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Zac Sandvig on Why Startups Never Find Product-Market Fit

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Product-market fit is one of the most talked-about concepts in the startup world and one of the least understood. Every founder is chasing it. Far fewer actually find it. The gap between a product that gets built and a product the market genuinely wants is where most startups quietly lose momentum. Zac Sandvig, CFO of…

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zac sandvig Hard Truths Nobody Tells You About C-Suite Roles 5

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5 Hard Truths Nobody Tells You About C-Suite Roles

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The C-suite looks different from the outside than it does from the inside. The title, the authority, the seat at the table — it all sounds straightforward until you’re actually in it. The reality of executive leadership comes with pressures, tradeoffs, and expectations that rarely get talked about openly. Zac Sandvig, CFO of Tractor Zoom,…

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5 Financial Mistakes Startups Make Before They’re Ready to Scale

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Scaling feels exciting. It’s the part every founder looks forward to, the proof that what they built actually works. But moving too fast, without the right financial foundation underneath you, is one of the most common ways startups unravel. Zac Sandvig, CFO of Tractor Zoom, has seen it happen. Here are five financial mistakes to…

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zac sandvig how executives build trust with teams 5

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5 Ways Executives Can Build Trust With Their Teams

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Your team doesn’t automatically trust you just because you have the title of “executive”. Fostering real trust requires consistent behavior, honest communication, and sincere investment in the people around you. For executives, trust is essential in order for everything else to work. Zac Sandvig outlines five useful tips to develop trust amongst your team: Communicate…

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zac sandvig Top Skills every cfo needs for success 5

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zac sandvig Top Skills every cfo needs for success

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Top 5 Soft Skills Every CFO Needs for Long-Term Success

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Top 5 Soft Skills Every CFO Needs for Long-Term Success

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Top 5 Soft Skills Every CFO Needs for Long-Term Success

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The CFO role goes far beyond spreadsheets and reports. Today’s financial leaders are expected to guide teams, support growth, and help shape company direction. Technical expertise matters, but soft skills often determine long-term success. Zac Sandvig highlights five soft skills every CFO needs to lead effectively. Clear Communication A CFO must turn complex financial data…

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5 Questions Every Investor Should Ask Before Funding a Startup

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5 Questions Every Investor Should Ask Before Funding a Startup

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5 Questions Every Investor Should Ask Before Funding a Startup

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Before investing in a startup, investors should understand whether a business is built to grow, adapt, and create long-term value. Asking the right questions early helps investors reduce risk and focus on fundamentals. Zac Sandvig outlines five questions every investor should ask before committing capital. Does the Founder Have a Clear Vision? A strong founder…

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zac sandvig signs your startup is ready to scale 5

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Scaling is one of the most important decisions a founder can make. Move too early and you risk burning cash, stretching your team, and weakening what already works. Wait too long and you may miss out on momentum, market share, and competitive advantage. Zac Sandvig, CFO of Tractor Zoom, shares five clear signs that a…

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Rocky Mountain ETA Conference at CU Boulder

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Rocky Mountain ETA Conference at CU Boulder

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Rocky Mountain ETA Conference at CU Boulder

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Entrepreneurship Through Acquisition (ETA) is gaining traction across the U.S., and now, the movement is coming to the Rockies. On October 25, 2025, the University of Colorado Boulder’s Leeds School of Business will host the first-ever Rocky Mountain ETA Conference, a full-day event focused on search fund entrepreneurs, investors, and higher education collaboration. The event…

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Becoming an entrepreneur is exciting, but it’s also full of challenges. Success comes from more than just having a great idea—it requires persistence, focus, and smart decision-making. Zac Sandvig highlights five tips that can help aspiring entrepreneurs start strong. Start Small and Test Early One of the biggest mistakes new founders make is waiting for…

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Zac Sandvig is the Chief Financial Officer (CFO) at Tractor Zoom Inc., a Prometheus Awards recipient for Startup Company of the Year (2020) and Agricultural and Bio Tech Company of the Year (2021).

Energized by an entrepreneurial drive, Zac Sandvig always envisioned himself launching his own startup business. With his sights set on the ultimate goal, the entrepreneur pursued and completed a Bachelor of Science (B.S.) degree in Accounting & Finance from ISU Ivy College of Business. During his time at ISU, Sandvig was a four-letter winner on the University's football team, which he proudly played for throughout his undergraduate studies.

True to his entrepreneurial roots, Zac Sandvig actively seeks out opportunities to learn the best practices in the finance and accounting industry. Along the way, Sandvig has accumulated various certifications throughout his career. He currently maintains a Certified Public Accountant credential from the Accountancy Examining Board. Additionally, Sandvig completed a Dale Carnegie Training Course of Professional Development.

