# data[].attributes.body
To own and deliver the short and long term targets set by the business

To create, develop and drive forward a full marketing plan and CRM journey

Work to integrate and be aware of the impacts of the wider business campaigns and ambitions

Identify, investigate and develop commercial opportunities, and to then effectively communicate these to internal and external stakeholders

Coordinate and manage system development projects

Develop a deep understanding of competitors, and consumers, and to use this to continually analyse and improve the service propositions and marketing plan

Develop strong relationships with internal teams to drive results and efficiencies e.g. PR, Data, Systems, Design, Commercial and Social

Work closely with Legal and Compliance teams to adhere to advertising regulations

# data[].attributes.body
https://careers.next.co.uk/#en/sites/CX_3001/requisitions/preview/54856/?keyword=marketing&mode=location

# data[].attributes.body
Strong project management skills

Communication skills

Planning skills

Multi-tasking

Organised

Understanding of the marketing mix and customer journey

Reasoning and problem solving ability

Quick, confident reactions to threats

Ability to work under pressure, meet tight deadlines

Independent problem solving

Analytical and confident in reviewing results

Eye for detail

Strategic thinker

# data[].attributes.body
https://careers.next.co.uk/#en/sites/CX_3001/requisitions/preview/47402/?keyword=marketing&mode=location

# data[].attributes.body
Experience in paid social media or digital performance media

Planning and performance optimising across paid social channels

Management of social partners and agency relationships

Strong numeracy and excel skills

Strong analytical skills

Attention to detail

Logical

Collaborative - works well as part of a team

# data[].attributes.headline
Marketing & Communication Senior Specialist 

# data[].attributes.subject
Marketing & Communication Senior Specialist 

# data[].attributes.body
https://www.businessoffashion.com/careers/job/255285/marketing-and-communication-senior-specialist/

# data[].attributes.headline
Marketing & Communication Senior Specialist

# data[].attributes.subject
Marketing & Communication Senior Specialist

# data[].attributes.body
5 years experience in marketing

Excellent written and verbal communication skills in English

Designing strong marketing campaigns

Strong computer literacy; Excel and PowerPoint

Organised

Diligent

Efficient

Solution orientated

Analytical thinker

Knowledge of the business

Effective communication skills

Quick perception and cross-functional thinking

# data[].attributes.body
https://www.businessoffashion.com/careers/job/254781/social-media-manager/

# data[].attributes.body
Experience as a social media manger or similar

Creative and visual storytelling skills

Brilliant written and verbal communication skills

Excellent attention to detail

Mastery of social media channels; Facebook, Twitter, Instagram, Pinterest, TikTok, Youtube etc

Experience using and acting on data collection from key analytical tools

Entrepreneurial spirit

Strong work ethic

Inquisitive

# data[].attributes.body
Working alongside key stakeholders, plan and execute performance led social campaigns

Manage the relationship with your counterparts at our media agency

Support the paid social lead in managing the relationship with social media partners

Monitor and work with the agency to optimise all activity

Support and drive the  strategic vision and planning for the channel

Work with the partners to explore new and innovative opportunities

Manage the reporting  for your campaigns accurately and regularly

Regularly present key campaign findings/insight identified

Stay up to date with the digital media landscape

Strong platform knowledge is essential. Ideally in at least two of the key media platforms i.e. Meta, TikTok, Pinterest and Snapchat.

Broad understanding of tagging and data.

Work with colleagues in our data and finance team to understand the true value of the paid social activity you run

# data[].attributes.headline
Marketing & Communication Senior Specialist

# data[].attributes.subject
Marketing & Communication Senior Specialist

# data[].attributes.body
Planning, execution and operations of all marketing related activities within Turkish market

Creation and implementation of local marketing calendar

Local marketing budget management - planning, revising and tracking

Campaign implementation and content briefing across various channels: own retail, wholesale, franchise and outlet context

Identifying business opportunities as well as developing and optimizing tactical marketing activations

Managing and developing relationship with WHS clients, key cooperation partners, stakeholders and external agencies

Activation management of drive to store activities, sponsorhsips, celebrity and influencer relations

Customer Loyalty Program management and campaigning

Preparing KPI based CRM reports, tracking performance and presenting to the internal stakeholders

Adaptation of the global PR assets and contents into local language, creating local press releases and performing send-outs

Sample management for fashion shoots

Media clipping reporting, web tracking and monitoring

# data[].attributes.body
Play an integral role in managing Citizen Femme’s presence across social media, working closely with both the Editorial lead and Commercial Partnerships lead.

Create visually stunning content that aligns with the brand's aesthetics and values.

Manage and be responsible for the uploading of all content day-to-day across all social platforms.

Juggle tight deadlines while upholding a consistent level of productivity and output.

Track and analyse social media metrics to measure the success of posts, campaigns and regularly report to management.

Strategy creation & execution of data-driven growth tactics to increase readership, social engagement, video views, podcast listens and access untapped audiences.

Use data insights to refine strategies, content and improve social media performance.

Work collaboratively with the team to plan and execute social media campaigns (both for marketing and commercial partnerships).

Monitor and analyse campaign performance, adjusting strategies as needed to achieve objectives.

