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Core Idea: Launch a targeted, automated campaign to drive VIP listing sales.

Target Segment: We will focus on a specific group of agents based on their behavior:

Agents who have posted a normal listing within the last week.

AND have not used any VIP listings in the last 2 months.

Mechanism: The system automatically sends a notification to this pre-defined target segment.

Content: The notification provides a direct performance comparison with a similar, anonymized VIP listing (e.g., "Your listing: 10 views vs. a similar VIP listing: 100 views").

Incentive: It includes a compelling offer, like a free trial or an upgrade discount, to encourage immediate action.

Strategy: This targeted approach leverages our own data to create a sense of urgency and demonstrate the value of going VIP to the most relevant users.

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Objective:
To increase visibility, drive qualified traffic, and generate more leads for specific property listings by expanding advertising efforts beyond Google Search Ads — targeting both property seekers and listers across high-reach, high-trust channels in Vietnam.

Current Status

Running Google Search Ads, capturing high-intent traffic.

Seeking to expand reach and improve audience targeting via:

Social media (Facebook & Instagram)

Trusted local online publishers (e.g., VnExpress, Tuổi Trẻ)

Benefits

Capture passive browsers and nurture interest

Higher lead quality through segmentation

Increased credibility with property seekers

Drive more inquiries and platform activity

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Option 1 (free)

Automatic boots: The system will automatically bonus 1 boots if this listing receives no clicks for 2 or 3 days.

Benefit: This ensures that listings always get good traffic, maximizing potential engagement and giving customers peace of mind about their investment.

Option 2 (fee)

Pay for Guaranteed Results: For a small extra fee, customers can get a package that guarantees a minimum number of leads or clicks.

Performance Assurance: If the ad doesn't meet the promised numbers, our system will automatically add free leads or boost the listing to ensure the customer gets the results they paid for.

Low Cost: The fee is small, typically 10-20% of the customer's total VIP fee.

Limited Availability: This package is only offered in select high-demand areas (HN, HCM, ĐN…vvv) to guarantee effectiveness.

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Base on:

+ Vip 7d is the highest proportion. There is no Vip 30d.

+ Unit price/lead: Increases according to the unit price of the listing. The lowest nomal, the highest Vip KC.

+ Apartments have the highest number of Vip , similar to the for sell

+ Individual agent have the highest number of Vip

+ Number of leads/listing: increases according to the unit price of the listing. The lowest normal, the highest Vip KC

+ Rate of no leads: Decreases according to the unit price of the listing. The lowest Vip KC, the highest normal listing

We should:

+ Add Vip 30d option (normally, the buyer journey takes 6 months, seller takes an average of 2-3 months). Discount and give combo 5 normal and 5 boost => increase DAL

+ Increase normal listing price, to shorten the gap in price/lead of normal with VIP listing

+ Increase: Unit price of Vip 7 days. Promote customers to post 10d or more, increase Vip DAL

+ Communicate more strongly about the effectiveness of VIP in terms of lead/listing numbers or low number of listing without leads

+ Primary products have great potential for VIP listings due to high commissions, but due to too much competition, many brokers do not post. Research more Pre.Launching products for primary projects, attract more listings at this stage.

+ In-depth training for B2B customers, increase VIP in the corporate agent.

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Core Idea: To publicly celebrate our most successful VIP agents, turning their achievements into powerful social proof and actionable education for the entire community.

The Problem It Solves: It tackles two major barriers to VIP adoption: skepticism ("Does it really work?") and lack of strategy ("How do I make it work?"). We stop telling customers VIP is valuable and start showing them, through the success of their peers.

The Mechanism (How It Works):

1. Rank & Identify: We create a data-driven leaderboard to rank the most effective VIP agents based on performance metrics (not just spending).

2. Recognize & Reward: The top agents are publicly honored as "VIP Champions" with a profile badge and features on our site.

3. Share & Educate: We then interview these champions to create authentic case studies and "how-to" content that we share with all users.

The Business Payoff (A Win-Win-Win):

For Our Company: It creates a powerful engine for authentic marketing content (social proof) and fosters a competitive community that drives VIP adoption.

For Top Agents: It offers them free, powerful publicity that builds their personal brand and attracts new clients.

For Other Agents: It provides them with a clear blueprint for success and the motivation to achieve it.

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1/ Launch Pro Packages & Loyalty Rewards

Create bundled 3–6 month packages with fixed number of VIP listings, Boost credits, and premium support

Introduce loyalty tiers with additional perks for consistent VIP users (e.g. free Boosts, visibility badges)

Rationale:

Bundling encourages longer-term commitment and reduces perceived cost per listing.

Loyalty tiers reward consistency and reinforce value over time.

Success of the trial membership packages

2/ Strengthen Product Differentiation for VIP Listings:

Add premium features exclusive to VIP listings (e.g. AI-generated listing descriptions, Video uploads, Priority ranking in search, etc.)

Promote real success stories of users who converted leads via VIP

Rationale:

Differentiated features justify the premium cost and increase perceived ROI.

