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The poised, graceful, super smart, and talented Yamini Rangan kicked off the spotlight session to 60,000 marketing professionals attending both in-person and virtually.
Disconnection in the Digital World
Rangan, HubSpot's CEO, is concerned about the digital world's increasing lack of connection and we couldn't agree more. She's found the number one pain point for businesses after the pandemic is disconnected systems and data. This leads to gaps in collected data, meaning businesses are struggling to offer personalized experiences. The customer experience, in general, is declining. There is too much time spent attempting to clean data rather than connect with customers. Her solution is to rely on each other and increase our connections.

She outlines her solution through the familiar flywheel concept which involves attracting, engaging, and delighting customers. The flywheel is frozen, too much friction has built up and businesses and customers are suffering from it. Rangan takes this time to offer a solution by using the flywheel to address the marketing problems of today:

Attract - Third-party cookies will lose support from google in 2024. This means first-party data will become even more valuable than it already was. Showing up early and collecting this data now is imperative to maintaining strong connections with your customers in the future.

Engage - Open rates for emails aren't guaranteed, they're earned. You need to offer something incredibly valuable and specific to your potential or existing customers. This includes high-quality data, an opportunity to interact with experts, tools/resources, and engaging videos. It's also important to bring context to your conversations. This is a "breath of fresh air" for prospects according to Rangan. (Cialis)

Delight - Buying needs to be a breeze for your customers. Rangan offers the example of Amazon as a company that generated massive success through streamlining its purchasing processes. Other options for encouraging delight include offering your customers choices in how they interact with your company. Email is alive and well but options like SMS and texting are thriving. Be convenient for your consumer.

Discovering what, exactly, is holding back growth has been Rangan's number one focus and her leadership and navigation through these discoveries have our respect!
Disconnects to Connects
Disconnected systems and data are the outcomes of companies needing to go virtual overnight. Today, the plethora of SaaS-based tools has overcrowded the space, and companies continue to throw money into tech with disjointed efforts.

HubSpot has been observing the behaviours, demands, and needs of companies and as a result, has been working behind the scenes on "connection."

The message of connection from the INBOUND spotlight rockstars Yamini Rangan, Stephanie Cuthbertson, and Dharmesh Shah couldn't be more relevant. The HubSpot team has been working together to reverse the disconnection through:

Connected Platform and Applications

Connected Community

"Connected Customer"

A Digital Road Map for Marketers
Stephanie Cuthbertson talked about the numbers HubSpot is seeing emerge after a recent survey, the overall Global economy is under pressure, revenue growth across is down and so is ad effectiveness. The companies are lost just like travellers before Google Maps. But today, incredible algorithms have optimized the path and HubSpot is continually coming forward to better their CRM to create a connected platform and applications, call unified that allows teams throughout the organization to come together to serve the core which is the customer.

Marketing fatigue and privacy changes are changing marketing and how marketers report.

HubSpot's marketing hub's "Marketing Campaigns" section allows you to get a consolidated view of all your omnichannel strategies.

Having one view for all campaigns and unified team collaboration with the calendar view allows marketing leaders to report in a manner that will give CEOs much-needed data. They can use this to reinvest more in the marketing campaigns as now they know what's working without diving into a whole plethora of tools.

Rich attribution reporting (see photo below) allows you to customize and report on the entire flywheel journey.

Kudos to the entire product team! The organization has done deeper work on product evolution with a roadmap and a framework to overcome the disconnection and create efficiencies and effectiveness with the platform. This allows companies to better their processes and better their engagement with their customers. The belief in HubSpot as a platform and as a partner is strengthened with the product roadmap that was shared by Stephanie on the connected customer platform evolution.

From UI extensions to custom cards, an Overview tab, team-based views, and more,

the world-class platform continues to put efforts into truly creating a connected customer experience.

The price of disconnection is further discussed in co-founder Dharmesh Shah's presentation where he talked about growth and growing better by connecting the dots with the community building efforts. He shared the vision Brian Halligan and he had and it was no surprise to see how they have to build a community by focussing on GROW-mance (Not Bro-mance - Dharmesh and his dad jokes as we all know! And he is allowed three in each presentation as per his contract).

Yes, Grow-mance - to grow companies.

Their passion and vision led to building a community and an event that was beyond what I had envisioned.

Committed to growing together, the announcement of connect.com was the highlight. The open community is where, as a marketer, you want to go!

We'd love to know your thoughts on INBOUND so far, so engage with us on our socials ( LinkedIn, Instagram, Facebook) and continue the conversation! Or if you're eager to learn more, stay tuned for our next report from INBOUND!

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Kick-off Spotlight Session: THE CONNECTED CUSTOMER EXPERIENCE SIMPLIFIED - Measure Marketing

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The poised, graceful, super smart, and talented Yamini Rangan kicked off the spotlight session to 60,000 marketing professionals attending both in-person and virtually. Disconnection in the Digital World Rangan, HubSpot's CEO, is concerned about the digital world's increasing lack of connection and we couldn't agree more.

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Email Marketing: The Art of the Possible with Jay Schwedelson - Measure Marketing

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Get lots of helpful tips and tricks for your email marketing campaigns with the latest news from INBOUND 2022!

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INBOUND 2022: Bringing Creativity into B2B Marketing - Measure Marketing

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B2B marketing is becoming overly bland. Get the latest tips from INBOUND 2022 on how to bring creativity into your B2B marketing strategies!

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Through the frame of a summer vacation, get helpful marketing tips in a new and exciting way from Measure Marketing.

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Return for the second day of Measure Marketing's Digital Summer blog series to learn about marketing analytics, target marketing, and more!

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Measure Marketing's Digital Summer is a great way to learn about marketing research or strategies in a new way. Join us as we search for qualified leads, marketing tools, and more!

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Know The 6 Blogs To Keep Your Digital Marketing Brain Sharp

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Read our new blog & know the 6 Blogs which Keep Your Digital Marketing Brain Sharp & updated. For latest update on digital marketing call now

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If you haven't heard of it, don't worry, we're here to help. Simply put, it's our new era of advanced technology that goes beyond its predecessor, the 3 rd industrial revolution of computerization.

