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Launching a New Product – GlowSip Smart Bottle

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Launching a New Product – GlowSip Smart Bottle

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Company Name: HydraTech Innovations

1.⁠ ⁠What product/service?

“Our product is called GlowSip, a smart water bottle designed to promote healthy hydration habits. It connects to a mobile app and helps users track their daily water intake.”

2.⁠ ⁠Dealing with what problem? / A solution to what problem?

“Many people forget to drink enough water during the day, especially busy professionals. This often leads to dehydration, which affects health and productivity. GlowSip provides a simple and effective solution to this problem.”

3.⁠ ⁠Its functions/benefits (related to no. 2)

“The GlowSip bottle tracks hydration, reminds users with LED lights, and keeps drinks at the perfect temperature for up to 12 hours. This helps users stay healthy and energized throughout the day.”

4.⁠ ⁠Target Market

“Our target market includes health-conscious young adults, busy professionals, and fitness enthusiasts who want to improve their hydration habits.”

5.⁠ ⁠Marketing Strategies

“We will focus on social media campaigns and influencer collaborations. Additionally, we will participate in health and fitness expos to build strong brand awareness.”

6.⁠ ⁠Members Positions

Each member has a specific role in the discussion:

• Mahyar Arief as the CEO and moderator, leading the meeting and summarizing the final decisions.

• Asep Ridwan as the Product Manager, responsible for explaining the product features and design.

• Diva as the Marketing Director, presenting the marketing strategy.

• Rinanta as the Financial Analyst, explaining production costs and projected profits.

• Albert as the Competitor Analyst, analyzing competitors and identifying market opportunities.

7.⁠ ⁠Other Additional Info (As needed)

“With a selling price of $30 and a production cost of $12, our profit per unit is $18. If we sell 10,000 units, our projected profit for the first quarter will be $180,000.”

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Crisis Management: Handling a Business Challenge

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Crisis Management: Handling a Business Challenge

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·Local Fashion Brand: Sriwijaya
Introduction
Sriwijaya is a local Indonesian fashion brand that has successfully carved out a niche in the market. Its brand identity is built on a foundation of heritage, quality craftsmanship, and timeless elegance, drawing inspiration from the rich history and culture of the Sriwijaya Empire.

·The Business Challenge: A Sudden Quality Control Crisis
The core of the crisis lies in a failure of internal quality control. The brand's promise of "royal quality" was not being upheld in the workshop or the final inspection process.
Specific Issues:
• Reliance on a single, faulty check
• Poor supplier management
• Lack of accountability

·The Business Challenge: Declining sales

Scenario example : A Local Fashion Brand company has experienced a 25% drop in sales over the past two quarters. Customer engagement is low, competitors are gaining market share, and the brand’s online presence is weak. Internal analysis shows outdated marketing strategies and poor customer retention.

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1. ​Coffe Shop Franchise

2. The pricing of the franchise

3. To get the best price and revenue for the franchise

Investor FNB

4. Offering coaching and promo bundling on the franchise

5. CEO Esti , Marketing Manager FIrman, Partner  Khalid, Legal Arif

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Task 1: Launching a new product

1. What product/ service?

2. Dealing with what problem? / a solution to what problem?

3. Its functions/ benefits? (related to no.2)

4. Target market

5. Marketing strategies

6. Members positions (CEO, marketing manager, etc.)

7. Other additional info (as needed)

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1. Strawberry matcha drink

2. Dealing with what problem?/ solution to what problem?

Many people don’t like matcha because it tastes bitter and grassy. But if we add strawberry jam, it becomes sweeter and easier to enjoy.

3. Its functions/ benefits?

This drink is healthy because matcha has antioxidants and strawberry gives vitamin C. It also tastes fresh and unique.

4. Target market

Young people, students, and workers who like trying new drinks and want something healthy but tasty. Our main target is people aged around 15-30 years old.

5. Marketing strategies

We promote on Instagram and TikTok, give discounts for first buyers, and make bundle promos with friends.

6. Members positions

CEO: M. Riza Ubaidillah

Marketing Manager: Fatimah L

Product Manager: Arethusa R

Finance Manager: Intan Bestari

Research Analysts: Grandhi R

7. Other additional info

We can sell this in a small café or online delivery app like GoFood/GrabFood.

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1. What product/service: Crisis Management – Handling a Customer Data Breach

2. Dealing with what problem/ a solution to what problem?

Secure the system and start a forensic audit

Report the issue to Kominfo

Prepare a press release

Support customers with a hotline, FAQs, and compensation

3. It functions/benefits:

Secure the system: Protecting the system from threats and hackers, and preventing the same issues in the future.

Report to Kominfo: Ensuring that the legal documentation complies with the PDP Law and avoiding penalties.

Prepare a press release: Controlling the public narrative and reducing misinformation.

Support customers with hotline and FAQs, as well as compensation: Rebuild customer trust, reduce panic, and showing the company’s empathy and responsibility.

4. Members positions:

Director of Media Strategies – Izza Naufaliyah Fattah

Chief Managing Director – Hepi Nurindah

Regulatory & Ethics Advisor – Sallya Wirawan

Data Protection Officer – Nasa Iman Salomo

Customer Relations Manager – Yulisma Agustina