicPoser and Procreate

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In order to make my animation more consistent with the changes in perspective of the box when moving the box and observing the Angle, I made a similar rectangle for reference from different angles.

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I used the Perspective Guide in the Procreate Drawing guide to help me construct realistic scene.

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Influenced by the tutor's advice, I realized that I needed to consider the composition of the characters in storyboard. I looked for reference videos, including the one my tutor gave me.These works have a really great composition design, and the work from Hiromu Oka also did the 3-d visual effects, give me the inspiration how to enhance the sense of space in my animation.

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In order to improve my storyboard's storytelling skills, I went to Pinterest to find some inspiration and guide of composition and storyboard

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Feedback from Erin: Erin like my concept and how it evolved from my research and initial idea, leading to the creation of these surreal characters. He particularly liked the uniqueness of the characters and felt they strongly conveyed the sense of individualism that my concept is aiming for. He suggested including even more characters, as they are a standout feature that adds a lot of personality and fun to the animation. He also encouraged me to maintain this sense of playfulness and amplify it through additional elements like transitions, music, or other creative touches to keep the energy and excitement alive.

Things can be improve:

1. adding more scenes with 3D effects like used in the beginning.

2. put more elements relevant to the characters in the scene, making it more dynamic.

3. try some special effects in the animation background

4. think it would be beautiful to make a more extreme contrast

5. include the character in my animation

6. develop character more

7. IDENTITY is a focused subject on students. How is this accentuated in your work?

8. Think about music.

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from the advice of Erin in VJ's Email, I decided to re-draw the subtv Logo

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Most of the research (Enquiry and Knowledge) are collected in this miro for Minor Project

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Most of the research (Enquiry and Knowledge) are collected in this miro for Minor Project

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Each section's content generated in the Miro mentioned and explained in my weekly Blog.

The content of the blog is not fully synchronized to mior. It is not necessary for you to read it, I created it just for my own convenience for the Enquiry and Knowleddge part:)

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Miro | The Visual Workspace for Innovation

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Miro is a visual workspace for innovation where teams manage projects, design products, and build the future together. Join 60M+ users from around the world.

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I used the guide I found on Pinterest for composition and storyboards to further experiment and improve on the first vision storyboard

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I redrew several new storyboards to help me improve my animation. Since I received a lot of feedback about adding more characters, I had to rethink how to put more characters in the scene.

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in today's 20 minutes tutorial, I got some advice from my tutor:

1. Modify the way the box appears at the beginning of the animation. We need to think about how to better convey the message, and it is suggested to change the box to appear from above and cover the city.

2. The narrative needs some emotional contrast between the beginning and the end. The beginning of the city can be dark and scary and boring, showing why animals want to escape from it. Consider adding some cheering sound effects or celebratory pictures to the end to reflect the happy mood of the animal entering the new entrance.

3. Contrast the color of the animal at the end with the background of the entrance, for example by adding an aperture.

4. When making animation especially the commission, it is important to first determine the style and shape of the final logo, have a general outline and a sketch of the finished product.

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The pictures of these animals rushing out of the box in the form of branches were drawn by me in Procreate and sent to Procreate Dreams to add animation effects. According to the previous tutor's modification suggestions, I added some pieces boxes to enhance the visual language of "breakthrough" and "rush out"

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In order to contrast the mood of the beginning and the end, I changed the color of the beginning part of the city and added fog to make it look deeper

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Gave me the idea of how to shoot many characters in one shot.

In conclusion, I think that the method of this segment is to take one character as the centre, and then guide the audience's eyes to another character so that after the two characters are in one scene, another character is introduced as the visual centre to speak its story.

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I asked about adding credit at the end, as I wasn't sure if I needed a new page for adding names at the end, and Eleni told me that the current production was feasible and introduced me to the festival's requirements to add an extra second dedicated to production information at the end.

Additionally, I received some feedback on my animation revisions. For example, I was advised to add some particle textures similar to those around the portal at the end and to use a brighter sound when the logo appears at the end, as this moment is significant. The background music I used previously faded out, so I made adjustments to these parts accordingly.

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PLAYING SNOW IN THE ICE KINGDOM | Adventure Time HOLIDAYS | Cartoon Network

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After further thinking about my composition and perspective, I reworked the images of my storyboard, adding more 3-d effects to improve the visual effects of my animations

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since the scene I done have perspective issue, I used the perspective guidance for the building draw. It looks more great and realistic.

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learn from :

https://youtu.be/0r3d2eMw8Ws?si=DxftOWHBbbugcrrT

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Because in the process of communicating with many people, I found that people always think that the last entrance is a big moon. So I thought I needed to modify it to make it look more like a portal to get the right message across.

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I tried how to make the audience have the feeling of entering this portal when watching. This is the animation of my experiment.

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After examining my animation, I think I need to modify the entry into a style that better fits this project.

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Considering that the mood at the end should be happy and exciting, the use of colors should be brighter. I also add some texture to the edge of the pattern to add a light effect.

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inspiration of animating logo appears from YouTube

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inspiration of animating logo appears from YouTube

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This is my first attempt, inspired by the YouTube tutorials. I hope the appearance of this logo can be more in line with the animation of my portal and make the audience not feel it appers suddently. I used some patterns that seemed to "fly" out of the portal to bring out my logo and make them look more natural to highlight the the portal is provide from SubTV.

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The ball represent the challenge in society.

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I used the perspective guidance in Procreate to make sure the Perspective was correct. In this step, I considered the animals' placement and the composition.

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Just as I worked in the 121 tutorial on Wednesday of the week6, I need to add some contrast between the animals and the background colors after communicating with the tutor. So I added some granular texture around the animals so that they still stand out in this entrance. At my friend's suggestion, I finally reduced the transparency of the white background, making the aperture more naturally integrated into the picture.

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There will always be someone better than me, allowing me to see the space for my own growth. Every time I sincerely admire my classmates' exquisite works in a Formative Assessment session, it comes from the heart. Thank you for showing me such beautiful creations! Thank you for inspiring me and helping me reflect on the person I want to become!