Understand the target audience and make meaningful differences to increasing the publication’s awareness and figures.

Ability to work towards and exceed ambitious audience growth targets.

Act as the team’s eyes and ears on social and analytics platforms. Alert the team to breaking events, trending topics and feed into the editorial workflow to maximise traffic.

Own and lead regular analysis of Citizen-Femme.com articles, feeding back to the Editor to optimise existing content and future output.

Work with the Editor on the forward-planning process through the curation and expansion of our data-aware editorial calendar, both for audience development and commercial gain.

# data[].attributes.attachment_link.description
Our Digital Marketing Bootcamp is designed to empower and equip individuals with the skills and knowledge to excel in the digital marketing landscape. We are fully funded, which means you are eligible to apply for Basecamp Skills if you are based in The North West, Yorkshire and the Humber, North

# data[].attributes.attachment_link.readable_text
FLOWN is a virtual co-working platform. Use the power of working alongside others to stay focused and beat distraction.

Achieve focus, accountability and connection through live virtual co-working sessions, led by expert facilitators, or work anytime using our drop-in virtual co-working space. It's not just about co-working. Recharge your focus improve your well-being with our live and on-demand planning sessions, guided breathwork, meditation, and movement experiences.

FLOWN also gives you a virtual community to work alongside. You'll discover countless others who share your challenges and want to celebrate your successes.

Whether you are a freelancer preparing business proposals, an entrepreneur designing a new strategy, a PhD student writing their thesis, or someone with ADHD needing focus to help them work more effectively, FLOWN has a live or on-demand experience to help them transform their relationship with work.

# data[].attributes.attachment_link.keywords[]
the big picture workshop (free event) tickets

# data[].attributes.attachment_link.description
This event is a unique opportunity to set the stage for the year you want, guided by FLOWN coaches Georgie St. Claire and Rich Gwilt.

# data[].attributes.attachment_link.readable_text
Hey! Welcome to the Video Marketing Workshop for SMEs, an all-in-one introductory training workshop designed exclusively for those that are looking to take their next steps and harness the power of video to boost their brand, business, and sales...on a budget.

Join us at Commerce House, located in the heart of Festival Park, Stoke, for an immersive and interactive three hour session that will teach you the fundamentals of video and how you can use it to transform your approach towards business marketing.
Event Details
Available Dates: Wednesday, 31st January 2024

Times: 13:00 - 16:00

Location: Festival Park, Commerce House, Stoke-on-Trent ST1 5BE
Who is this for?
* Small - Medium Sized Business Owners

* Marketers

* Salespeople

* Content Creators
What can you expect from the workshop? Mastering Video Marketing Essentials:

Understand the significance of video for business growth.

Learn the psychology of visual content and audience engagement.

Explore various marketing video types and effective distribution channels.

Strategic Video Marketing Skills:

Develop winning strategies for successful video marketing campaigns.

Plan and structure compelling messages for maximum impact.

Identify opportunities to transform sales and branding strategies using video.

Craft persuasive call-to-actions, driving sales and engagement.

Measure success through analytics and key performance indicators.

Practical Filming Techniques:

Capture high-quality shots using smartphones and basic equipment.

Master lighting, sound, and composition for professional-looking videos on a budget.

Gain hands-on experience in video editing with recommended tools.

Receive immediate feedback through practical filming exercises.

Enhanced Presentation and Interviewing Skills:

Overcome stage fright and build on-camera confidence.

Learn effective interview techniques for compelling video interactions.

Participate in interactive activities and role-plays to boost confidence, both in front of and behind the camera.

Networking and Expert Q&A:

Engage in a Q&A session with an industry expert, addressing specific queries.

Network with peers, fostering connections with like-minded professionals.

Post-Workshop Support:

Access digital resources, tools, and software recommendations.

Receive tailored educational materials for future reference.

Optional 1-2-1 mentoring session, available after the workshop, for personalized guidance.

Participants will leave the workshop equipped with essential video marketing skills, from strategic planning to practical filming and confident on-camera presentation, ensuring they can create impactful content for business growth.

Ticket Information:
There are only 15 exclusive tickets available for each workshop date. Secure your spot now to gain invaluable insights into leveraging video for business success. Don't miss this chance to empower your marketing and sales teams and revolutionise your brand's presence in the digital landscape.

For inquiries, please contact us at hello@slantedmedia.co.uk or 07710 630750. We look forward to seeing you at the workshop!
Venue Information
The venue is located at Festival Park, Commerce House, Stoke-on-Trent ST1 5BE.

There is free parking on-site. If the car park becomes full, there is parking directly opposite on the Odeon complex.

There will be tea, coffee and other refreshments provided throughout the training.

# data[].attributes.attachment_link.keywords[]
video marketing workshop for sme's tickets

# data[].attributes.attachment_link.keywords[]
video marketing workshop for sme's stoke-on-trent

# data[].attributes.attachment_link.keywords[]
video marketing workshop for sme's stoke-on-trent tickets

# data[].attributes.attachment_link.description
Eventbrite - Thomas Ratcliffe presents Video Marketing Workshop for SME's - Thursday, 23 November 2023 | Wednesday, 31 January 2024 at Commerce House, Stoke-on-Trent, England. Find event and ticket information.

