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Creative flexibility and makes possible dramatic

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The greatest advantage of TV is the opportunity

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Make a dull product appear interesting

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Demonstrating a product or service

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Provides for presenting the advertising message

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Television advertising can reach a large audience of almost everyone

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TV allows them to reach the mass market, often very cost-effectively

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Because of its ability to reach large audiences in a cost-efficient manner, TV is a popular medium among companies selling mass-consumption products

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basically intrusive in that commercials impose themselves on viewers as they watch their favorite programs

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DVDs, DVRs, remote controls, and other automatic devices have made it easier for TV viewers to avoid commercial messages

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Devote some attention

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TV ads have an effect on consumers simply through heavy repetition and exposure to catchy slogans and jingles.

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Possible due to variations