# data[].attributes.body
Yeha Leung, also known as Creepy Yeha, is a New York fashion designer known for her signature body harnesses and various outfit combinations made out of her custom belts. Yeha's unique belt and harness fashion combinations has made her quite well known in the alternative "bad girl" side of the fashion industry, and she has made pieces specifically for famous artists such as FKA Twigs, Megan Thee Stallion, Solange, and more. Her personal brand has been in my attention for a long time, because her overall red aesthetic along with the combination of fuzzy flowing robes and custom belt clothing items is such a unique and original branding that it is hard to ever replicate it. Her pieces can be picked out amongst hundreds because of how specific and high quality they are, which is what I think makes the best for a good personal brand. She has made a huge name for herself, and is one of the people I look up to the most of the designers I follow.

# data[].attributes.body
Vivienne Westwood was a very influential designer in the early 70s - 90s in London. Her clothing was heavily based around rebellion and social movements of the time, and were originally inspired by punks in her local area. Her brand has come back into the spotlight in more recent years due to being shown in media such as popular anime Nana and being worn by various high fashion models and celebrities. Vivienne's personal branding has always stood out to me because she used her platform as an artist to make statements about the things going on in the world at the time and became a symbol in the fashion industry for the misfits and outcasts of each generation.

# data[].attributes.body
Jaded Youth, also known as Samantha Ng, is a tattoo artist working out of Los Angeles, California. She was born and raised in Hong Kong and grew up with an intense love for drawing and illustration. She has become relatively famous among the tattoo scene in LA and is well respected for her ability to combine her love of creepy alternative artwork with traditional style of her Asian heritage. Her personal brand has always stood out to me for as long as I have known of her, and similarly to Creepy Gals, is someone that I have taken great aesthetic inspiration from and respect her values and interests as an artist.

# data[].attributes.body
Martine Ali is a Brooklyn-based designer that creates chain jewelry and bags that are designed to represent the grunge and hip hop culture of the 90s. She still hand makes each of her pieces in her Brooklyn studio, even after becoming big enough to make pieces for celebrities in the caliber of Lady Gaga, SZA, Bad Bunny, Kendrick Lamar, and more. Her personal brand to me represents raw creativity and individualism, as well as being able to embrace both traditionalism and modernity.

# data[].attributes.body
Creepy Gals is the alias of an illustrator and animator named Linda in California. Over the years she has turned her artwork into an empire, creating a variety of dolls, furniture, clothing, etc. out of her own personal Valentine/Love aesthetic, which is now often coined as "Creepy Gal-core" across the United States. She has become one of my biggest personal influences in the way I dress and how my house looks, and I am heavily attracted to her personal branding because of how she has been able to made pieces that are immediately recognizable as her.

# data[].attributes.body
Davina India is a German 3D fashion designer famous for their cyber futuristic art that is completely digital. Their personal brand heavily appeals to me because it is the type of aesthetic and fashion I am interested in and they are revolutionizing the future of the fashion industry.