# data[].attributes.attachment_link.readable_text
Discover the most recent and relevant industry news and insights for fashion professionals working in marketing, to help you excel in your job interviews, promotion conversations or simply to perform better in the workplace by increasing your market awareness and emulating market leaders.

BoF Careers distils business intelligence from across the breadth of our content - editorial briefings, newsletters, case studies, podcasts and events, as well as the exclusive interviews and conversations we have with experts and market leaders every day - to deliver key takeaways and learnings in your job function.
Key articles and need-to-know insights for marketing professionals today:
This month, sector bellwether LVMH reported softening sales growth, the latest sign that the luxury goods boom is over as shoppers sober up from post-Covid, YOLO ("you only live once")-fuelled euphoria, and inflation and high interest rates weigh heavily on discretionary spending. Sales at LVMH's critical fashion and leather goods division, which includes key megabrands Louis Vuitton and Dior, grew just 9 percent in Q3, missing estimates by over two percentage points.

But a closer look at the results suggests that LVMH chairman Bernard Arnault has a few moves up his sleeve and may be able to play the sales miss to his advantage. For a group whose key fashion and leather goods portfolio has long been dependent on Louis Vuitton and Dior, the latest results revealed just how far the company has come in turning some of its smaller projects into multi-billion-dollar businesses, notably Hedi Slimane's Celine reboot and Jonathan Anderson's reinvention of Loewe.
Related Jobs:
PR Manager, Tapestry - London, United Kingdom

Brand Manager, Dover Street Market - Paris, France

Marketplace Senior Specialist, Prada Group - Milan, Italy
2. Unpacking Birkenstock's Underwhelming Public Debut
The verdict on Birkenstock's initial public offering: right company, wrong time. The 277-year-old German sandal-maker's stock was initially priced at $46, roughly in the middle of its expected range. But its value promptly dropped as shares began trading, ending the day down 12.6 percent at $40.20. Birkenstock ended the day with a market capitalisation of about $7.5 billion, still a hefty premium over the €4 billion ($4.3 billion) L Catterton paid for the brand in 2021. But that figure is below pre-IPO projections of up to a $10 billion valuation.
Related Jobs:
"There are just a lot of concerns regarding the consumer segment," said Jessica Ramirez, retail analyst at Jane Hali & Associates. "We've heard from a number of retailers that the second half of the year is tough, and holiday sentiment isn't exactly high in the US market." The frosty reception for Birkenstock's shares is also a discouraging sign for other IPO hopefuls, including Arc-teryx-owner Amer Sports, which has filed for a public listing, and Kim Kardashian's Skims, which is rumoured to be exploring that option.

Retail & Trade Marketing Manager, Tomorrow - London, United Kingdom

Head of PR & Marketing, Samsøe Samsøe - Copenhagen, Denmark

Digital Marketing Project Manager, Figs - Santa Monica, United States

Chloé has officially named Chemena Kamali as its next creative director. As previously reported in BoF, the Richemont-owned label had tapped Kamali to lead a parallel studio at Chloé as it prepared for the departure of former creative director Gabriela Hearst, who staged her last show for the brand on September 28 at Paris Fashion Week. Kamali joined Chloé from Saint Laurent, where she was a key deputy of Anthony Vaccarello, serving as design director for women's ready-to-wear, but has a history at Chloé, where she worked under designer Phoebe Philo and again as design director to Clare Waight Keller.
Related Jobs:
Now back at the label and officially installed in the top creative job, Kamali has her work cut out for her. In recent years, Chloé has struggled to keep pace with rivals as sales surged for many luxury brands. Under Hearst, Chloé enjoyed momentum selling lower-priced items, such as its knit "Nama" sneakers, but struggled to sell the more expensive leather goods that once anchored its business, according to sources.

Digital Content Producer Assistant, Deckers Brands - London, United Kingdom

Global Digital Marketing Manager, Tory Burch - New York, United States

Marketing & Communications Director, Alexander McQueen - Shanghai, China

The radical transformation of Victoria's Secret is over. The American lingerie chain has spent the last two years overhauling its hyper-sexualised image in a bid to regain cultural relevance and win back young consumers who preferred more on-trend upstarts like Savage X Fenty and Parade. Indeed, Victoria's Secret: The Tour '23, an attempt to revive the runway show format that launched on Amazon Prime Video last month, fell somewhere in between the personification of male lust of the brand's aughts-era heyday and the inclusive utopia promoted by its many disruptors.
Related Jobs:
But in a presentation to investors in New York this month, it was clear which version of the brand Victoria's Secret executives see as its future. "Sexiness can be inclusive," said Greg Unis, brand president of Victoria's Secret and Pink, the company's sub-brand targeting younger consumers. "Sexiness can celebrate the diverse experiences of our customers and that's what we're focused on." The prime objective: improve profitability and cross back over $7 billion in annual sales.