Ludites beware, we're already well into this revolution, and its driving force is automation.

Isn't it Just Another Step in the Previous Revolution?

No, this industrial revolution is distinct from the computerization era due to its breakneck speed and monumental impact. It's not just about putting processes onto the computer anymore; it's about getting those computers and their programs we set up in the previous era to start talking to each other and doing our work for us.

This revolution is about the Internet of Things and the Internet of Systems.

For the uninitiated, the Internet of Things (IoT) is about machines holding full "conversations" and making decisions without any human having to make an input on what's happening.

On lexico.com, it's defined as:

"The interconnection via the Internet of computing devices embedded in everyday objects, enabling them to send and receive data."

Should I Be Worried About Automation?

Only if you're not bothering with learning about and investing in the new technologies this era has to offer but seeing as you're reading a blog that talks about how to stay on top of digital marketing trends, you're probably on the right track.

As a private citizen, that question gets more complicated. It really all depends on how this revolution is handled.

Like with a lot of technological progress, it has the potential to either raise everyone up, or create a further divide between the haves and have-nots. Automation does have the potential to eliminate jobs, which unless done with care, could create serious issues. Automation's role only works for us when it phases out dangerous, harmful, and/or menial labour and allows for people to focus more on higher order concerns and their passions.

I won't go too far into it, because then this will become more of a philosophical and economic debate, but suffice to say, we have to focus on people as we make advances in this kind of technology so as not to leave people behind and create a greater divide between the rich and the poor.

The automation of jobs is just one application of this 4 th industrial revolution and is the "darkest" side of it. The brighter sides are the potential it has in things like emergency systems communicating with each other to help better prepare us for natural disasters through modes of communication so much faster than humans are capable of and making daily processes easier and more efficient.

What Should I Do About Automation?

If you're a business owner, you should be investing in your technical infrastructure and data analytics. See how you can implement automation in your business, whether it's through AI, chatbots, or another technology we have yet to conceive of!

If you've started to implement automation in your business, we'd love to hear about it. Or, if you're looking to implement it in your own business, contact us, and find out about how we can help you and your business become an active part of the 4 th industrial revolution.

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Know More About 4th Industrial Revolution | Measure Marketing

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If you haven't heard of it, don't worry, we're here to help. Simply put, it's our new era of advanced technology that goes beyond its predecessor, the 3 rd industrial revolution of computerization. Ludites beware, we're already well into this revolution, and its driving force is automation.

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We've all heard horror stories about people who have worked in offices and jobsites that just leave them feeling constantly out of it. Or about those nightmare employers that never have a good word to say. It's no coincidence that these places are also the ones that you'll see a disturbingly high turnover for.

First and foremost, you've got to treat your valued employees as if you value them. That's the cornerstone of good management.

Second, hiring people over and over is a huge drain on finances. According to Bamboo HR, onboarding a new employee, on average, costs about 4,125USD (5424CAD). And on top of that, you can't measure in dollars the value that having experience at your company has.

So how do you go about being a dream employer instead of a nightmare?

If You Can't Say Anything Nice...

I'm mostly kidding with that little header there. If you have to lay down the law, do so. No one does well when you tiptoe around an issue. But laying down the law can't be all that you do. In fact, it should only be a fraction of what you do.

Having a policy of letting people know when they've done well, and saying positive things, will really help with employee morale.

It seems obvious, but it's harder than it sounds. A lot of us have a habit of only speaking up when there's a problem. This habit can be terrible for employee morale, even if you never get nasty with your employees. If all you hear is what you've done wrong, it gets more and more difficult to see yourself as doing much of anything right.

For those of you that don't necessarily have a habit of giving positive feedback, you may have to institute a plan on how you will. It could be as simple as making a point to email your employees one thing they did great that week every week. It may take some time at first, but as you move along, it will become natural.

Dig Deeper

It's not all about compliments, employee delight runs to the core of a person's personality. You have to get to know your employees and really know what makes them feel fulfilled.

Almost nothing is universal in this regard. You may think "oh well I'll just implement a bonus program and that will make everyone happy", but money may not be the primary motivator for all your employees. And even if it is, you shouldn't just aim for one type of motivation and leave it at that.

For me, while fair compensation is a biggie, something that's equal in importance is engaging my creativity. If all the work I'm doing just makes me feel like I'm going through the motions, my brain feels like it's going to atrophy.

For others, it's about being able to dig deep into the data related to their accounts and really understand how everything works.

Some people like to have company programs that educate staff about advances in their field. This education allows them to feel current, up to date, and effective.

Let's Get Together

Having friends to support you can make life easier, work life is no exception. Research suggests that having three or more friends at work can help employees feel happier and more invested at work, while also being less likely to leave.

A great way to encourage this is to hold work events that let people get to know each other without the pressure of getting work done.

My suggestion is to offer a variety of events both during and after work hours. Not everyone has time outside of work, while other people would rather keep their work time and leisure time fully separate. Offering these different options give everyone a chance to participate if they want to.

I find another key with this is to also not make this sort of thing have even a hint of being mandatory. Don't pressure anyone to go and don't encourage anyone else to do so either. This is going to make the more introverted members of your staff feel like they've done something wrong if they decline an event.

At the same time, do extend the invitation if you think no one has done so yet. Just feeling included, even if you don't want to participate, can go a long way.

One Last Piece of Advice

Listen. Your employees likely have a very good idea of what is good for them in their work environment. If they're telling you they don't like how you're going about handling them or the company, it may be worth figuring out the solution with them.

Or even if they're not outright saying it, but something clearly isn't right, just ask them what they feel they need. Not everyone will speak up, but it's likely someone will, and when you make good on that conversation, others will see that and you can continue to build a culture of support and delight.

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How to Improve Your Employee Delight | Measure Marketring

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We've all heard horror stories about people who have worked in offices and jobsites that just leave them feeling constantly out of it. Or about those nightmare employers that never have a good word to say. It's no coincidence that these places are also the ones that you'll see a disturbingly high turnover for.

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Best Techniques to Up Your Keyword Research Game

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Selecting keywords isn't a guessing game, and you need the correct techniques to start the keyword research. Read this blog to learn more!

