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Framing in photography is a compositional technique where elements within the scene like windows, doorways, arches, or shadow, etc are used to create a “frame” around the object. This draws the viewer’s eye toward the focal point. This adds depth, and can give the image context.

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The ad shown depicts a car, the photo itself frames the vehicle in the center of the image, giving the audience complete focus on the product they’re selling, composing the other elements create a natural border towards the focus of the car, to picture the BMW in a natural setting. This gives the viewers an ideal of this commercial.

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Rule of thirds is a method in photographic composition where an image is divided into thirds, both horizontally and vertically. By placing a subject along these lines or ant their intersections, photographers can create a more appealing method to showcase more dynamic and appeal to the image and viewers.

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In this advertisement, the viewers are given many cars red, then one card slightly larger to the far left side, a different color from the others. Leaving it out giving an appealing focus, using the rule of thirds.

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Patterns in photographic composition involve captivating ordinary scenes in a visually capturing way by using repetition of visual components, like shapes, colors, textures, and lines. These patterns can either be man-made or natural. This can evoke an emotional appeal to the viewers eyes.

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In this image, lines are depicted at the top, which are repeated lines and few select colors. Giving the emotion of an adrenaline-rush or excitement, which leverages the idea of driving this vehicle through an appealing method of patterns.

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This method in photographic composition occurs when one side of an image mirrors the corresponding side. This creates a visual appeal through balance and symmetry.

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This example is a perfect demonstration to represent the perfect balance. The subject(car) is centered in the middle. Giving that mirroring effect for the viewers.

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Leading lines are a compositional tool that guide the viewer’s eye toward a specific point, direction, or subject within an image. These lines can be either man-made or naturally occurring, and when used strategically, they enhance depth, focus, and overall impact in a photograph.

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This advertisement uses the roads and bridges as a man-made direction towards the viewers eye to the main point of the image, the BMW.

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The unusual camera angle method uses low angles, high angles, and Dutch tilts to deviate from standard eye-level shots. These unconventional viewpoints can dramatically alter a photograph by creating tension, disorientation, or a sense of power or vulnerability, while also emphasizing specific details. This technique ultimately makes images more visually striking and emotionally engaging.

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This advertisement was shot at a low angle, therefore demonstrates dominance and a sense of empowerment. This is because the vehicle is now portrayed as larger and more appealing to the viewers.

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Filling the frame in photo composition means to simply just fill the frame by composing your image where it takes up most of the space in the photograph, minimizing distraction from almost/entirely eliminating background distance. This makes the image a focal point, emphasizing the picture, creating more of an impact.

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In this example, the photo does a close up of the front end car, showcasing the vehicle brand BMW, emphasizing the brand, which is promotional and more impactful on the company of BMW.