Studio Placement Intern, Muzungu Sisters - London, United Kingdom

Marketing Special Events Coordinator, Bloomingdale's - New York, United States

Press Office Coordinator, Silvia Tcherassi - Miami, United States

As more athletes are invited to sit front row at the biggest fashion week shows in Paris and Milan, their need for stylists, rather than "plugs" - a niche economy of personal shoppers who bring selections of logo-heavy luxury and streetwear items to athletes' houses or hotel rooms for them to buy and style themselves - is on the rise.
Related Jobs:
While the convergence of fashion and sport is well documented, what often flies under the radar is the multifaceted roles that stylists and fashion consultants perform, helping mould their athlete clients into lifestyle influencers, and laying the groundwork for lucrative brand deals.

Marketing Lead, On - Zurich, Switzerland

Marketing Assistant, Hugo Boss - Copenhagen, Denmark

Global Influencer & Creator Marketing, Coach - New York, United States

After starting 2023 in vogue, on hopes of a rapid boost in Chinese sales after three years of lockdowns and the post-pandemic US spending boom showing few signs of letting up, the STOXX Europe Luxury 10 index has just posted its biggest quarterly slide since 2020. Some $175 billion has been knocked off the value of those 10 stocks since the end of March as China's recovery has been rocky and growth is slowing, while high inflation and rising interest rates are forcing US shoppers to tighten their purse strings.
Related Jobs:
"The sector has de-rated sharply in the last 2 to 3 months, due to a combination of rising interest rates, investor positioning and in anticipation of earnings cuts," said Bernard Ahkong, co-CIO at UBS O'Connor Global Multi-Strategy Alpha. Morgan Stanley cut 6 percent from its 2024 earnings-per-share estimate for luxury goods, while Bank of America has slashed its forecast by 7 percent.

Digital & Marketing Executive, Names - London, United Kingdom

PR Manager, Needle & Thread - London, United Kingdom

Marketing Coordinator, The Bicester Collection - Wertheim, Germany

Paris is just waking up from its August slumber, the air still thick with humidity. Pharrell enters a small, quiet room in the Louis Vuitton headquarters. He is zen-like and greets me [Imran Amed] with a head bow, his hands clasped together, a bit like an Indian namaste. He's more subdued than the last time we met at a 'Friendsgiving' dinner in London last November to mark the UK launch of Humanrace, the skincare line he launched in 2020. That night, he spoke passionately about US politics, his life in Miami and Kanye West.
Related Jobs:
But that was a conversation from another time, before Pharrell's appointment as Louis Vuitton's men's creative director changed his life, turning the multi-hyphenate celebrity singer, producer and entrepreneur from the American South into one of the most visible figures in the global luxury industry. With the baton now passed to Pharrell, the second Black man to lead menswear at Vuitton, I was keen to hear how he would leave his imprint on the LVMH-owned house and luxury writ large. What is luxury according to Pharrell? And what does it all mean for his vision for Louis Vuitton, theworld's first €20-billion luxury brand?

Account Manager, Fincham - London, United Kingdom

In-House Press Coordinator, Vetements - Zurich, Switzerland
8. How 2023 Became the Year of the Lab-Grown Diamond
Global Communications Director, Carolina Herrera - New York, United States
Related Jobs:
Pandora was never a big player in the diamond category. It built its jewellery brand - one of the world's biggest with nearly $4 billion in revenue last year - on charm bracelets that sell for under $100. But the surging popularity of lab-grown stones, which are structurally identical to mined diamonds but sell for a fraction of the price, has opened the doors for even low-cost brands to offer serious bling.

First developed in the 1980s, these synthetic diamonds are produced by exposing pure carbon to a large amount of heat and pressure in a metal cube, eventually creating a diamond. The rapid rise of lab-grown stones is reverberating across the market. Pandora has raised its sales outlook twice this year, and its share price has more than doubled in the past year. Meanwhile, De Beers is cutting prices of mined stones by as much as 40 percent due to falling demand for traditional diamonds.

Marketing & Communications Director, Tiffany & Co. - London, United Kingdom

Global Marketing Assistant, JW Anderson - London, United Kingdom

Marketing Manager, Chalhoub Group - Jeddah, Saudi Arabia

# data[].attributes.attachment_link.title
What Fashion Marketing Professionals Need to Know Today

# data[].attributes.attachment_link.description
BoF Careers provides essential sector insights for fashion professionals in marketing this month, to help you decode fashion's marketing landscape.

# data[].attributes.attachment_link.readable_text
In a world where styles and customer preferences change with the wind, your marketing strategies need to be just as agile to keep your brand ahead of the game and in the spotlight.

So, if you're a forward-thinking fashion brand ready to conquer 2024, then we've got the insight you're looking for!

Today's blog is lighting up the runway with 22 fashion trends that we think will be dominating the marketing landscape in 2024!

What is Fashion Marketing?

Fashion marketing refers to a specialized branch of marketing that's laser-focused on promoting and selling fashion products.

This specialized marketing field revolves around creating and implementing strategies to distribute and sell products like clothing, accessories, footwear, fashion magazines, and other fashion-related items.

At its core, fashion marketing is strongly geared toward establishing connections with consumers, building brand awareness, empowering consumers through exclusivity, and driving sales in the ever-evolving fashion industry.