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Effective Ways to Get What You Want (Ultimate Guide)

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It’s no surprise when I say that starting a business and keeping it afloat is no small task. Here are so many factors that go into success. Read this ultimate guide.

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The COVID-19 outbreak is a serious global health crisis. It's resulted in mandated school and business closures across North America and the rest of the globe. In a world where social distancing seems to be the new norm to slow down the spread of the disease, small businesses are carrying the burden of stressful and scary times.

The economic impact of the pandemic has left small businesses thinking about the impact on global supply chain and markets worldwide. Many will survive the tide, and many will drown. As a marketing agency, there's not one solution we can provide to resolve the crisis. The best way we know to support small businesses is by providing you with creative ideas to make the most out of the current conditions:

Customer Relationships and Loyalty

Invest in building deeper, more meaningful relationships. This means it's best to spend a little bit more time speaking to your customers to understand the changing demands of their business and their end consumer's expectations. While you may be in a state of panic, so are your customers. Building trust, listening to their needs, working with them to find the best solution to keep them afloat is what you must do.

Communicate Often and With Transparency

Take a moment to understand your customer demands and their changing business. Strategize clearly and with transparency. Have more touchpoints than usual with your consumers and rally your troops to support and guide them as best as you can.

Stay Agile

Keep the momentum going while staying agile and flexible to the growing demands and changing needs of your end consumers. Things are changing on a daily basis at this stage and therefore it's important to stay agile with your marketing campaigns and continue to create relevant content and be more active on social media.

Diversify and Think Outside the Box

Crisis can bring us strength and the ability to be creative. Perhaps this is the time to shift your focus and pivot and develop strategies to keep things going while staying futuristic and optimistic. If you are a brick and mortar business, is ecommerce the next step in your business model?

If you've been providing one to one services, this is a time to build a membership program. Or if you are in a business, but there is a gap to build an app or a web portal, should you take that leap to develop something unique in your industry and build a separate niche. As a small business, we can sometimes lose our passion in the minutia of daily operations. It's time to reignite the passion, reinvent ourselves, and become more resilient and responsive to the demands of the market.

Continue to Market:

Sales and budgets continue to shrink while there's uncertainty. Marketing seems like an expense and not necessity to some businesses in times like this. However, cutting down your marketing that you have spent a lot of time and resources in building a momentum for may not be the right solution.

Invest in Paid Ads: While consumer behaviour will shift to meet the current situation, your paid advertising campaigns will continue to drive high quality traffic. While competitors are slashing their marketing budgets, you must take advantage of the lower cost per click and show up more often in Google searches. During these uncertain times the first step should be to listen to your end consumers and adjust your marketing and your paid advertising campaigns to meet those needs. For example, a sign business could possibly focus on social distancing signs and COVID safety signs for essential businesses. Or business to business companies can create content in social media templates to communicate with their consumers more effectively.

Content is Still King: Another way to make the most of things during these challenging times could be to amp up your content marketing and up your game. This is a perfect time for providing valuable relevant information for your target audience and gaining a larger "mindshare" than "marketshare". Please make sure that the message tone and voice are appropriate given the situation. It is your time as a company to showcase your human side. Be more empathetic and have a conversation with your audience. Most people aren't interested in a sales pitch right now.

Repurpose and Build for SEO: It's time to boost your search engine optimization plan by adding more relevant content to already ranking webpages and blogs. Some business owners get so buried under the operations workload that they never look back at their website testimonials, gallery, and images. Maybe this is the time to work on uplifting your overall brand image and sprucing up your web presence.

Enhance Relevancy and Increase Brand Visibility on Social media: More people are glued to their sofas and computers as well as social channels during isolation. Take advantage of this and run low budget social ads and become more active with your social media presence. Get more exposure and build your brand visibility. Remember it's the time to build share of mind rather than share of market because if you get share of mind you will eventually get share of market. In general people aren't as open to sales messages right now.

Lastly, use the resources made available in your local communities by your federal and local government to help support local businesses.

As a small business, you have the ownership and responsibility to keep the economy fluid and hence do whatever you can in your power to keep yourself afloat and create enormous value for your customers and shareholders. Find a like-minded group of small business owners to brainstorm new ideas and reach out to your marketing agency to develop a plan that's futuristic, optimistic, and growth centric.
Want to Brainstorm Ideas On How To Market During These Times? Let's Talk!

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Coronavirus (COVID-19): Essential Digital Marketing Tips To Focus

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The COVID-19 outbreak is a serious global health crisis. It's resulted in mandated school and business closures across North America and the rest of the globe. In a world where social distancing seems to be the new norm to slow down the spread of the disease, small businesses are carrying the burden of stressful and scary times.

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Know The Ten Lessons from the Three Month’s Outbreak

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In these last three months of the outbreak, we have learnt some new things that worked for us! Take a look at 10 lessons that we have learnt

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Facebook Shops: A New Way For Small Businesses To Go Online

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E-Commerce is alive and well, and Facebook has an exciting new option for your business: Facebook Shops! Call Us now

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Know How To Approach Quality Link Building

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There are a lot of different aspects to building SEO, and a key part is knowing how to build quality backlinks. Read more to find out more about this essential practice!

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Digital Marketing offers a lot of avenues for us to explore and act upon. With a constant evolution of search behaviors among users and end consumers, it becomes imperative for marketers and business owners to revisit how they're targeting and reaching their customers.

The big question we are always asking on behalf of our customers is, are they reaching the right people at the right time?

This change is partially due to the amount of information available and on the number of devices it is available on.

Hence, there is a greater need to understand your customer's thinking and making your digital marketing seamless by actively utilizing tools that give you consumer search behaviour data and what you're looking for. In terms of digital marketing, this is known as keyword research.

We've updated one of our older blogs that we had written a few years back with the latest tools that our agency relies on. We want to bring more value to our customers by helping them reach the right type of customers through search engine optimization and show up for intent and transaction-based searches.

We hope you enjoy the updated read and utilize these tools for your keyword research, search engine optimization efforts, and generating qualified, highly conversion-oriented leads through online marketing.

