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Social media has without a doubt led to the rapid consumption of fashion as the life cycle of fashion trends is decreasing from what was once years to just a couple of months. This is caused by the ‘influencer model’, which sees individuals posting various try-on hauls, which are a result of brand collaborations or people trying to show out for their favourite brands. (Meer)

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Democratization:

The ubiquity of social media has led to the democratization of fashion, where fashion trends are no longer monopolized by celebrities. Everyone who is a fashion enthusiast can post aesthetics to share as well as build an audience, and fashion has thus become more diverse.

Timeliness:

Social media offers people the opportunity to share content anytime, anywhere. When consumers make comments, both brands and fashion bloggers can respond and interact in a timely manner. Similarly, due to the timeliness of social media, this has led to a rapid iteration of fashion, where the style people are looking for at the moment may be replaced by a new trend after a while.

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What are the differences of food preference in before and today?

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What are the differences of food preference in before and today?

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In the past, food was mainly used as a necessity. People needed food to satiate their stomachs. And now with your social media, people's perception of food has changed. The role of food has also been added to entertainment. For example, when people were thirsty, they usually chose to drink water in the past. Whereas, with the catalyst of social media, there are more options for thirst-quenching products. At this point, people are not only satisfying their physical needs, but also their spiritual needs.

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What kinds of people group are impacted most?

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What kinds of people group are impacted most?

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Meer: https://www.meer.com/en/71811-the-impact-of-social-media-on-the-fashion-industry#:~:text=This%20is%20caused%20by%20the,the%20direction%20of%20fashion%20trends.

The Fashion Network: https://thefashionetwork.com/how-social-media-has-changed-the-game-in-the-fashion-industry/

De Mode: https://www.demodemagazine.com/fashion-and-social-media-how-social-media-is-changing-the-fashion-industry-de-mode-global

Fashinnovation: https://fashinnovation.nyc/how-social-media-influences-fashion-trends/

Sproutsocial: https://sproutsocial.com/insights/social-media-statistics/

Luisazhou: https://www.luisazhou.com/blog/social-media-demographics/#:~:text=Social%20media%20demographics%20in%20the%20United%20States,-72%25%20of%20US&text=Those%20between%20the%20ages%20of,and%2065%2B%20(45%25).

Sodexo: https://uk.sodexo.com/insights/market-trends/education/how-social-media-is-influencing-what-young-people-eat.html#:~:text=Furthermore%2C%20research%20indicates%20that%20social,shown%20(BBC%2C%202021).

SocialStar: https://officialsocialstar.com/blogs/blog/how-social-media-influences-food-trends

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For the most part, fashion used to be a two-dimensional, one-sided industry. Brands put their clothing in magazines and users consumed ideas and inspiration by flipping through the pages. Models walked in fashion shows, and users hoped and prayed that part of it would be covered on television somewhere so they could watch. The fashion industry created the trendsetters and users followed the trends. Users didn’t have a say in what they were consuming, they could only opt out of trends that they didn’t like. Social media has reframed this structure, allowing users to not only consume fashion but to also contribute to it. (The Fashion Network)

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This is a group of people who have had an impact on fashion before social media began to develop, and whose fashion style becomes known through other communication channels such as news and magazines, thus gaining a following.

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I separate the ‘Influencers’ from ‘Celebrities’. I think Influencer is more representative of following the people who have become well known due to the development of social media, mainly account bloggers, or people who have sustained influence due to hot topics. there are more influencers than celebrities, and influencer is more of a diversified influence than celebrities who have a more popular and long-term influence. Influencers are more diverse than celebrities.

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Ordinary users, on the other hand, are the most numerous people in the social media and fashion market. Before the development of social media, the average user had little to no say in fashion trends. And after the development of social media, the remarks of ordinary users will be noticed in other ways such as retweeting or liking. And when the average user focuses on a certain direction, the fashion trend will be tilted. Even though Celebrities and Influencers are the main influencers of fashion trends, when ordinary users collectively focus on or speak out on a topic, the influence is no less than that of Celebrities and Influencers.

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72% of people in the US use social media

YouTube is the most popular social media platform in the US

People spend 147 minutes per day on social media

Those aged 40-44 are the most active social media users are

54% of social media users are male versus 46% who are female

However, 78% of women in the US say they use social media versus 66% of men

(Luisazhou)

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1) Consumers have more choice

2) Food can have the opportunity to be promoted

3) Businesses can also profit from it

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1) Food health problems

2) Consumer deception due to false advertising

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Young people often turn to social media to gather meal inspiration and are influenced by the food trends they see on the various platforms. Since it is an environment where visual and social cues overlap, users are more impressionable and more likely to copy the food they see online.

Furthermore, research indicates that social media may be altering our relationship with food. A study predicts that young people are exposed to food marketing around 30-189 times per week on social media, with high sugar and fast food being most commonly shown (BBC, 2021). (Sodexo)

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Social media plays a significant role in shaping and influencing food trends in today's digital age. With the advent of platforms like Instagram, Facebook, and YouTube, people now have easy access to a wide variety of food-related content. This exposure to diverse culinary experiences has led to a surge in the popularity of certain food trends.

Food bloggers, influencers, and chefs often showcase their creations on social media platforms, attracting a large following. Their posts, videos, and recipes can inspire people to try new dishes, explore different cuisines, and even experiment with cooking techniques. Social media platforms provide a space for individuals to share their food experiences, recipes, and recommendations, creating a sense of community and encouraging others to join in on the trend. (SocialStar)