Fashion Marketing Trends to Watch

So, if you're a fashion brand that's looking to rise above your competition in 2024, then, just like fashion trends can be predicted, here are some marketing trends we think will flourish in the coming year!

We predict that implementing one or more of the following 22 entries will prime your fashion brand for success, no matter what your product or service may be!

Let's dive into the list now!

1. Social Media Shopping

Social media use is on the rise and has been branching out from just a place to keep touch with family and friends and into a marketer's playground!

With some platforms allowing customers to not only browse through the latest fashion collections but to click and purchase right from the platform, we predict that marketers who jump on board with social media shopping will reap serious rewards in 2024 and beyond!

Best Social Media Shopping Platforms

2. Social Media Insights

A trend we expect to gain more momentum in 2024 is using social media insights to provide marketers with valuable data and analytics that can be used to shape and refine marketing campaigns.

By diving into user behavior, preferences, and engagement metrics, social media insights empower marketers to make informed decisions not just about interaction but understanding how your audience interacts with your brand.

Best Platforms for Social Media Insights:

Video marketing is fun, it's engaging, and it's a trend that we predict will continue to captivate audiences and elevate fashion brands in 2024.

Using engaging videos is an effective marketing strategy that allows marketers to tell compelling brand stories, showcase products dynamically (and you know fashion products look great on video), and connect with their audience on a more personal level.

Best Platforms for Video Marketing

4. User-Generated Content

Because what could be better than transforming your audience into brand advocates?

Encouraging customers to share their own content featuring your products not only builds a sense of community but also provides an authentic view of your brand. Ask away!

Examples of USG to Ask For

Many brands are already using mobile apps to enhance user experiences and streamline interactions.

As we move into 2024, we expect more and more fashion brands to jump on board and embrace innovative apps that offer unique features and build stronger connections with their audience.

By developing dedicated apps, brands can provide personalized shopping experiences, exclusive content, and seamless navigation. Apps become a direct channel for communication, notifications, and loyalty programs, keeping your users engaged and connected with your brand.

Best Practices for Fashion Apps

Automated marketing processes are making communication and lead generation easier and more convenient than ever.

It's been working for years and we expect that to continue to stay center stage in 2024. The integration of automation tools allows fashion brands to streamline their marketing workflows, enhance efficiency, and deliver more personalized experiences to their audience.

Key Elements of Automated Marketing for Fashion Brands

Artificial intelligence (AI) has already been harnessed for marketing practices and as time goes on and advancements are made, we expect this trend to continue.

AI technologies can empower fashion brands to elevate their marketing strategies by leveraging data-driven insights, personalization, and predictive analytics.

How AI is Transforming Fashion Marketing:

Mobile marketing continues to be a powerhouse in various industries and fashion is no exception!

We predict this trend will continue, catering to the ever-increasing number of users relying on smartphones for their shopping experiences. Fashion brands that harness the potential of mobile marketing can establish a strong presence, engage users effectively, and drive sales through targeted strategies.

Key Elements of Mobile Marketing Trends

9. Data-Driven Marketing

Leveraging your market research data has become a cornerstone for marketing success in modern marketing and there's no reason for us to suspect this trend will change anytime soon!

In 2024, data-driven marketing will continue to thrive, so we want to emphasize the importance of collecting, analyzing, and applying data insights to tailor your marketing strategies for optimal impact and results.

Key Elements of Data-Driven Marketing Trends

Personalization has long been a strategic move that many brands are using, but lately some have begun to take it even further!

Hyper-segmentation has emerged as a pivotal trend and we expect this will continue in 2024. This approach takes traditional customer segmentation to a new level by diving deeper into specific traits, behaviors, and preferences, enabling brands to tailor their strategies with laser precision.

Key Elements of Hyper-Segmentation

11. Interactive Content

Who isn't ready for some fun in the fashion world?

Many brands are using interactive content to better engage with their users and brands in the fashion industry will continue to do so as well.

This trend is already revolutionizing the way brands connect with their audience and will keep on encouraging participation, exploration, and dynamic two-way interaction in 2024.

Interactive Content Ideas

12. Content Optimization

As personalization becomes more and more ingrained in our marketing efforts, content optimization has become a trend that we expect to continue in 2024.

In a digital age where attention spans are fleeting, content optimization is how brands create impactful and resonant messaging that audiences just can't help but take a second look at.

Strategies for Effective Content Optimization

13. Sustainability Focus

Sustainability has become a trend lately, not just for marketers but for consumers as well.

It's a powerful movement that has been shaping consumer preferences and industry standards and we don't expect that to change any time soon. In 2024, we think commitment to ethical sourcing, transparent supply chains, and a genuine dedication to minimizing environmental impact will lead the charge.

How to Implement Sustainable Fashion Marketing

It's a bird, it's a plane, it's a ... dynamic intersection of technology and fashion!

Non-Fungible Tokens (NFTs) have emerged as a captivating trend in the past few years and that has been creating new possibilities for the fashion industry. NFTs represent unique digital assets that can be owned, bought, and sold using blockchain technology, providing a novel way for fashion brands to engage with their audience.

Ways to Use Fashion NFTs

15. Virtual Fashion Experiences

Blurring the line between the physical and digital realms, virtual reality (VR) has been a great differentiator for plenty of brands!