Google Search Console

One of the most under-utilized gems for Keyword Research lately is Google Search Console or GSC. It is widely accessible to anyone at no cost, GSC tracks website performance, sets up alerts for any site issues, builds ideas for optimizing content, and eventually helps you get a strong ranking on google.

Some notable features of Google Search Console:

1. Shows technical data/ errors around website SEO; mobile-friendliness, site speed, etc.

2. Directly upload sitemaps for Google to crawl.

3. Visibility of indexed pages on the website, pages that bring value.

4. Clear data to help show who is linking to your website.

5. Client friendly; helpful in understanding keyword metrics and overall metrics and graphs in overview sections.

So, I often get asked: are Google Analytics and Google Search Console the same?

You can link Google analytics to GSC and as much as it may appear these 2 interfaces give you the same information, that's not true. Google Analytics is more about who is visiting your site, how they are responding to your site content, how much time are they spending, and where are they coming from. Whereas Google search console is aimed to provide you information on which keyword your site is showing up for in search results, what errors Google may be experiencing indexing your site etc. They are two distinct tools that can help further your targeting efforts and help you find search terms that can convert better when you optimize and rank for.

Want to know how to setup Google Search Console? Here's a beginner's guide on How to Use Google Search Console to Improve SEO

Ubersuggest by Neil Patel
Like a keyword search engine, Ubersuggest allows you to submit a URL and see data about any site and or data around any specific keyword. It is wonderfully easy to access. Better yet, the information is just as accurate as some of the paid SEO tools out there, and unlike some of those paid tools, Ubersuggest is simple to grasp. For a new business owner or anyone really looking to boost their SEO game, we highly recommend it. Even if you are working with an agency, and you want to provide them additional insights, this tool can better prepare you to get the most out of your search efforts. They have a paid and a free version and for a single website, the free version offers just enough.

Some notable features of Ubersuggest:

1. Search Engine like interaction; ease of access

2. Simple UI showing the most important information about keywords and searches.

3. Frequent blurbs that give an understanding of a searched term on a macro level.

4. Suggestions based on your search term in the form of questions, prepositions, and even comparisons.

AdWords Keyword Planner
Google Keyword Planner is one of the most widely used keyword research tools. It is known to be one of the best platforms to begin keyword research. Why? Google Keyword Planner is linked with Google AdWords.

Some notable features of Keyword Planner:

1. Directly search for Keywords along with Ad groups.

2. Local SEO Positive; allows for specific geographical keyword searches

3. The filter option allows you to extract more specific keywords

4. Allows you the option of adding negative keywords to avoid unwanted keywords

5. You can view monthly search volume along with the suggested bid

6. Gives out the most relative keywords automatically

Google Trends
Trends is a tool that has been around for a while and is quite frankly, under-utilized in the world of SEO. Being a google platform, Trends can generate a plethora of geo-based keyword information that can be filtered for any period. The best of all, this data is quite simple to understand. It's a great tool to supplement any keyword research. Above all, it lets you compare keywords and present it in any format.

Some notable features of Trends:

1. Helps in learning current popular search topics filtered by area or worldwide

2. Filter searches based on platforms and areas of interest, YouTube, images, technology, and science, etc.

3. Compare keywords against the same search specifications to stimulate idea generation

4. Easy to find content for backlinking, simple categorizing.

Keyword Tool Dominator
KTD has all your usual google and Bing searches for keyword analysis, but the reason it made this list is because it has a very unorthodox list of search engines it can derive data from like eBay, Etsy and Walmart. Although each tool for each engine are separate entities requiring their own platform to operate on, we believe that these types of niche tools will help you get the edge over your competitors.

Some notable features of KTD:

1. Wildcard Search lets you weed out valuable longtail keywords.

2. Chrome extension allows for ease of access

3. Keyword ranking system is seamless across all platform tools to keep keyword network seamless

4. Distinct keyword information based on the type of platforms.

We hope you find these tools a great addition for your SEO and Paid Ads Campaign planning and strategic thinking. Don't have a robust plan and your website doesn't generate leads for you? Then call us now and talk to a specialist. We'd be happy to help!

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Want In-Depth Keyword Research? Checkout These Top 4 Free Tools

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Digital Marketing offers a lot of avenues for us to explore and act upon. With a constant evolution of search behaviors among users and end consumers, it becomes imperative for marketers and business owners to revisit how they're targeting and reaching their customers.

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Know More About GMB Attributes for SMBs That Will Convert

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Google is giving SMBs even more flexibility with their latest addition of new attribute-based listings in their My Business app. For more details call now.

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Google My Business Attributes for SMBs That Will Convert

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Know The Five Benefits of Digital Marketing for Manufacturers

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Know more about the benefits of Digital Marketing for Manufacturers from our latest blog. For more details call our experts now

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Marketing for manufacturers is not similar to other companies. Instead of focusing on B2C, manufacturing companies need to establish and foster connections with wholesalers, distributors, and retailers while considering end-users' expectations and needs. Basically, they need to market to their customers and their customers' customers.

The marketing landscape for manufacturing companies has significantly changed throughout the years, as online channels have become more prominently utilized. Some of the go-to tips for manufacturers a few years ago aren't effective anymore. Buying preferences have changed, and the supply chain has recently been disrupted due to the economic effects of the COVID-19 pandemic. If you want your business to keep afloat and strive, it's crucial that you keep up with trends in the B2B industry. With that being said, here are some full-proof marketing ideas for manufacturers that you might want to look into.
Video Marketing
According to Cisco, it is expected that by 2021, 82% of consumer internet traffic will come from video streaming alone. In fact, according to Kleiner Perkins, mobile video usage in the past two years has skyrocketed to 10 million viewing minutes each day. As a smart marketer or entrepreneur, you can capitalize on this by uploading tutorials, product advertisements, product demos, behind the scenes, and other promotional videos that will help build your consumers' trust.
Strategized Content Marketing
According to a study conducted by the Content Marketing Institute, 86% of B2B companies in the country utilize content marketing to advertise their products, promote the brand, and convert leads. You can publish informational articles that your target market is interested in, conduct webinars, among others. These help potential and existing customers gain more knowledge on particular topics, have more confidence in what your company can offer, and finally decide which products to purchase.
Personalized Communication
Your company's leads are highly valuable. Don't lose the opportunity to close a sale. Curate your means of reaching out to them to make it more personalized. This way, they will not feel that they're simply talking to a robot or automated response. Instead, they will have the impression that your company more relatable and is dedicated to providing tailor-made customer service to meet their needs. From landing pages to emails, these are just some of the activities that you can personalize.
Marketing Automation
In manufacturing, you need to reach out to a vast number of companies and individuals across a broad range of channels. Despite having a large team, it will be difficult for you to communicate with each of them and perform tasks manually. However, with the help of effective automation, you can efficiently manage the workflow for the sales and marketing process, which includes lead scoring and customer profiling. This supplements your objective of providing customized communication.

