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It shows how the product work in the perspective of a car driver.

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AVANTO Reflective Running Light Belt with Zipper Pocket

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It shows the instructions of the product and make it simple and easy.

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In this video is gave multiple examples of the product been used.

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The promotional video featured pedestrians walking in the dark with a car behind them. Pedestrians are almost invisible from the car's perspective. From the third perspective, a transition is made when the car is about to hit a pedestrian. Show the product and reproduce the scene just now, but the pedestrian uses our product to make the car detect the pedestrian at a long distance.

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I'm not confidence with creative assignments, this is my weak point. I will try my best to achieve 80 possibilities.

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1. spicy ice cream
2. battery bank but gas powered
3. flying boots
4. Smart lipstick that automatically matches the colour of your outfit.
5.A botanical bouquet that emits a natural fragrance.
6.Magic notebook that automatically turns pages and saves notes.
7.Puzzles with customisable shapes that can be created in a variety of shapes.
8.High heels with invisible properties that can be worn anywhere to remain undetected.
9.Hair barrettes that glow for increased safety when running at night.
10.Potted plants that grow and prune themselves and can continue to grow when you forget to water them.
11.Home automation systems that automatically adjust the temperature and lights according to your habits and preferences.
12.A smart bin based on AI technology that sorts and automatically disposes of your rubbish.
13.An edible cosmetic that replenishes nutrients and makes your skin healthier
14. A hand warmer that looks like a coffee mug and keeps your hands warm
15.A high-tech smart mirror that detects your skin type and recommends the right skincare products for you
16.A folding bicycle that makes it easy to carry and store
17.A self-filling water bottle that automatically senses and adds the right amount of water.
18. Plant pots that can be suspended in the air to create a very unique interior decorative effect.
19. A smart mirror based on VR technology that allows you to try on clothes and cosmetics.
20.An automatic translation headset that can translate conversations between different languages in real time.
21. A smart hat with water and UV protection that provides better protection when you are outdoors.
22.A dog kennel that cleans itself to provide a healthier environment for your pet.
23. A health management system based on AI technology that can tailor your diet and exercise plan based on your body data.
24. A solar-powered electric car that allows you to get around the city with ease.
25.An automated cooking robot that can cook all kinds of food for you.
26.A smartphone with a transparent case that allows you to see how the inside works.
27. A customised holographic projection watch that allows you to see holographic projections anywhere, anytime.
28. A smart air conditioner that can adjust the temperature according to your brain waves.
29. A bed robot that automatically washes, disinfects and dries your bed linen.
30. A wearable smart fitness suit that records your exercise data and body metrics, and provides personalised fitness advice.
31. A smart cutlery that automatically recognises the food you put on the table and tells you its nutritional content and calories.
32. A smart shower system that automatically adjusts the temperature and pressure of the water.
33. A smart eyewear that allows you to see the stars and planets in the sky whenever you want.
34 A smart necklace that traps pollutants and bacteria in the air.
35.A portable 3D scanner that can transform any object into a 3D model and print it out.
36. A smart headset that can recognise your mood and recommend the right music for you.
37.A detachable, modular smart home system that can be freely combined and disassembled to suit your needs.
38. A nano-coating that provides a permanent self-cleaning function for your vehicle.
39.A smart gastroscope that automatically senses your eating habits and recommends healthy eating solutions for you.
40. A smartphone case that can translate any language for your phone through AI technology.
41. A smart eye mask that automatically adjusts your breathing and heart rate to help you fall asleep.
42.A smart earring that automatically recognises the song you're listening to and recommends similar songs for you.
43.A smart coffee mug that automatically adjusts its caffeine level according to your body metrics.
44.A smart planter that automatically provides your plants with the right amount of light and water.
45. A smart wardrobe that automatically adjusts the temperature and humidity to keep your clothes and shoes.
46. A smart pet feeder that automatically provides food and water for your cat or dog.
47. a self-repairing glass
48. A chair that intelligently and automatically adjusts its temperature
49. A hair clip that automatically changes colour
50. a selfie stick that automatically takes photos
51. a flower pot that automatically waters plants
52. A clothes drying rack that automatically dries clothes
53. A mattress that automatically records the quality of sleep
54. A floor lamp with automatic light adjustment
55. An intelligent bin that automatically identifies objects
56. A coffee machine that automatically makes coffee
57. A floor sweeper that automatically cleans the floor
58. An air purifier that automatically disinfects the air
59. A multifunctional oven that automatically bakes bread
60. An intelligent wardrobe that automatically sorts clothes
61. A clothes folding machine that automatically folds clothes
62. A puzzle robot with automatic puzzle making
63. An intelligent shower room with automatic showering
64. An intelligent kitchen with automatic cooking
65. A machine that automatically makes cocktails
66. A nail polish machine that automatically applies nail polish
67. A vegetable cutter that automatically cuts vegetables
68. A paper towel folding machine that automatically folds paper towels
69. An intelligent feeder that can automatically feed a pet
70. A kind of aquarium cleaning machine that can automatically clean the aquarium
71. An intelligent shower that can automatically adjust the water temperature
72. A plant nanny robot that can automatically take care of plants
73. A haircutting robot that automatically cuts haircuts
74. A massage chair with automatic massage
75. A waste removal robot that automatically collects waste
76. A perfume sprayer that automatically sprays perfume
77. An intelligent toilet that automatically adjusts the water level
78. A smart window that opens automatically
79. A smart pan that automatically adjusts the cooking temperature and time to make your cooking easier.
80.A machine that automatically applies make-up and can complete the perfect look for you.