In 2024, we expect this to continue. Virtual fashion experiences have become a captivating trend in the ever-evolving landscape of fashion marketing. This innovative approach transcends traditional boundaries, offering audiences immersive and interactive encounters with fashion in virtual spaces.

Ideas to Incorporate Virtual Fashion Experiences in Your Marketing

16. Inclusive Marketing Campaigns

In an age where diversity and inclusion are considered more and more integral to our culture, inclusive marketing campaigns have emerged as a powerful trend in fashion marketing.

These campaigns go beyond showcasing products; they aim to celebrate and embrace the diversity of individuals, fostering a sense of inclusivity and representation within the fashion industry.

Key Elements of Inclusive Marketing Campaigns:

The art of storytelling has grown in popularity and is now more than just a trend - it's evolved into a full-blown strategy.

Storytelling is the thread that weaves together the narrative of a brand, creating a compelling and immersive experience for the audience.

How to Use Storytelling in Fashion Marketing

18. Augmented Reality Fitting Rooms

Augmented Reality (AR) has been popping up everywhere from furniture brands to electronics, so it's only fitting that fashion brands should take advantage of this trend too.

We expect AR fitting rooms to gain even more traction in the coming year, offering a futuristic and interactive shopping experience to your valued customers, allowing them to combine the convenience of online shopping with the tactile experience of trying on clothing in a physical store.

Ways to Use Augmented Reality Fitting Rooms

19. Transparency Through Blockchain Technology

Blockchain, the decentralized and secure ledger technology, has the power to reshape the way fashion brands operate, building trust among consumers and revolutionizing supply chain management.

Benefits of Transparency Through Blockchain Technology

20. Subscription-Based Models

The rise of subscription-based models has become a noteworthy trend lately, transforming the way consumers engage with and access all kinds of products and services.

We predict fashion business and marketing will head that way too, with subscription services offering a unique approach to how consumers interact with fashion brands, providing convenience, personalization, and a steady influx of new styles directly to the customer's doorstep.

Benefits of Subscription-Based Models

21. Localized Campaigns

Fashion brands are recognizing the significance of tailoring marketing efforts to resonate with the unique preferences, cultural nuances, and lifestyles of consumers in different geographical locations.

Benefits of Localized Campaigns

22. Cross-Channel Integration

Cross-channel integration has emerged as a crucial trend lately and 2024 shouldn't be any different.

By emphasizing the seamless coordination of marketing efforts across various channels and touchpoints, this approach allows brands to see that consumers engage with brands through multiple platforms, both online and offline.

Cross-channel integration aims to create a cohesive and unified brand experience that transcends individual channels, fostering a holistic and engaging journey for the audience.

Key Components of Cross-Channel Integration

Ready to be a Trendsetter in 2024?

If you're a fashion marketing manager or small business owner who's ready to start implementing the marketing strategies that will keep your brand in the fast lane in 2024 and all the years to come, then that's great!

And if you're looking for a strategic partner to help you achieve your marketing goals in 2024 and all the years to come then ... well, that's better.

We have the perfect solution.

Why not partner with Designity?

Designity clients get the benefit of working with a dedicated Creative Director who acts as a project manager and single point of contact for your account. All you'll need to do is give your Creative Director your goals and some direction, and they'll get to work building out your timelines and sourcing and managing creative talent to complete all of the offline and online marketing assets your strategies could ever need.

And with a talent pool made up of the top 3% of vetted, US-based creatives, you can rest assured that your new assets will be top quality each and every time.

So, what are you waiting for?

If you're looking for a strategic partner to make 2024 YOUR year, why not have a look at our and see if our work and vibe with what you need.

We're ready when you are!

# data[].attributes.attachment_link.title
22 Fashion Marketing Trends to Watch in 2024

# data[].attributes.attachment_link.description
Fashion: if you're not a trendsetter, then what are you even doing? ‍ In a world where styles and customer preferences change with the wind, your marketing strategies need to be just as agile to keep your brand ahead of the game and in the spotlight.

# data[].attributes.attachment_link.title
Council Post: The Future Of Marketing In The Fashion And Lifestyle Industries: AI, Personalization And Data-Driven Insights

# data[].attributes.attachment_link.description
AI has transcended buzzword status to become a driving force in marketing for fashion and lifestyle brands.

# data[].attributes.attachment_link.readable_text
Fashion marketing is a great option for those who want to combine the creative world of fashion with business. Fashion marketing is a constantly evolving industry, combining areas from events and PR to social media and advertising.

For some, working in the fashion industry is the ultimate goal; fast-paced, glamorous and exciting. There's much more to the fashion industry than just fashion designers and models. There are lots of different opportunities available for those looking to work in fashion.

Fashion marketing is a great option for those who want to combine the creative world of fashion with business. Fashion marketing is a constantly evolving industry, combining areas from events and PR to social media and advertising.

A sometimes challenging role, fashion marketing can be incredibly rewarding, allowing you to see the direct impact of your efforts.

WHAT IS FASHION MARKETING?