Email marketing is one of the best ways to convert leads, close sales, and encourage brand loyalty. However, it's crucial that you update your email marketing strategy considering the customer preferences are changing, and more people use their mobile phones often to check and transact through emails. Make sure that your emails are not just error-free but also interesting. You can add infographics and videos that be of use to them. Don't forget to send frequently but not too often that your emails turn into annoying spams. Implementing automation and personalization go hand in hand to improve email marketing efforts.
Fast and User-friendly Website
It's common for people to visit websites using various devices such as smartphones, tablets, laptops, and desktop computers. Upon clicking your site, people expect that it loads quickly, it is organized and easy to navigate, and it works on whichever device they use. Without these, it is more likely that people will close your website and check on competitors. Therefore, if you don't want to turn off and lose your valuable prospects, you need to update your website by improving its design and load time.
Responsive Web Design
One way you can ensure that your website is easily accessible on different devices is to have a responsive design. This enables your site to correctly and accurately display on a wide range of screen sizes and browsers. It's essential that you have to implement a mobile-friendly website as soon as possible since most customers nowadays rely on their phone since it's more portable and accessible than sitting down in front of a computer.

It's a common misconception that social media is only effective for B2C. According to a study, 62% of marketers believe that LinkedIn is the most effective platform for converting leads. On the other hand, 40% of B2B companies get clients Facebook. With social media, you can upload relevant content such as infographics and product demos to inform customers about your products and other related topics that add value. This is also a fantastic avenue to engage with potential customers, display your authority in the industry, and boost brand reputation. Social media can even expand the reach of your blogs and other web content as well.

Thanks to the internet, there are so many available means to advertise your products and brand. From YouTube ads to influencer sponsorship, you can utilize them to raise brand awareness, instill your brand to customers, and reach a wider audience with less effort. Plus, you have more control over how you want your ads to appear, when to show them, which type of people you want to see them, and how much you're willing to spend each time.
Sending PR Packages
Sending PR packages is certainly not just for B2C companies. By sending samples of your product, such as color palettes for paints and swatches for fabrics, this shows them that you have confidence in your products and allows them to see your items up close.

Marketing in today's faced-paced environment can be a little intimidating at the start, but with the right team who will provide expert assistance, you can surely take advantage of all the emerging manufacturing trends.

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Know The Top 10 marketing ideas for manufacturing companies

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Marketing for manufacturers is not similar to other companies. Instead of focusing on B2C, manufacturing companies need to establish and foster connections with wholesalers, distributors, and retailers while considering end-users' expectations and needs. Basically, they need to market to their customers and their customers' customers.

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COVID-19 has terribly affected the manufacturing industry because work cannot be completed remotely, industrial plants need to be closed partially and fully to prevent the spread of the virus, and the demand for industrial products has dramatically reduced in the US and all across the globe. Not to mention the uncertainty as to when operations could fully resume and when the economy would recover. By the end of this chapter, there is no assurance as to how many manufacturing companies in the US would survive.

Unlike other industries that are more focused on B2C efforts, manufacturing marketing involves are a more tedious process of establishing connections with wholesalers, distributors, and retailers while understanding the needs and expectations of end-users. Because of how the pandemic has shaken the industry, manufacturers were forced to re-evaluate their strategies and tap into digital marketing to get through the year. Given how 2020 has drastically changed Marketing for Manufacturers, here are a few tactics you might want to consider to help you with the transition.
Manufacturing Marketing in COVID-19
One of the ways in which your manufacturing business can survive on even thrive during this pandemic is by investing in effective content marketing or redefining your outdated content marketing strategies. This way, you can adapt to the "new normal" for businesses. Although your clients might not have changed, their businesses and their customers, otherwise known as your end-users, certainly have. Thus, your content should discuss topics such as changes your company has adapted to meet demands despite the disruption in the supply chain.

It is understandable that some of your competitors have been silent for most of this year due to cutbacks in their budget. If you want to get ahead of them, you need to fill in the void by reassuring customers that operational changes have been implemented to protect your employees. This tactic will help with your brand image, therefore allowing you to win back their trust.

You can also add product and instructional videos, demos, virtual conferences, and webinars to your content marketing strategy to replace face-to-face conferences and trade shows. Through these, you can grab the attention of prospects, and instill your brand and add more value to existing customers.

Of course, having a website that is user-friendly and mobile-friendly would be highly beneficial for your company. However, if you don't even have a website to begin with, you must invest in this right away.
Manufacturing Marketing Budget 2021
According to an article by Harvard Business Review, " Don't Cut Your Marketing Budget in a Recession ", companies that made it through past recessions did not decrease nor increase their marketing budget. Instead, they maximized every marketing dollar they had and strategically allocated their budgets.

As you're preparing for 2021, the first step is looking into other manufacturing companies' budgets. Expect some variations considering that companies have different locations, machines, equipment, customers, and sizes.

A special COVID-19 edition CMO survey back in June this year revealed that the average manufacturing and Industrial Marketing budgets are up to 6.91% of their revenue and 8.49% of their overall budget. The majority of them spent around $3000 to $5000 per month on digital marketing, including social media campaigns, analytics, fresh website content and blogs, and email marketing.

According to industry experts, it is expected that manufacturers shift their spending on digital efforts, especially those who are into e-commerce. However, companies that don't sell their products online are predicted to have a stronger online presence.