Real user success stories create social proof and trust.

3/ Segment-based Promotions:

Give first-time paying users 1 free VIP credit (Welcome VIP Trial)

Launch seasonal credit-back promotions for VIP in low-activity periods

Rationale:

Low-converting users need a push or incentive to try VIP.

Targeted promos reduce hesitation and trigger re-evaluation.

4/ In-product Smart Prompts:

Pop-ups suggesting VIP upgrades for listings with low leads or high competition

Display potential lead uplift when using VIP

Rationale:

When users are shown that VIP could solve their current problem (e.g. no leads), they are more likely to act.

Timely, contextual nudges unlock adoption more than mass marketing.

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Situation: Normal listing is cheap and still provide benefits for users.

Idea: Make benefits of VIP clearer

Qualify lead guarantee + Changing display rule of listing (At least 1 qualified lead per VIP <-- Apply model to show VIP to placement that can will convert to leads, other than normal display rule).

Design VIP packges or added benefits for users (Buying 10 normal a days or 2 days recieved 2 VIP discounts 50%).

Intergrate CRM of agents/ company to get leads in realtime

VIP listing - buyers can call for free via a VIP listings 1 time a days for call less than 1-2 minutes.

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Optimization ideas from old customer files:

Apartment sales: Offer packages of 10-20-30 VIP listings with free "Highlight" + "Boost" features (similar to the Membership package) → Aim to increase the current number (9,439) by at least 10%.

Land sales / Private house sales: Post 1 VIP listing and get 3 free Normal listings → Since Normal listings are their preferred product, giving free Normal listings with each VIP purchase will motivate them to post VIP listings.

Street-front properties / Apartment rentals / Project land plots: Buy 1 VIP listing and get 1 free VIP listing.

New ideas:

Official VIP: A non-expiring VIP listing exclusively for developers, sold based on the project duration. It includes a dedicated hotline and is always pinned at the top position. This is charged at a premium price, similar to the homepage banner, and displayed at the top of main and sub-project pages.

Flash VIP: A feature allowing VIP listings to be pushed to the top for a specific time slot (15–30 minutes). Users must bid for the top position.

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To encourage long-term customer engagement and increase average order value, we will offer customizable VIP membership packages.

Customizable Listings: Customers can choose the number of VIP listings they want based on their membership rank:

VIP Diamond: Minimum of 5 listings.

VIP Gold: Minimum of 10 listings.

VIP Silver: Minimum of 15 listings.

Special Discounts: These packages come with an overall discount of 15-20% on the total price.

Membership Duration: Packages will be valid for 3 to 6 months, depending on the membership rank, helping customers optimize costs and maximize service usage.

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Core Idea: To launch a comprehensive sales training program to accelerate the growth of VIP listings. The training will focus on improving our sales team’s ability to persuade clients, communicate the value of VIP listings, and confidently handle objections.

The initiative will begin with assessing current sales performance to identify gaps, followed by designing a curriculum that combines practical workshops, role-playing, case studies, and sales toolkits tailored for VIP product selling. After rolling out the training, we will implement ongoing coaching and performance monitoring to reinforce skills and ensure behavior change.

By equipping the sales team with stronger consultative and persuasive selling techniques, we expect to increase VIP listing sales volume, boost overall revenue, and build a sustainable model for continuous sales growth and client engagement

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Core Idea: Enhance our VIP listings by integrating a "Performance Guarantee" as a standard feature at no extra cost. This guarantee is automatically included with every VIP purchase.

The Problem It Solves: It directly addresses the primary customer hesitation: "Is the high price of VIP worth the risk?" By offering a built-in guarantee, we eliminate this risk and justify the premium investment.

The Mechanism (How It Works):

Automatic Guarantee: Every VIP listing is automatically covered by our Performance Guarantee.

Data-Driven KPIs: We set a clear, data-backed performance target for each listing (e.g., "This VIP listing is guaranteed to achieve at least 100 views").

The "Make-Good" Promise: If the target is not met by the expiration date, the customer automatically receives a partial credit for future services.

The Strategy (How We Implement It Safely):

This will be a phased, data-driven rollout.

We will start with a pilot program in select, "data-rich" areas to test our KPI models and financial impact before a full launch.

The Business Payoff (Why We Do It):

This initiative justifies the premium price, builds significant customer trust, and is expected to directly drive a higher VIP conversion rate. It transforms a "cost" into a risk-free "investment" for our customers.

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Insight:

Apartments: Users are willing to post VIP listings and post in bulk within a short timeframe for projects. However, VIP listings quickly get pushed down like regular listings.

Residential houses and land plots: Users prefer posting regular listings because their inventory is large, and many use “ghost posting” techniques.

Real estate leads: The actual number of quality real estate leads is not high, but those that exist are highly valuable. → Committing to a fixed number of leads is difficult.

Features :VIP Follow:

VIP listings can be designed to target users based on their search behavior, ensuring we reach those already actively looking for the customer’s type of property.

VIP listings could also be compared directly with other listings the user is currently viewing.