Many people have heard of it, but what is fashion marketing? Fashion marketing is the process of advertising clothing and accessories to the desired target audience. It's here where fashion and business intersect. One of the most important aspects of fashion, marketing helps boost sales and profits as well as build brand awareness and alter consumer perceptions.

Through marketing, brands are perceived in a certain way e.g. luxury/affordable, tailoring/streetwear, mature/young. Fashion marketing encompasses a wide range of mediums including magazines, social media, billboards, events and more. Consistent brand messaging across all of these mediums is key to making sure a brand has the maximum appeal to its target audience.

Fashion marketers may be required to promote a whole brand, a collection or even just a single product. The products must be positioned perfectly and make the right impact in the process.

Marketers will work with many different departments to get this process right. In fashion, you may work with visual merchandisers to present products in a specific way, as well buyers, merchandisers and designers to ensure the correct products are available for sale.

FASHION MARKETER JOB DESCRIPTION

Fashion marketing is a broad term covering everything from copywriting to social media management. Whilst some fashion marketing roles involve a bit of everything, there are many specialised roles out there. It's important to think about which areas of marketing appeal to you before applying for a role.

The main areas of responsibility that will be outlined in a fashion marketer job description include:

Strategy creation

A marketing strategy helps a brand to map out where they want to be and how to get there. As a fashion marketer, you will be expected to put together comprehensive strategies to help brands reach both their short-term and long-term objectives.

Different marketing strategies for different aspects of a brand may run alongside one another, whilst others may encompass the whole company. The ultimate aim of a marketing strategy is to communicate brand values to consumers in order to drive sales and maximise profits. This may be done through a brand awareness campaign, product launch campaigns and more.

Provide consumer insights

Working as a fashion marketer, you'll have to use analytical skills to track the success of campaigns. This gives you insights into your consumers that can be applied to business decisions.

Analysing marketing campaigns can help brands to understand what resonates with their target audience, how their consumers like to communicate (e.g. which marketing channels are most effective), as well as which products/areas should be focused on in future campaigns. These insights can be shared with the whole business.

Fashion marketers may also carry out market research prior to launching campaigns or products to understand how consumers feel before refining their ideas further.

Creation of marketing materials

Creating marketing materials could refer to a wide range of mediums, from creating copy for magazines and online marketing channels, to overseeing photoshoots and events to make sure they deliver the desired brand messaging.

As a fashion marketing manager, you'll play a key role in the creation of all marketing materials, whether this is through directly making them or overseeing their production. You'll also have to create a plan for their implementation, deciding where marketing materials will be displayed, when they will be launched and how to track their success.

Develop brand image

Brand image is the key to market positioning. It's responsible for attracting the right consumers (your target market) to your brand. As a fashion marketer, you'll have to consider brand image in every decision you make. It's the job of the marketer to integrate all departments to make sure there is a consistent tone of voice across all channels.

Sometimes, you may be tasked with altering brand image. A brand may be looking to target a new market segment, or consumer perceptions may have shifted slightly. Fashion marketers will work closely with designers and other departments to create new assets and campaigns to portray their new desired message.

Predict and track trends

Fashion marketers need to have their fingers on the pulse at all times. They need to understand which products should be front and centre of their marketing campaigns, and which products and themes should be phased out. Being able to predict the next big thing in fashion is key to getting ahead of the competition and cementing your brand as a market leader.

You would work alongside designers, buyers and merchandisers to inform new collections, quantities and styles, as well as stylists and visual merchandisers to present priority products to the consumer.

Maintain marketing budget

Working within a fashion brand, marketing managers will be tasked with ensuring associated activities fall within budget. As a fashion marketer, you'll be responsible for determining the most cost-effective marketing strategies in order to drive profits. To do this, you'll need to consistently assess the success of campaigns to determine Return on Investment (ROI), learning what works well to maximise future marketing spending.

WHAT MAKES A GOOD FASHION MARKETER?

The role of a fashion marketer is extremely varied, so you'll need a range of strengths across different fields. Not only do fashion marketers need to be highly creative but they must also be business-minded.

Working as a designer or visual merchandiser relies a lot on your visionary talent, and your ability to understand the latest trends and interpret them in a unique way. A career in fashion marketing requires all of this - and a lot more!

FASHION MARKETER SKILLS

1. Business-minded

One of the most important qualities you need to succeed in fashion marketing is a business-savvy mindset. The ultimate aim of marketing is to generate sales. You'll need to recognize the link between marketing and revenue and understand how to create marketing strategies that convince consumers you're the brand to spend their money with. Marketing involves a lot of analysing metrics and results to decipher what worked and what didn't, allowing you to strategically apply these learnings to consequent efforts.

2. Creativity

All the best marketers match this logical business approach with a generous burst of creativity. There's more to marketing than just strategy and analytics alone! Fashion is a highly creative and competitive industry, so you'll need to think outside of the box to reach your target audience.

I find that people who have the most ridiculous ideas make the best marketers. These kinds of people think outside the box and don't care if their ideas get laughed off the table because once you're done laughing, they've already thought of a new idea for you to consider.
Patrice Batson (Marketing Manager at Elle)

You'll need to think about what's going to capture the attention of your target audience. What tone of voice should you use? How do you talk to them across various digital marketing channels, and how can you stand out in the extremely competitive fashion industry? All these challenges require thinking on your feet, originality and the courage to go against the grain.