Another survey revealed that email marketing for manufacturers has the highest and fastest return on investment than other online marketing activities. It is closely followed by social media marketing and search engine optimization. With that being said, it will be smart for you to formulate a new strategy on said avenues to avoid throwing money out the window.

One of the many activities you can do is sending regular email newsletters to your subscribers to update them about company updates, news, special offers, and lead them to your blog. However, it would be best if you didn't do this too frequently. Otherwise, these emails will turn into spam and turn off your leads and customers.

Next, you have to identify or redefine your target market so that you can put a chunk of your budget into developing buyer personas. This way, your digital efforts can focus on attracting the prospects who need your products and equipment.

Lastly, you have to thoroughly look into your previous lead generation, website analytics, and marketing results and identify which areas need to be tweaked, improved, scrapped, or replaced. For example, Google Analytics will help you learn your website visitors' demographics, which pages they tend to visit often, among others. Marketing is essential, even more so now that we are in an economic recession. This is why it is crucial that you develop crisis management and response to your current and future challenges.

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Why Marketing is Important for Manufacturers in 2021

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COVID-19 has terribly affected the manufacturing industry because work cannot be completed remotely, industrial plants need to be closed partially and fully to prevent the spread of the virus, and the demand for industrial products has dramatically reduced in the US and all across the globe.

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Know The Role Of SEO and Keywords for Manufacturing Companies

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Know the importance of SEO and keywords for Manufacturing companies from our new blog, For more details call our experts now.

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Back in the day, law firm marketing was a lot less complicated since most lawyers heavily relied on word-of-mouth and referrals. Other lawyers who were on top of their marketing game delved into print ads, radio and television commercials, and billboards. In this digital age, legal marketing has completely shifted away from traditional strategies. Digital marketing for lawyers is becoming increasingly popular because of its high return on investment with minimal effort. Whether your firm needs help with personal injury marketing, family practice marketing, or other specialties, the right marketing company can help you boost your online presence, gain more clients, and stand out from competitors.

If you have a law firm alongside partners and associates, or practicing in a solo law office, here are some online marketing strategies you can implement.
Update Your Law Firm's Website
Your official website acts as a representative and salesperson of your firm or practice. This is why your web design must be clean, attractive, professional-looking, and organized because people tend to associate the quality of your services with it. According to a survey, 75% of respondents claim that the law firm's website plays the most significant role in deciding the law firm's credibility and reliability. Moreover, people are quick to close sites that don't load properly within a few seconds. If you don't want to lose your all-important prospects and clients, your site should be fast, user-friendly, and easy to navigate on different browsers, screen sizes, and devices. If you want to take it to the next level, your marketing partner can help you learn more about your target audience's interests and concerns by tracking their behavior on your site.
Improve Your Content Marketing Strategy
High-quality content on your website and several social media marketing platforms can bring lots of benefits to your business. The majority of users on YouTube look up videos that educate them. In fact, most internet users are streaming videos than other online activities. On the other hand, blogs are also effective since written details are easier to remember than those discussed verbally. Use these to your advantage by discussing important topics such as when to contact an attorney due to road accidents, child custody Q&As, the importance of having a lawyer when selling real estate property, how the estate of a deceased is divided among heirs, and so much more. In doing so, you're demonstrating your expertise in specific topics, thus creating a more impressive image for your firm.

With so many branches under the law, such as constitutional law, taxation law, criminal procedure, persons and family relations, among others, you can never run out of topics to discuss. Feel free to conduct webinars and podcasts for aspiring lawyers or curious civilians. These don't just elevate your brand image but also improve your brand visibility.
Maximize Your Social Media Presence
Social media is a fantastic avenue for targeted ads. You can select your target audience, such as those who belong to a certain demographic and are interested in specific topics. You also have more control over when and how often you advertise, as well as how much you're willing to spend for each. You can even direct potential clients to your profiles or your website.

Besides paid ads, you can also regularly post fun and interesting content that encourages engagement, including infographics, news updates, and even law memes. Social media is perfect for making your firm appear relatable and approachable, thereby encouraging clients to go to you for their personal problems. You can also get up close and personal by utilizing the Stories feature to show sneak peeks of a day in your life as a lawyer, photos from when you were a law student, and other less formal content.

These platforms are great for answering simple queries such as contact details, specialties, and business hours. Interested clients often send long and detailed messages in an attempt to seek free legal consultation. Of course, the goal is to bring them to your office to get a proper consultation. Thus, you should send a generic or broad response and encourage them to make an appointment instead.
Boost Your SEO
Having the best website is useless if nobody even sees it. It's crucial that you partner up with a marketing company with several years of experience in providing effective SEO solutions to help your business rank high on Google organically for certain keywords related to your professional services. From SEO content to link building, all of these play important roles in helping your site reach the first page of Google search results. As an effect, people are more likely to trust your firm over competitors, not ranking as high or those that had to do paid ads instead.
Make the Best Use of Emails
If you want to stay on top of your clients' and prospects' minds, investing in email marketing and automation is crucial. Don't miss the opportunity to become a long-term lawyer, not just for your client but for their close family and friends as well. Update them about certain requirements that need to comply with, important news that might be of value to them, special offers, among other things. Don't forget to provide personalized emails so that your clientele truly feels that they're talking to you instead of a robot.
Utilize Google My Business
Like yellow pages in the past, it's common for potential clients these days to look for reputable law firms and attorneys in their area specializing in their specific concerns. Update your address, contact details, and business hours. Use the review section to your advantage to establish your credibility with potential clients.

Despite having all of these, the real secret to skyrocketing your digital marketing strategies and tactics is Measure Marketing. As industry experts who have helped countless professionals and entrepreneurs, we are confident in providing the best online marketing solutions to make your law firm or office a top choice in your area. Regardless of your area of specialty, Measure Marketing can supply your needs and meet your expectations.

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Grow Your Law Firm Practice With Digital Marketing

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Back in the day, law firm marketing was a lot less complicated since most lawyers heavily relied on word-of-mouth and referrals. Other lawyers who were on top of their marketing game delved into print ads, radio and television commercials, and billboards. In this digital age, legal marketing has completely shifted away from traditional strategies.

