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How do we tackle the 'all girls' education within the CSG talking point?

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How do we tackle the 'all girls' education within the CSG talking point?

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How does it translate to our market. It seemed like the data related to markets different than ours. We are unusual with only one girls school and such a culture towards strong publics.

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How does it translate to our market. It seemed like the data related to markets different than ours. We are unusual with only one girls school and such a culture towards strong publics.

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Did they really have a true sense of our school and our market and our "competitors"?

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Did they really have a true sense of our school and our market and our "competitors"?

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How does traditional admissions strategy (events/open houses, etc.) need to shift if students are primarily making the decisions?

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I found the point that Michael reiterated today on our messages not being consistent between lower and upper school compelling.  How can we make sure we are addressing?

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I found the point that Michael reiterated today on our messages not being consistent between lower and upper school compelling.  How can we make sure we are addressing?

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how do you tackle the nuances between PYC, LS, MS and US

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how do you tackle the nuances between PYC, LS, MS and US

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How might we be more bold in our messaging about outcomes other than college matriculation? How might we convey the value of learning for life beyond college?

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How might we be more bold in our messaging about outcomes other than college matriculation? How might we convey the value of learning for life beyond college?

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If the first time we hear from parents is when they apply, how do we know that our marketing is effective?  Are we missing more opportunities?

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If the first time we hear from parents is when they apply, how do we know that our marketing is effective?  Are we missing more opportunities?

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What do we need to change to alter our focus from admissions to enrollment management?

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How do we continue to drive diversity and a community of belonging without being caught up in politics? The report indicated that diversity was important to people as they decide.

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How do we continue to drive diversity and a community of belonging without being caught up in politics? The report indicated that diversity was important to people as they decide.

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How do we effectively include our physical space into the messaging? A lot of the report focused on digital and print, but our physical space is included in our brand and appeal as well.

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I agree with the previous comment. How do we translate the values - confidence, sense of female empowerment and trust, leadership, etc. that are values of an all girl education. My dad made me come to CSG to go to th best college, but the ancillary benefits have proved to be so much greater.

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I agree with the previous comment. How do we translate the values - confidence, sense of female empowerment and trust, leadership, etc. that are values of an all girl education. My dad made me come to CSG to go to th best college, but the ancillary benefits have proved to be so much greater.

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How do we change the narrative re: attrition and academic excellence with internal communities?

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How do we change the narrative re: attrition and academic excellence with internal communities?

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How do we dispel the myth that our academic program is not strong?  We have so many alums that prove this point is not true.

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How do we dispel the myth that our academic program is not strong?  We have so many alums that prove this point is not true.

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The need for different strategies for different generations.

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The need for different strategies for different generations.

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How do we better control the narrative around what “all girl” means to remove misconceptions?

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How do we make decisions about priorities on the enrollment management spectrum?

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How do we make decisions about priorities on the enrollment management spectrum?

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With the growth of Columbus, what is our target market and how may it change?

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With the growth of Columbus, what is our target market and how may it change?

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How do we galvanize our internal communities?

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How do we galvanize our internal communities?

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The paradox of rigor is tough. Perhaps being all things to all people is the wrong thinking. Rigor should be our calling card — don’t shy away from it.

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How do we leverage the opportunity celebrating 125 years to rebrand/refocus the message of our value add to the community?

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How do we leverage the opportunity celebrating 125 years to rebrand/refocus the message of our value add to the community?

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Change can be uncomfortable for some. So as we move towards a more bold messaging, even if most are on board, we may some who are not on board and so are we okay with losing "a few" to gain "the many"?

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I think the opportunities and challenges overlap. How do we distinguish ourselves as a school. Why is our "product" different, special, etc. 

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I think the opportunities and challenges overlap. How do we distinguish ourselves as a school. Why is our "product" different, special, etc. 

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There are enough girls coming to/living in Columbus to meet our enrollment goals if we can figure out how to reach them

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There are enough girls coming to/living in Columbus to meet our enrollment goals if we can figure out how to reach them

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While there may be enough girls, school-aged population is declining in some areas that would traditionally be places where we would market to families. How might we determine new markets to break into?

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While there may be enough girls, school-aged population is declining in some areas that would traditionally be places where we would market to families. How might we determine new markets to break into?

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Dovetailing with Michael’s presentation, but better defining what CSG offer, who we are, what we stand for, etc., to overcome misinformation.  As Chelsie has always said, once people come in the door, they’re sold

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We should be able to capitalize on the growth and excitement of Columbus.  Families will be moving into the city from areas that have independent schools and will understand and value CSG's mission.

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We should be able to capitalize on the growth and excitement of Columbus.  Families will be moving into the city from areas that have independent schools and will understand and value CSG's mission.

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We have many untapped market areas  for growth. 

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We have many untapped market areas  for growth. 

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We are losing full paying students at a faster rate.   How do we maintain our 'best choice' status for everyone and still celebrate our diverse population as a strength and a point of differentiation?  

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We are losing full paying students at a faster rate.   How do we maintain our 'best choice' status for everyone and still celebrate our diverse population as a strength and a point of differentiation?  

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Inflation and other economic changes are going to make millenial parents ask about the investment in tuition. How might we look at our tuition model to ensure we are accessible to growing families?

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Inflation and other economic changes are going to make millenial parents ask about the investment in tuition. How might we look at our tuition model to ensure we are accessible to growing families?

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Always demonstrating the value of a CSG education, esp. with strong alternatives, incl strong public school choices.

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Even with an increase in population, Millennials and GenZ bring their own sets of challenges (Desire to not have kids or just one child, growing discernment with higher education, rising living costs, etc.). How can we navigate those challenges and meet our goals?

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We have an opportunity to strengthen resources for mental health at CSG.

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We have an opportunity to strengthen resources for mental health at CSG.

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Be bold in our convictions and own our position of strength

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Be bold in our convictions and own our position of strength

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What are we prioritizing for our effort and energy?

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What are we prioritizing for our effort and energy?

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Strong communication strategy, I think we are already on our way.

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Strong communication strategy, I think we are already on our way.

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Executing the unified but broad based marketing and communication strategy Michael laid out today.  Think with a bold, clear message of who we are and where our girls go in life will fill the seats.  Also can we get better CSG swag so we can see the message walking around the city?

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Executing the unified but broad based marketing and communication strategy Michael laid out today.  Think with a bold, clear message of who we are and where our girls go in life will fill the seats.  Also can we get better CSG swag so we can see the message walking around the city?

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targeted strategy for the right audiences

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targeted strategy for the right audiences

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Affirming that we want to be and data to support that, or experiences or examples to support that.

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Affirming that we want to be and data to support that, or experiences or examples to support that.

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where is the wealth in Columbus? where are the girls? what are their interests?

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where is the wealth in Columbus? where are the girls? what are their interests?

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continued pulse on student and parent population

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continued pulse on student and parent population

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where might we identify other populations of students to serve (i.e. international students; home-schooled students, etc.)

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where might we identify other populations of students to serve (i.e. international students; home-schooled students, etc.)

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Clarity around how CSG describes academic rigor and development rooted in "Forte et Gratum"?

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Clarity around how CSG describes academic rigor and development rooted in "Forte et Gratum"?

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how do we boldly own our excellence with Stem?

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how do we boldly own our excellence with Stem?