Tenacity, as well as fearless thinking, are important in marketing roles. Don't be afraid to suggest slightly unorthodox strategies; every great idea must start somewhere.

3. Drive

Like many careers in the fashion industry, fashion marketing can be highly competitive. As a fashion marketer, you are in competition with other brands in the space. You must be reactive to the industry's landscape, identifying and capitalising on given opportunities.

Anyone who can show they have a sound knowledge of social channels will definitely set themselves apart. If you have a fashion blog that will help too, as it shows you have a committed interest in fashion.
Sophie Lockard, Marketing Manager at Boohoo.com

Fashion marketing roles can also be extremely competitive. To land the job, you'll need to go the extra mile to prove you're the right choice for the role. Show you're serious about a career in marketing by having a fashion blog or other relevant extra-curricular activities.

Those extracurricular activities give an employer a great place to see your writing and marketing skills in action. And it shows them that fashion is an important part of your life!

4. Curiosity

Fashion marketers need to be research-driven in order to get the most out of campaigns. You need to be hungry for information, an early adopter of new trends, observant and always have your finger on the pulse of what's happening in the fashion world. Fashion is closely linked to other industries like music, celebrities and the arts, so an interest in current affairs and pop culture will help inform your work and make you stand out.

According to Patrice Batson, curiosity is the most important trait you need to get ahead in fashion marketing. "Curiosity will help you to gather knowledge that makes a product better or launch a new fashion campaign," she said.

5. Personable

People don't like to feel like they're being sold to. As a fashion marketer, you need to be personable, appealing to the human side of your consumers, and sell a lifestyle rather than a product. You need to come up with strategic ways to position your product without alienating or irritating your target audience. This is an underrated skill that is very important in digital marketing.

You'll also work with many other departments when carrying out the day-to-day duties of your role. You'll need to build effective working relationships and inspire a shared vision across teams to make sure brand messaging is consistent.

HOW MUCH DO FASHION MARKETERS MAKE?

A fashion marketing salary can range from around £20,000 to around £120,000+. Research from Glassdoor and Indeed shows the average salary for marketing professionals in the UK.

FASHION MARKETING SALARY BREAKDOWN

Specialising in this field, your fashion marketing salary could range between the following depending on job title and experience:

Marketing Assistant: £20,000 - £26,000

Marketing Executive: £26,000 - £35,000

Marketing Manager: £37,000 - £45,000

Senior Marketing Manager: £50,000 - £70,000

Marketing Director: £90,000 - £120,000+

HOW TO BECOME A FASHION MARKETER

If you're looking at how to become a fashion marketer for a fashion brand, your first decision is whether you'd like a more general or specialised marketing role. You could choose to specialise in areas including social media, digital marketing or PR.

Alternatively, you could take a more general role to try out different areas and then specialise further down the line.

Qualifications

Like most careers in the fashion industry, fashion marketing can be a competitive field. A qualification or degree in a relevant field will set you apart from applicants.

At the Fashion Retail Academy, our diverse range of courses are specially designed alongside our industry partners. They teach you the specific skills you'll need to succeed in your chosen area of the fashion industry.

For example, we live in a world that's becoming more and more digital, and there is huge demand within the fashion industry for graduates with digital skills. Our highly specialised courses are designed to help you gain employment; 91% of our students are in employment or further study within 6 months of completing their course.

For a career in fashion marketing, our Level 4 Digital Marketing or Level 4 Fashion Retail (with Marketing) diploma courses will get you qualified for an entry-level role in the industry in just one year.

You could also study our BA (Hons) in Marketing & Communications for Fashion undergraduate degree. Our degree programmes are condensed over two years, saving you time and money, and getting you into the industry faster than your peers at traditional universities.

Internships and Work Experience

Gaining practical experience in a fashion marketing role can help you to stand out in a competitive job market. Taking on real-world responsibilities and challenges helps you to develop fundamental skills for fashion marketing.

Work experience can also give you invaluable insight into the inner workings of the fashion industry, boosting your CV and confidence in the process.

By choosing the Fashion Retail Academy, you can gain experience alongside your studies. Our courses include a hugely beneficial three-week work placement to give you that vital practical experience. We also work with over 140 retail partners, setting live briefs throughout our courses, allowing you to work on real-world challenges.

There are also a number of internship opportunities out there. Whilst interning in a fashion-related role would be beneficial, experience in a marketing agency would also be great! Be proactive in your approach, contacting marketing agencies specialising in your area of interest to ask about internship opportunities.
Think fashion marketing is right for you? Take the first step to your dream career and study with the Fashion Retail Academy. If you have any more questions about any of the courses on offer at the Fashion Retail Academy, send us an email at info@fra.ac.uk. We'd love to hear from you!
[Originally published: 2017]

# data[].attributes.attachment_link.title
Fashion Careers: Guide to Fashion Marketing | Fashion Retail Academy

# data[].attributes.attachment_link.description
Fashion marketing is a great option for those who want to combine the creative world of fashion with business. Fashion marketing is a constantly evolving industry, combining areas from events and PR to social media and advertising.