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There are over 30,000 sign companies in the United States alone, making it one of the most stable industries. For a business to thrive in this highly competitive industry, it must have impeccable customer service, best-quality signs, and the most effective sign solutions. Although only experts can tell the true value of a company, the general idea is that 40-60% of your Annual Sales plus Inventory is your company's worth. With this in mind, there are a few ways to increase your sign company's value through sign and banner marketing.

Sign company marketing is a bit similar to B2B marketing because you have to target business-owners most of the time. Aside from them, you also need to market to professionals, organizations, groups, institutions, and the like because they often use vinyl signs for certain events, milestones, and activities. While some traditional marketing strategies are still effective these days, more sign companies are shifting to online marketing to expand their reach and bring in more benefits to the business with less effort. Here are five steps you can implement for your signage business.
Upgrade Your Website
Not many sign companies have well designed and functional websites that add value to their business. In fact, most of them have the opposite effect and drive customers away. Therefore, if you want to set your sign company above your competitors, you need to partner up with a reliable marketing firm with the expertise and years of experience in helping sign companies boost their online presence and digital marketing efforts.

Aside from looking professional and organized, your website should also be user-friendly and easy to navigate on whatever device, browser model, and screen size your customers are accessing them from. You can also track your customers' behavior while they're on your website, allowing you to understand your customers' motivation and persona better. With an engaging and attractive, your sign company has a better chance to generate higher conversion rates.
Work on Your SEO
No matter how well designed your website is, it is useless if nobody doesn't even find it. Search engine optimization can help your website rank higher on Google, preferably on the first page of the results. The higher you rank organically, the easier it is to introduce your company to your target market, and the more likely it is that they check out your website. More importantly, your sign company will appear more reliable because people tend to prefer sites that rank high organically than those that had to pay to advertise at the very top of the page. One way this is achieved is by integrating important keywords you want your business to be associated with on your website's content. Some examples are "best-rated sign company in Orlando", "signage manufacturer near me", and "high-quality business signs in Toronto".
Amplify Your Content Marketing Efforts
On your website, you need to add high-quality content that are related to your company and that your target audience finds relevant. For blogs and web pages, talk about the difference between channel letters and dimensional letters, best outdoor signs for retail stores, importance of investing in ADA signs, benefits of different fleet wraps and decals, among others. Moreover, you can create videos showcasing sneak peeks of your custom signage process, how signs are made, how to install small vinyl decals on windows, product demos seamlessly, and so much more.
Boost Social Media Presence
Utilizing social media marketing can greatly benefit sign companies. By uploading photos and videos of the latest sign projects you're working on, customers have a better idea of what the final output looks like and feel more confident with your capabilities to provide quality products and services to other companies.

Engage with potential and existing customers by posting updates, relevant news, facts, contests, and other content that would excite and inform them. LinkedIn is a fantastic avenue to hold professional discussions and foster relationships with entrepreneurs. Conduct webinars to establish authority in the industry, improve brand visibility, get your customers' trust, and add value to their lives as well. You can even tap on certain influencers that complement your company and brand image to help advertise your products to their vast followers. These include architects, marketers, and business owners that use social media to educate the public about their expertise in their profession.

Social media platforms also serve as extensions of your website. These get your target audience's attention during their free time, pique their interest through quality content and consistent engagement, and then eventually lead them to your official site where to learn more about your business. Don't forget to take advantage of targeted ads on Facebook, Instagram, and YouTube to capture more leads.
Use Email Marketing and Automation
Email marketing is the most effective digital marketing tactic to connect with prospects, convert leads, foster lasting relationships with existing customers. In fact, email marketing even has a higher return on investment than pay per click advertising and social media. Therefore, it's crucial that your emails are professional-looking and sent often but not to the point that it becomes spam. These need to be personalized so that your customers and leads don't feel that they're only talking to robots and that their specific inquiries or needs are not catered to.

However, one big obstacle is keeping track of all the email engagements and not losing your all-important customers and leads. Therefore, it's essential to work with a professional marketing team to help your business with automation. In doing so, the chances of having profitable relationships with your target audience and having higher conversion rates increase exponentially.

Although not a marketing strategy, having a lot of patience will help your sign business in the long run. If you truly want to add more value to your company through marketing, you need to be patient in implementing all the aforementioned tactics. Although results don't happen overnight, Measure Marketing can help achieve your business goals faster through our results-based strategies.

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Five Ways to Increase The Value of Your Sign Company

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There are over 30,000 sign companies in the United States alone, making it one of the most stable industries. For a business to thrive in this highly competitive industry, it must have impeccable customer service, best-quality signs, and the most effective sign solutions.

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Gone are the days when law firms and solo practice attorneys primarily advertised their profession through referrals and word of mouth. As more people rely on online search results when looking for products and services they need, you must step up your digital marketing strategies to stay afloat. One of the most important things you should establish is a professionally designed website that acts as your firm's sales representative.

Your law firm website design needs to be organized, professional-looking, eye-catching. It should complement your brand image and services. Your official site needs to be consistently user-friendly on various screen sizes, browsers, and devices. More importantly, your website should be built to convert prospects into paying clients. Here are a couple of law firm website conversion ideas that can help your law firm thrive.

Clearly Showcase Your Unique Value Propositions

When someone checks your website, you only have a few seconds to grab their interest through a compelling headline and landing page. Therefore, you must highlight your area of specialty in law or other assets that make your law firm different and superior to others. For example, if you're a divorce lawyer, display a catchphrase and complementary imagery on your banner that says, "divorce may cloud your judgment but not ours". By focusing on your unique selling proposition, you immediately get your potential clients' attention and encourage them to keep scrolling or clicking through different areas of the site to learn more about your credentials and experiences.

The right web design agency in Toronto will conduct A/B testing on your headline to identify and measure its effectivity. In doing so, they can make necessary changes when possible, so your law firm can have greatly benefit from a well-designed website.