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I want to promote the glowing hairband idea.
I will promote the portability, security and versatility of my products. Because my product is essentially a hair band, portability is its biggest feature, and safety is the main function of this product. The versatility is because the carrier of the hair band itself has great versatility, not only It can be used on people, but also on objects or small animals.

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my target audience are people who liked to have a walk outdoor or walk their pet at night.
• Age range
All age group

• Personal interests;
people who interested in outdoor exercise.

• The personal and professional networks to which they belong. Having done this, you need to get specific and ask the following questions:

• Which platforms (including social media platforms) are members of my (potential) audience using?
Every major social media platforms. For example, Facebook, Twitter and Instagram.  Also TV and radio.

• How often do members of my (potential) audience use the platforms, e.g., daily? Every few days? Weekly?
Daily

• What kinds of content do they enjoy consuming, e.g., videos, essays, memes, GIFs?
For my potential audience, videos and articles are the best way to promote.

• How can your content enrich the life of your (potential) audience members? ‘Enrich the life’ can range from improving their health and fitness, to entertaining them, to simply giving consumers some light ‘lulz’ during their working day.
My product is a luminous headband whose main function is to make the user stand out in the absence of light. This increases user's safety.

• How does your content differ from similar content available online? What is the point of difference?
My content will focus on security and give examples of how the product protects the user. This is for the audience to have more trust in the safety of the product.

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Author links open overlay panelJoanne M. Wood a et al. (2011) Using reflective clothing to enhance the conspicuity of bicyclists at night, Accident Analysis & Prevention. Pergamon. Available at: https://www.sciencedirect.com/science/article/pii/S0001457511002752 (Accessed: March 31, 2023).
This document shows the dangers of cyclists riding at night and the increased safety for cyclists after using reflective vests.

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JKSafety (no date) How safety vests improve your visibility-let's find out, JKSafety. Available at: https://jksafety.com/blogs/jksafety-blogs/how-safety-vests-improve-your-visibility-lets-find-out (Accessed: March 31, 2023).
This source emphasizes the importance of nighttime visibility and gives reasons for using reflective or glowing products.

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Author links open overlay panelJoanne M. Wood a et al. (2011) Using reflective clothing to enhance the conspicuity of bicyclists at night, Accident Analysis & Prevention. Pergamon. Available at: https://www.sciencedirect.com/science/article/pii/S0001457511002752 (Accessed: March 31, 2023).

Bumgardner, W. (2020) Options for lighting the way during your walks at night, Verywell Fit. Verywell Fit. Available at: https://www.verywellfit.com/lights-for-night-visibility-walking-safety-3436837 (Accessed: March 31, 2023).

JKSafety (no date) How safety vests improve your visibility-let's find out, JKSafety. Available at: https://jksafety.com/blogs/jksafety-blogs/how-safety-vests-improve-your-visibility-lets-find-out (Accessed: March 31, 2023).

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Bumgardner, W. (2020) Options for lighting the way during your walks at night, Verywell Fit. Verywell Fit. Available at: https://www.verywellfit.com/lights-for-night-visibility-walking-safety-3436837 (Accessed: March 31, 2023).
This source presents data on pedestrians killed by vehicles at night, providing evidence for the use of glowing products at night.