Chief Financial Officer (CFO) at Tractor Zoom, Inc. (2017 - present)

Zac Sandvig currently stands as Chief Financial Officer (CFO) of Tractor Zoom, Inc., a marketplace that connects buyers and sellers of farm equipment. Additionally, Tractor Zoom offers financing options, making the process of purchasing necessary agricultural equipment simple and straightforward. Sandvig has proudly stood as CFO of Tractor Zoom since 2017. His contributions to the team have led to various awards of recognition for Tractor Zoom. In 2020, the company was honored with the Startup Company of the Year Award from Prometheus, and the Agricultural/Biotech Company of the Year Award in 2021.

Additional Roles & Experience

Zac Sandvig previously maintained the following roles in finance and accounting:

Accountant / Accounts Payable (A/P) Manager at The Baker Group (2013 - 2017)

Tax Staff at LWBJ Financial (2011 - 2013)

Tax Intern at LWBJ Financial (2011)

Investment Assistant Intern at First Federal Savings Banks (2010)

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March 6, 2025 | Zac Sandvig is a finance and accounting professional who currently represents Tractor Zoom as Chief Financial Officer (CFO).

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Zac Sandvig is a dynamic entrepreneur in finance and accounting and the current Chief Financial Officer (CFO) at Tractor Zoom Inc., a Prometheus Awards Recipient.

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Zac Sandvig is a proud Dog Dad of a German Shepherd/Border Collie mix named Reign, who he adopted from a dog rescue. Sandvig and Reign proudly support the Adopt, Don’t Shop motto and encourage pet adoption by supporting rescue nonprofits. Reign: Zac Sandvig’s Rescue Dog Reign is a female German Shepherd/Border Collie mix who Zac…

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Dog Adoption & Rescue Nonprofits

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Zac Sandvig is a Certified Public Accountant (CPA) with 10+ years of experience in finance and accounting. Sandvig currently leads the financial department of Tractor Zoom as Chief Financial Officer (CFO).

Valley High School (VHS)

Zac Sandvig is a proud graduate of Valley High School (VHS), a unique public high school that encourages students to embrace real-world, hands-on learning experiences. In-house, Valley High School is home to a plethora of learning opportunities for students. Sandvig is inspired by his alma mater's dedication to providing students with access to cutting-edge technologies and unique learning resources. Offering a wide range of courses, the curriculum at Valley High is as vast as it is valuable. Recently, Valley alum Sandvig had the opportunity to visit his old stomping grounds. He was impressed with the incredible robotics technology that students are working with in Computer Integrated Manufacturing. Sandvig enthusiastically supports the real-world component to the learning process at VHS; he's proud to say he was recently a part of that process when he visited his alma mater for Valley Lunch and Learn.

Valley High School hosts Valley Lunch and Learn; an engaging event that invites local professionals across a variety of industries to spend an afternoon with students. Zac Sandvig recently attended Valley's Business, Computer Science and Finance Lunch & Learn event in representation of Tractor Zoom Inc. Returning to his old stomping grounds was a delight for Sandvig, who enjoyed the opportunity to talk to students about the great work Tractor Zoom is doing for the agriculture and farm equipment industry. Sandvig enjoyed sharing his experience in the financial side of the process, as CFO at Tractor Zoom.

Zac Sandvig maintains his Bachelor of Science (B.S.) degree in Accounting and Finance from ISU Ivy College of Business. Attending the Debbie and Jerry Ivy College of Business at ISU equipped Sandvig with a solid foundation in financial services and accounting, as applicable to business operations. In addition to his B.S. degree in Accounting and Finance, Sandvig also maintains an active Certified Public Accountant (CPA) credential. Committed to professional development throughout his career, Sandvig embraces new learning opportunities. He recently completed a Dale Carnegie Training Course to further his business acumen.

Additional Professional Experience

Accountant / Accounts Payable Manager at The Baker Group (2013 - 2017)

Tax Staff at LWBJ Financial (2011 - 2013)

Tax Intern at LWBJ Financial (2011)

Investment Assistant Intern at First Federal Savings Banks (2010)

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Zac Sandvig is a Certified Public Accountant (CPA) with 10+ years of experience in finance and accounting. Sandvig currently leads the financial department of Tractor Zoom as Chief Financial Officer (CFO). Zac Sandvig Education Valley High School (VHS) Zac Sandvig is a proud graduate of Valley High School (VHS), a unique public high school that...

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Zac Sandvig CFO at Tractor Zoom Zac Sandvig is the Chief Financial Officer (CFO) at Tractor Zoom. Sandvig maintains active Certified Public Accountant designation and maintains current membership in his local Society of CPAs. CFO at Tractor Zoom Zac Sandvig is the Chief Financial Officer (CFO) at Tractor Zoom Inc. In his role, CFO Sandvig…

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Zac Sandvig