Simple Yet Effective CTA

Your call-to-action must entice prospects to visit your office and get your services. One way to do this is to offer visitors that have viewed your website several times a 50% discount on their first consultation. This is a win-win situation because they can finally get professional answers to their problems for half the price, and you can show off your expertise and demonstrate your credibility as their lawyer. Some clients send lots of detailed inquiries through email in an attempt to get a free consultation and to test whether you're really knowledgeable of specific topics under the law. You need to understand their need to validate whether your services are worth their time, effort, and money. But at the same time, you also need to keep your business running by earning. Therefore, by providing a huge discount on their first visit, you're meeting your potential clients halfway.

This is just a basic promotional strategy that you can incorporate on your website. When choosing a web design company in Toronto to help you out, you also need to consider their expertise in developing marketing strategies, tactics, and plans for your specific niche.

Other Creative Ways to Use CTA

Besides your main page and banners, it's also smart to incorporate CTAs within blog posts. You need to understand that not all your web visitors are ready to become clients. Most of them are still gathering information and researching how their problems can be legally addressed. This is called the "consideration stage". Despite not being fully ready to be your clients, you still shouldn't completely give up on them. This is achieved by sprinkling different types of call-to-action on your website.

Let them follow you on social media by displaying your icons and links at the bottom of every page. You can also encourage visitors to comment on your blog posts so that other readers can view and respond to these as well. You can even.

Choose Your Top Practice Areas

The law covers a vast number of topics. As a lawyer, you can be adept in multiple branches and subbranches under the law. That can be your unique selling proposition as well, being a brilliant and extremely talented attorney in all areas of the law. But if you know deep down that there are certain areas that you shine at and are really your specialty, then it is a must that you make your keep pages stand out in the navigation section. Ideally, you can choose your firm's top three practice areas and set up separate navigation tabs for each. Criminal law, commercial law, labor law, political law, remedial law, and taxation law are just some of the specialties you can cover. Of course, you can also add more specialties if you want to.

Have Live Chat Services

Although your main goal is to bring clients to your office or encourage them to book an online consultation because of the pandemic, you still need to incorporate live chat on your website to cater to their simple queries that need to be answered right away. This small yet handy feature can effectively boost your customer service and elevate your brand image.

Once your website has been set up and several pages and blog articles have been posted, you can check out which has the most traffic. In doing so, you can have a better idea of what matters most to your target market, and this can help you produce more content that expounds on the topic or are under the same umbrella. More importantly, it would be best if you made sure that these are properly optimized through SEO so that even more people can see them.

Showcase Your Accolades

Beautifully display a list of your biggest clients and some landmark cases that you have handled. As leads see your accomplishments as a lawyer or your firm's collective achievements, these heavily influence their decision-making process. Thus, increasing the chances that they choose to get your legal services.

Here at Measure Marketing, we can take care of all the ins and outs when it comes to your website. We take pride in having an award-winning web development and design team. Thanks to our customer-centric approach, your law firm's website can surely grow your leads and conversions and elevate your brand image. Are you ready to take your law firm to a different level of success? Reach out to us today to claim your free consultation. You surely won't regret it!

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Does Your Law Firm Website Convert | Measure Marketing

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Gone are the days when law firms and solo practice attorneys primarily advertised their profession through referrals and word of mouth. As more people rely on online search results when looking for products and services they need, you must step up your digital marketing strategies to stay afloat.

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Do You Know What Is SEO Company | Measure Marketing

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Do You Know what is SEO company or agency and how hey perform? Then read our new blog and know more about SEO company.

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Do you ever wonder what your target consumer is thinking when shopping? You probably want to know how to keep them on your page and what is causing them to leave your page. The answers you need lie in intent data, a behavioral dataset that tells your business what an individual or company is interested in. It is a tool used to predict the buyer's behavior and intention to buy products or services.

Intent data represents a bold new wave in data-driven marketing. Our friends at Bombora are the leading intent data agency. They define it as "[d]ata that is collected about a prospective business web users' observed behavior. Specifically, web content consumption - that provides insights into their interests and from this indicate potential intent to take any action." In short, intent data allows you to target people who are researching what you are selling.

Types of Intent Data
First-Party Intent Data
This is the data that a business collects on its users from its platforms. This would include data from CRM systems, social media, landing pages, and your business's website or app. This data helps you determine if your prospect needs similar data. The easiest way to get this info is by getting prospects to fill out forms on your website.
Third-Party Intent Data
This data is collected from other websites about its users. Third-party intent data shows you what your prospects are doing across the web. These are usually datasets sold by third-party vendors, like Bombora.

How Does Intent Help B2B Sales?

Intent data allows your business to be the first company your potential client sees. Intent data allows you to get to the buyer before they start looking at your competition. There are three ways to use intent data for your business.

Scoring leads based on their intent - You can do this by ranking them by their intent. This can help you differentiate between the leads interested in your business and products versus those who a just browsing. Try creating an organized list of leads based on their intent on buying from your business. Make the your lead-to-customer process more efficient by targeting leads that want to shop from your company. Once you have a list of buyers, you can speak with your leads directly. This will help you to understand your customer persona and their intent which will help you better score leads and turn them into buyers.

Cold Calling - This is a great way to know more about the prospect from the start. While they learn more about your products and services, your business will give the prospect a direct line of contact and understand what they are looking for. For example, you can know which one of your competitors your prospect is and has been looking at with intent data. You can pitch them and steer them away from your competitors with a well-timed cold call.

Reduce Churn and Increase Up-Sells - Intent data is excellent for knowing and understanding your prospects' needs. For example, say you are about to lose a prospect. Intent data allows you to see that they are losing interest in your website. You can then decide to save the client or offer them your service or product at a discounted rate. Suppose your business doesn't provide the product or service. In that case, use the information to your advantage by finding the gaps in your services and possibly offering it in the future. In the end, the goal is to let your prospect know that they can trust your business.

Take advantage of intent data and put yourself ahead of your competition. Click here to subscribe to our newsletter and podcast and learn more about trending marketing topics.

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Do You Know What Is SEO Company | Measure Marketing

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Do you ever wonder what your target consumer is thinking when shopping? You probably want to know how to keep them on your page and what is causing them to leave your page. The answers you need lie in intent data, a behavioral dataset that tells your business what an individual or company is interested in.