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Leader: Dayana
Scribe: Sarra
Present: Syahila, Faye, Sarra, Dayana
Absent:  Gloria (LOA)

Activity: Yeo's

In the food product category, Yeo’s add in range of popular Asian recipes have garnered the approval of legions of customers across multiple generations who have come to rely on the Yeo’s brand for its signature authentic flavors and mark of exceptional quality.

Products:
- Drinks such as tea, isotonic drink (htwoo), soy, coconut water and water
- Canned food
- Condiments such as sauces, sesame oil
- Instant noodles
- Spreads

Why do you think these companies need to sell different products?

Yeo’s remains committed to building on this quest for constant innovation by introducing new products that score high in taste and affordability, while developing a world-class supply chain that brings it ever closer to its loyal customers.

- To satisfy more customer needs so that they can profit from it.
- The company wants to distinguish itself as a brand that sells signature authentic flavours with a great quality product

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Leader: Edson
Scribe: Danial
Present: Nadiah, Danial, Edson, Sarah, Amira
Absent:

Q2) The goal of product differentiation is to create a competitive advantage or to make your product superior to alternatives on the market. It also allows the company to gain more profits/ sales by selling multiple products.

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Leader: Jared
Scribe:
Present:
Absent: Kelly; Hasif; Xuan Shou; Wahyuni

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Leader: Abigail
Scribe: Zul
Present: Ryan, Zul, yihan, Abigail, Terery, farid
Absent:

(Nestle)

1. List as many products and versions that the company sells.

2. Why do you think these companies need to sell different products?

Q1. Brand: Nestle
Products:
Drinks: Milo, NesTea
Cereals: KoKo Krunch
Coffee: Nescafe, Nesepresso
Ice cream:Nestle ice cream, hagen daz
Infant nutrition: Ceralac
Chocolate: Smarties, Kit Kat
Culinary/frozen food: Hot Pockets, Maggi
Petcare: Friskies

Q2. Nestlé encourages its markets to adapt products locally to respect local, regional, and national habits, as well as consumer tastes, cultural and religious backgrounds, and purchasing power. While all products must meet our quality standards, they differ greatly in terms of content, recipe, packaging, and branding.

Furthermore, Nestle sells different products under it because they want to distinguish themselves from other competitors. At the same time catering to different consumers. This helps put Nestle at a competitive edge which can benefit Nestle in the long term.

Hence, we require a planning tool that makes use of a company's products and services in order to assist the organization in determining the next sustainable step toward its objectives.

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Leader: Zaidi
Scribe: Revo
Present: Vinci, Valerie, Revo, Zaidi
Absent: Dana (MC)

Starbucks
1. Beverages: Tea, Coffee, Hot-chocolate
Foods: Sandwich, Salad, Wraps.
Merchandises: Cold cups, Mugs
Gift cards: Greetings

2. Appealing to customer's eyes: To compete with similar competitors in the market to promote their product among the target audience of niche and mass consumers.

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1) Team 5
2) Team 4
3) Team 2
4)  Team 1
5) Team 3

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Roles of ESE Leader/Scribe (Assistant leader)

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Roles of ESE Leader/Scribe (Assistant leader)

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Leader:
Responsible for team's ESEwork/activities, whereabout, distribution &  completion of tasks.
Scribe:
Assist team leader in his/her role & stand in when not present.
Upload the Team files into the team folder accordingly.