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The Ministry of Tourism, Arts, and Culture of Malaysia (MOTAC) and the United Nations World Tourism Organization (UNWTO) will co-host the 6th World Tourism Conference (WTC) in Kota Kinabalu, Sabah. The selection of Sabah again is a testament to the commitment and leadership of the state government, which has always led to the sustainable and consistent development of the tourism sector to successfully position Sabah as a major tourist destination on the international stage. Alongside UNWTO officials, the conference features some 30 expert speakers comprising government policy makers, industry leaders and leading academicians in championing thought leadership on tourism futures and strategies driving tourism’s recovery and resilience in a post-pandemic world. Particularly in advancing a more sustainable tourism recovery that embraces energy transition and carbon neutrality. This is one of the major highlights of the conference.In her welcoming address, Datuk Hajah Saraya Arbi, Secretary-General of the Ministry of Tourism, Arts and Culture Malaysia acknowledged the tremendous impact of the worldwide pandemic and multiple crises which continue to disrupt the tourism sector’s growth trajectory. For instance, as tourism recovery gets underway, the boundaries between work, home, leisure and travel become increasingly blurred, requiring greater cross- collaboration between tourism and transport, health, security, cities and urban systems towards greater liveability and quality of life for both visitors and residents alike. These are just some of the exciting new prospects that will be explored during the 3-day conference. Therefore the chosen theme of "Tourism Futures Reimagined" will inspire deep insights on the challenges, opportunities, trends and forecasts shaping the future of the industry.

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WTC, whose theme is "Tourism Futures Reimagined," aims to establish an interdisciplinary platform for thought leadership on tourism futures and strategies pushing tourism's recovery and resiliency in a post-pandemic world.

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The committee is expecting 700-1200 international and local participants to convene in Sabah and also from more than 60 countries to reconnect and reassess tourism’s recovery in the aftermath of the worldwide pandemic.

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The Ministry of Tourism, Arts, and Culture of Malaysia (MOTAC) and the United Nations World Tourism Organization (UNWTO) will co-host the 6th World Tourism Conference (WTC) in Kota Kinabalu, Sabah.
The last time Sabah hosted this event was in 2010, and the selection of Sabah again is a testament to the commitment and leadership of the state government, which has always led to the sustainable and consistent development of the tourism sector in order to successfully position Sabah as a major tourist destination on the international stage.

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6th World Tourism Conference (WTC), Kota Kinabalu

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6th World Tourism Conference (WTC), Kota Kinabalu