# data[].attributes.body
How do Sports Media Platforms Effectively Attempt to Connect with Youth Fans?

# data[].attributes.body
Effectiveness

Youth Fans

Proffessional Sports Leagues

Attention Span

Sports Video Games

# data[].attributes.body
How fan engagement has been measured

NFL v NBA v MLB viewership

Targeted fan demographics

Attention Span (specifically related to viewing long sports games)

Connection between decreased attention spans and youth engagement in sports

Causes of decreased attention spans

# data[].attributes.body
To inform professional sports leagues who are attempting to connect with young fans how effective their strategies and to describe potential new forms of marketing stratgies.

# data[].attributes.headline
Reaching the kids: NFL youth marketing and media

# data[].attributes.subject
Reaching the kids: NFL youth marketing and media

# data[].attributes.body
Montez de Oca, J., Meyer, B., & Scholes, J. (2016). Reaching the kids: NFL youth marketing and media. Popular Communication, 14(1), 3–11. https://doi-org.jeffcolibrary.idm.oclc.org/10.1080/15405702.2015.1084623

# data[].attributes.attachment_link.readable_text
Evergreen Library is closed for redesign. Alternative services are now available. Learn more.

First time here? Welcome!

To register, enter your library card number and PIN, then follow along with the prompts.

Having trouble?

# data[].attributes.attachment_link.title
Log In | Jefferson County Public Library | BiblioCommons

# data[].attributes.attachment_link.description
Explore Jefferson County Public Library. New titles, recently rated, and recently tagged by the library community.

# data[].attributes.headline
Sports Sponsorships of Food and Nonalcoholic Beverages

# data[].attributes.subject
Sports Sponsorships of Food and Nonalcoholic Beverages

# data[].attributes.body
Bragg, M. A., Miller, A. N., Roberto, C. A., Sam, R., Sarda, V., Harris, J. L., & Brownell, K. D. (2018). Sports Sponsorships of Food and Nonalcoholic Beverages. Pediatrics, 141(4), e20172822. https://doi.org/10.1542/peds.2017-2822

# data[].attributes.attachment_link.readable_text
Evergreen Library is closed for redesign. Alternative services are now available. Learn more.

First time here? Welcome!

To register, enter your library card number and PIN, then follow along with the prompts.

Having trouble?

# data[].attributes.attachment_link.title
Log In | Jefferson County Public Library | BiblioCommons

# data[].attributes.attachment_link.description
Explore Jefferson County Public Library. New titles, recently rated, and recently tagged by the library community.

# data[].attributes.headline
Child Social Media Influencers and Unhealthy Food Product Placement

# data[].attributes.subject
Child Social Media Influencers and Unhealthy Food Product Placement

# data[].attributes.body
Alruwaily, A., Mangold, C., Greene, T., Arshonsky, J., Cassidy, O., Pomeranz, J. L., & Bragg, M. (2020). Child Social Media Influencers and Unhealthy Food Product Placement. Pediatrics, 146(5), e20194057. https://doi.org/10.1542/peds.2019-4057

# data[].attributes.attachment_link.title
Log In | Jefferson County Public Library | BiblioCommons

# data[].attributes.attachment_link.description
Explore Jefferson County Public Library. New titles, recently rated, and recently tagged by the library community.

# data[].attributes.headline
Factors Motivating sports Broadcast viewership with Fan identiFication as a Mediator

# data[].attributes.subject
Factors Motivating sports Broadcast viewership with Fan identiFication as a Mediator

# data[].attributes.body
Anne Wan-Ling Hu, & Lin-Ru Tang. (2010). Factors Motivating Sports Broadcast Viewership with Fan Identification as a Mediator. Social Behavior & Personality: An International Journal, 38(5), 681–689. https://doi-org.jeffcolibrary.idm.oclc.org/10.2224/sbp.2010.38.5.681

# data[].attributes.attachment_link.readable_text
Evergreen Library is closed for redesign. Alternative services are now available. Learn more.

First time here? Welcome!

To register, enter your library card number and PIN, then follow along with the prompts.

Having trouble?

# data[].attributes.attachment_link.title
Log In | Jefferson County Public Library | BiblioCommons

# data[].attributes.attachment_link.description
Explore Jefferson County Public Library. New titles, recently rated, and recently tagged by the library community.

# data[].attributes.headline
Does Playing Sports Video Games Predict Increased Involvement in Real-Life Sports Over Several Years Among Older Adolescents and Emerging Adults?

# data[].attributes.subject
Does Playing Sports Video Games Predict Increased Involvement in Real-Life Sports Over Several Years Among Older Adolescents and Emerging Adults?

# data[].attributes.body
Adachi, P., & Willoughby, T. (2016). Does Playing Sports Video Games Predict Increased Involvement in Real-Life Sports Over Several Years Among Older Adolescents and Emerging Adults? Journal of Youth & Adolescence, 45(2), 391–401. https://doi-org.jeffcolibrary.idm.oclc.org/10.1007/s10964-015-0312-2

# data[].attributes.attachment_link.readable_text
Evergreen Library is closed for redesign. Alternative services are now available. Learn more.

First time here? Welcome!

To register, enter your library card number and PIN, then follow along with the prompts.

Having trouble?

# data[].attributes.attachment_link.title
Log In | Jefferson County Public Library | BiblioCommons

# data[].attributes.attachment_link.description
Explore Jefferson County Public Library. New titles, recently rated, and recently tagged by the library community.

# data[].attributes.headline
It’s Not How Much You Play, but How Much You Enjoy the Game: The Longitudinal Associations Between Adolescents’ Self-Esteem and the Frequency Versus Enjoyment of Involvement in Sports

# data[].attributes.subject
It’s Not How Much You Play, but How Much You Enjoy the Game: The Longitudinal Associations Between Adolescents’ Self-Esteem and the Frequency Versus Enjoyment of Involvement in Sports

# data[].attributes.body
Adachi, P. J., & Willoughby, T. (2014). It's not how much you play, but how much you enjoy the game: the longitudinal associations between adolescents' self-esteem and the frequency versus enjoyment of involvement in sports. Journal of youth and adolescence, 43(1), 137–145. https://doi.org/10.1007/s10964-013-9988-3

# data[].attributes.headline
The effect of identification with a sports team and its performance on the willingness of fans to pay for team products

# data[].attributes.subject
The effect of identification with a sports team and its performance on the willingness of fans to pay for team products

# data[].attributes.body
Shtudiner, Z., Tohar, G., & Kantor, J. (2022). The effect of identification with a sports team and its performance on the willingness of fans to pay for team products. Managerial and Decision Economics, 43(3), 607–615. https://doi.org/10.1002/mde.3405

# data[].attributes.attachment_link.title
The Effect of Identification with a Sports Team and its Performance on the Willingness of Fans to Pay for Team Products

# data[].attributes.attachment_link.description
Purpose: The goal of this research is to examine the connection between the degree of identification, the performance of the team (both subjective and objective